Omnichannel Marketing: why local retailers need to get on board
Just before New Year’s Eve, a well-known pastry chef with an excellent reputation had prepared a catalog of his productions. They were all more tempting than the others. However, this catalog shocked me and allowed me to publish a plea to develop omnichannel marketing for local retailers. It’s not the pictures of the delicious Yule logs that shocked me, their descriptions, or their ingredients with impeccable origins. What...
14 statistics to win the war for talent
The French recruitment industry is in the midst of a fierce war for talent. Indeed, the talent shortage and the empowerment of candidates over employers will be universal phenomena in 2022. These are the conclusions of research conducted with 350 French companies on behalf of the firm Reverse, and they are clear. We show that French companies quickly draw new weapons to stand out. In parallel, alternative recruitment resources are...
7 buying motivations to boost your sales!
Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role in these motivations, provided they are well-identified. Luxury brands are experts in this field. To be continued, the 7 main purchase motivations of customers in 2022! Contact us to analyze your...
Why and how to become a digital nomad?
Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one’s personal and professional life. In this article, we share the testimony and experience of a real digital nomad. Olivier Caeymaex has taken the plunge and now lives in a mobile home. For us, he...
Look&Fin: n°1 in crowdlending in Belgium
Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin is the leader in crowdlending in Belgium and is also present in France and Luxemburg. Since its creation,...
SiPearl develops the microprocessor for the European supercomputer
Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of view. The complexity of the project (new processor, 6 nm engraving) and the diversity of the R&D websites are criteria that favor SiPearl. Attracting the best...
War in Ukraine and energy crisis: companies remain confident
IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their employment and investment decisions. The results are surprising in more than one way, as they show tremendous psychological resilience and positive expectations for...
Opendatasoft: the all-in-one platform for open data
In today’s podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000 data platforms, and is marketed to nearly 300 customers. The challenge facing Opendatasoft is a big one. Indeed, the world of data leads to regularly evolving its solution to...
900.care: the solution that changes personal hygiene habits
900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However, it is now possible to adopt a zero-waste behavior. This is what 900.care proposes with its refillable products solution. The principle is based on sending active ingredients to be mixed with...
Fairly Made: the Greentech that improves the impact of the textile industry
Fairly Made is a company with a mission to improve the social and environmental impact of the textile industry. To do so, Green Tech has developed two solutions: Fairly Made Impact: a SaaS platform that enables fashion brands to make progress on the traceability of their supply chain. Impact measurement: through the criteria of social, environmental, and sustainable impact, and the recyclability of clothing From her meeting with...
![Editions En Cavale: the children’s game publisher [Podcast]](https://www.intotheminds.com/blog/app/uploads/Astrid_Faure-240x240.png)
Editions En Cavale: the children’s game publisher [Podcast]
En Cavale is a start-up from the Lyon area that has developed an innovative concept of games for children. Unlike computer games, En Cavale’s ambition is to take our little ones off their screens and make them live adventures… by mail. When the pace of life in our society is accelerating, En Cavale games advocate the long term. It is, therefore, a “Low Tech” start-up whose results, in barely 3 years, show...
![Ethik’Hotels: the platform for eco-responsible tourism [Podcast]](https://www.intotheminds.com/blog/app/uploads/tourism-240x240.jpg)
Ethik’Hotels: the platform for eco-responsible tourism [Podcast]
Ethik’Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her entrepreneurial adventure and her ambitions. The project she is carrying is also a transformative experience for her. With expertise in the construction...
![Goodvest: the promise of responsible investing [Podcast]](https://www.intotheminds.com/blog/app/uploads/IT-ecology-environment-240x240.jpg)
Goodvest: the promise of responsible investing [Podcast]
Goodvest is a start-up that offers responsible investment solutions. In this Podcast, its CEO, Joseph Choueifaty, talks about his entrepreneurial adventure and ambitions for Goodvest. He also explains how he inexpensively tested the market’s interest in his idea before launching and how this allowed him to find his first clients. You can also watch Joseph’s video on our YouTube channel. Only for our subscribers: exclusive...
![Assurly disrupts the mortgage insurance market [Podcast]](https://www.intotheminds.com/blog/app/uploads/assurly-toufik-gozim-240x240.jpg)
Assurly disrupts the mortgage insurance market [Podcast]
Assurly is a company that belongs to the insurtech sphere, the meeting point between the insurance sector and technology. It brings an innovative vision to the real estate credit insurance market, and its recent fundraising (€6m) is a testament to its potential. We had the pleasure to welcome Toufik Gozim, its CEO, in our Podcast. He explained his recipes for testing his market-fit and disrupting the customer experience in a very...
![Coding Park introduces children to programming [Podcast].](https://www.intotheminds.com/blog/app/uploads/codingpark-240x240.jpg)
Coding Park introduces children to programming [Podcast].
Coding Park is an interactive platform that allows children to learn to code. Its two “masterminds,” Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of the 2021 ranking of the French business magazine Challenges. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree...
Fundraising in Europe: only 8.1% women!
In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today’s research goes deeper into the subject to understand which countries women are best represented and which ones have raised the most money for their start-up / scale-up in 2020-2021. Summary 8.1% of women in companies that have...
How TaData allows Internet users to monetize their data
TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his entrepreneurial adventure. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I...
