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Richard Mille RM UP-01: marketing analysis of a €1.86m watch
Aug03

Richard Mille RM UP-01: marketing analysis of a €1.86m watch

Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning point. This is the opportunity for us to analyze in this article the marketing of the RM UP-01 and the place of this object in a luxury watch market that has exploded in...

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Investing in the metaverse: 3 reasons to get started [Analysis]
May04

Investing in the metaverse: 3 reasons to get started [Analysis]

Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of opportunities for those who want to reach early adopters. In this article, we analyze 3 reasons companies invest in the metaverse: to generate additional...

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Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
Apr27

Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired

Why shouldn’t visually impaired people pay attention to their “look”? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association “Un Regard Pour Toi” was created in 2014. In its wake, an eponymous clothing store for the visually impaired was launched in June 2019 in Paris. Listening to...

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New Clarins boutique: 100% phygital and 200% eco-designed
Apr01

New Clarins boutique: 100% phygital and 200% eco-designed

In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials, the store also features the group’s first perfume refill station. Finally, the store is a showcase for phygital, a forerunner of what tomorrow’s retail can do to win...

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Metaverse: 9 new jobs with potential
Feb25

Metaverse: 9 new jobs with potential

Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake of the ethical and legal challenges posed by the metaverse.   Future jobs in the metaverse Already in existence? Development potential (1: limited potential, 5: significant potential)...

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9 ethical and legal questions concerning the metaverse
Feb21

9 ethical and legal questions concerning the metaverse

While I have little faith in Mark Zuckerberg’s vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences in the real world. The emergence of these virtual universes is accompanied by a whole series of ethical and legal questions. This...

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Marketing: what good will the metaverse really do for brands?
Feb16

Marketing: what good will the metaverse really do for brands?

What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are not available in the real world. The pornography market could well experience a technological revolution thanks to it. Only for our subscribers: exclusive analyses and marketing advice Email address  *...

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What if the metaverse is not realized?
Feb11

What if the metaverse is not realized?

The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech giants are not always self-fulfilling. Facebook’s virtual currency, connected speakers, connected glasses are all “revolutions” that did not happen. They swallowed up the...

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Carrefour Flash: thoughts on this autonomous store and connected retail
Jan10

Carrefour Flash: thoughts on this autonomous store and connected retail

Carrefour has announced the opening of its standalone store “Flash” at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour “Flash” store was created with the American start-up AiFi and concentrated technology. Discover in this article a presentation of this autonomous store and a techno-skeptical reflection on the future of retail....

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Marketing Mix: Duracell Optimum breaks battery market codes
Nov15

Marketing Mix: Duracell Optimum breaks battery market codes

In a sector as “banal” as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real “marketing coup” with the launch of “Duracell Optimum.” This is an opportunity for us to analyze the marketing mix. 1/3 Duracell-optimum-1 2/3 Duracell-optimum-2 3/3 Duracell-optimum-4 If you only have 30 seconds The battery market has grown steadily for the past 10 years and was...

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Amazon’s innovations have a price: human and environmental
Nov03

Amazon’s innovations have a price: human and environmental

I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and...

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A visit to the most prominent Amazon Fresh in Washington
Oct29

A visit to the most prominent Amazon Fresh in Washington

Welcome to the ultra-technological world of Amazon Fresh. Today we’re visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It’s equipped with “Just Walk Out” technology and allows you to shop without going through the checkout (you’ll still pay, rest assured). This retail report in the United States follows the one we published on the Lego and...

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Cryptocurrencies: What is the profile of investors? [Research]
Sep20

Cryptocurrencies: What is the profile of investors? [Research]

What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and other cryptos. In this article, we detail the results of research that was realized in the United States. To complete it, we have asked the opinion of several specialists whose testimonies...

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Zero waste: these 8 initiatives are changing the refilling experience
Jul12

Zero waste: these 8 initiatives are changing the refilling experience

The market research of “zero waste” shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, “zero waste” initiatives are now spreading to the mass market. No longer affecting only food brands, and are being used as a growth driver by the FMCG (Fast Moving Consumer Goods) giants. In this article, we present 8 exciting bulk sales initiatives from all over the...

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Amazon Salon: a 3.0 hair salon in the heart of London
May07

Amazon Salon: a 3.0 hair salon in the heart of London

Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online...

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6 innovative solutions for contactless payment [Research]
May03

6 innovative solutions for contactless payment [Research]

With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next few years and will revolutionize the way we pay for our purchases. Some of these methods are not science fiction. They have already been used for several years...

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Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
Apr26

Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]

LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive owners during the lifetime of the product Read also Second-hand luxury market: statistics and analysis Summary The history of the Aura Blockchain...

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LG’s failed differentiation strategy in 3 examples [Analysis]
Apr23

LG’s failed differentiation strategy in 3 examples [Analysis]

LG’s recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share in smartphones has never exceeded 2%. This article illustrates this failed differentiation strategy through 3 pseudo-innovative products: the G-Flex, the G5, and...

