Jul19

Entrepreneurship : 7 key differences between women and men

Posted By Pierre-Nicolas Schwab on 19 Jul, 2021

Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don’t do business in the same way, which has practical consequences on their chances of success. In this article, we reveal the results of our research and outline solutions to address these...

Mar31

Omie: a brand that advocates total price transparency

Posted By Lorène Fauvelle on 31 Mar, 2021

Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which are displayed in all transparency the margin, the price paid to the producer, the cost of raw materials. In this article, I first question the global context in which this platform operates. Then I...

Feb15

Formalizi has digitized the legal formalities for setting up a business

Posted By Pierre-Nicolas Schwab on 15 Feb, 2021

For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...

Dec18

France’s best craftsman does everything to ensure customer satisfaction [video]

Posted By Lorène Fauvelle on 18 Dec, 2020

In this 19th (and last) episode of “The Business World with Pierre-Raffaele“, our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also a tireless pursuit of customer satisfaction. In this episode, after overcoming the stress of the camera, Philippe reveals himself as a professional who has at heart to enhance the...

Nov30

[Podcast] Typewise would like to simplify typing on smartphones

Posted By Lorène Fauvelle on 30 Nov, 2020

Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of...

Nov27

Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other

Posted By Lorène Fauvelle on 27 Nov, 2020

In this episode of “The Business World with Pierre-Raffaele“, our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau guide and as such has seen his popularity skyrocket. Of French origin, he has made Belgium his new home. Passionate, daily he does what he loves,...

Nov09

[Podcast] Optimising sales prices with Pricing HUB

Posted By Lorène Fauvelle on 9 Nov, 2020

Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, Reaklab Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3:...

Oct12

[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI

Posted By Lorène Fauvelle on 12 Oct, 2020

With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity’s goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to...

Sep28

[Podcast] Labtoo brings together project leaders and R&D service providers

Posted By Lorène Fauvelle on 28 Sep, 2020

Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more quickly. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address *...

Sep07

[Podcast] Groover, the platform that connects artists and the media

Posted By Pierre-Nicolas Schwab on 7 Sep, 2020

Groover was thought up by three young entrepreneurs to simplify relations between artists and the media, labels and professionals in the music sector, and thus solving the promotion of artists. To this end, Romain Palmieri and his associates have conducted, and are still conducting, numerous test phases to boost their project and improve their valuable proposal permanently. Discover this entrepreneurial and musical adventure in this...

Aug31

Post Covid-19 strategy: keep cost-cutting or start investing?

Posted By Pierre-Nicolas Schwab on 31 Aug, 2020

The return to work and school in September 2020 is atypical and is subject to uncertainty. Companies are wondering whether the long-awaited recovery will finally take place. Nothing is more uncertain. Nevertheless, companies that wait too long could be the ultimate casualties. And here’s why. If you only have 30 seconds The end of the year 2020 will see only a slow economic growth from September 2020. Companies will remain on...

Jul17

Shayp, an already successful entrepreneurial story

Posted By Pierre-Nicolas Schwab on 17 Jul, 2020

It’s well known, at IntoTheMinds, we love entrepreneurs and success stories. So how could we have missed Shayp? This start-up is located in the same building as us and has already had great success (including an excellent fundraising campaign of €450,000 in 2020). So, it was natural for us to follow its progress and decide to give it a little media boost. A compelling and valuable proposition Shayp provided a technological...

Jun10

4 questions you should ask yourself to handle the post-COVID-19 period

Posted By Pierre-Nicolas Schwab on 10 Jun, 2020

The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...

May15

Interview with Google’s CEO, conducted by a 10-year-old child

Posted By Pierre-Nicolas Schwab on 15 May, 2020

Does Google dominate the world? That’s what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google’s CEO in Belgium. Thierry Geerts launched his first company while he was still a student and then worked in several other companies before joining Google. Pierre-Raffaele asks him about his career path and the role of Google in our daily lives. Thierry insists on his mission of educating companies to use Google...

May08

How to turn a podcast into a business

Posted By Pierre-Nicolas Schwab on 8 May, 2020

Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets of longevity and success. Not only has he never missed a single deadline for his publications, but he has also managed to turn them into a business. In this article that I dedicate to him, I would like to highlight 2...

May02

[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium

Posted By Pierre-Nicolas Schwab on 2 May, 2020

Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop … in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview was not the easiest to do. But as the minutes went by, we discovered a real entrepreneur and a lucid manager. He is also a man steeped in values, convictions, love of work and customer satisfaction. He is...

Apr24

[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020

Posted By Pierre-Nicolas Schwab on 24 Apr, 2020

Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur and the recipes he has put in place to maintain his enthusiasm and develop his business. A belated entrepreneur Jérôme Grimonpon is French. He was trained to work with chocolate in Belgium, but...

Apr17

[Podcast] San Hoon Degeimbre puts people at the heart of his success

Posted By Pierre-Nicolas Schwab on 17 Apr, 2020

San Hoon Degeimbre is the double-starred chef of the restaurant l’Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February 2020, he shares his vision of entrepreneurship and explains how he manages to motivate his staff and attract young talent. With Pierre-Nicolas Schwab, he retraces his entrepreneurial path and explains how he...

