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![Villa Pinewood: the ultimate culinary experience [podcast]](https://www.intotheminds.com/blog/app/uploads/villa-pinewood-creation-240x240.jpg)
Villa Pinewood: the ultimate culinary experience [podcast]
Regarding customer experience, one restaurant stands out: Villa Pinewood. Recently rewarded with a (double) Michelin star, I had its Chef and friend Thomas Cabrol on my podcast. We talked a little about cooking but mostly about the entrepreneurial approach and its marketing secrets. Villa Pinewood proposes to its customers a culinary and educational experience. Everything is done to showcase local products, the farthest of which is...
The flagship store Zara on the Champs-Elysées: ultra-digital
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara because it is a full-length surface in one piece. To celebrate its opening, Zara teamed up with pastry chef Cédric Grolet. Contact us for your customer satisfaction...
Social media KPIs: the 5-must-have metrics!
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics today. This article proposes to retain only 5 of them: the most important ones! Before that, we will review 5 key statistics on the subject. Then...
How to define a brand territory? Definition and examples
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target market. In this article, we look at the distinctive elements of this practice. We also propose 3 examples of well-defined territories to help you better understand the ins...
Ricola: a pop-up store to celebrate the rebranding
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it’s also an opportunity to discuss marketing strategy since Ricola is diversifying. Follow me to the Swiss mountains to meet these friendly herbal candies ?. What can you find in the Ricola pop-up store? As you...
![Web Analytics: definition, benefits, and strategy [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/social-media-marketing-smm-banner-240x240.jpg)
Web Analytics: definition, benefits, and strategy [Guide 2023]
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of an effective strategy? Our article answers all your questions. Discover here our 3 different content creation strategies! Summary Definition of Web Analytics 3 major...
Social Media Marketing (SMM): statistics and new strategies!
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector’s evolution. For example, we’ll see in never-before-seen graphs why the year 2021 was decisive for TikTok. Also, we provide several never-before-seen tips for your strategy on Facebook, Instagram, LinkedIn, and TikTok....
Yayoi Kusama and Louis Vuitton: the best of street marketing
In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton’s marketing, especially the layout of its windows. What the brand has done for its partnership with Yayoi Kusama is unprecedented. This is the first time I’ve seen so many people taking pictures of what the brand has set up in...
![Click and mortar: definition, advantages, and examples [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/click-and-mortar-online-offline-banner-240x240.jpg)
Click and mortar: definition, advantages, and examples [Guide 2023]
Click and mortar companies are present in online commerce on both physical and digital channels. By definition, this type of structure is opposed to “pure players” who only sell their products online. This article explains why click and mortar is the future of customer experience. We have compiled key statistics, major benefits, and outstanding examples to understand everything about this entrepreneurial practice! 7 steps...
Generative AI: 9 types of websites in danger
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model is based on inbound marketing, read this article carefully to understand if your business model is in danger. Don’t wait until you lose all your traffic to react....
4 examples of inbound marketing to attract more customers!
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We’ll also go over the exact definition of this concept, which is important for your brand’s awareness. But before that, we’ll review the key figures to understand the mechanics of...
Content syndication: statistics, definition, and strategies
Content syndication means publishing your content on a platform other than your own. This article proposes a complete definition of this concept with multiple benefits. On the one hand, content creators use it to increase their online visibility. On the other hand, third-party platforms benefit from quickly available, free, and qualitative content. We will then explain the 3 strategic axes to adopt for good syndication. But before...
5 social media campaign ideas to engage your audience!
In this article, we return to the best practices for a campaign on social networks. Here is how Airbnb, Coca-Cola, or Mastercard became masters of digital communication! After summarizing the most important statistics, we will present 5 good ideas for social network campaigns. Contact us to measure your company’s awareness Summary Social network campaign: 7 key figures 5 campaign ideas on social networks Airbnb Coca-Cola Bell...
3 examples of social proof to convert your visitors into customers!
Social proof is an ideal companion to increase your conversion rate. It consists in confirming the opinion of your prospects. Here, we help you better understand the definition of this concept with many merits. Customer testimonials, expert interventions, and case studies are good practices to follow. At the end of the article, we will detail 3 of the best examples of social proof to increase your customer base. Become more visible on...
Declining podcast market: still a good inbound strategy?
