Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

14/09

IKEA: A New Strategy to Maintain Market Leadership

In 2026, IKEA is selling less and attracting more people. The Swedish group’s global revenue is declining for the second consecutive year, to €44.6 billion. At the same time, volumes and the number of customers are increasing by around 3%. This paradox is the visible…
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09/09

What do Europeans think about LEZ? [Survey]

Our polling institute has just conducted a study in 3 European countries to understand perceptions of Low-Emission Zones (known as “LEZ” in Belgium and “Umweltzonen” in Germany). The result is striking. Low-Emission Zones (LEZ) and their European equivalents are not rejected because they are considered…
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