Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

27/05

Whisky Market: Comprehensive Analysis and Global Outlook

Le whisky remains the leading spirit sold in supermarkets and hypermarkets, but since 2022 the market has entered a phase of structural contraction confirmed by the latest available data. Between an aging customer base, fiscal pressure, accelerated premiumization, and the rise of local production, the…
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22/05

Marketing mix: analysis of the cosmetics brand Lush

Founded in 1995 in the southwest of England, Lush is now a vegetarian cosmetics brand present in 55 countries, with nearly 880 stores and revenue approaching one billion euros in 2024 when partner markets are included. Its marketing strategy is based on an atypical marketing…
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