An interactive window that surfs on recovery
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
E-commerce: 6 use cases for generative AI
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Product Information Management: ChatGPT changes the game
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
“Shop”: TikTok’s weapon to dethrone Instagram
With the launch of the “Shop” tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.
Food innovation on the decline (-12.7%): Trends in 2024
The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.
Boulebar: the café-restaurant champion of customer experience
Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.
Shoplifting : is the future of retail 100% phygital?
Walgreens, an American supermarket chain, has just opened a store in Chicago specially designed to prevent theft (see video below). The brand touts the phygital customer experience, but consumers need help getting used to it. Against a backdrop of widespread impoverishment and an upsurge in shoplifting, Walgreens’ initiative could be emulated. It also raises questions about the future of physical stores in the face of shoplifting. If you are interested in these ideas, please do not hesitate to contact...
A charter for 100% chatGPT-free content
We shouldn’t reject technology. But it is essential to understand its limits and to know how to stand back a little. For content creation, for example, ChatGPT has caused an earthquake. It has never been easier to create soulless, repetitive articles. If content creators want to continue offering value to their readers, they must remain innovative and critical and refuse the algorithmic formatting promised by ChatGPT. That’s why I’m committed to continuing to provide you with ideas and content that...
ChatGPT plugins will revolutionize e-commerce
In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution that will find its finest applications in these plugins, whose power we’re just beginning to glimpse. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our...
ChatGPT plugins: a disruption for online food retail?
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains a strategic priority for retailers. But a threat has just emerged: ChatGPT plugins. They could bypass distributors’ applications, as Jow has done in France and the United States. Contact IntoTheMinds market research agency If you only have...
Shadow GPT: definition, risks, examples, statistics
The term “Shadow GPT” refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the employees are in this situation with security issues. Contact IntoTheMinds Survey Agency Shadow GPT: 7 statistics to remember 71% of French people know about generative AIs like OpenAI’s ChatGPT and Microsoft’s Bing. 44% of respondents use...
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Content creation: what future with ChatGPT? [Podcast]
Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That’s the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec, Laurent Vermot-Gauchy, and Fred Canévet. ChatGPT and content creation: the main ideas to remember ChatGPT competes with offshore SEO writers in the niche of low-value-added articles Experts can benefit from lengthy content enriched with illustrations and...
ChatGPT and Midjourney Invent the future Louis Vuitton bags
Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion. More recently, the collaboration with Yayoi Kusama gave rise to spectacular installations in Paris. But what are Louis Vuitton’s likely next collaborations, and what will the brand’s future products look like? To figure it out, I used generative AI. Let...
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector! After reviewing the main statistics, we will see why Ditar’s B2B services are unprecedentedly effective. Contact us to carry out your implementation research Summary 5 major statistics on the augmented reality market Ditar’s innovation: an example of augmented reality...
I tested the Fiat Metaverse Store
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat’s metaverse (the “Fiat Metaverse Store”), I wanted to try it. It’s a virtual environment where you can interact live with a sales advisor (a “product genius”). Augmented reality is used to show you the car from every angle. The interactions organized through the Fiat Metaverse Store last 40 minutes, and the decision-making process takes an average of...
5 ways to protect content creators from generative AI
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series of counter-attacks from the most threatened websites. I see 5 possible consequences in the medium term. I share my predictions below. Contact the Market Research Agency IntoTheMinds If you only have 30 seconds Generative AI will have...
What is the future of market research with ChatGPT?
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me greatly, and I wanted to answer it objectively and honestly. Contact IntoTheMinds to carry out your market research If you only have 30 seconds Generative AIs such as ChatGPT provide amazing results for market research based...
The place of early adopters in technology adoption
Early adopters are visionary consumers. Able to detect the most innovative products on the market, they are also true influencers with the general public. Their behavior allows them to stand out from the crowd, thanks to their propensity to take risks. In this article, we locate this type of consumer in the broader concept of innovation diffusion. This chart will help you better understand the rank of early adopters among consumers. Finally, we will look at two...
Neuromarketing: definition, uses, and examples
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola or Lay’s are very fond of this marketing technique. What does it consist of? How does it respond to your brand’s marketing issues? Here are the 5 advantages of neuromarketing, as well as 3 examples of...
Replacing animal proteins: a real trend or a marketing bubble?
Replacing animal protein with plant-based equivalents in the diet was THE hot trend of 2022 in the food industry. We discussed plant-based meat in this article, but the dislike for animal protein was also evident elsewhere. Fish substitutes are also more numerous, as well as cheese substitutes. However, it remains to be seen whether this trend will last or is just a bubble. Statistics on the plant-based substitutes industry 24% of the innovations presented at SIAL...
