![[Podcast] Groover, the platform that connects artists and the media](https://www.intotheminds.com/blog/app/uploads/groover-relation-artistes-578x280.jpg)
Shayp, an already successful entrepreneurial story
It’s well known, at IntoTheMinds, we love entrepreneurs and success stories. So how could we have missed Shayp? This start-up is located in the same building as us and has already had great success (including an excellent fundraising campaign of €450,000 in 2020). So, it was natural for us to follow its progress and decide to give it a little media boost. A compelling and valuable proposition Shayp provided a technological...
4 questions you should ask yourself to handle the post-COVID-19 period
The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...
Interview with Google’s CEO, conducted by a 10-year-old child
Does Google dominate the world? That’s what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google’s CEO in Belgium. Thierry Geerts launched his first company while he was still a student and then worked in several other companies before joining Google. Pierre-Raffaele asks him about his career path and the role of Google in our daily lives. Thierry insists on his mission of educating companies to use Google...
How to turn a podcast into a business
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets of longevity and success. Not only has he never missed a single deadline for his publications, but he has also managed to turn them into a business. In this article that I dedicate to him, I would like to highlight 2...
![[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium](https://www.intotheminds.com/blog/app/uploads/gateau-cake-240x240.jpg)
[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium
Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop … in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview was not the easiest to do. But as the minutes went by, we discovered a real entrepreneur and a lucid manager. He is also a man steeped in values, convictions, love of work and customer satisfaction. He is...
![[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020](https://www.intotheminds.com/blog/app/uploads/chocolat-jerome-grimonpon_TN-240x240.jpg)
[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020
Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur and the recipes he has put in place to maintain his enthusiasm and develop his business. A belated entrepreneur Jérôme Grimonpon is French. He was trained to work with chocolate in Belgium, but...
![[Podcast] San Hoon Degeimbre puts people at the heart of his success](https://www.intotheminds.com/blog/app/uploads/air-du-temps-san-hoon-degeimbre-240x240.jpg)
[Podcast] San Hoon Degeimbre puts people at the heart of his success
San Hoon Degeimbre is the double-starred chef of the restaurant l’Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February 2020, he shares his vision of entrepreneurship and explains how he manages to motivate his staff and attract young talent. With Pierre-Nicolas Schwab, he retraces his entrepreneurial path and explains how he...
![[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders](https://www.intotheminds.com/blog/app/uploads/20-people-240x240.jpg)
[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders
Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that he launched Whoz in 2016. And rather than start it alone, he did it with 19 other people! A unique case study that allowed the company to face serenely 18 months of R&D and then to take off quickly with a...
Where is the NERF coming from and why is it a marketing success?
Have you never heard of the NERF? There are several possible explanations: either you don’t have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF would appear to be played with at all ages, and especially in start-ups. Go to YouTube and see for yourself. There are plenty of videos of NERF battles in the workplace. The NERF is a pistol game that shoots foam...
![[Podcast] Fotonower introduces image recognition to the industrial sector](https://www.intotheminds.com/blog/app/uploads/computer-vision-image-recognition-240x240.jpg)
[Podcast] Fotonower introduces image recognition to the industrial sector
In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of artificial intelligence. Today it is in the automobile industry (automation of claims processing) and the waste processing industry (automated sorting)...
How can small stores counter the giants of e-commerce?
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore. In this 10th episode of “The World of Business...
![[Podcast] Murfy surfs the domestic appliance repair market](https://www.intotheminds.com/blog/app/uploads/etude-de-marche-electromenager-france-240x240.jpg)
[Podcast] Murfy surfs the domestic appliance repair market
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies repairs. In addition to excellent technical skills, Murfy has also developed a series of marketing tips to ensure its success. In today’s podcast, Guy Pezaku goes into detail about...
Discover what artificial intelligence is with this 10-year-old child
In the 7th episode of ” The Business World with Pierre-Raffaele “, Ségolène Martin, Kantify’s CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all, do companies need it? Here are the 3 main themes that will be discussed in this video. Ségolène Martin explains with a lot of pedagogy what artificial...
![[Podcast] DNVB panorama with Sebastien Tortu](https://www.intotheminds.com/blog/app/uploads/sebastien-tortu-240x240.jpg)
[Podcast] DNVB panorama with Sebastien Tortu
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): “DNVB: the new business, between web and retail, how DNVB is changing the rules of the game.” In this podcast, we take a look at this new business model and the evolution of the French DNVB ecosystem. What is a DNVB It is quite challenging to give a strict definition of DNVB...
![[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship](https://www.intotheminds.com/blog/app/uploads/Pierre-Raffaele-Florence-Blaimont-240x240.jpg)
[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship
In this new episode of ” The Business World with Pierre-Raffaele “, Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than men, especially within the entrepreneurial class. How then can we explain that women are less entrepreneurial? It is the result, according to Florence Blaimont, of...
![[Podcast] How to augment your sales force using Artificial Intelligence](https://www.intotheminds.com/blog/app/uploads/IA-vendeur-240x240.jpg)
[Podcast] How to augment your sales force using Artificial Intelligence
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving into the insurance field. Adrian Pellegrini had caught my attention when he published an article on LinkedIn about the ” augmented salesperson “. It is...
