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Shadow GPT: definition, risks, examples, statistics
The term “Shadow GPT” refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the employees are in this situation with security issues. Contact IntoTheMinds Survey Agency Shadow GPT: 7 statistics to remember 71% of French people know about...
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Content creation: what future with ChatGPT? [Podcast]
Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That’s the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec, Laurent Vermot-Gauchy, and Fred Canévet. ChatGPT and content creation: the main ideas to remember ChatGPT competes with offshore SEO writers in the niche of...
ChatGPT and Midjourney Invent the future Louis Vuitton bags
Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion. More recently, the collaboration with Yayoi Kusama gave rise to spectacular installations in Paris. But what are Louis...
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector! After reviewing the main statistics, we will see why Ditar’s B2B services are unprecedentedly effective. Contact us to carry out your implementation research Summary 5 major...
I tested the Fiat Metaverse Store
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat’s metaverse (the “Fiat Metaverse Store”), I wanted to try it. It’s a virtual environment where you can interact live with a sales advisor (a “product genius”). Augmented reality is used to show you the car from every angle. The interactions organized through the Fiat Metaverse Store...
5 ways to protect content creators from generative AI
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series of counter-attacks from the most threatened websites. I see 5 possible consequences in the medium term. I share my predictions below. Contact the Market Research Agency...
What is the future of market research with ChatGPT?
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me greatly, and I wanted to answer it objectively and honestly. Contact IntoTheMinds to carry out your market research If you only have 30 seconds Generative AIs such as ChatGPT provide amazing results for...
The place of early adopters in technology adoption
Early adopters are visionary consumers. Able to detect the most innovative products on the market, they are also true influencers with the general public. Their behavior allows them to stand out from the crowd, thanks to their propensity to take risks. In this article, we locate this type of consumer in the broader concept of innovation diffusion. This chart will help you better understand the rank of early adopters among consumers....
Neuromarketing: definition, uses, and examples
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola or Lay’s are very fond of this marketing technique. What does it consist of? How does it respond to your brand’s marketing issues?...
Replacing animal proteins: a real trend or a marketing bubble?
Replacing animal protein with plant-based equivalents in the diet was THE hot trend of 2022 in the food industry. We discussed plant-based meat in this article, but the dislike for animal protein was also evident elsewhere. Fish substitutes are also more numerous, as well as cheese substitutes. However, it remains to be seen whether this trend will last or is just a bubble. Statistics on the plant-based substitutes industry 24% of the...
Oliba’s breakthrough in the beer market in 2022
We continue our tour of the most innovative companies in the food sector with Oliba. This Spanish player in the beer market has developed a unique method for making these drinks. Pyrenean olives are what make their composition unique and tasty! Natural, gluten-free, preservative-free products with a strong ecological conscience will intrigue beer lovers. Discover the secrets of the manufacturer making waves among his colleagues in an...
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning point. This is the opportunity for us to analyze in this article the marketing of the RM UP-01 and the place of this object in a luxury watch market that has exploded in...
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Investing in the metaverse: 3 reasons to get started [Analysis]
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of opportunities for those who want to reach early adopters. In this article, we analyze 3 reasons companies invest in the metaverse: to generate additional...
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
Why shouldn’t visually impaired people pay attention to their “look”? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association “Un Regard Pour Toi” was created in 2014. In its wake, an eponymous clothing store for the visually impaired was launched in June 2019 in Paris. Listening to...
New Clarins boutique: 100% phygital and 200% eco-designed
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials, the store also features the group’s first perfume refill station. Finally, the store is a showcase for phygital, a forerunner of what tomorrow’s retail can do to win...
Metaverse: 9 new jobs with potential
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake of the ethical and legal challenges posed by the metaverse. Future jobs in the metaverse Already in existence? Development potential (1: limited potential, 5: significant potential)...
9 ethical and legal questions concerning the metaverse
While I have little faith in Mark Zuckerberg’s vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences in the real world. The emergence of these virtual universes is accompanied by a whole series of ethical and legal questions. This...
Marketing: what good will the metaverse really do for brands?
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are not available in the real world. The pornography market could well experience a technological revolution thanks to it. Only for our subscribers: exclusive analyses and marketing advice Email address *...
What if the metaverse is not realized?
The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech giants are not always self-fulfilling. Facebook’s virtual currency, connected speakers, connected glasses are all “revolutions” that did not happen. They swallowed up the...