Apr10

[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders

Posted By Lorène Fauvelle on 10 Apr, 2020

Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that he launched Whoz in 2016. And rather than start it alone, he did it with 19 other people! A unique case study that allowed the company to face serenely 18 months of R&D and then to take off quickly with a...

Apr03

Where is the NERF coming from and why is it a marketing success?

Posted By Pierre-Nicolas Schwab on 3 Apr, 2020

Have you never heard of the NERF? There are several possible explanations: either you don’t have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF would appear to be played with at all ages, and especially in start-ups. Go to YouTube and see for yourself. There are plenty of videos of NERF battles in the workplace. The NERF is a pistol game that shoots foam...

Mar31

[Podcast] Fotonower introduces image recognition to the industrial sector

Posted By Pierre-Nicolas Schwab on 31 Mar, 2020

In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of artificial intelligence. Today it is in the automobile industry (automation of claims processing) and the waste processing industry (automated sorting)...

Mar27

How can small stores counter the giants of e-commerce?

Posted By Pierre-Nicolas Schwab on 27 Mar, 2020

90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore. In this 10th episode of “The World of Business...

Mar23

[Podcast] Murfy surfs the domestic appliance repair market

Posted By Pierre-Nicolas Schwab on 23 Mar, 2020

206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies repairs. In addition to excellent technical skills, Murfy has also developed a series of marketing tips to ensure its success. In today’s podcast, Guy Pezaku goes into detail about...

Mar04

Discover what artificial intelligence is with this 10-year-old child

Posted By Pierre-Nicolas Schwab on 4 Mar, 2020

In the 7th episode of ” The Business World with Pierre-Raffaele “, Ségolène Martin, Kantify’s CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all, do companies need it? Here are the 3 main themes that will be discussed in this video. Ségolène Martin explains with a lot of pedagogy what artificial...

Feb24

[Podcast] DNVB panorama with Sebastien Tortu

Posted By Pierre-Nicolas Schwab on 24 Feb, 2020

In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): “DNVB: the new business, between web and retail, how DNVB is changing the rules of the game.” In this podcast, we take a look at this new business model and the evolution of the French DNVB ecosystem. What is a DNVB It is quite challenging to give a strict definition of DNVB...

Feb21

[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship

Posted By Pierre-Nicolas Schwab on 21 Feb, 2020

In this new episode of ” The Business World with Pierre-Raffaele “, Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than men, especially within the entrepreneurial class. How then can we explain that women are less entrepreneurial? It is the result, according to Florence Blaimont, of...

Feb17

[Podcast] How to augment your sales force using Artificial Intelligence

Posted By Pierre-Nicolas Schwab on 17 Feb, 2020

In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving into the insurance field. Adrian Pellegrini had caught my attention when he published an article on LinkedIn about the ” augmented salesperson “. It is...

Feb03

[Podcast] How to Disrupt a Market: The Pipplet Example

Posted By Pierre-Nicolas Schwab on 3 Feb, 2020

Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon of disruptive innovation has been studied by Clayton Christensen (Harvard University), who showed that companies that came up with such products won the day and made the dinosaurs disappear from the...

Jan31

This child explains to you the keys to success in SEO

Posted By Pierre-Nicolas Schwab on 31 Jan, 2020

What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google’s expectations to appear at the top of the search results. In this 3rd episode of ” The Business World with Pierre-Raffaele “, our star presenter welcomes Christian Janfils to learn about SEO and prepare for the web launch of his future company...

Jan24

Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child

Posted By Pierre-Nicolas Schwab on 24 Jan, 2020

2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in their field. In the 2nd episode of the series, it is a guest of choice who is welcomed by Pierre-Raffaele. Bruno Wattenbergh is indeed a professor of entrepreneurship and chairman of the...

Jan22

Discover all the facets of business with this 10-year-old child

Posted By Pierre-Nicolas Schwab on 22 Jan, 2020

New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists, we decided to ask a child to lead the debates. Who better than a child to demystify marketing, innovation, business models, artificial intelligence, and all the other topics...

Jan17

The lies of the novice entrepreneur

Posted By Lorène Fauvelle on 17 Jan, 2020

In today’s article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line to get a comprehensive view of all the mistruths and preconceived ideas that endanger the survival of an entrepreneurial project. We come back in this article to the golden rules of entrepreneurship....

Dec24

[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)

Posted By Pierre-Nicolas Schwab on 24 Dec, 2019

For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to structure the FinTech scene, the balance sheet of FinTech Belgium and the main trends of FinTech. Jean-Louis Van Houwe will detail in particular the three axes of value creation that structure the FinTech universe: a radical change in...

Dec16

[Podcast] how to support female entrepreneurship, with Florence Blaimont

Posted By Pierre-Nicolas Schwab on 16 Dec, 2019

Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their activity in 2018. At a time when business creation is more than ever a driving force of the economy when governments are pampering start-ups, how can these figures be...

Dec09

[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin

Posted By Pierre-Nicolas Schwab on 9 Dec, 2019

In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we will try to go beyond the clichés. We will, therefore, focus on the real added value of artificial intelligence in companies, but also on the difficulties that the launch...

Oct23

Study: The evolution of business failures in France

Posted By Pierre-Nicolas Schwab on 23 Oct, 2019

Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from 2000 to 2018. After highlighting the most dynamic counties, it is time to explore the dynamics of business destruction. As usual, we make all our work available to everyone on our Public...

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