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Walking while working: my experience with a treadmill desk
Jan15

Walking while working: my experience with a treadmill desk

How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on my health. Summary Introduction The dangers of sedentarisation The benefits of walking (while working) How I designed a treadmill desk solution What type of treadmill desk mats to choose? The ideal speed for walking while...

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#REDOffreMoiUniPhone : an almost free communication campaign on Twitter
Jan04

#REDOffreMoiUniPhone : an almost free communication campaign on Twitter

Red by SFR offered a free green iPhone on Twitter on 4 January 2021. This guerrilla marketing operation entitled #REDOffreMoiUniPhone was carried out smoothly and ensured the brand the highly envied 1st place in the Twitter trends ranking. A look back at a successful guerrilla marketing operation that should inspire many.   To celebrate the new year Red by SFR waited until 04 January to launch a marketing operation which offered...

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Rakuten advertisement: Francis, the non-existing retailer
Dec16

Rakuten advertisement: Francis, the non-existing retailer

One principle that should guide all advertisers in this world is that what you show your customers must appear to be true. Rakuten’s advertising agency did not quite understand this principle. In its latest advertising campaign, it highlights the retailers on its platform. This is legitimate. Without traders, there is no market place. But on closer inspection, there appears to be a problem. Francis, the man with a thousand lives...

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How to transform a 9m² office into a multifunctional space
Nov25

How to transform a 9m² office into a multifunctional space

How can you transform your office into a multifunctional space? Due to the lock-down, more and more of you are spending more and more time cooped up in your office. And because you can’t move the walls, you have to be creative to do everything you used to do in a much larger space. In this article, I will demonstrate how I managed to transform 9m² into a hyper-connected office, gym, podcast studio, and video studio. And all this...

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Market research in Portugal: the 10 best data sources
Nov17

Market research in Portugal: the 10 best data sources

Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in Portugal Health The food industry Agriculture Energy Education Innovation Also, worth consulting Official...

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Comparison of pensions across the European Union by country
Nov02

Comparison of pensions across the European Union by country

Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed in other countries. Summary The rate of pensions in Europe Retirement ages Get the right information Pension rates as a percentage (Europe) Pension rates differ from...

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Quantitative research: create and test an online questionnaire
Oct30

Quantitative research: create and test an online questionnaire

We have already dealt with the question of quantitative questionnaires, their importance, the risks, and the pitfalls to be avoided. Today, we will help you to create your questionnaire, formulate your questions and improve it overall. Summary Define and understand the subject to be researched Preparing the questions Testing the questionnaire Conclusion Define and understand the subject to be researched Saris et al. (2014) rightly...

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[Podcast] Analysis of the connected car insurance market
Oct05

[Podcast] Analysis of the connected car insurance market

Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black box or a mobile application to analyse your driving style. It is on this theme that we are going to look at today thanks to the market analysis provided by Geoffrey Laloux, Senior Manager at Initio. Only for our...

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Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
Sep23

Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)

In some regions, it is still possible to make significant artistic discoveries off the beaten track. This is the case of the Marche region in Italy, whose cultural heritage is intertwined with the history of the Vatican. Lorenzo Lotto awaits you there. The Marche is an ideal hunting ground for lovers of ancient art. After taking you on the trail of Carlo Crivelli in 2019, this year we are going to search for Lorenzo Lotto in the...

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Qualitative research on Chinese tourists undermines stereotypes
Sep16

Qualitative research on Chinese tourists undermines stereotypes

Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to have a better understanding of one’s “customers”. Proof of this today with qualitative research on Chinese tourists at the Palace of Versailles. If you only have 30...

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Market research: Tax incentives for electric cars in Europe
Sep04

Market research: Tax incentives for electric cars in Europe

Today, electric vehicles are even more expensive to purchase than internal combustion vehicles. Fortunately, there are tax incentives for the purchase of electric cars in Europe. These incentives are intended to simplify the transition to cleaner mobility. Discover in this article a comparison of the different financial incentives depending on the country.   Summary France Belgium Luxemburg Great Britain Germany In France The...

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Mini-com Course N°12: Nothing is more complicated or important than communication.
Jun05

Mini-com Course N°12: Nothing is more complicated or important than communication.

During the whole period of lockdown, the philosopher and communicator Emmanuel Tourpe kindly shared with us his ” mini-com-courses ” on this blog. Here we are today, with this 12th opus, at the end of this series. Emmanuel’s words have allowed us to discover the specificities of visual and oral communication, the lies of communication, tips for communicating better or the dynamics of crowd manipulation. I can only...

