Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

21/01

How to conduct a pricing study using the Van Westendorp method

Setting the right price for a product or service is strategic. Too high, you lose customers. Too low, doubts about quality arise. Fortunately, there are different pricing methods. Pricing studies naturally fit into a broader market research approach, which can be conducted by an experienced…
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