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Where are the lowest electricity prices in Europe?
Sep20

Where are the lowest electricity prices in Europe?

Which electricity supplier is the cheapest? This question has been on the minds of Europeans since the start of the energy crisis in 2021. In this article, you will discover huge differences between European countries since the introduction of support measures. We have compared the prices of electricity contracts for private customers in 20 countries. The price of the cheapest electricity contract can vary by 870% depending on the...

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Memory techniques: practical experience with my 12-year-old son
Sep07

Memory techniques: practical experience with my 12-year-old son

Memory, and even more so, memory techniques, are, in my opinion, a key element of academic success. Based on Ulysses Lubin’s challenges, I proposed several challenges to my son during the summer. One of them was to remember 40 works of art (country, title, author, period). In this article, I will share with you: the 3 memory techniques we used the results of this experiment the material (downloadable) to repeat this experiment...

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Street marketing: an example to follow [Soap and the City]
Jun22

Street marketing: an example to follow [Soap and the City]

Street marketing, it’s good to know what it is. It’s even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to “Soap and the city.” As its name suggests, this store located in Paris sells soap. Its owner had a good idea of installing a sink in front of his store so that passers-by could wash their hands with real Marseille soap. It’s...

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Banks and metaverse: examples, use cases, and perspectives
May30

Banks and metaverse: examples, use cases, and perspectives

Banks are getting into the metaverse. Some of them anyway. But what for? What competitive advantage does a bank gain from its presence in the metaverse? Discover in this article 5 examples of banks already present in the metaverse, an analysis of the current situation, and medium and long-term perspectives. Read also Investing in the metaverse: 3 reasons to get started [Analysis] Examples of banks entering the metaverse The number of...

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Recruitment in the metaverse: examples and perspectives [Analysis].
May25

Recruitment in the metaverse: examples and perspectives [Analysis].

While more and more companies are getting interested in the metaverse, few understand what they can do in it. Therefore, organizing a recruitment event in the metaverse may seem inappropriate to many. The initiative of the French retail group Carrefour is consequently all the more interesting. Carrefour has indeed organized a virtual recruitment session in the metaverse. The French retailer proves its desire to innovate a little time...

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Can the clothing sector break the deadlock? [Research]
May23

Can the clothing sector break the deadlock? [Research]

The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the survival of independent shops. The forthcoming period of declining purchasing power is likely to widen the gap even further. In conclusion, we have identified 3 specific...

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Writing an article using artificial intelligence: the top or a flop?
Apr29

Writing an article using artificial intelligence: the top or a flop?

This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and entrust your web content to artificial intelligence? All the answers to these questions are to follow. We’ve even prepared a comparison table to see...

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Recycling and repairing: buoyant consumer trends
Apr25

Recycling and repairing: buoyant consumer trends

The market for recycling and repair is up-and-coming in a context of scarcity of raw materials due to the war in Ukraine and of hype around “vintage.” Today’s article talks about recycling as an element of consumer differentiation. If there is no doubt that the consumer is changing, who would have thought that recycling embodies the new chic? The patina of time has perhaps even become a new snobbery that the Merci...

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SEO: 5 reasons not to have your work written by others
Apr08

SEO: 5 reasons not to have your work written by others

Having others write your content is tempting when you don’t have time to care for your blog or social networks. Content is the lifeblood of inbound marketing. Unfortunately, time and discipline are often lacking. So, we’re sometimes tempted to reach into our pockets and hire a copywriter to do the job. I’ve tried it, and it’s a terrible idea. I will explain why in this article, and I will also tell you about...

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Ukraine, energy, inflation: 6 short- and medium-term consequences
Mar16

Ukraine, energy, inflation: 6 short- and medium-term consequences

Two years after the beginning of the Covid crisis, the war in Ukraine has plunged us back into a terrible climate of uncertainty. The energy crisis, coupled with a debt crisis, will lead to short- and medium-term reactions that will affect us all. We propose in this article to anticipate 6 consequences that can be expected in terms of standard of living, taxes, mobility, housing. To keep in mind Energy rationing is not an impossible...

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Marketing products that cause a scandal: a good idea?
Mar09

Marketing products that cause a scandal: a good idea?

What is marketing but getting the consumer’s attention? After all, this is how the customer experience begins. Do you have to use vulgarity or bad taste to achieve your goals? That’s the question I asked myself when I saw a completely failed marketing operation at the Courtauld Gallery (London). The objects of scandal at the Courtauld Gallery For an exhibition dedicated to Van Gogh, the London museum had the...

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How to expand at 30% per year for 20 years: Translated did it
Feb04

How to expand at 30% per year for 20 years: Translated did it

How can you achieve 30% growth each year and repeat this feat for 20 years? This is the challenge successfully met by Translated, a company run by Isabelle Andrieu and her husband. By striving for efficiency at all company levels, Isabelle Andrieu and her husband have built Translated into a translation giant. The company provides its services to all types of customers: from the most influential groups (Google, Airbnb) to individuals...

