Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Where can I find the statistical data for my market research?
Sep02

Where can I find the statistical data for my market research?

Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market research for free. Because having a method is not enough, it is also necessary to have data to use. However, at the beginning of the market research (desk research), it is essential to have reliable data...

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10 mistakes to avoid when drafting a quantitative questionnaire
Aug13

10 mistakes to avoid when drafting a quantitative questionnaire

Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. Read also: Creating a questionnaire for quantitative market research We have listed for you the 10 mistakes that you should avoid when writing the questions of a quantitative questionnaire Using complicated...

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How to do market research for free?
Aug05

How to do market research for free?

To do market research for free, don’t limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional reports and scientific publications. Complete the PESTEL analysis. Use the information from the desk research and complete it with official statistics, also free of charge. Carry out...

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Gmail: a friend who wishes you well (but who will not let you go)
Jul29

Gmail: a friend who wishes you well (but who will not let you go)

Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the guise of improving the Google user experience and its multiple subsidiaries seek to keep users captive at all costs. Explanations in today’s article and feedback on the featured snippets...

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Market research : how to study your market when going abroad?
Jun21

Market research : how to study your market when going abroad?

I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI and Hub.Brussels. 3 essential techniques to carry a market research when going abroad Based on the B2C guide to market research and B2B guide to market research we published earlier this year, I presented the 3 essential steps of a...

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Market Research: how much does it cost?
Jun04

Market Research: how much does it cost?

Here is a question we are always asked: “How much does market research cost?“. And our answer is always the same: “The cost of any market research is the same as the price of a car. It can be a small city car or a Rolls-Royce, a second-hand car or a new one. It is up to you to decide”. That answer is not very satisfactory, is it? It is obvious that this is a tailor-made exercise and that the customer’s...

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Market research: the evolution of credit card ownership in Europe
May24

Market research: the evolution of credit card ownership in Europe

If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the dynamics of this market and complement the article I wrote on payment methods used in Germany (by the way, did you know that for the first time Germans have not been using cash predominantly for their purchases in 2018: it...

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Customer satisfaction: can it be measured based on facial emotions?
May06

Customer satisfaction: can it be measured based on facial emotions?

During a recent programme on a French television channel (BFMTV), Paul Hermelin, the big boss of Cap Gemini, described the fantastic current technologies that were impacting his group and mentioned a project that surprised me. With the help of Cap Gemini, a cruise-ship operator has allegedly set up a facial recognition system to measure the emotions of its customers on board the ship(s), to be able to determine their customers’...

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Net Promoter Score (NPS) : to include in all satisfaction surveys or not?
May03

Net Promoter Score (NPS) : to include in all satisfaction surveys or not?

How to design a customer satisfaction survey? An in particular, should a NPS (Net Promoter Score) question always be included in a satisfaction survey?  While we at IntoTheMinds highly recommend to do so, I had to to re-think my position last week when I saw a post on Linkedin that argued a NPS question in a Microsoft satisfaction survey was nonsense because people don’t actually speak or recommend operating systems. Let’s...

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The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1
May01

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1

Introduction to market research Our aim with this series of articles on market research is NOT to deal with all the little details. There are very good books if you want to deepen your knowledge. Our aim however is to give you a complete overview of why you should perform a market research (also called “market study”) and what are the different steps to carry it out. We want to give you some tips, hints and a few secrets to help...

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