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Will wine in cans be as successful as the Bag-in-Box?
Apr14

Will wine in cans be as successful as the Bag-in-Box?

Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn’t wine in cans follow the same trajectory? This article traces this particular format’s history, and we have interviewed a winemaker who has gambled on this format. Summary The Bag-in-Box format dominates the...

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8 store formats that will shape the future of retail
Apr12

8 store formats that will shape the future of retail

What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats that will be the future of retail. Each of these store formats capitalizes on emerging or already present trends. Read also 6 innovative solutions for contactless payment [Research] Summary Introduction...

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19 Crimes: a stroke of marketing genius … often poorly imitated
Mar24

19 Crimes: a stroke of marketing genius … often poorly imitated

In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of “mass market” wines. By introducing augmented reality with its “19 Crimes” wine, they turned the customer experience upside down, and sales of “19 Crimes” went from 4 million to 18 million bottles in just 18 months. A stroke of marketing genius that remains, despite many imitations, unmatched and wildly misunderstood...

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TikTok explained to parents: Strengths, dangers, and solutions [podcast]
Feb24

TikTok explained to parents: Strengths, dangers, and solutions [podcast]

TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children’s creativity but also presents several dangers. To answer parents’ questions and provide concrete solutions, we have organized a podcast debate with 3 specialists: Justine Atlan: President of the e-Enfance association Corentin Colin: TikToker with 185000 subscribers Christophe...

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Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
Jan27

Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]

This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and AccountingTech. Xavier Corman will then react to Ana Botin (CEO Santander) on startups in the ecosystem of innovation and respect for business rules. Can the...

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Customer Loyalty: how Nespresso takes advantage of this with a single click
Jan22

Customer Loyalty: how Nespresso takes advantage of this with a single click

How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional retailers. Yet, it makes customer loyalty a driving force for business growth. Introduction 80% of the purchases we make in supermarkets are...

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Mendi, a technological innovation to strengthen your brain
Dec07

Mendi, a technological innovation to strengthen your brain

Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog...

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The 5G is on the market and research for 6G is underway
Dec04

The 5G is on the market and research for 6G is underway

While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices Uses and purposes Package options The 6G Technological evolution and objectives Intended uses A look back at the 5G 5G is causing debate, but above all, it is beginning to establish...

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Do you want to be creative? Make sure these 3 factors are brought together
Jun08

Do you want to be creative? Make sure these 3 factors are brought together

Where does creativity come from? Where does the ability to invent and renew oneself come from? In today’s article, I talk about innovation, of course, but also about the mystery of creativity. The example of artistic creation is used as a pretext to highlight 3 factors of creativity. If you only have 30 seconds creativity and simplicity are intimately linked: seeking to keep things simple, makes it possible to move towards...

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Covid-19: how to ensure social distancing in retail stores and airports?
May20

Covid-19: how to ensure social distancing in retail stores and airports?

What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to flow regulation, and his expertise is therefore valuable in understanding which techniques to implement to ensure that social distancing is maintained in environments where many...

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[Podcast] Times of crisis boost creativity and innovation
Apr22

[Podcast] Times of crisis boost creativity and innovation

We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a few months ago seems to be a distant memory. A systematic analysis of the situation allows us to see more clearly and project ourselves more serenely into the future, especially by anticipating the...

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California leads the fight against addictive technologies
Sep25

California leads the fight against addictive technologies

California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber’s drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead to “addiction and the exploitation of our brains”. Infinite scroll soon to be banned in California? Senator Hawley’s target, is first and foremost...

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Will Big Data have the skin of market research?
Sep16

Will Big Data have the skin of market research?

In an article in 2015 (which I hadn’t translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as we know them today. And it has to be said that the future has proven me right. On the one hand, traditional institutes are attacked by technological start-ups that are totally outside the scope of market...

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What is artificial intelligence and how it may save humanity
Jun28

What is artificial intelligence and how it may save humanity

I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial...

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Belgian Data Alliance : media and telecom team up against GAFA
Jun14

Belgian Data Alliance : media and telecom team up against GAFA

Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, …) to make deal directly with Google and Facebook. With such a power of negotiation, is it really a surprise that incumbents are joining forces to propose...

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A new generation of electric bicycles: the match between France and Belgium is being replayed
May22

A new generation of electric bicycles: the match between France and Belgium is being replayed

After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that a look at 2 significant players could help those who are still at the market research stage. In today’s post, we compare two electric bicycles: Cowboy on one side and Coleen on the...

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CaixaBank: ATMs integrating facial recognition
Apr19

CaixaBank: ATMs integrating facial recognition

Facial recognition is becoming a part of our daily lives increasingly, especially with phones that are unlocked by detecting the characteristics of our faces through artificial intelligence programs. In this field, CaixaBank is innovating by integrating facial recognition into its ATMs. Summary Withdrawing money without a PIN code Facial recognition, biometric technology Withdrawing money without a PIN code The purpose of using facial...

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Find & Order turns ‘Picking’ into child’s play
Apr08

Find & Order turns ‘Picking’ into child’s play

We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping...

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