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What is artificial intelligence and how it may save humanity
Jun28

What is artificial intelligence and how it may save humanity

I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial...

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Belgian Data Alliance : media and telecom team up against GAFA
Jun14

Belgian Data Alliance : media and telecom team up against GAFA

Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, …) to make deal directly with Google and Facebook. With such a power of negotiation, is it really a surprise that incumbents are joining forces to propose...

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A new generation of electric bicycles: the match between France and Belgium is being replayed
May22

A new generation of electric bicycles: the match between France and Belgium is being replayed

After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that a look at 2 significant players could help those who are still at the market research stage. In today’s post, we compare two electric bicycles: Cowboy on one side and Coleen on the...

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CaixaBank: ATMs integrating facial recognition
Apr19

CaixaBank: ATMs integrating facial recognition

Facial recognition is becoming a part of our daily lives increasingly, especially with phones that are unlocked by detecting the characteristics of our faces through artificial intelligence programs. In this field, CaixaBank is innovating by integrating facial recognition into its ATMs. Summary Withdrawing money without a PIN code Facial recognition, biometric technology Withdrawing money without a PIN code The purpose of using facial...

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Find & Order turns ‘Picking’ into child’s play
Apr08

Find & Order turns ‘Picking’ into child’s play

We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping...

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Smart bottles, from health to marketing
Mar29

Smart bottles, from health to marketing

Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Healthy smart bottles encourage their users to drink more Two significant points stand out when we talk about smart bottles. On the one hand, more and more smart bottles...

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Technology and artificial intelligence in retail
Mar27

Technology and artificial intelligence in retail

We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article to innovative initiatives taken by retailers to optimise their performance, in particular, those made by Casino in their hypermarket in Pessac, which serves as a laboratory to test these in...

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Le Styliste: the conversational assistant who advises you in your shopping
Mar15

Le Styliste: the conversational assistant who advises you in your shopping

We recently interviewed Samuel Sadoun, CEO of start-up Le Styliste, who has created a conversational assistant that advises and guides consumers in their online purchases by providing them with stylistic recommendations adapted to their profile. A new online way of consuming and a new channel for e-commerce brands. Summary Presentation of the company The genesis of the idea Customers and partners The evolution of the assistant Key...

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Cars will be the next theatres: the upcoming media revolution
Mar13

Cars will be the next theatres: the upcoming media revolution

How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at Warner Bros, that provided an outstanding overview of some disruptive concepts that may become reality in the future. In particular I was very interested (and somewhat puzzled) by the perspectives...

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Artificial intelligence: a new opponent of reference in the gaming world
Mar06

Artificial intelligence: a new opponent of reference in the gaming world

Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as robotics, but also games, music, art, health, and many other domains. This article launches our brand-new series on the multiple facets of artificial intelligence by detailing its integration into our...

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Smart speakers : powerful trend or next technological disillusion?
Feb18

Smart speakers : powerful trend or next technological disillusion?

Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn’t picture myself talking to my smartphone and I wondered: are smart speakers a fade and the next big disillusion (like virtual reality was). In today’s article I’ve compiled a series of statistics to build a solid argumentation on why I think...

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French media to launch unique ID initiative to fight Facebook Connect back
Feb07

French media to launch unique ID initiative to fight Facebook Connect back

10 french media groups just announced that they will be launching a shared ID service aiming at making users’ life easier. The idea is to allow user to have a single account (email address, password) to access all media websites. This new service is due in the summer of 2019 and will cover 80 websites edited by those 10 groups (Le Figaro, Altice, L’Équipe, M6-RTL, Lagardère Active, Czech Media Invest France, 20 Minutes, Les...

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Voitto, an artificial intelligence with a heart
Jan30

Voitto, an artificial intelligence with a heart

Technology is often a source of fears for some people, especially those who think their jobs may be threatened by technological progress. Throughout centuries, there are many examples of such fears, sometimes leading to revolts, for instance the Luddites movement of early 1800’s. In the field of media we dealt in this article with the fears that ushered each and every new technology developed (print, television, radio, …)...

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WeMaintain : this startup disrupts the market of elevator maintenance
Dec05

WeMaintain : this startup disrupts the market of elevator maintenance

BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is “using digital technology to enhance the value of technical professions”. We had the pleasure of interviewing her and learning more about this somewhat revolutionary concept within this...

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Market research at SIAL Paris 2018. Trend #5: Sensational Food
Nov16

Market research at SIAL Paris 2018. Trend #5: Sensational Food

Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi...

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Market research at SIAL Paris 2018. Trend #4: Clean Food
Nov14

Market research at SIAL Paris 2018. Trend #4: Clean Food

The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have...

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Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Nov12

Market research at SIAL Paris 2018. Trend #3: Veggie alternatives

Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also: SIAL Paris 2018: What are the trends in the food...

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Market research at SIAL Paris 2018. Trend #2: Easy Snacking
Nov09

Market research at SIAL Paris 2018. Trend #2: Easy Snacking

Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the...

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Market research at SIAL Paris 2018. Trend #1: Super Food
Nov07

Market research at SIAL Paris 2018. Trend #1: Super Food

Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but which seems to...

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SIAL Paris 2018: What are the trends in the food market?
Nov05

SIAL Paris 2018: What are the trends in the food market?

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...

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Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts
Nov02

Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts

SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize...

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SIAL, the world’s largest food innovation fair, opens its door in Paris
Oct22

SIAL, the world’s largest food innovation fair, opens its door in Paris

Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide largest food and drinks fair that takes place every 2 years. Facts and figures about SIAL More than 7000 exhibitors from 109 countries will be present which ensures for a comprehensive view of the market. Read also: Analysing market trends...

