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With age, entrepreneurs are less confident but more thoughtful
Oct18

With age, entrepreneurs are less confident but more thoughtful

What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company’s launch and the entrepreneur’s confidence. The results confirm some insights but are also surprising in many ways. They also demonstrate that we must adapt entrepreneurship support policies to the age of the entrepreneur. This research...

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Media are addicted to notifications … and so are we [Research].
Oct11

Media are addicted to notifications … and so are we [Research].

French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of the findings of the research we conducted between April and June 2021. We collected more than 8,000 notifications and patiently analyzed them one by one. The results of this unique research reveal...

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Entrepreneurship : 7 key differences between women and men
Jul19

Entrepreneurship : 7 key differences between women and men

Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don’t do business in the same way, which has practical consequences on their chances of success. In this article, we reveal the results of our research and outline solutions to address these...

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Covid: Entrepreneurs are less prepared but more confident
Jul05

Covid: Entrepreneurs are less prepared but more confident

Statistics on business creation in Europe show that the Covid crisis has not discouraged entrepreneurs from starting up. A survey conducted on 825 business creators shows that their confidence is at its highest. However, they are less experienced, make less use of external support and abandon public financing. This extensive research also allows us to appreciate other changes that have occurred since March 2020, such as replacing...

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The impact of Covid on food consumption in France [Research]
Jun23

The impact of Covid on food consumption in France [Research]

INSEE published the figures for consumption in France in 2020, and the least we can say is that the Covid crisis has had visible effects on French food consumption. The French have cooked more, eaten less outside, and drank much more, no doubt to mitigate the psychological impact of confinement. The impact of Covid on food expenditure in figures meat: +5.2 % bread and cereals: +2.7 % cheese and eggs: +6.3 % fruit and vegetables: +4.2%...

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What are the different types of focus groups?
Apr02

What are the different types of focus groups?

It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today’s article. This will also be an opportunity to advise the best kind of focus group to use depending on the context. Summary Introduction The different types of focus groups Two-way focus groups Dual-moderator focus groups Dueling-moderator focus groups...

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What is the concept of saturation in qualitative research?
Mar05

What is the concept of saturation in qualitative research?

“Saturation” is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept of saturation in qualitative research, illustrates it with an example, and gives practical advice. Summary Definition Measuring saturation Advice...

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Qualitative interviews: use of real-life scenarios (or “vignettes”)
Jan13

Qualitative interviews: use of real-life scenarios (or “vignettes”)

Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called “vignettes”. In this article, we discuss the use of real-life scenarios to simplify the respondents’ speaking process. What is the scenario or “vignette” method? The scenario, or vignette, is the description of a situation that is most often...

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Market research in the Netherlands: the 10 best data sources
Nov24

Market research in the Netherlands: the 10 best data sources

This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data sources have been analysed can be found at the end of this article). Next week we will reveal the data sources for the European Union. As far as the sources for the Netherlands are concerned, a checklist among others,...

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Reinventing the museum experience with eye-tracking
Nov11

Reinventing the museum experience with eye-tracking

The customer experience in museums is mostly the same for everyone. It is linear. Our major cultural institutions do not propose differentiated customer experiences. The emerging use of Big Data in the museum space makes it possible to apprehend all the variations in visitor behaviour and to glimpse ways of improving it. In this article, I develop the idea of using eye-tracking to understand better how art is consumed and to propose...

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How to increase the number of retweets [research]
Nov04

How to increase the number of retweets [research]

Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you make the most of it? In particular, how can we increase the number of retweets? This is the question asked by two marketing researchers who published their results in the International Journal of Research in...

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RecSys 2020 : 4 reasons why social media manipulate us
Sep30

RecSys 2020 : 4 reasons why social media manipulate us

The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our plans, and the conference was held online. Despite this move into the virtual sphere, the time difference and the lack of physical meetings, I was still able to take advantage of it. In this...

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Qualitative research on Chinese tourists undermines stereotypes
Sep16

Qualitative research on Chinese tourists undermines stereotypes

Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to have a better understanding of one’s “customers”. Proof of this today with qualitative research on Chinese tourists at the Palace of Versailles. If you only have 30...

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To study drug trafficking, he met drug dealers in prison
Sep02

To study drug trafficking, he met drug dealers in prison

What do Sudhir Venkatesh and Teun Voeten have in common? Both are anthropologists, and both have frequented drug traffickers to conduct research. Teun Voeten, a Dutch photographer/journalist/anthropologist, published a doctoral thesis on Mexican cartels in 2018. He has just published a book on a more local phenomenon: drug trafficking in Antwerp, the city where he lives. For this book entitled “Drugs: Antwerp under the thumb of...

