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How algorithms (and Tik Tok) influence content creation
Algorithms have been accused of locking us in a filter bubble. But I feel...
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Direct marketing: definition, advantages, and strategic objectives
Direct marketing aims at getting as close as possible to the customers. It...
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Marketing online: the practices of companies in 2023
Regarding online marketing, not all companies are at the top. Online is the...
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Remarketing: definition, advantages, and strategies [Guide 2023]
Remarketing promotes customer conversion by encouraging brands to review...
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Account-based marketing: 3 advantages and 3 strategies to adopt
Account-based marketing is an alternative way of targeting customers. Rather...
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Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
The Lacoste flagship store opened in spring 2022 at 50 Avenue des...
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M&M’s and wokism: analysis of the disappearance of the mascots
M&M’s has just announced that it will withdraw its famous characters...
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I kicked out a prestigious prospect, it was the right thing to do.
Since 2021, the market research firm I manage has also proposed inbound...
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Marketing automation: definition, advantages, and platforms [Guide 2023]
Marketing automation simplifies the life of brands. Its ability to relieve...
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Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the...