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Data preparation: definition, examples, advice [guide 2021]

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To talk about data preparation, what better way to start than from observation. In the world of data, there is a rule that everyone knows: 80% of a data scientist’s time is spent preparing his data, and only 20% working on it, especially its visualization. This article will focus on data preparation: the most frequently encountered problems, tools, and trends. Let’s go for new data adventures!



It will not have escaped your notice that data is everywhere and is the driving force behind digital innovation. The multiplication of applications, the growing share of the Internet in our lives, the rise of the IoT (Internet of things) are all factors that explain why specific activities are developing around data. Therefore, new functions have appeared in IT departments: data engineer, data visualization specialist, and data scientist. Each of them is involved at different stages of the data enhancement process. But they all have a common need: the need for quality data. That’s what data preparation is all about.

3 tips for choosing a data preparation tool (ETL)

  1. Choose a tool with many input connectors
  2. It is crucial to have many features to transform data. ETLs often work with “boxes” to be connected. So make sure that the ETL you choose is complete in terms of these boxes.
  3. The joins are especially important. Choose a tool that has several types of joins. A join with fuzzy matching is often very useful and should be part of the features offered.

Data preparation : definition

The term “data preparation” refers to operations performed on raw data to make them analyzable.

Often tedious, data preparation involves importing the data, checking its consistency, correcting quality problems, and, if necessary, enriching it with other datasets.

Each step is essential and requires specific functionalities, especially at the time of data transformation.

data preparation = the operations that are performed on raw data to make them analyzable

The 5 steps of data preparation

Let’s face it; there is no single “workflow,” and I don’t claim to present the absolute truth about data preparation. Based on my experience, I have tried to group recurring tasks into logical steps. Whether there are 5, 6, or 7 is of little importance in the end. What matters is that you understand the content of each operation.

Importing or acquiring data

The first step is to “acquire” the data needed for the job. These data can come from different places, have other formats. Therefore, it is essential to choose a tool that has multiple connectors so as not to get stuck. If flat files are one of the most common formats, we should certainly not neglect more exotic formats. In this example of data preparation from files extracted from LinkedIn, flat files (in CSV format) had to be prepared alongside .har and JSON files. When it comes to data import, you have to be ready for all eventualities!


The 2nd stage is quite exciting. It’s about discovering the data, exploring it. At this stage, the goal is not to analyze the correlations but rather to look for errors that could have crept in here and there. It is essential to identify the empty fields, the data formats. A quick visualization is useful for this purpose because it will allow you to see right away if the data format is the right one (try to make a graph if your data is stored in text). When I use Anatella, I appreciate being able to have descriptive statistics of the data in 1 click. This allows me to immediately identify erroneous categories, outliers, and especially “Null” values. Take advantage of the data discovery step to perform a few simple tests to detect less obvious problems that need to be corrected in the next stage. For example, use sorting functions to detect duplicates.

Data cleaning

In the 3rd step of data preparation (also called “data prep” to sound professional), the data must be organized and cleaned. At this stage, I like to reorganize already and rename the columns and eliminate the redundant ones when it is the case. This allows you to have the premises of a data model and your UML diagram’s first stone. Then comes the time to go into more detail. During the discovery stage, you have already been able to correct the most obvious format problems. Now it’s time to bring out the less obvious issues. I’m thinking here, for example, of the difficulties of duplicates (deduplication), data separation.  Data cleansing can also include a “transformation” part. For instance, you could detect a category of data that needs to be modified to be usable. In case your dataset contains outliers, transformation operations are useful to exploit your valuable data still.

join in PowerBI with UML

When you make a join in PowerBI, you already get the premises of a UML diagram.