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Les tendances en matière de rencontres en 2022

Les contacts sociaux n’ont fait que diminuer au cours des deux dernières années. La montée du télétravail a révolutionné les relations en entreprise mais également dans la sphère privée. Les applications de rencontre sont donc promises à un -encore plus- grand avenir. Dans cet article nous partageons avec vous notre analyse des tendances de ce marché et revenons sur les ressorts psychologiques liés à la crise du Covid. Impact...

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Inbound et outbound marketing : une combinaison gagnante

Bien souvent, l’inbound marketing s’oppose à l’outbound marketing. Pourtant, il est particulièrement pertinent de les utiliser ensemble pour obtenir une meilleure visibilité, booster les forces et les performances de votre entreprise. Ces 2 approches sont parties intégrantes du marketing mix. Quelle est la différence entre l’inbound et l’outbound marketing ? Également connu sous le nom d’outbound marketing, le marketing sortant fait...

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The Google store in Chelsea (New-York): experiential and different from Apple
Oct22

The Google store in Chelsea (New-York): experiential and different from Apple

Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo in 2016. Google joins Samsung and especially Apple with its Chelsea store, who have long made retail a cornerstone of their strategy. Thanks to Olivier Delangre, CEO of Amoobi, who visited this store for us,...

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Blogging: my 5 sources of inspiration and my 5 favorite tools
Sep17

Blogging: my 5 sources of inspiration and my 5 favorite tools

How do you come up with ideas to write content that will attract traffic to your website? That’s the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my 5 sources of inspiration and the 5 tools I use all the time. Summary Source n°1 : news Source n°2 : sectorial watch Source n°3 : Ahrefs Source n°4 : scientific publications Source n°5 : Google If you only...

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The Spada Gallery: an unusual artistic discovery in Rome
Sep10

The Spada Gallery: an unusual artistic discovery in Rome

Once a year, on the blog, I talk about something other than marketing and market research. My interest in art led me to talk about painting in 2019 (Carlo Crivelli) and 2020 (Lorenzo Lotto). This year I will speak of a hidden architectural wonder that I had the chance to (re)see in Rome. The Spada Gallery is an architectural masterpiece by Francesco Borromini that uses the illusion of forced perspective. The little surprise is that I...

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The 4 most positive things I learned from the Covid crisis
Sep06

The 4 most positive things I learned from the Covid crisis

I thank the Covid crisis for passing through my life. Really. In retrospect, the Covid crisis brought me so many positive things. You could say that Covid changed the course of my life and my family’s life and ultimately left an imprint that I feel is exceptionally positive. Here are 4 positive contributions of the Covid in my life. If you only have 30 seconds The Covid crisis and successive confinements forced me to reinvent...

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Content marketing: stop making excuses!
Mar19

Content marketing: stop making excuses!

Everyone is aware of the importance of content marketing. All the businesses I advise are firmly convinced of the need to attract customers (inbound marketing). Yet, a large majority of them do not produce content. So, what’s the problem? With more than 4000 blog posts to my credit in the last 15 years, I’m looking into the problem. In this article, I put some figures on what a content strategy means in terms of workload....

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Inbound marketing: why your traffic is not an indicator of success
Mar10

Inbound marketing: why your traffic is not an indicator of success

Is your website traffic an indicator of inbound marketing success? Is it necessary to make thousands of views on YouTube to attract customers? In this article, I explain why my most effective content is the one that attracts the least visitors (“long-tail” strategy). I’ll also explain why I think SEO gurus like Brian Dean Neil Patel… are missing the point with their approach to keyword research. Summary...

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Digital transformation: concept, models, and examples
Mar08

Digital transformation: concept, models, and examples

We hear a lot about it, but what is digital transformation all about? The digitalization of businesses and their practices allows us to respond to current challenges: collaboration (with the different entities of the structure, with suppliers, for example) awareness and communication (around the brand, its products, and services) customer or user experience. This article highlights the concepts associated with businesses’...

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PicRights + AFP: a well-established copyright trolling operation
Mar01

PicRights + AFP: a well-established copyright trolling operation

PicRights is a company discussed on the Internet as a copyright troll acting on behalf of AFP (Agence France Presse). In this article, I tell you my experience with PicRights and gives you all the advice you need to avoid falling into their traps. I also make a revelation about the headquarters of PicRights in Switzerland. If you only have 30 seconds PicRights is a “copyright troll” acting in particular on behalf of AFP....

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StopAmazon: a movement that lacks meaning
Jan30

StopAmazon: a movement that lacks meaning

A movement is developing, StopAmazon, in the wake of the Covid-19 crisis, to denounce Amazon’s takeover of the e-commerce. This movement takes different forms, such as calls for boycotts or demonstrations against the establishment of new distribution centers. The #StopAmazon movement is vain, unfounded, and I’m afraid I have to disagree with the arguments put forward by the opponents. Why is this? The opponents of Amazon...