![Fundraising: UK and retail in the lead [Research 2021]](https://www.intotheminds.com/blog/app/uploads/fundraising-money-240x240.jpg)
Fundraising: UK and retail in the lead [Research 2021]
IntoTheMinds has analyzed 841 fundraisings announced by European start-ups between September 2020 and July 2021. Our results show that the retail sector has concentrated the most investments, that British start-ups dominate the ranking, and that fundraising has increased sixfold in May-June 2021. The research on the profile of the 1374 founders of the companies that have raised funds shows that only 8.1% are women. The results in a...
Listminut becomes Ring Twice: the background of the rebranding
Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells us all about the origin of this rebranding, its preparation, and the expectations it raises. Ring Twice in figures 300,000 people registered on the...
Entrepreneurship : 7 key differences between women and men
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don’t do business in the same way, which has practical consequences on their chances of success. In this article, we reveal the results of our research and outline solutions to address these...
Omie: a brand that advocates total price transparency
Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which are displayed in all transparency the margin, the price paid to the producer, the cost of raw materials. In this article, I first question the global context in which this platform operates. Then I...
Formalizi has digitized the legal formalities for setting up a business
For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...
![France’s best craftsman does everything to ensure customer satisfaction [video]](https://www.intotheminds.com/blog/app/uploads/philipe-rheau-meilleur-ouvrier-france_TN-240x240.jpg)
France’s best craftsman does everything to ensure customer satisfaction [video]
In this 19th (and last) episode of “The Business World with Pierre-Raffaele“, our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also a tireless pursuit of customer satisfaction. In this episode, after overcoming the stress of the camera, Philippe reveals himself as a professional who has at heart to enhance the...
![[Podcast] Typewise would like to simplify typing on smartphones](https://www.intotheminds.com/blog/app/uploads/sms-text-240x240.jpg)
[Podcast] Typewise would like to simplify typing on smartphones
Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of...
Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
In this episode of “The Business World with Pierre-Raffaele“, our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau guide and as such has seen his popularity skyrocket. Of French origin, he has made Belgium his new home. Passionate, daily he does what he loves,...
![[Podcast] Optimising sales prices with Pricing HUB](https://www.intotheminds.com/blog/app/uploads/data-interest-240x240.jpg)
[Podcast] Optimising sales prices with Pricing HUB
Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, art director Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter...
![[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI](https://www.intotheminds.com/blog/app/uploads/supply-chain-digit-240x240.jpg)
[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI
With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity’s goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to...
![[Podcast] Labtoo brings together project leaders and R&D service providers](https://www.intotheminds.com/blog/app/uploads/labtoo-labo-240x240.jpg)
[Podcast] Labtoo brings together project leaders and R&D service providers
Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more quickly. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address *...
![[Podcast] Groover, the platform that connects artists and the media](https://www.intotheminds.com/blog/app/uploads/groover-relation-artistes-240x240.jpg)
[Podcast] Groover, the platform that connects artists and the media
Groover was thought up by three young entrepreneurs to simplify relations between artists and the media, labels and professionals in the music sector, and thus solving the promotion of artists. To this end, Romain Palmieri and his associates have conducted, and are still conducting, numerous test phases to boost their project and improve their valuable proposal permanently. Discover this entrepreneurial and musical adventure in this...
Post Covid-19 strategy: keep cost-cutting or start investing?
The return to work and school in September 2020 is atypical and is subject to uncertainty. Companies are wondering whether the long-awaited recovery will finally take place. Nothing is more uncertain. Nevertheless, companies that wait too long could be the ultimate casualties. And here’s why. If you only have 30 seconds The end of the year 2020 will see only a slow economic growth from September 2020. Companies will remain on...
Shayp, an already successful entrepreneurial story
It’s well known, at IntoTheMinds, we love entrepreneurs and success stories. So how could we have missed Shayp? This start-up is located in the same building as us and has already had great success (including an excellent fundraising campaign of €450,000 in 2020). So, it was natural for us to follow its progress and decide to give it a little media boost. A compelling and valuable proposition Shayp provided a technological...
4 questions you should ask yourself to handle the post-COVID-19 period
The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...
Interview with Google’s CEO, conducted by a 10-year-old child
Does Google dominate the world? That’s what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google’s CEO in Belgium. Thierry Geerts launched his first company while he was still a student and then worked in several other companies before joining Google. Pierre-Raffaele asks him about his career path and the role of Google in our daily lives. Thierry insists on his mission of educating companies to use Google...
How to turn a podcast into a business
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets of longevity and success. Not only has he never missed a single deadline for his publications, but he has also managed to turn them into a business. In this article that I dedicate to him, I would like to highlight 2...
![[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium](https://www.intotheminds.com/blog/app/uploads/gateau-cake-240x240.jpg)
[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium
Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop … in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview was not the easiest to do. But as the minutes went by, we discovered a real entrepreneur and a lucid manager. He is also a man steeped in values, convictions, love of work and customer satisfaction. He is...
![[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020](https://www.intotheminds.com/blog/app/uploads/chocolat-jerome-grimonpon_TN-240x240.jpg)
[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020
Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur and the recipes he has put in place to maintain his enthusiasm and develop his business. A belated entrepreneur Jérôme Grimonpon is French. He was trained to work with chocolate in Belgium, but...
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![[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium](https://www.intotheminds.com/blog/app/uploads/gateau-cake-60x60.jpg)
![[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020](https://www.intotheminds.com/blog/app/uploads/chocolat-jerome-grimonpon_TN-60x60.jpg)
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![[podcast] How this different restaurant became number one on TripAdvisor.](https://www.intotheminds.com/blog/app/uploads/number-1-60x60.jpg)
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