Astroturfing campaigns are attempts to influence public opinion. First practiced in the physical world, they now find a second life thanks to the Internet. The objectives of this process are simple: to harm the competition while promoting themselves. To do this, its practitioners do not skimp on the means. Some even employ thousands of people to conduct these operations online. However, resorting to this practice risks increasing negative word-of-mouth about your brand. What is astroturfing? Where does it come from? Who uses it, and for what purpose? This article answers all your questions about this...