Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

04/03

Retailtainment: Definition, Analysis, and Concrete Examples

Traditional retail is going through a complicated period, to the point where we often hear about ‘re-enchanting retail’. The competition from e-commerce is particularly deadly for businesses that don’t know how to adapt. Faced with this reality, physical stores must rethink their approach to win…

02/03

Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata

In a market for spreads largely dominated by Nutella, the Italian company Rigoni di Asiago has managed to develop a particularly effective marketing approach with its brand Nocciolata. This commercial strategy is based on several fundamental pillars that allow the group to position itself as…

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