Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

13/02

Quick commerce: Market analysis and outlook

Quick commerce has radically transformed our consumption habits. The promise was enticing: receive your purchases in less than 15 minutes. But behind this promise lay a complex ecosystem that disrupted traditional retail codes and faced legal challenges. Today, the quick commerce of 2020-2022 is moribund…
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11/02

Analysis of Lego’s Marketing Strategy: Keys to Success

Lego stands as a model of marketing excellence. Since the late 2010s, this Danish company has successfully transformed economic challenges into growth opportunities. While the pandemic and inflation have weakened many players, Lego has consolidated its leadership position through the implementation of a particularly effective…
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