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CoCasse vegetable tablets: a surprizing food innovation
It was during our active monitoring of the marketing campaign at SIAL 2018...
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French media to launch unique ID initiative to fight Facebook Connect back
10 french media groups just announced that they will be launching a shared...
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Marketing research : purchase drivers of luxury iconic products
An interesting piece of marketing research was presented on the last day of...
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Voitto, an artificial intelligence with a heart
Technology is often a source of fears for some people, especially those who...
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Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Tediber, founded by Julien Sylvain, is a company whose particularity is to...
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Homestamp, a blockchain-based mobile application by Immoweb
As part of our marketing and technological surveillance, we are now...
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Facebook’s hidden strategy to increase your addiction
As part of my good resolutions for 2019 I decided to further reduce my use...
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10 mistakes to avoid in your online survey
An online survey is an essential part of any proper market research. While...
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What are the differences between B2C market research and B2B market research
We have just devoted two very detailed articles to market research in B2C...
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How to conduct market research in B2B?
B2B market research has some notable features when compared to B2C market...