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to explain this phenomenon? Is it still interesting to launch a branded podcast in 2023? In this article, I share my analysis based on market statistics and my experience as a podcaster. Only for our...
![Local marketing: definition, advantages, and strategy [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/local-marketing-240x240.jpg)
Local marketing: definition, advantages, and strategy [Guide 2023]
Local marketing compiles a whole set of marketing campaigns on a limited geographical territory. It is based on the needs of local customers and seeks only one thing: to satisfy them! In this article, we will review the exact definition of this concept before detailing its 3 main benefits. Finally, we will explore 3 strategies for local marketing: use digital to increase your brand awareness. But first, we’ve compiled 5 key...
Customer-centric approach: definition and 3 strategic axes
Customer-centric approaches put the customer at the center of all business decisions. This means designing activities and processes to achieve maximum customer satisfaction in marketing. These strategies proved particularly successful for brands: our B2C statistics support this. In this article, we come back to the concept of customer-centric brands. Finally, we present 3 effective strategic axes, all summarized in our summary table....
Content curation: 6 key figures and 3 indispensable tools in 2023!
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go back over some key data regarding curation. Also, we will define the concept in its entirety. Then we will present 3 remarkable digital tools! Click here to...
Customer Lifetime Value: definition, calculation, and an example
The Customer Lifetime Value (or CLV) is one of the best indicators to determine the value of a customer. It is very interesting to find the most profitable elements of its customer base. Nevertheless, the definitions of the concept differ according to the sources. However, our definition includes the most relevant scientific sources on the subject. In this article, we will also detail the calculation of the CLTV (click here to...
![Sensory marketing: definition, advantages and use [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/sensory-marketing-banner-240x240.jpg)
Sensory marketing: definition, advantages and use [Guide 2023]
Sensory marketing is about customer behavior. For advertisers, it stimulates customers’ brain activity to generate positive feelings towards a product. It is a fascinating subject, as it teaches us so much about the psychology and meaning of advertising messages. In this article, we will discuss the findings of many researchers, including Aradhna Krishna, the world’s leading expert on sensory marketing. Among other things,...
Referral marketing: definition, advantages, and strategic guidelines
Referral marketing relies on a brand’s existing customer base to increase its number of prospects. Companies identify their best “referrers” and encourage them to spread positive messages about their offer. This practice of word-of-mouth, under the influence of brands, is particularly adapted to modern marketing. What is this process? How does it allow you to hone your industry expertise? All the answers can be found...
Stream your cooking with the Samsung connected oven: so useless
Samsung introduced a connected oven poetically named Bespoke AI™ Oven at CES in Las Vegas in 2023. Equipped with a camera, it allows you, among other things, to broadcast live the cooking of your favorite dishes. This innovation forces me to think about the waste of technological resources and the gap between innovation and customer expectations. Only for our subscribers: exclusive analyses and marketing advice Email address *...
7 examples of viral marketing that have made the rounds on the web!
Viral marketing is based on the massive propagation of content produced by a brand. It is a method that lends itself well to sporting events, just like ambush marketing. Moreover, it effectively promotes consumer goods and strengthens branding. But what exactly is this process? And above all, what are the most outstanding examples of viral marketing? Here is a clear definition of the concept and 7 recognized cases of inventive brands...
Direct marketing: definition, advantages, and strategic objectives
Direct marketing aims at getting as close as possible to the customers. It solicits them to obtain immediate answers to a given situation. This process relies heavily on target marketing since its purpose is to deliver personalized messages. Its advantages are diverse and varied, although they evolve essentially around its profitability and the loyalty it generates. Following our concept definition, you will find all the necessary...
![Remarketing: definition, advantages, and strategies [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/remarketing-240x240.jpg)
Remarketing: definition, advantages, and strategies [Guide 2023]
Remarketing promotes customer conversion by encouraging brands to review their marketing practices. It is different from other marketing strategies because it pushes for personalized targeting. In this sense, it is similar to account-based marketing because of its propensity to segment as much as possible. In any case, this marketing process has many advantages linked to brand awareness and benefits. At the end of this article, we...
