Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Customer complaints: ChatGPT responds better than humans
Jun05

Customer complaints: ChatGPT responds better than humans

In this article, I will tell you about market research that compares the quality of human responses to those of ChatGPT when managing customer complaints. The results then lead me to question the future of the human element in customer relations.

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Customer trust: 549 Market Research studies reveal their secrets
May31

Customer trust: 549 Market Research studies reveal their secrets

In this article, you’ll discover the 8 factors influencing customer confidence in a company. Confidence is a central concept that plays a role in customer satisfaction and loyalty, among other things.

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The 6 barriers to company transfers
Apr12

The 6 barriers to company transfers

Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

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It’s getting harder and harder to produce ideas
Feb16

It’s getting harder and harder to produce ideas

Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient

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Is it still possible to innovate? The productivity challenge.
Feb07

Is it still possible to innovate? The productivity challenge.

In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.

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Growth managers don’t post enough on LinkedIn
Feb05

Growth managers don’t post enough on LinkedIn

In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.

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Measuring customer satisfaction: SMEs are lagging
Jan17

Measuring customer satisfaction: SMEs are lagging

Research shows that SMEs measure satisfaction less frequently than larger companies. In this article, we provide a clear explanation based on published research.

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Research reveals YouTube’s most secret stats
Jan12

Research reveals YouTube’s most secret stats

If you want to know everything there is to know about YouTube stats, this is the article for you. Research from 2023 takes an innovative technical approach to the most secret of YouTube stats.

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The downside of participative marketing
Nov20

The downside of participative marketing

Co-creation can be an interesting marketing approach for strengthening ties with customers. However, it is important to consider the possible negative effects of such a project. The example analyzed in this article demonstrates this.

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Mystery calling: a faithful reflection of customer satisfaction?
Nov08

Mystery calling: a faithful reflection of customer satisfaction?

Scientific research sheds light on the limitations of mystery calling/mystery shopping for measuring customer satisfaction.

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Free returns on the way out, despite their benefits
Nov03

Free returns on the way out, despite their benefits

Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.

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The 5 types of qualitative interviews and their applications
Nov01

The 5 types of qualitative interviews and their applications

If you plan to conduct qualitative interviews (e.g., for market research), you need to think carefully about which variant best suits your project. In this article, we’ll look at the different variants and explain when to use them.

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Market research: When should you involve your customers?
Oct27

Market research: When should you involve your customers?

Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.

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Don’t smile too much if you want to be perceived as competent
Oct25

Don’t smile too much if you want to be perceived as competent

How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.

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Colruyt champion of price changes [Research]
Oct18

Colruyt champion of price changes [Research]

In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.

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Europeans want porn as much as news
Oct13

Europeans want porn as much as news

In this article, we analyze the most searched keywords in 27 European countries. They will help you understand what people in the 27 EU countries are interested in. The results are surprising.

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Customer satisfaction: priority to reducing waiting times
Oct02

Customer satisfaction: priority to reducing waiting times

Waiting time has an impact on customer satisfaction. Research published in 2023 reveals 3 specific findings that help companies understand how to manage waiting time to maximize customer satisfaction.

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E-commerce: worrying trends for 2023-2024
Sep29

E-commerce: worrying trends for 2023-2024

The situation for e-commerce retailers is no longer as positive as it once was. The slowdown is noticeable but does not affect all sectors similarly. In this article, we propose a summary of the latest e-commerce statistics. We also draw a parallel with a survey of e-commerce bosses.

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The 3 reasons pushing our society towards decivilization
Sep27

The 3 reasons pushing our society towards decivilization

Many people feel that our societies are in the process of decivilization, i.e., that their rules of operation are failing. This is reflected in an increase in violence and incivilities. But is this true? In this article, you’ll discover some edifying figures and learn more about the 3 causes of this decivilization.

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75% of backlinks come from translations [Research]
Sep22

75% of backlinks come from translations [Research]

Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.

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Here is how we get 35% of our backlinks
Sep20

Here is how we get 35% of our backlinks

In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.

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Subscriptions: Increase +200% revenues thanks to automatic renewal
Sep15

Subscriptions: Increase +200% revenues thanks to automatic renewal

Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers’ revenues by 14% to over 200%.

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92% of Michelin-starred restaurants require a credit card deposit
Sep13

92% of Michelin-starred restaurants require a credit card deposit

Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we’ve just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant’s name that requires €2,000 prepayment per guest.

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Electric vehicles: Too Many Variations in Charging Prices
Sep06

Electric vehicles: Too Many Variations in Charging Prices

Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.

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Retailers believe in the benefits of in-store digital
Sep04

Retailers believe in the benefits of in-store digital

A survey published in 2023 reveals retailers’ expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.

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Heatwave: what effects on development and Europe?
Aug21

Heatwave: what effects on development and Europe?

The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.

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In-store digital: customers want efficiency [Survey]
Aug14

In-store digital: customers want efficiency [Survey]

According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what’s at stake in these changes and how they came about.

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Recruitment by co-optation: state of the French market [survey]
Jul03

Recruitment by co-optation: state of the French market [survey]

Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies’ recruitment strategies. Yet, while this method offers many advantages, it remains under-utilized and sometimes misunderstood. This article explores co-optation and its impact on current recruitment strategies, focusing on the French experience. A B2B survey (CAWI) of 500 human resources managers (HRMs) in France...

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Market Research: is ChatGPT reliable?
Jun14

Market Research: is ChatGPT reliable?

Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the behavior of an average consumer? Harvard Business School’s Ayelet Israeli and her two co-authors have researched these questions. A. Israeli gave some (partial) answers in an online seminar I attended. In this article, I explain her...

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What do Europeans truly think about their future pensions?
Jun05

What do Europeans truly think about their future pensions?

It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated, and, without doubt, a pressing concern. The recent strikes in France have reignited the debate around the fairness, effectiveness, and security of the pension systems.  The most compelling statistics: 3/4 Europeans do not regularly consult their...

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Hawthorne Effect: definition, impact, examples
May24

Hawthorne Effect: definition, impact, examples

The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...

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Online survey : how to reduce the Dropout rate
May15

Online survey : how to reduce the Dropout rate

Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds 10% and can reach 20% in some cases. This article discusses the 4 factors that explain why a respondent drops out of an ongoing survey. Contact the IntoTheMinds survey agency The survey dropout rate: what you...

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4 Factors to increase the participation rate in a survey
May10

4 Factors to increase the participation rate in a survey

How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors and follow our practical advice. Also, please read our article on the differences between professional and non-professional respondents. Contact IntoTheMinds for your survey projects TOP tips for increasing participation in your survey Offer financial compensation Clearly state...

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What factors most influence survey participation?
May03

What factors most influence survey participation?

Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation and explain which ones have the most impact. If you want to improve the effectiveness of your CAWI surveys, take advantage of this article. Contact our survey agency for your projects Summary Introduction Participation in an online...

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Diversity of the management committees of the 50 Largest French Companies
Apr26

Diversity of the management committees of the 50 Largest French Companies

In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of diversity within the 50 largest French companies. This research also echoes the one we published on diversity in the 50 largest American companies. Contact the research agency IntoTheMinds Statistics on the 603 members of the management committees...

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ChatGPT: its answers are very similar [exclusive research]
Apr24

ChatGPT: its answers are very similar [exclusive research]

ChatGPT has a surprising ability. If you press the “regenerate response” button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much so that even answers to different questions look the same! This confirms the first research  we published on the subject. Today we further show that the less precise your query to ChatGPT is, the more similar the answers...

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