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50 astonishing statistics about France and the French [Study]
Jan29

50 astonishing statistics about France and the French [Study]

64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of French people have a favorable opinion of the European Union 5 billion euros: potential payment defaults expected in France as a result of government-guaranteed loans 40% of French adults have refused to communicate...

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Walking while working: my experience with a treadmill desk
Jan15

Walking while working: my experience with a treadmill desk

How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on my health. Summary Introduction The dangers of sedentarisation The benefits of walking (while working) How I designed a treadmill desk solution What type of treadmill desk mats to choose? The ideal speed for walking while...

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#REDOffreMoiUniPhone : an almost free communication campaign on Twitter
Jan04

#REDOffreMoiUniPhone : an almost free communication campaign on Twitter

Red by SFR offered a free green iPhone on Twitter on 4 January 2021. This guerrilla marketing operation entitled #REDOffreMoiUniPhone was carried out smoothly and ensured the brand the highly envied 1st place in the Twitter trends ranking. A look back at a successful guerrilla marketing operation that should inspire many.   To celebrate the new year Red by SFR waited until 04 January to launch a marketing operation which offered...

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Rakuten advertisement: Francis, the non-existing retailer
Dec16

Rakuten advertisement: Francis, the non-existing retailer

One principle that should guide all advertisers in this world is that what you show your customers must appear to be true. Rakuten’s advertising agency did not quite understand this principle. In its latest advertising campaign, it highlights the retailers on its platform. This is legitimate. Without traders, there is no market place. But on closer inspection, there appears to be a problem. Francis, the man with a thousand lives...

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How to transform a 9m² office into a multifunctional space
Nov25

How to transform a 9m² office into a multifunctional space

How can you transform your office into a multifunctional space? Due to the lock-down, more and more of you are spending more and more time cooped up in your office. And because you can’t move the walls, you have to be creative to do everything you used to do in a much larger space. In this article, I will demonstrate how I managed to transform 9m² into a hyper-connected office, gym, podcast studio, and video studio. And all this...

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Market research in the Netherlands: the 10 best data sources
Nov24

Market research in the Netherlands: the 10 best data sources

This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data sources have been analysed can be found at the end of this article). Next week we will reveal the data sources for the European Union. As far as the sources for the Netherlands are concerned, a checklist among others,...

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Les meilleures solutions de paiement en ligne de WordPress

Aujourd’hui, il est de plus en plus courant aussi bien pour les particuliers que pour les entreprises de faire des payements en ligne. En effet, au cours de ces dernières années, le nombre d’acheteurs numériques a plus qu’explosé surtout avec la multitude de solutions de payement en ligne mise à leur disposition. Cependant, au-delà des solutions bien connues comme Amazon Pay, WooCommerce Payments, Paypal, Apple Pay ou encore Stripe,...

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Market research in Portugal: the 10 best data sources
Nov17

Market research in Portugal: the 10 best data sources

Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in Portugal Health The food industry Agriculture Energy Education Innovation Also, worth consulting Official...

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Comparison of pensions across the European Union by country
Nov02

Comparison of pensions across the European Union by country

Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed in other countries. Summary The rate of pensions in Europe Retirement ages Get the right information Pension rates as a percentage (Europe) Pension rates differ from...

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Quantitative research: create and test an online questionnaire
Oct30

Quantitative research: create and test an online questionnaire

We have already dealt with the question of quantitative questionnaires, their importance, the risks, and the pitfalls to be avoided. Today, we will help you to create your questionnaire, formulate your questions and improve it overall. Summary Define and understand the subject to be researched Preparing the questions Testing the questionnaire Conclusion Define and understand the subject to be researched Saris et al. (2014) rightly...

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[Podcast] Analysis of the connected car insurance market
Oct05

[Podcast] Analysis of the connected car insurance market

Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black box or a mobile application to analyse your driving style. It is on this theme that we are going to look at today thanks to the market analysis provided by Geoffrey Laloux, Senior Manager at Initio. Only for our...

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Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
Sep23

Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)

In some regions, it is still possible to make significant artistic discoveries off the beaten track. This is the case of the Marche region in Italy, whose cultural heritage is intertwined with the history of the Vatican. Lorenzo Lotto awaits you there. The Marche is an ideal hunting ground for lovers of ancient art. After taking you on the trail of Carlo Crivelli in 2019, this year we are going to search for Lorenzo Lotto in the...

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Qualitative research on Chinese tourists undermines stereotypes
Sep16

Qualitative research on Chinese tourists undermines stereotypes

Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to have a better understanding of one’s “customers”. Proof of this today with qualitative research on Chinese tourists at the Palace of Versailles. If you only have 30...

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