Oliba’s breakthrough in the beer market in 2022
We continue our tour of the most innovative companies in the food sector with Oliba. This Spanish player in the beer market has developed a unique method for making these drinks. Pyrenean olives are what make their composition unique and tasty! Natural, gluten-free, preservative-free products with a strong ecological conscience will intrigue beer lovers. Discover the secrets of the manufacturer making waves among his colleagues in an industry that promises significant growth. Oliba and the beer...
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning point. This is the opportunity for us to analyze in this article the marketing of the RM UP-01 and the place of this object in a luxury watch market that has exploded in the last 2 years. The Richard...
![Investing in the metaverse: 3 reasons to get started [Analysis]](https://www.intotheminds.com/blog/app/uploads/investment-metaverse-investir-240x240.jpg)
Investing in the metaverse: 3 reasons to get started [Analysis]
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of opportunities for those who want to reach early adopters. In this article, we analyze 3 reasons companies invest in the metaverse: to generate additional revenues, attract new customers, and make the link between real and virtual. We propose 10 detailed examples with illustrative...
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
Why shouldn’t visually impaired people pay attention to their “look”? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association “Un Regard Pour Toi” was created in 2014. In its wake, an eponymous clothing store for the visually impaired was launched in June 2019 in Paris. Listening to members’ needs, the association is also a melting pot of innovations: embroidered labels in...
New Clarins boutique: 100% phygital and 200% eco-designed
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials, the store also features the group’s first perfume refill station. Finally, the store is a showcase for phygital, a forerunner of what tomorrow’s retail can do to win back customers’ hearts. First impressions A feeling of harmony and...
Metaverse: 9 new jobs with potential
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake of the ethical and legal challenges posed by the metaverse. Future jobs in the metaverse Already in existence? Development potential (1: limited potential, 5: significant potential) Environment designer in the metaverse Yes, in the games sector...
9 ethical and legal questions concerning the metaverse
While I have little faith in Mark Zuckerberg’s vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences in the real world. The emergence of these virtual universes is accompanied by a whole series of ethical and legal questions. This article identifies 9 ethical or legal questions that concern life in the metaverse and death...
Marketing: what good will the metaverse really do for brands?
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are not available in the real world. The pornography market could well experience a technological revolution thanks to it. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our...
What if the metaverse is not realized?
The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech giants are not always self-fulfilling. Facebook’s virtual currency, connected speakers, connected glasses are all “revolutions” that did not happen. They swallowed up the hopes of investors looking for the next big trend. The metaverse, already much less popular than its...
Carrefour Flash: thoughts on this autonomous store and connected retail
Carrefour has announced the opening of its standalone store “Flash” at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour “Flash” store was created with the American start-up AiFi and concentrated technology. Discover in this article a presentation of this autonomous store and a techno-skeptical reflection on the future of retail. Carrefour Flash: thoughts on this autonomous store and connected retail Carrefour flash: concentrated technology The...
Marketing Mix: Duracell Optimum breaks battery market codes
In a sector as “banal” as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real “marketing coup” with the launch of “Duracell Optimum.” This is an opportunity for us to analyze the marketing mix. 1/3 Duracell-optimum-1 2/3 Duracell-optimum-2 3/3 Duracell-optimum-4 If you only have 30 seconds The battery market has grown steadily for the past 10 years and was boosted during the Covid crisis. Duracell and Varta are the two companies...
Amazon’s innovations have a price: human and environmental
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and ecological impacts. I share my thoughts in this article. What is the purpose of the Just Walk...
A visit to the most prominent Amazon Fresh in Washington
Welcome to the ultra-technological world of Amazon Fresh. Today we’re visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It’s equipped with “Just Walk Out” technology and allows you to shop without going through the checkout (you’ll still pay, rest assured). This retail report in the United States follows the one we published on the Lego and Google flagship stores in New York. It is made possible by Olivier Delangre,...
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Cryptocurrencies: What is the profile of investors? [Research]
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and other cryptos. In this article, we detail the results of research that was realized in the United States. To complete it, we have asked the opinion of several specialists whose testimonies you will find at the...
Zero waste: these 8 initiatives are changing the refilling experience
The market research of “zero waste” shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, “zero waste” initiatives are now spreading to the mass market. No longer affecting only food brands, and are being used as a growth driver by the FMCG (Fast Moving Consumer Goods) giants. In this article, we present 8 exciting bulk sales initiatives from all over the world. Reflections on “zero waste” and refilling stations As the following article...
Amazon Salon: a 3.0 hair salon in the heart of London
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online and offline worlds, a...
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