The downside of participative marketing
Co-creation can be an interesting marketing approach for strengthening ties with customers. However, it is important to consider the possible negative effects of such a project. The example analyzed in this article demonstrates this.
Mystery calling: a faithful reflection of customer satisfaction?
Scientific research sheds light on the limitations of mystery calling/mystery shopping for measuring customer satisfaction.
Free returns on the way out, despite their benefits
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
The 5 types of qualitative interviews and their applications
If you plan to conduct qualitative interviews (e.g., for market research), you need to think carefully about which variant best suits your project. In this article, we’ll look at the different variants and explain when to use them.
The 6 barriers to company transfers
Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.
Market research: When should you involve your customers?
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
Don’t smile too much if you want to be perceived as competent
How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.
![Colruyt champion of price changes [Research]](https://www.intotheminds.com/blog/app/uploads/pricing-240x240.jpg)
Colruyt champion of price changes [Research]
In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.
Europeans want porn as much as news
In this article, we analyze the most searched keywords in 27 European countries. They will help you understand what people in the 27 EU countries are interested in. The results are surprising.
Customer satisfaction: priority to reducing waiting times
Waiting time has an impact on customer satisfaction. Research published in 2023 reveals 3 specific findings that help companies understand how to manage waiting time to maximize customer satisfaction.
E-commerce: worrying trends for 2023-2024
The situation for e-commerce retailers is no longer as positive as it once was. The slowdown is noticeable but does not affect all sectors similarly. In this article, we propose a summary of the latest e-commerce statistics. We also draw a parallel with a survey of e-commerce bosses.
The 3 reasons pushing our society towards decivilization
Many people feel that our societies are in the process of decivilization, i.e., that their rules of operation are failing. This is reflected in an increase in violence and incivilities. But is this true? In this article, you’ll discover some edifying figures and learn more about the 3 causes of this decivilization.
![75% of backlinks come from translations [Research]](https://www.intotheminds.com/blog/app/uploads/langues-langages-talen-240x240.jpg)
75% of backlinks come from translations [Research]
Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.
Here is how we get 35% of our backlinks
In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.
Subscriptions: Increase +200% revenues thanks to automatic renewal
Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers’ revenues by 14% to over 200%.
92% of Michelin-starred restaurants require a credit card deposit
Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we’ve just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant’s name that requires €2,000 prepayment per guest.
Electric vehicles: Too Many Variations in Charging Prices
Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.
Retailers believe in the benefits of in-store digital
A survey published in 2023 reveals retailers’ expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Heatwave: what effects on development and Europe?
The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.
![In-store digital: customers want efficiency [Survey]](https://www.intotheminds.com/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-240x240.jpg)
In-store digital: customers want efficiency [Survey]
According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what’s at stake in these changes and how they came about.
![Recruitment by co-optation: state of the French market [survey]](https://www.intotheminds.com/blog/app/uploads/shutterstock_2070689711-scaled-e1688048891453-240x240.webp)
Recruitment by co-optation: state of the French market [survey]
Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies’ recruitment strategies. Yet, while this method offers many advantages, it remains under-utilized and sometimes misunderstood. This article explores co-optation and its impact on current recruitment strategies, focusing on the French experience. A B2B survey (CAWI) of 500 human resources managers (HRMs) in France...
Market Research: is ChatGPT reliable?
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the behavior of an average consumer? Harvard Business School’s Ayelet Israeli and her two co-authors have researched these questions. A. Israeli gave some (partial) answers in an online seminar I attended. In this article, I explain her...
What do Europeans truly think about their future pensions?
It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated, and, without doubt, a pressing concern. The recent strikes in France have reignited the debate around the fairness, effectiveness, and security of the pension systems. The most compelling statistics: 3/4 Europeans do not regularly consult their...
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Online survey : how to reduce the Dropout rate
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds 10% and can reach 20% in some cases. This article discusses the 4 factors that explain why a respondent drops out of an ongoing survey. Contact the IntoTheMinds survey agency The survey dropout rate: what you...
4 Factors to increase the participation rate in a survey
How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors and follow our practical advice. Also, please read our article on the differences between professional and non-professional respondents. Contact IntoTheMinds for your survey projects TOP tips for increasing participation in your survey Offer financial compensation Clearly state...
What factors most influence survey participation?
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation and explain which ones have the most impact. If you want to improve the effectiveness of your CAWI surveys, take advantage of this article. Contact our survey agency for your projects Summary Introduction Participation in an online...
Diversity of the management committees of the 50 Largest French Companies
In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of diversity within the 50 largest French companies. This research also echoes the one we published on diversity in the 50 largest American companies. Contact the research agency IntoTheMinds Statistics on the 603 members of the management committees...
![ChatGPT: its answers are very similar [exclusive research]](https://www.intotheminds.com/blog/app/uploads/chatGPT-brain-cerveau-240x240.jpg)
ChatGPT: its answers are very similar [exclusive research]
ChatGPT has a surprising ability. If you press the “regenerate response” button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much so that even answers to different questions look the same! This confirms the first research we published on the subject. Today we further show that the less precise your query to ChatGPT is, the more similar the answers...
Consumers willing to pay 16% more for eco-friendly packaging
16%: that’s how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers’ bias towards eco-friendly packaging. I summarize the results in this article and propose some practical business implications. Contact the marketing research firm IntoTheMinds Eco-responsible packaging: the results in a nutshell Packaging made partly from paper is perceived as more environmentally friendly than packaging...
Diversity at the top: analysis of French management committees
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions (“C-Level”), and women are still in the minority. This snapshot must be seen in the context of the French regulation, which has imposed, by March 1st, 2023, the publication of a professional equality index to avoid gender discrimination....
Diversity at the Top: Research on U.S. Executive Committees
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this first analysis, we reveal the situation of the 50 largest American companies in terms of gender mix and ethnic representation. This analysis can be compared with the one we dedicated to female entrepreneurship. You will also...
Google vs. ChatGPT: 3-2 for Google
Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google’s business model) are likely to be turned upside down. However, classic search should not be buried. On the contrary, in some contexts, classical search engines have advantages that generative AI will never have. I researched 5 contexts...
ChatGPT: 1000 texts analyzed and up to 75,3% similarity
Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts generated by this artificial intelligence to answer this question. The results are surprising and challenge the promise of OpenAI. Find out in this article the results of our in-depth analysis and what it means for the...
How algorithms (and Tik Tok) influence content creation
Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content in the hope of being successful. A mechanism that moves away from “old school” creation mechanisms. In this article, I share 3 content formats that have an annoying tendency to multiply. We quickly find ourselves in...
Marketing online: the practices of companies in 2023
Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks. It follows the one we published on lead generation. We identify interesting differences between countries as the research we share was carried out in the US, France, Germany, Belgium, and the UK. Feel free to ask...
![The most used emojis on LinkedIn [analysis and statistics]](https://www.intotheminds.com/blog/app/uploads/most-used-emojis-linkedin-country-60x60.jpg)
![[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)](https://www.intotheminds.com/blog/app/uploads/tik-tok-60x60.jpg)