Carrefour Flash: thoughts on this autonomous store and connected retail
Carrefour has announced the opening of its standalone store “Flash” at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour “Flash” store was created with the American start-up AiFi and concentrated technology. Discover in this article a presentation of this autonomous store and a techno-skeptical reflection on the future of retail....
Marketing Mix: Duracell Optimum breaks battery market codes
In a sector as “banal” as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real “marketing coup” with the launch of “Duracell Optimum.” This is an opportunity for us to analyze the marketing mix. 1/3 Duracell-optimum-1 2/3 Duracell-optimum-2 3/3 Duracell-optimum-4 If you only have 30 seconds The battery market has grown steadily for the past 10 years and was...
Amazon’s innovations have a price: human and environmental
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and...
A visit to the most prominent Amazon Fresh in Washington
Welcome to the ultra-technological world of Amazon Fresh. Today we’re visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It’s equipped with “Just Walk Out” technology and allows you to shop without going through the checkout (you’ll still pay, rest assured). This retail report in the United States follows the one we published on the Lego and...
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Cryptocurrencies: What is the profile of investors? [Research]
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and other cryptos. In this article, we detail the results of research that was realized in the United States. To complete it, we have asked the opinion of several specialists whose testimonies...
Zero waste: these 8 initiatives are changing the refilling experience
The market research of “zero waste” shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, “zero waste” initiatives are now spreading to the mass market. No longer affecting only food brands, and are being used as a growth driver by the FMCG (Fast Moving Consumer Goods) giants. In this article, we present 8 exciting bulk sales initiatives from all over the...
Amazon Salon: a 3.0 hair salon in the heart of London
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online...
![6 innovative solutions for contactless payment [Research]](https://www.intotheminds.com/blog/app/uploads/payment-facial-recognition-240x240.jpg)
6 innovative solutions for contactless payment [Research]
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next few years and will revolutionize the way we pay for our purchases. Some of these methods are not science fiction. They have already been used for several years...
![Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]](https://www.intotheminds.com/blog/app/uploads/blockchain-240x240.jpg)
Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive owners during the lifetime of the product Read also Second-hand luxury market: statistics and analysis Summary The history of the Aura Blockchain...
![LG’s failed differentiation strategy in 3 examples [Analysis]](https://www.intotheminds.com/blog/app/uploads/LG-logo-240x240.jpg){kind=logo}
LG’s failed differentiation strategy in 3 examples [Analysis]
LG’s recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share in smartphones has never exceeded 2%. This article illustrates this failed differentiation strategy through 3 pseudo-innovative products: the G-Flex, the G5, and...
Will wine in cans be as successful as the Bag-in-Box?
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn’t wine in cans follow the same trajectory? This article traces this particular format’s history, and we have interviewed a winemaker who has gambled on this format. Summary The Bag-in-Box format dominates the...
8 store formats that will shape the future of retail
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats that will be the future of retail. Each of these store formats capitalizes on emerging or already present trends. Read also 6 innovative solutions for contactless payment [Research] Summary Introduction...
19 Crimes: a stroke of marketing genius … often poorly imitated
In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of “mass market” wines. By introducing augmented reality with its “19 Crimes” wine, they turned the customer experience upside down, and sales of “19 Crimes” went from 4 million to 18 million bottles in just 18 months. A stroke of marketing genius that remains, despite many imitations, unmatched and wildly misunderstood...
![TikTok explained to parents: Strengths, dangers, and solutions [podcast]](https://www.intotheminds.com/blog/app/uploads/tiktok-TN-240x240.jpg)
TikTok explained to parents: Strengths, dangers, and solutions [podcast]
TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children’s creativity but also presents several dangers. To answer parents’ questions and provide concrete solutions, we have organized a podcast debate with 3 specialists: Justine Atlan: President of the e-Enfance association Corentin Colin: TikToker with 185000 subscribers Christophe...
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Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and AccountingTech. Xavier Corman will then react to Ana Botin (CEO Santander) on startups in the ecosystem of innovation and respect for business rules. Can the...
Customer Loyalty: how Nespresso takes advantage of this with a single click
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional retailers. Yet, it makes customer loyalty a driving force for business growth. Introduction 80% of the purchases we make in supermarkets are...
Mendi, a technological innovation to strengthen your brain
Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog...