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Mini-com course N°11: Healing communication: when every word becomes hurtful
May29

Mini-com course N°11: Healing communication: when every word becomes hurtful

Philosopher and communication professor Emmanuel Tourpe launched the mini-com’ courses on his Facebook feed during the lockdown. Initially intended for a limited circle, these mini-com’ courses seemed to have their place on the web, for everyone to enjoy. This is now done, and we thank Emmanuel for allowing us to reproduce his texts.   Mini-com course N°11 Healing communication: when every word becomes hurtful Many of...

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Mini-com course n°10: Influencers and the Laws of Imitation by Gabriel Tarde
May22

Mini-com course n°10: Influencers and the Laws of Imitation by Gabriel Tarde

In this mini-com course n°10, Emmanuel Tourpe tackles the phenomenon of influencers using the theories of Gabriel Tarde. This com’ course will also be an opportunity to talk about the construction of communication and in particular, its polymorphism. Communication is innovation, and as such, it is based on what others have said by recombining their words and thoughts. We come back here to the very nature of innovation, which is...

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Mini-com course N°9: Shared humour… the exchange of laughter
May14

Mini-com course N°9: Shared humour… the exchange of laughter

In this 9th episode of the mini-com course series, Emmanuel Tourpe treats us to an analysis of the function of laughter in communication. This analysis calls, of course on the work of Bergson that Emmanuel has the gift to make available to everyone.     Mini-com course N°9 Shared humour… the exchange of laughter Why is laughter communicative – like boredom, for that matter? Everybody has seen the Name of the Rose...

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Mini-com course n°8 : why we love shows on Netflix
May12

Mini-com course n°8 : why we love shows on Netflix

In this ” mini-com course “, Emmanuel Tourpe takes us on a demonstration about why we consume television. In addition to being a well-known thinker, Emmanuel Tourpe is also Arte’s programme director, so he has full authority to decode our consumption habits. This 8th opus of the ” mini-com courses ” was initially published by Emmanuel on his Facebook page, and is now brought to everyone’s attention...

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Mini-com course #7: visual and oral communication
May07

Mini-com course #7: visual and oral communication

For the past few weeks, we have become accustomed to opening this blog with an exceptional author. Emmanuel Tourpe, professor of communication and philosophy and director of programming at ARTE, enchants us with his ” mini-com courses ” in which he brilliantly synthesises his knowledge. In the ” mini-com course ” n°7, Emmanuel treats us to a text that takes us back to our sterile habits: worship of the image,...

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Mini-com course #6: to communicate is to LIE
May05

Mini-com course #6: to communicate is to LIE

For several weeks now, we have had the pleasure of having Emmanuel Tourpe give us a reduced-format lecture on communication. Emmanuel has been kind enough to bring his “mini-com courses” from his Facebook feed to our blog so that they can benefit as many people as possible. Because these mini-courses synthesise a complex subject brilliantly and funnily, so, don’t miss anything and be sure to check out the previous...

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Covid19: Why is toilet paper missing from the supermarket shelves?
May01

Covid19: Why is toilet paper missing from the supermarket shelves?

In my analysis of the 9 impacts of Covid19 on the retail sector, I pointed out the irrational behaviour of consumers at the beginning of the confinement phase. We will all remember the rush for the rolls of toilet paper. It is clear that as the weeks go by, the shelves often remain empty. If you want to understand what it takes, I advise you to watch this video. It follows an investigation by a journalist on Medium. What this report...

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Mini-com course n°5 : The top 3 things for a better communication
Apr30

Mini-com course n°5 : The top 3 things for a better communication

“The mini-com classes” were started by Dr Emmanuel Tourpe on his Facebook feed during the coronavirus crisis. His publications met with an inevitable success (dare I say virality?) which led me to propose him the project to make them available to all on our blog. Thanks to him for accepting. Let’s remind you that Emmanuel, as well as being a renowned academic, is also Arte’s director of programming. An...

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Mini-com course n°4 : manipulating without convincing
Apr28

Mini-com course n°4 : manipulating without convincing

As of last week, we have been publishing Dr Emmanuel Tourpe‘s ” Mini-com courses ” twice a week. The confinement due to the coronavirus has at least had the merit of giving Emmanuel the idea to write these mini-courses that he first published on Facebook. The quality of the explanations called for a wider distribution of his thoughts. We would like to thank him for agreeing to publish his “mini-com...

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Mini-com course #3 : mass communication and manipulation
Apr23

Mini-com course #3 : mass communication and manipulation

The series ” Mini-com courses ” was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence the reference to this channel in his text). His com mini-courses, originally published on his Facebook profile, deserved to be shared with as many people as possible. I thank...

