Market research in Luxembourg: we’re here to help
By Pierre-Nicolas Schwab •
We have been conducting market research in Luxembourg for over 20 years and are pleased to share our TOP 10 best data sources with you.
Organic Market: A Comprehensive Study and Future Development Scenarios
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
Marketing mix: analysis of the cosmetics brand Lush
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
Guerrilla Marketing: Definition, Types, Examples, and Measured Results
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
Cognac Market: Analysis and Outlook
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Vorwerk: Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
Why conduct market research? An expert answers your questions
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Simplexity: A Winning Marketing Strategy Based on Simplicity
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
Concept Stores: A Different Approach to Retail Marketing
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
Specifications for an External Market Study: The Complete Guide
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
How to Conduct Market Research for a Gym? The Step-by-Step Guide
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
Retailtainment: Definition, Analysis, and Concrete Examples
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
Kodawari Ramen Paris: Analysis of a Unique Customer Experience
I went to Kodawari, an incredible ramen restaurant in Paris. I dissect the meticulously designed customer experience based on 6 analytical dimensions.
Market Research in France: The Best Data Sources
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
Dynamic pricing: when prices adapt to your profile in real time
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
What does the future hold for Amazon Go? Analysis and figures
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Automatic checkouts: market status and future prospects
In this article, I analyse the automatic checkout market in the retail sector. I review the latest figures for this market and also look ahead to the customer experience of the future.
Valentine’s Day: Latest Statistics and Outlook for 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Customer loyalty: 10 ways to measure it effectively
Building customer loyalty is a good strategy for increasing profits. In this article, I provide you with 10 ideas for metrics you can use to measure customer loyalty.
Marketing Mix: The (Truly) Practical Guide
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
The adult pacifier: a new marketing opportunity?
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Paper catalog: an underestimated tool in retail
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Soho House: An Uncertain Future Despite Its Innovative Nature
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
Linkedin account restricted permanently: what happened and the lessons I learned
In this article, I tell you how I was permanently banned from LinkedIn, what I did (or didn’t do) to recover my account, and the lessons I learned from it.
Shrinkflation: still a magic recipe in 2025
Manufacturers in the supermarket sector are posting unprecedented profitability figures. Their operating margins have risen spectacularly, thanks to shrinkflation on the one hand, but also to price increases, pure and simple.
The plant-based meat market is in decline
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
How much does an opinion poll cost?
In this article, I explain how much money you need to conduct an opinion poll and which technique you should use depending on the context.
Temu: word-of-mouth marketing
In this article, I offer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Location analysis: 4 methods for measuring flows
In this article, we present 4 methods for measuring traffic flows at the location of your future point of sale. Studying your location before setting up a shop is a key factor for success in retail.
How much does Market Research cost in 2025?
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
How to conduct a competitors’ customer satisfaction survey
This article explains the benefits of conducting a customer satisfaction survey on your competitors. If your competitors' customers are dissatisfied, they become easy sales targets. But you still need access to them. We explain how in this article.
Surveys in a legal context: defending a trademark
In this guide, we discuss in detail and with numerous legal references the use of survey methodology in trademark disputes. Contact our polling agency for assistance.
Electric cars: outlook for 2025 in Europe
The year 2024 ended with a fall in new and electric car registrations. In this article, I explain why 2025 will be crucial for the European transition to all-electric vehicles.
Louis Vuitton: Christmas windows with a carousel theme
In this article, I will tell you about the superb window displays in the Vuitton shops in Paris. For Christmas 2024, they were all on the theme of the carousel, and a street marketing operation was even organized.
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