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The case of Arash Derambarsh: this imposture is hiding others
Jul31

The case of Arash Derambarsh: this imposture is hiding others

Arash Derambarsh has exploded in mid-air. Lawyer, politician, he had received what he called on his blog the “Nobel Prize for Sustainable Development” (the Win-Win Award) had his doctorate in law withdrawn for plagiarism. His doctoral thesis was 92% plagiarism. The bogus thesis was the revealing element of the imposture. But for one unmasked impostor, hundreds of others remain lurking in the shadows, well sheltered. Let us...

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Electric vehicles: market, sales, COVID-19
Jun24

Electric vehicles: market, sales, COVID-19

Automobile manufacturers are moving towards the production of electric vehicles, which are increasingly gaining market share. Against the Chinese and American giants (to name only Tesla), how is the European car industry reacting? In this article, we detail the European market, the restraints on the growth of electric vehicle sales and, above all, the impacts of the COVID-19 crisis. Summary Key figures and statistics The impact of...

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Qualitative market research: using the senses in participatory research
May13

Qualitative market research: using the senses in participatory research

All market research aims to achieve objectivity. This is, of course, the case with quantitative methods, but also with qualitative research methods. In today’s article, we present you with a study that shows why it is necessary to use your senses in qualitative research. Its author, Brian McDonough, defends the vision of participatory qualitative research. The case study he uses (interview of an aeroplane pilot) allows us to...

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This is what the post-COVID-19 era will look like: new behaviours and impacted activities
Apr08

This is what the post-COVID-19 era will look like: new behaviours and impacted activities

In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or will our behaviour change? What will be the economic impacts of these new behaviours and how will companies have to adapt? This is what I suggest we explore in this article. This analysis is part of a...

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Google Trends reveals our new behaviours during Coronavirus
Apr01

Google Trends reveals our new behaviours during Coronavirus

What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to the evolution of the research carried out on google. We have selected 22 keyword searches carried out over the last 90 days in France and Belgium. They are the perfect mirror of our questions as humans...

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A study demonstrates the effect of design on customer loyalty
Feb26

A study demonstrates the effect of design on customer loyalty

Here is some marketing research that will be of interest to more than one of you. A trio of German researchers has just proved, thanks to four successive studies, that the design of an object has a positive impact on customer loyalty. In other words, an attractive object encourages its owner to use it more often and to remain committed to it afterwards when it is time to replace it. In this article, we explain the results of this...

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Market research: how to conduct a qualitative interview?
Jan08

Market research: how to conduct a qualitative interview?

At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall methodology (you will find the details of this approach in our market research guide) and meticulously prepared through desk research. This qualitative phase is essential for the...

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[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
Jan06

[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)

For this first episode of the year, we innovate a little and offer you a podcast in English. Our first interviewee of the year is a reference when it comes to the advertising market and the universe of media. Paul Lee is Deloitte’s Global Head of Research for the telecom, media and advertising markets. A triple skill that allows him to take an innovative and in-depth look at a market that has been in almost constant change since...

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Is the younger generation digitally savvier than the old generation?
Oct04

Is the younger generation digitally savvier than the old generation?

It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world was brilliant and humorous. So I had to prepare a post on a subject that is more important than ever: Our digital skills. On what do they depend? How are they measured? How...

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How smartphones have changed our lives and enslaved us
Jul22

How smartphones have changed our lives and enslaved us

You probably won’t read this article up to the end. And that’s because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our lives, it’s about its pervasive effects on our behavior and in particular on how it changes the way our brain works. “I want my life back” was the starting point of my quest...

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EMAC 2019: 5 research avenues for targeted advertising
Jun17

EMAC 2019: 5 research avenues for targeted advertising

At this year’s EMAC conference in Hamburg, I had been invited by Prof. Bernd Skiera and Prof. Klaus Miller (both affiliated with the University of Frankfort, Germany) to give a talk about online advertising research in the era of privacy. In today’s article I’m making my slides available and am developing my thoughts in the hope that they will help academics find new interesting paths for their future studies. Online...

