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Qualitative interviews: use of real-life scenarios (or “vignettes”)
Different methods can govern a qualitative interview (one of the leading...
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The 5 levels of data visualization: examples and advice [guide 2021]
After having written my guide to data visualization, I wanted to develop the...
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This YouTuber has 50 million subscribers, and that’s not good news
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers,...
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Customer experience: definition, measurement, analysis [Guide, 2021]
The customer experience has become an almost magical expression that is...
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#REDOffreMoiUniPhone : an almost free communication campaign on Twitter
Red by SFR offered a free green iPhone on Twitter on 4 January 2021. This...
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Brexit: which impact on the roaming charges? [Study]
What will be the impact of Brexit on roaming charges? This is the question...
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Lidl Sneakers: analysis of a marketing phenomenon
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German...
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France’s best craftsman does everything to ensure customer satisfaction [video]
In this 19th (and last) episode of “The Business World with...
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Rakuten advertisement: Francis, the non-existing retailer
One principle that should guide all advertisers in this world is that what...
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Up until My Last Breath: Intermarché’s advertisement that annoys me
Last week, a friend of mine (the excellent Hugues Rey, CEO of Havas) posted...