Data enhancement (increasingly called “data wrangling” or “data munging”) consists of “augmenting” your dataset with external data. To do this, you will need to create a join. There are different types of joins. What I like with a solution like Anatella is the possibility to choose between different types of joins. One of them is incredibly unique because it is a fuzzy matching type of join. This feature is so unique that I even did an article comparing Anatella, Alteryx, and Tableau Prep’s processes. You can do simple joins (when all the data has been cleaned) directly in your data visualization solution (see our DataViz guide here). There are advantages and disadvantages to such a practice. I prefer to prepare my data in one single software package, and once the process is finished, start the analysis work.


Once everything is well organized, cleaned up, and enhanced, all that’s left to do is publish the final dataset. Most of the time, the data will be “pushed” to the Cloud or exported. Depending on how you will use the data after data preparation, it may be useful to opt for export in an optimized data format. For example, if you work like me with Tableau, it is recommended to export the files in .hyper format. The ETL I use (Anatella) was the first to my knowledge to have output in this format.

Data preparation: the tools

While some hardcore developers still prefer to do everything by hand with code lines, I have long since opted for “no-code” solutions that work much more efficiently. I work with Tableau Prep, Alteryx, and Anatella. But some people swear by Talend, Azure Data Factory, Informatica Power Center. As you can see, the tools are legion, and that may be the problem. There are so many that the choice becomes difficult.

If you are looking for a free solution, I advise you to use Anatella, marketed by Timi. I am a fan, and I even teach my 11-year-old son to use it. He makes some demos in videos on various data problems (data separation, deduplication).

Data wrangling process Anatella

A workflow implemented using Anatella for data wrangling using an NLP (Natural Language Processing) algorithm.

For some specific points of data preparation, alternative solutions exist. For example, a join can be performed in an ETL or directly in most data visualization solutions. The choice is yours. Refer to the table below to see the disadvantages of both approaches.

Advantages Disadvantages
join in data preparation software (ETL) you can manage all aspects of data preparation in one place. Data cleansing, in particular, is not always possible using data visualization software. Only the simplest operations are possible using DataViz software. if you made a mistake (discovered in the visualization software), you will need to reopen your ETL and re-export the data
join in data visualization software the simplification: you do the join, and you can visualize the result directly. No need, as with ETL software, to export the data in an intermediate format. impossible to perform complex transformation operations on the data. In PowerBI or Tableau, you can change data formats, separate data in the same column, but it doesn’t go much further.


What is ETL (Extract – Transform – Load)?

ETL software, or Extract-Transform-Load, is used to manage all aspects of data preparation:

  • Extract: extract data from a file, whatever its format.
  • Transform: cleanse and transform data to make it usable.
  • Load: Export data and load it into an environment where it becomes available for the next valuation stage.

Data preparation: frequent problems

Below, I have tried to list some of the most common data preparation problems you may encounter.

Problem Description Solution
duplicates data are duplicated in the dataset, which may induce analysis errors data deduplication on one or more fields
join The linking of 2 or more data sets using a join “key.” ETLs generally have several types of joins. Anatella, for example, proposes 6 types of joins, one of which is a useful fuzzy matching type.
Spelling differences The users have entered data (name, surname, city) in different ways, making analysis impossible. Correction based on a dictionary or fuzzy matching (see this article for more information on fuzzy matching)
differences in format The most common problem is the use of the point for the decimal in the Anglo-Saxon world instead of the comma. Adaptation of regional formats at the time of data import or transformation afterward. In BI tools, it is possible to specify the regional format when data is imported.
numbers stored as text Error often due to the presence of spaces or other signs that prevent format recognition. Eliminate the signs that “pollute” the field (whether visible or not) and then change the format. In BI tools, you can use the “split” command (extract in PowerBI). In ETLs such as Anatella, the operation is even more straightforward since unnecessary characters can be eliminated when importing data.
encoding differences “text encoding” which changes between 2 files that must be processed in the same process (Latin1/iso8859 and utf-8 for example). Specification of the encoding method when importing the data
spaces in the cells a very common problem but difficult to detect because not all cells may have spaces in them Removal of unwanted spaces when importing data. In Anatella use the “Trim” option.


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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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