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Sep 22Posted by Pierre-Nicolas Schwab in Research

75% of backlinks come from translations [Research]

Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.
Sep 20Posted by Pierre-Nicolas Schwab in Research

Here is how we get 35% of our backlinks

In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.
Sep 18Posted by Pierre-Nicolas Schwab in Innovation

Food innovation on the decline (-12.7%): Trends in 2024

The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.
Sep 15Posted by Pierre-Nicolas Schwab in Research

Subscriptions: Increase +200% revenues thanks to automatic renewal

Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers’ revenues by 14% to over 200%.
Sep 13Posted by Pierre-Nicolas Schwab in Research

92% of Michelin-starred restaurants require a credit card deposit

Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we’ve just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant’s name that requires €2,000 prepayment per guest.
Sep 11Posted by Pierre-Nicolas Schwab in Marketing

Advice on how to conduct a qualitative interview

In this article, you’ll discover some key phrases for successful qualitative interviews. Learn how to break the ice by making your interviewee feel valued and how to follow up on their answers to deepen their response effectively. To end your interview on a high note, discover some original ways to obtain additional information before leaving.
Sep 8Posted by Pierre-Nicolas Schwab in Marketing

Can X /Twitter regain advertisers’ trust?

Linda Yaccarino’s appointment as head of Twitter marks a turning point, symbolized by the social network’s name change (X). The new CEO’s priority will be to restore advertisers’ confidence. In France, 63.5% of advertisers have abandoned Twitter, whose revenues have fallen by 80%.
Sep 6Posted by Pierre-Nicolas Schwab in Research

Electric vehicles: Too Many Variations in Charging Prices

Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.
Sep 4Posted by Pierre-Nicolas Schwab in Research

Retailers believe in the benefits of in-store digital

A survey published in 2023 reveals retailers’ expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Aug 28Posted by Pierre-Nicolas Schwab in Innovation

Boulebar: the café-restaurant champion of customer experience

Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.