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mini-com course #2 : Convince without manipulating
Apr21

mini-com course #2 : Convince without manipulating

This series ” The mini-com courses ” was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of programming at ARTE, the Franco-German television channel. Initially published on his Facebook feed, these “mini com-courses” as he called them, deserved more...

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Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
Mar16

Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis

Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and the urgency of the situation. Today, everything he predicted about the Coronavirus crisis has come true. What can we expect in the coming weeks and months? That’s what I...

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Coronavirus et école à distance : tous les sites pour faire réviser vos enfants
Mar15

Coronavirus et école à distance : tous les sites pour faire réviser vos enfants

Comment faire réviser votre enfant en période de Coronavirus ? Vous trouverez dans cet article une liste des sites, ressources, qui vont vous aider à maintenir votre enfant à niveau. J’ai testé personnellement chaque site web. Il ne s’agit donc pas d’une liste à la Prévert avec des tas de sites non fonctionnels, obsolètes ou qui ne sont pas accessibles aux parents. Aidez d’autres parents en partageant cette...

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The feminisation of street names: useful debate or a political artifice?
Mar11

The feminisation of street names: useful debate or a political artifice?

On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets in the Belgian capital are named after women. It was learned at the same time that an ordinance was being prepared to facilitate the feminisation of street names through popular participation. The...

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[Podcast] How to Disrupt a Market: The Pipplet Example
Feb03

[Podcast] How to Disrupt a Market: The Pipplet Example

Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon of disruptive innovation has been studied by Clayton Christensen (Harvard University), who showed that companies that came up with such products won the day and made the dinosaurs disappear from the...

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[Podcast] 30 years of advertising history with Bruno Liesse
Jan20

[Podcast] 30 years of advertising history with Bruno Liesse

In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven’t listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For this podcast, we have invited a media and advertising specialist in the person of Bruno Liesse. His 30 years of expertise in the field give us a comprehensive look at developments in the...

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Market research: how to conduct a qualitative interview?
Jan08

Market research: how to conduct a qualitative interview?

At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall methodology (you will find the details of this approach in our market research guide) and meticulously prepared through desk research. This qualitative phase is essential for the...

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SEO: 8 outstanding article designs to boost your blog performance
Nov08

SEO: 8 outstanding article designs to boost your blog performance

Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the best practices to make your website a model of its kind. Detailed explanations in this guide that will inspire you and complete our post on updating old articles. Summary Why good article design is essential for...

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SEO: why update your old content [advice from an experienced blogger]
Nov06

SEO: why update your old content [advice from an experienced blogger]

it is clear that from the outside one might have the impression that we are publishing less at the moment. It’s just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This has led me to write a few thousand words in a few days. So that inevitably leaves a little less time to write new blog articles, but it’s just as important for SEO. I will try to explain everything in this...

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IKEA : recommending products with convolutional network
Oct11

IKEA : recommending products with convolutional network

In the industry session on day 1 of the RecSys 2019 conference in Copengahen, Sandhya Sachidanandan presented her joint work with Richard Luong and Emil Joergensen on recommending products online at IKEA. The idea of the work was to extract product associations using Convolutional Neural Networks (CNN), and use these associations  to suggest relevant product recommendations. In other words, a picture served as basis to run a CNN, and...

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SEO and inbound marketing: a look back at our first video shooting
Oct09

SEO and inbound marketing: a look back at our first video shooting

Thirteen years after the creation of this blog, two years after the launch of our market research method, last weekend, we concretised a project that we had been preparing for many months. Thanks to our latest recruit, Rebecca, we filmed our first videos and this experience was enriching. I want to share this experience with you in this article, by first placing the project in a broader SEO context. SEO and inbound marketing, the...

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Here’s how those 3 artists fueled their creativity
Sep30

Here’s how those 3 artists fueled their creativity

The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation, this mysterious genesis of the Idea, has always fascinated me. As I explained in an article published this year, I firmly believe that the original act of creation is man’s own; this ability...

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In search of Carlo Crivelli in the Marche region (Italy)
Sep09

In search of Carlo Crivelli in the Marche region (Italy)

For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family.  And what could be more complicated than to interest a 9-year-old child in Art in general and painting in particular? It was, therefore, necessary to deceive to combine the interests of the adults and children. It was in the form of a...

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Qualitative and quantitative market research: differences and use cases
Sep06

Qualitative and quantitative market research: differences and use cases

What are the advantages, the disadvantages and the differences between qualitative and quantitative market research? In which cases should you chose one over the other? These questions, often overlooked, are nevertheless essential to the objective study of your market. Too many entrepreneurs (and even well-established companies) neglect (or are unaware of) qualitative techniques, leading to the predominant use of quantitative...

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