Boco Brussels: the reasons behind the failure
Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its very beginnings. We had also met a long time ago with its co-founder Simon Ferniot (brother of the chef and TV presenter of the same name, also co-founder) to talk to us about a concept that,...
French economy ministry uses data to predict bankruptcy and help firms
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State? Bankruptcy is indeed a judicial process that often requires complex procedures involving multiple parties (court, trustees, creditors,…). Avoiding bankruptcies, helping companies to...
Customer Experience: Polette puts sex toys in a shop window display
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it have been otherwise when moving sex toys were displayed in the window? In the series of interactive store windows, this one is at least, quite remarkable. Market research is also about that: observe trends. We have interviewed...
How to use market research to get prepared for export
While market research is obviously essential before the creation of a company, it is not the only time when the different techniques that make it up can be applied. Entering a foreign market (for example, an export market) is another case where market research is crucial. Not only is this a new market for you and your company, but it is likely that this export adventure will be further complicated by the lack of knowledge about the...
Correcteo transforms a niche market into a business opportunity
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to develop their thesis. At the time of Correcteo’s international opening, we interviewed its founder to find out more about the future of this promising organisation. Summary Correcteo in a Nutshell Origin of the...
CoCasse vegetable tablets: a surprizing food innovation
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...
Homestamp, a blockchain-based mobile application by Immoweb
As part of our marketing and technological surveillance, we are now interested in a mobile application launched by Immoweb, Belgium’s leading platform on the real estate market. This application, called Homestamp, has the particularity of using blockchain technology. The purpose (to validate the inventories online thanks in particular to photos and videos with certified timestamps) seemed to us to be particularly relevant to...
WeMaintain : this startup disrupts the market of elevator maintenance
BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is “using digital technology to enhance the value of technical professions”. We had the pleasure of interviewing her and learning more about this somewhat revolutionary concept within this...
Le Testeur, a store to conduct market research in real conditions
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du Château d’Eau in the 10th arrondissement, an innovative way to conduct market research in real conditions while minimising the risks involved. Here is what we have learned about this...
