Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Overview of RecSys 2018 at EBU conference on artificial intelligence
Nov26

Overview of RecSys 2018 at EBU conference on artificial intelligence

A two-day conference was held at the headquarters of the European Broadcasting Union (EBU) in Geneva on 8 and 9 November. I had the pleasure of hosting a workshop on ethics and artificial intelligence aspects on the first day and giving an overview of the RecSys 2018 conference on the second day. In the latter, I presented what interested me most about RecSys 2018 (the most renowned conference on recommendation systems) which was held...

Read More
Recommendation systems: a scientific investigation of user inaction
Oct31

Recommendation systems: a scientific investigation of user inaction

One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: “Interpreting User Inaction in Recommender Systems“). We are so focused on interpreting signals that we often forget to take the absence of signal into account. Yet, as this paper shows, lack of information is already a piece of...

Read More
We need to rethink how to study filter bubbles: here’s why
Oct24

We need to rethink how to study filter bubbles: here’s why

At the RecSys conference, the last part of my keynote was dedicated to nuancing the myth of filter bubbles and to show the limitations of current academic research and propose a new research framework. Research on filter bubbles has been technology-driven As I explained in my talk, research on filter bubbles has been mainly technology-driven and deterministic. Escaping the “bubble” has been assessed on the basis of clics...

Read More
Why recommendation algorithms need to include personality and emotions
Oct15

Why recommendation algorithms need to include personality and emotions

At the RecSys 2018 conference on recommender systems, a very interesting tutorial was given on the first day by Marko Tkalčič from the Free University of Bozen-Bolzano. In his presentation he focused on how emotions, mood and personality shape the way we consume recommendations. Emotions, Mood and Personality shape the way we behave Marko first reminded us that we, human beings, behave according to our emotions, mood and personality....

Read More
FATREC 2018 : keynote on public service recommendation algorithms
Oct10

FATREC 2018 : keynote on public service recommendation algorithms

I organized with my colleague Toshihiro Kamishima and Michael Ekstrand the 2nd FATREC workshop for responsible recommendations at the ACM RecSys conference on recommender system. The FATREC workshop took place on 6 October 2018 in Vancouver and gathered some 70 participants for a full-day even dedicated on Fairness, Accountability and Transparency. We organized a special dedicated to public service media which consisted in one keynote...

Read More
IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry
Oct03

IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry

I’ve been attending the IBC show for the last 3 years and, although it’s a long and quite exhausting experience (the show lasts for 6 days including conferences and welcomes 57000 visitors), it has proved to be very rewarding each and every time. This year I also had the honour to be invited to speak in a “cutting edge tech innovators” session entitled “Public Service Media and the coming age of AI and...

Read More
RecSys 2018: where the future of recommendation systems is discussed
Oct01

RecSys 2018: where the future of recommendation systems is discussed

What’s the future of recommendation algorithms? If this is a question you have been asking yourself, you may well need to attend the RecSys conference which this year is taking place in Vancouver, Canada. This is already the 12th edition of this conference which is part of the ACM series of conferences on recommender systems. Last year I served in the reviewing committee of the FATRec workshop, a part of the conference which is...

Read More
Facebook alert: users are massively desinstalling the app in the US
Sep12

Facebook alert: users are massively desinstalling the app in the US

A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible consequence of the Cambridge Analytica scandal, what the report reveals is that US users are massively deleting the Facebook application from their smartphone. Even worse, those who are must...

Read More
Marketing research: the influence of privacy perception on customer loyalty
Aug27

Marketing research: the influence of privacy perception on customer loyalty

What does privacy mean in the age of robots, articifial intelligence and omnipresent algorithms? How do users percive privacy and how is it traded off against other benefits (personalization for instance)? Those are still emerging questions that a team of marketing researchers from the University of Toulouse (France) tried to answer at the 2018 EMAC conference that was helf in Glasgow. More specifically the study looked at the factors...

Read More
Customer experience : finally a scientific scale to measure it
Aug22

Customer experience : finally a scientific scale to measure it

How to measure customer experience? This question has led many researchers on the path to developing scales to quantify something that is highly subjective by nature. Read also: Yet most customer experience scales were until now limited to one particular domain or one particular moment of the customer experience (to get an overview of those moments please read our article on the subject). At the EMAC 2018 conference one research...

Read More