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Market research at SIAL Paris 2018. Trend #4: Clean Food
Nov14

Market research at SIAL Paris 2018. Trend #4: Clean Food

The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have...

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Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Nov12

Market research at SIAL Paris 2018. Trend #3: Veggie alternatives

Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also: SIAL Paris 2018: What are the trends in the food...

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Market research at SIAL Paris 2018. Trend #2: Easy Snacking
Nov09

Market research at SIAL Paris 2018. Trend #2: Easy Snacking

Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the...

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Market research at SIAL Paris 2018. Trend #1: Super Food
Nov07

Market research at SIAL Paris 2018. Trend #1: Super Food

Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but which seems to...

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SIAL Paris 2018: What are the trends in the food market?
Nov05

SIAL Paris 2018: What are the trends in the food market?

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...

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Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts
Nov02

Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts

SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize...

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SIAL, the world’s largest food innovation fair, opens its door in Paris
Oct22

SIAL, the world’s largest food innovation fair, opens its door in Paris

Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide largest food and drinks fair that takes place every 2 years. Facts and figures about SIAL More than 7000 exhibitors from 109 countries will be present which ensures for a comprehensive view of the market. Read also: Analysing market trends...

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GDPR : don’t be afraid. Nothing will change.
Jul30

GDPR : don’t be afraid. Nothing will change.

I was hoping something would change with the introduction of GDPR on May 25th. I was certainly not expecting that consumers would send a lot of requests to companies but I was hoping, at least, that bad practices would decrease under the pressure of the Data Protection Authority. I’m afraid I was wrong. Read also: 30 days to read privacy policies: consent fatigue will make GDPR ineffective Here’s a true story that shows...

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Marketing strategy: Pay-What-You-Want applied in the airline business
Jun25

Marketing strategy: Pay-What-You-Want applied in the airline business

Here’s an interesting Pay-What-You-Want (PWYW) initiative launched by Brussels Airlines (an airline of the Lufthansa group) to promote its premium tickets (if you want to know more about the concept of Pay-What-You-Want look at those two examples : the first one in the press sector, the other one in e-commerce) It offers customers who have already booked a flight to bid the price they want to get an upgrade (either business...

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Artificial intelligence enhances borders safety
May22

Artificial intelligence enhances borders safety

This is one of the most useful artificial intelligence (AI) application I’ve seen in a while: a virtual border agent that screens passengers at the border and uses facial recognition and other technologies to detect and predict whether passengers are telling the truth or not. The virtual agent research programm, called “Automated Virtual Agent for Truth Assessments in Real-Time” (or AVATAR in short), was funded by...

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