Marketing, customer satisfaction and loyalty
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BMMA : Keynote on the use of artificial intelligence in the media industry
Nov19

BMMA : Keynote on the use of artificial intelligence in the media industry

At the invitation of the Belgian Management and Marketing Association (BMMA), I was delighted to be able to give a keynote on 15/11/2018 about the applications of artificial intelligence in the media sector. This presentation, which was illustrated with several real use cases from several European countries, was based on the market research that we have been carrying out since 2016 and on the proprietary information that we have been...

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Recommendation systems: a scientific investigation of user inaction
Oct31

Recommendation systems: a scientific investigation of user inaction

One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: “Interpreting User Inaction in Recommender Systems“). We are so focused on interpreting signals that we often forget to take the absence of signal into account. Yet, as this paper shows, lack of information is already a piece of...

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Netflix uses algorithms to personalize images to your very taste
Oct29

Netflix uses algorithms to personalize images to your very taste

Netflix presentation at RecSys conferences always attract a lot of attention. This year was no different. Netflix presented several papers and in today’s article I’d like to discuss the presentation given by Fernando Amat on artwork personalization. We know that ca. 75-80% of all what is consumed on Netflix comes from recommendations. Pretty much everything is personalized on a Netflix homepage : the item on the top of the...

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Why recommendation algorithms need to include personality and emotions
Oct15

Why recommendation algorithms need to include personality and emotions

At the RecSys 2018 conference on recommender systems, a very interesting tutorial was given on the first day by Marko Tkalčič from the Free University of Bozen-Bolzano. In his presentation he focused on how emotions, mood and personality shape the way we consume recommendations. Emotions, Mood and Personality shape the way we behave Marko first reminded us that we, human beings, behave according to our emotions, mood and personality....

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Data Innovation Summit 2018 : ethics and data sovereignty
Jul16

Data Innovation Summit 2018 : ethics and data sovereignty

It has now become a tradition for me to give some time back to the data science community in the form of a keynote at the yearly Data Innovation Summit organized by Philippe Van Impe. Let’s first allow me to thank Philippe and the team of Digityser for their amazing work for Belgium’s data science community. I was very proud to organize the first meetup at newly opened Digityser (on ethic and artificial intelligence) and...

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Societal and ethical issues of digitization: are emotions covered by GDPR?
Jul04

Societal and ethical issues of digitization: are emotions covered by GDPR?

An academic paper by Royakkers et al. (2018) is currently available from “Ethics and information technology” magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis : privacy autonomy safety and security balance of power human dignity power It’s not my intention here to sum up the whole paper; I’d rather...

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Reading privacy policies of the 20 most-used mobile apps takes 6h40
May28

Reading privacy policies of the 20 most-used mobile apps takes 6h40

Our latest article on consent fatigue with regards to privacy policies prompted for some kind of follow-up. The market research insights that we used in that article were pretty old (2008) and an update was needed. That’s the purpose of today’s article. We discovered that privacy policies have greatly increased in length over the past 10 years. Mobile applications’ policies are on average 58% longer than the ones...

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Do you know your customers ? On the importance of data sovereignty
May18

Do you know your customers ? On the importance of data sovereignty

On the occasion of my keynote at RTBF, I introduced the term of “data sovereignty” to justify the use of a single-sign-on system. In today’s blog post I’d like to come back on my concept of “data sovereignty” and what it means for your business. 75% of internet trafic goes through facebook and google In his famous article “The web began dying in 2014, here’s how” André Staltz shows...

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Keynote on recommendation algorithms and the need for more ethics
May09

Keynote on recommendation algorithms and the need for more ethics

On 4 May 2018 I was giving a keynote on the RTBF Big Data & personalization project in the radio Tarmac studio (see picture below). The keynote was reserved to RTBF and subsidiaries employees and was well attended. The objective was to raise the awareness on the project I started more than 3 years ago and to introduce topics such as recommender systems, filter bubbles and what public service media can do to improve the...

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Cambridge Analytica closes but it’s only the tip of the iceberg
May07

Cambridge Analytica closes but it’s only the tip of the iceberg

Mn May 2nd 2018 Cambridge Analytica announced it was filling for insolvency in the UK and bankruptcy in the US. In its press release the company declared : the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.  As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the...

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