![[Podcast] How to Disrupt a Market: The Pipplet Example](https://www.intotheminds.com/blog/app/uploads/langues-langages-talen-240x240.jpg)
[Podcast] How to Disrupt a Market: The Pipplet Example
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon of disruptive innovation has been studied by Clayton Christensen (Harvard University), who showed that companies that came up with such products won the day and made the dinosaurs disappear from the...
This child explains to you the keys to success in SEO
What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google’s expectations to appear at the top of the search results. In this 3rd episode of ” The Business World with Pierre-Raffaele “, our star presenter welcomes Christian Janfils to learn about SEO and prepare for the web launch of his future company...
Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in their field. In the 2nd episode of the series, it is a guest of choice who is welcomed by Pierre-Raffaele. Bruno Wattenbergh is indeed a professor of entrepreneurship and chairman of the...
Discover all the facets of business with this 10-year-old child
New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists, we decided to ask a child to lead the debates. Who better than a child to demystify marketing, innovation, business models, artificial intelligence, and all the other topics...
The lies of the novice entrepreneur
In today’s article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line to get a comprehensive view of all the mistruths and preconceived ideas that endanger the survival of an entrepreneurial project. We come back in this article to the golden rules of entrepreneurship....
![[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)](https://www.intotheminds.com/blog/app/uploads/fintech-240x240.jpg)
[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)
For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to structure the FinTech scene, the balance sheet of FinTech Belgium and the main trends of FinTech. Jean-Louis Van Houwe will detail in particular the three axes of value creation that structure the FinTech universe: a radical change in...
![[Podcast] how to support female entrepreneurship, with Florence Blaimont](https://www.intotheminds.com/blog/app/uploads/women-entrepreneurship-TN-240x240.jpg)
[Podcast] how to support female entrepreneurship, with Florence Blaimont
Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their activity in 2018. At a time when business creation is more than ever a driving force of the economy when governments are pampering start-ups, how can these figures be...
![[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin](https://www.intotheminds.com/blog/app/uploads/Segolene-martin-kantify-podcast-240x240.jpg)
[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin
In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we will try to go beyond the clichés. We will, therefore, focus on the real added value of artificial intelligence in companies, but also on the difficulties that the launch...
Study: The evolution of business failures in France
Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from 2000 to 2018. After highlighting the most dynamic counties, it is time to explore the dynamics of business destruction. As usual, we make all our work available to everyone on our Public...
Evolution of alcohol consumption and the market for de-alcoholisation
The evolution of alcohol consumption in Europe is leading many industry players to rethink their offer. In this article, we return in particular to the initiative launched by Philippe Stassen and the Meurens brothers who are joining forces to propose a new de-alcoholisation offer in the Charleroi region. Alcohol consumption in Europe In France, alcohol consumption has been on the decline for nearly 80 years. While a Frenchman consumed...
PayLead: A new wave of loyalty in the world of banking
PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta nearly three years ago. Summary Presentation of the company Genesis and history The fields of application How does it work? The future and key figures Presentation of the...
Boco Brussels: the reasons behind the failure
Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its very beginnings. We had also met a long time ago with its co-founder Simon Ferniot (brother of the chef and TV presenter of the same name, also co-founder) to talk to us about a concept that,...
French economy ministry uses data to predict bankruptcy and help firms
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State? Bankruptcy is indeed a judicial process that often requires complex procedures involving multiple parties (court, trustees, creditors,…). Avoiding bankruptcies, helping companies to...
Customer Experience: Polette puts sex toys in a shop window display
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it have been otherwise when moving sex toys were displayed in the window? In the series of interactive store windows, this one is at least, quite remarkable. Market research is also about that: observe trends. We have interviewed...
How to use market research to get prepared for export
While market research is obviously essential before the creation of a company, it is not the only time when the different techniques that make it up can be applied. Entering a foreign market (for example, an export market) is another case where market research is crucial. Not only is this a new market for you and your company, but it is likely that this export adventure will be further complicated by the lack of knowledge about the...
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
How to do market research? You will find the answers in this article, offered to you by the market research agency IntoTheMinds. Find here episode 1 and here episode 2. We completed this series of articles in 2018 with the creation of an online market research guide that you can access free of charge on our website. For any question, request or quote for market research in Belgium, France or elsewhere, do not hesitate to contact us....
Correcteo transforms a niche market into a business opportunity
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to develop their thesis. At the time of Correcteo’s international opening, we interviewed its founder to find out more about the future of this promising organisation. Summary Correcteo in a Nutshell Origin of the...
CoCasse vegetable tablets: a surprizing food innovation
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...
Homestamp, a blockchain-based mobile application by Immoweb
As part of our marketing and technological surveillance, we are now interested in a mobile application launched by Immoweb, Belgium’s leading platform on the real estate market. This application, called Homestamp, has the particularity of using blockchain technology. The purpose (to validate the inventories online thanks in particular to photos and videos with certified timestamps) seemed to us to be particularly relevant to...
![[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium](https://www.intotheminds.com/blog/app/uploads/gateau-cake-60x60.jpg)
![[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020](https://www.intotheminds.com/blog/app/uploads/chocolat-jerome-grimonpon_TN-60x60.jpg)
![[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)](https://www.intotheminds.com/blog/app/uploads/tourism-60x60.jpg)
![[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)](https://www.intotheminds.com/blog/app/uploads/fintech-60x60.jpg)