Account-based marketing: 3 advantages and 3 strategies to adopt
Account-based marketing is an alternative way of targeting customers. Rather than designing campaigns for the majority, it prefers to base itself on key customers. Thus, it is a process that takes the personalization of the marketing message to the extreme. This has several advantages: prospects are more easily converted and feel fully understood and satisfied. But how to implement a good account-based marketing strategy? At the end...
Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
The Lacoste flagship store opened in spring 2022 at 50 Avenue des Champs-Élysées in Paris. Lacoste occupies a commercial corner space that extends over 1600m². The whole universe of the crocodile brand has been reinvented with some interesting marketing innovations. The opening of this flagship store is part of the brand’s development plan since its acquisition in 2012 by MF Brands. Follow us for an analysis of this unique...
M&M’s and wokism: analysis of the disappearance of the mascots
M&M’s has just announced that it will withdraw its famous characters indefinitely. Accused of wokism by the American conservative right (Fox News), it is an important part of the “storytelling” of M&M’s that disappears. These little characters that made the brand’s success and humanized it are now part of the past. In this article, I briefly go back over this affair and give you my analysis. It is an...
![Marketing automation: definition, advantages, and platforms [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/marketing-automation-240x240.jpg)
Marketing automation: definition, advantages, and platforms [Guide 2023]
Marketing automation simplifies the life of brands. Its ability to relieve and strengthen companies’ marketing and sales teams makes this process a must in sales prospecting. You need to use the right marketing automation platforms to implement it properly. MailChimp and GetResponse are two good examples. This article aims to define the boundaries of the concept before explaining its 3 main advantages. Contact us to measure the...
Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the performance of its users. It aims to increase their awareness, establish more professional relationships, or embellish their branding. However, it has often been questioned by the most attentive network members. We contacted and talked to 4 of them to better understand the source of the problem. They detected 4 major problems with this Index: its nature, its...
Shrinkflation and rationalization: the two sides of the same coin
Shrinkflation is a phenomenon that has reappeared since the boom in inflation. A reduction in the quantity of products for the same price. But shrinkflation can also be more “sneaky.” Some manufacturers change the recipes of their products and replace ingredients with cheaper ones. In the end, all this is only the manifestation of a more global trend: the rationalization of a plethoric offer under the pressure of...
Street marketing: 3 tips and 3 famous campaigns
Through street marketing, brands take over public space to promote their offer. Fundamentally open to everyone’s creativity, this discipline has several fields of application. Examples are numerous to illustrate this. This article delimits the contours of this practice before providing 3 key tips for successful campaigns. Here are the best applications of the concept via the marketing operations of McDonald’s, Coca-Cola,...
![Data marketing: advantages, strategy, and examples [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/data-marketing-computer-240x240.jpg)
Data marketing: advantages, strategy, and examples [Guide 2023]
Data marketing is a discipline that is becoming more and more important in companies. It provides a better understanding of the real motivations of users, but also of their consumption patterns. The data analysis it offers improves marketing strategies and creates competitive advantages. To better understand the challenges of this process, we will review its main advantages and present useful strategic advice. Finally, we will see how...
Lead management: definition, advantages and strategy
Among the different facets of marketing, lead management is an ideal solution to improve your conversion rate. It is based on “leads,” i.e., potential customers, thanks to 3 main fields of action. With lead management, we accumulate leads, classify them, and then we try to maintain good relationships with the most prolific ones. In the end, there are 3 advantages to this practice: better customer experience, higher...
B2B2C: its 5 main advantages and 5 concrete examples
The B2B2C approach of companies consists in bringing together companies and customers. It combines B2B and B2C players to develop marketing operations with multiple advantages. Brands use this method to create value, increase their notoriety or carry out economies of scale. For this reason, many companies have already adopted B2B2C to reach a larger audience and increase their profits. This article aims to explain how this marketing...
![Relationship marketing: advantages, advice, and examples [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/relationship-marketing-240x240.jpg)
Relationship marketing: advantages, advice, and examples [Guide 2023]
Relationship marketing puts the customer before the product. It differs from the so-called “traditional” marketing. Indeed, it is composed of many good practices to get closer to the consumer. It is based on a human relationship between brands and people. It is a good practice on several points: financial, satisfaction, and customer loyalty. How to maintain good relations with its customers? What are the examples of brands...
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![Relationship marketing: advantages, advice, and examples [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/relationship-marketing-60x60.jpg)