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GDPR : don’t be afraid. Nothing will change.
Jul30

GDPR : don’t be afraid. Nothing will change.

I was hoping something would change with the introduction of GDPR on May 25th. I was certainly not expecting that consumers would send a lot of requests to companies but I was hoping, at least, that bad practices would decrease under the pressure of the Data Protection Authority. I’m afraid I was wrong. Read also: 30 days to read privacy policies: consent fatigue will make GDPR ineffective Here’s a true story that shows...

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Marketing strategy: Pay-What-You-Want applied in the airline business
Jun25

Marketing strategy: Pay-What-You-Want applied in the airline business

Here’s an interesting Pay-What-You-Want (PWYW) initiative launched by Brussels Airlines (an airline of the Lufthansa group) to promote its premium tickets (if you want to know more about the concept of Pay-What-You-Want look at those two examples : the first one in the press sector, the other one in e-commerce) It offers customers who have already booked a flight to bid the price they want to get an upgrade (either business...

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Artificial intelligence enhances borders safety
May22

Artificial intelligence enhances borders safety

This is one of the most useful artificial intelligence (AI) application I’ve seen in a while: a virtual border agent that screens passengers at the border and uses facial recognition and other technologies to detect and predict whether passengers are telling the truth or not. The virtual agent research programm, called “Automated Virtual Agent for Truth Assessments in Real-Time” (or AVATAR in short), was funded by...

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Marketing concept : in this bar cocktails are made by robots
May04

Marketing concept : in this bar cocktails are made by robots

Las Vegas is a kind of paradise for marketers. Not only is the city hosting a lot of important shows (like the CES or the NAB) but it also hosting some crazy marketing concepts. I spotted this one, a bar called The Tipsy Robot, located at the Miracle Miles shopping mall last month. Read also: A geographic map of the best and most innovative retail concepts in Europe The principle behind this bar is simple: your cocktail won’t be...

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We live in a technocracy : technology is driving behaviours and law
Mar30

We live in a technocracy : technology is driving behaviours and law

The inaugural 2018 FAT conference was opened in New-York by one of the most influential academic researchers on privacy and computer science : Latanya Sweeney. In her keynote Sweeney showed how technology is driving behaviors and new laws. Here’s what I think is a very compelling series of examples that clearly show that innovators are always ahead of lawmakers. In today’s world, driven by technology and data, this poses...

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Market analysis: what’s the future of supermarkets ?
Mar05

Market analysis: what’s the future of supermarkets ?

How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won’t there just be any employees left ? While points of sales are more and more resembling an extension of online businesses with experience becoming more phygital (see an exemple here) and while showrooming is taking up, supermarkets have never changed as fast as today. The 3 phases of supermarkets’ evolution: a 10-year...

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The next hand-written you’ll get may have been produced by those robots
Feb19

The next hand-written you’ll get may have been produced by those robots

Is there anything better for customer satisfaction than getting a personal hand-written note? The pleasure of getting one will soon fade away once the secret to thousands of mass produced hand-written notes gets revealed. Why do personal hand-written notes so much drive customer satisfaction ? Every customer wants to be different. Who would like to be treated like everyone else? Getting a hand-written from a company leverages the...

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Social networks destroy society: what should be done?
Feb09

Social networks destroy society: what should be done?

Social networks are being accused by their own creators to destroy society and to tear human beings apart (read the interview of Chamath Palihapitya who is a former Facebook VP). At the same time movements like Time Well Spent are emerging to denounce the addictive nature of social networks, artificial intelligence and personalization alike (see my other article on this topic). Atomized behaviours, lack of cohesiveness are some of the...

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The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Jan31

The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket

Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its “tap to go” system in a “Albert Heijn To Go” store of Zaandem where the headquarters of the group are located. Clients need to enroll first in the program and will receive an “instant payment” card equipped...

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Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

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Market research : how to study reactions to autonomous vehicles
Nov22

Market research : how to study reactions to autonomous vehicles

This is one of the most difficult type of projet market research professionals may face: investigate consumers’ behaviors in a situation that doesn’t exist yet. In such situations ethnography (a qualitative market research technique) may be the right methodology to go for. In today’s article we will illustrate how this technique was used in the context of autonomous vehicles. Self-driving car attracts attention in...

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Is IoT a modern form of imprisonment ?
Nov16

Is IoT a modern form of imprisonment ?

In his book “Surveiller et Punir” (“Discipline and punish” in English) Michel Foucault shows the evolution of the justice system, from one that punishes the body (including painful death sentences or mutilation) to one that punishes the individual by restraining his/her freedom. What Foucault could not take into account however (his book was published in 1975) was electronic surveillance and in particular how...

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Opaque 3rd-party algorithms : a business opportunity
Nov13

Opaque 3rd-party algorithms : a business opportunity

For some businesses algorithms have become instrumental to their strategy as a whole and their marketing strategy in particular. These algorithms are a well-kept secret and businesses have emerged that sell their knowledge on the inner working of those algorithms. PageRank and SEO agencies Look at Google for instance. Their search engine (which is in fact a very sophisticated recommendation system) is constantly evolving, affecting...

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Walmart wants to deliver you IN your home
Oct18

Walmart wants to deliver you IN your home

It should be always easier for people to order online, and in particular the delivery should be a smooth experience. Market researches show that delivery is actually a real pain point and the source of many complaints (delivery times longer than expected, nobody at home to take delivery of the parcel, …) In a attempt to do a thorough market research back in 2014-2015, we reported the huge progresses made by the logistics sector...

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