What are the differences between B2C market research and B2B market research
We have just devoted two very detailed articles to market research in B2C and market research in B2B. Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview table that presents the methodological differences between these two types of market research. Read also: Read our white paper on market research This table shows two kinds of information: You will, first of all,...
How to conduct market research in B2B?
B2B market research has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As the targets are not the same (B2B companies, B2C end consumers), adaptations (strategy, marketing, and so on) must be made to take these differences into account. In this section, we invite you to explore these differences with you, which will then lead us to propose market research methods adapted...
How to do market research in a B2C setting?
The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the techniques and tools available to carry out ideal market research, today we will modestly try to focus on a series of the minimum steps to be undertaken by would-be entrepreneurs, startups and more generally all...
Here are the 4 reasons why innovations in the food sector fail
One of the conclusions from my SIAL 2016 report was that many innovations were launched without having the consumer in mind and without market research. Those innovative products were doomed to fail and 80% weren’t actually theree anymore 12 months after they had been launched. For most of them no market research had been carried out. I’ve carried out dozens of interviews at SIAL 2018 to confirm this hypothesis....
Media Fast Forward: conference on news and algorithms
Participating at conferences has the positive aspect that you force your capacity to be astonished, you confront new subjects and meet new people. The “Media Fast Forward” event organised on 14 December 2018 by the VRT (the Belgian Dutch-speaking public radio and television) is a striking melting pot of the best in innovation and research in the media sector. In addition to the many conferences that were organised in...
This Delhaize supermarket has been turned into an Urban Art temple
What can be done with an abandoned supermarket? A temple of urban art? In any case, this is what Alexandra Lambert and Fred Atax of the Strokar association, who initiated the artistic project around a former supermarket in Brussels, asked each other. And the very least we can say is that this has been a success. Follow us today on a tour of this unique project and read this article right to the end to find out the latest on the legal...
Market research at SIAL Paris 2018 : examples of co-branding in the food sector
In addition to the new products we detected at the SIAL 2018 food show, we also identified some original collaborations between different brands. This is called co-branding. In this article, we briefly present 3 interesting examples that make a standard product a collector’s item, or even a luxury item. Olive oils are particularly suitable for this kind of exercise as we can see with the example of Galateo & Friends. Galateo...
Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts
SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize...
Market research: the use of mobile diaries in TV audience measurement
In today’s article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques. More specifically the research focused on audience measurement in the broadcasting world. Read also: Read our white paper on market research The authors claim that :...
GDPR: is it still possible to externalize a customer satisfaction survey?
Customer satisfaction surveys are one of our specialties. After market research this satisfaction surveys are the 2nd most asked projects at IntoTheMinds. In the last few months a new type of question has emerged among our customers: with GDPR in place, can customer satisfaction surveys still be externalized? We try to answer this question in today’s article and suggest also practical solutions that are GDPR-compliant. What kind...