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EMAC conference 2019 : 5 marketing researches you need to know
Jun11

EMAC conference 2019 : 5 marketing researches you need to know

The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It’s a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year I’ve chosen to present you the results of my 5 preferred research works. I tried to summarize the research as concisely as possible and highlighted the results...

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Market research: visualizing the shadow economy
Jun03

Market research: visualizing the shadow economy

In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs “off the records”. From a fiscal viewpoint the shadow economy can be defined as all the activities that evade taxation; in other words all activities for which taxes should be paid and aren’t. Assessing...

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Hospitality: why it’s important to answer online customer reviews
Apr15

Hospitality: why it’s important to answer online customer reviews

Social media is an unmissable way to connect customers and firms. It has also become a privileged channel to raise complaints and engage in positive and negative word-of-mouth. In today’s article we propose to analyse one aspect of electronic word-of-mouth (eWOM) which has been recently dealt with in a marketing research published in the Journal of Interactive Marketing by Jie Sheng (University of Bristol). This study...

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Marketing research: the 4 dimensions of online customer experience
Apr01

Marketing research: the 4 dimensions of online customer experience

There is a lot of debate around the definition of customer experience. Despite intense marketing research there is for instance still no valid scale to measure it. Seeing a paper on online customer experiences published in the Journal of Marketing was therefore an exciting event for me. It’s entitled “Creating Effective Online Customer Experiences” and is authored by 3 scholars : Alexander Bleier, Colleen M....

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The effects of ad frequency and recency on click-through-rate (CTR)
Mar25

The effects of ad frequency and recency on click-through-rate (CTR)

Less is more. This could be the conclusion of a recent marketing research study on online advertising published in the IJRM (International Journal of Research in Marketing ; see references at the end of this article). The authors, Steffen Försch and Evert de Haan (University of Francfort, Germany) studied a dataset of 5.8bn ad impressions and 1.8m clicks delivered for 158 advertisers across 25 industries. Their work show that...

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Marketing research : purchase drivers of luxury iconic products
Feb04

Marketing research : purchase drivers of luxury iconic products

An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers from INSEEC business school (see reference at the end of this article) and was entitled “Timeless luxury: what drives the purchase of iconic products“. You’ll find the powerpoint slides of...

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How do users behave when they can control the Spotify interface
Dec07

How do users behave when they can control the Spotify interface

At the RecSys 2018 conference an interesting piece of research was presented by Yucheng Jin (University of Leuven), Nava Tintarev (TU Delft), Katrien Verbert (KU Leuven). Their paper, entitled “Effects of Personal Characteristics on the Music Recommender with Different Controllability” explores the effects of an interface provided to Spotify users to better control and adjust their musical recommendations. Providing...

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Mixed research methods for the analysis of recommendation algorithms
Dec03

Mixed research methods for the analysis of recommendation algorithms

The first day of the RecSys 2018 conference was dedicated to tutorials. One of them was assigned to mixed methods for evaluating user satisfaction. It was organised by a team of Spotify researchers (Jean Garcia-Gathright, Christine Hosey, Brian St. Thomas, Ben Carterette) and Fernando Diaz of Microsoft Research (Canada). The tutorials covered aspects of qualitative research, quantitative research and analysing data; a combination of...

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Overview of RecSys 2018 at EBU conference on artificial intelligence
Nov26

Overview of RecSys 2018 at EBU conference on artificial intelligence

A two-day conference was held at the headquarters of the European Broadcasting Union (EBU) in Geneva on 8 and 9 November. I had the pleasure of hosting a workshop on ethics and artificial intelligence aspects on the first day and giving an overview of the RecSys 2018 conference on the second day. In the latter, I presented what interested me most about RecSys 2018 (the most renowned conference on recommendation systems) which was held...

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Recommendation systems: a scientific investigation of user inaction
Oct31

Recommendation systems: a scientific investigation of user inaction

One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: “Interpreting User Inaction in Recommender Systems“). We are so focused on interpreting signals that we often forget to take the absence of signal into account. Yet, as this paper shows, lack of information is already a piece of...

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We need to rethink how to study filter bubbles: here’s why
Oct24

We need to rethink how to study filter bubbles: here’s why

At the RecSys conference, the last part of my keynote was dedicated to nuancing the myth of filter bubbles and to show the limitations of current academic research and propose a new research framework. Research on filter bubbles has been technology-driven As I explained in my talk, research on filter bubbles has been mainly technology-driven and deterministic. Escaping the “bubble” has been assessed on the basis of clics...

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