Market Research and Marketing Blog IntoTheMinds

IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab • 14 september 2026
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
- Strategy
What do Europeans think about LEZ? [Survey]
09/09/26
In this study, you will discover how motorists in 3 different countries (France, Belgium, Germany) perceive traffic restrictions in city centers. Designed to limit fine particulate emissions, these zones are not gaining widespread acceptance, even though drivers seem to believe in some of their benefits.
- Research

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