Earn money by answering our surveys

Register now!
IntoTheMinds consulting blog
Advice in Data & IT
2025: the end of personalisation algorithms?
Jan13

2025: the end of personalisation algorithms?

At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025.  This ambiguous announcement seems to deserve a more in-depth analysis. Contents Infographics on personalisation algorithms The purpose of algorithmic personalisation Why abandon personalisation? Problem...

Read More
[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin
Dec09

[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin

In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we will try to go beyond the clichés. We will, therefore, focus on the real added value of artificial intelligence in companies, but also on the difficulties that the launch...

Read More
How to achieve better marketing and market research with Big Data
Nov27

How to achieve better marketing and market research with Big Data

Technological progress today allows us to enjoy excellent living conditions. Control of space, control of reproduction, control of information are challenges that we have already accomplished. However, time control remains out of reach. Many human obsessions revolve around the power of this resource, offered to us at birth in a desperately finite quantity: time. Staying young, living old, perpetuating your memory, predicting the...

Read More
Personalising customer relations: how to gain trust and data?
Nov25

Personalising customer relations: how to gain trust and data?

The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore, represent the promise of quality interactions with customers and meaningful marketing actions. However, large-scale customisation can only...

Read More
How to get Internet users to share more personal data?
Nov13

How to get Internet users to share more personal data?

What personal data are Internet users willing to share in exchange for better personalisation of the marketing offer? How to adapt your marketing strategy to get more data? This question is the subject of much debate at a time of the GDPR and the dawn of the entry into force of e-privacy. What data can a company still collect without fear that its customers will lose confidence? It is this tricky but crucial question that we propose...

Read More
Which regions of France have the most enterprising approach?
Oct18

Which regions of France have the most enterprising approach?

In our last post, we presented you with a map representing the French counties where the most (and least) companies are created. This analysis, as impressive as it may be, needed to be further developed to take into account the disparities that exist in terms of population density. A region with a tiny population will necessarily create fewer companies than a large city (let alone a capital). It was, therefore, necessary to take into...

Read More
Firms’ creations in France: an interactive visualization
Oct02

Firms’ creations in France: an interactive visualization

The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in their original form and are therefore not easily accessible to newbies. For example, INSEE (the French national statistics institute) produces excellent data on the creation of businesses in France, but it...

Read More
Media research : 4 data journalism projects worth knowing
Mar18

Media research : 4 data journalism projects worth knowing

As part of the Big Data Initiative (which I’m chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members’ projects in the field of data journalism. Although more than a dozen presentations related to this topic twere given, I chose to report and compare in this article only 4 of them that are extremely concrete and launched each in a different...

Read More
Impact of artificial intelligence in the retail, media and insurance sectors
Mar04

Impact of artificial intelligence in the retail, media and insurance sectors

On the invitation of Philippe Warzée, editor-in-chief of Pub.be, I was pleased to present my latest thoughts on the impact of artificial intelligence in the media, retail and insurance sectors. The presentation started with a brief historical overview of recommendation algorithms, perhaps the most widespread type of algorithms around. After this introduction I dealt with 3 use cases : Netflix (media sector), coupons in the retail...

Read More
AI revolution in media : BBC4 broadcasts program made by machine
Nov28

AI revolution in media : BBC4 broadcasts program made by machine

On the 4th and 5th of September, a unique television experience took place in the United Kingdom on one of the BBC channels. It is on BBC4 that 2 exceptional evenings dedicated to artificial intelligence took place. In addition to the documentaries that allowed viewers to familiarise themselves with this complex theme, these two evenings were also an opportunity to experiment with the broadcasting of a programme entirely designed by...

Read More
BNR Smart Radio : a mobile app powered by AI to reach niche audiences
Nov21

BNR Smart Radio : a mobile app powered by AI to reach niche audiences

At the IBC 2018 show (the ideal place to do market research in the broadcasting sector) I stumbled upon a very interesting innovation presented by BNR Nieuwsradio during one of the conferences. BNR Nieuwsradion is the only commercial radio in The Netherlands and is part of the FD Mediagroep. What Joeri Nortier presented at IBC on behalf of BNR is an amazing innovation and this is what we’ll cover in today’s post. BNR Smart...

Read More
BMMA : Keynote on the use of artificial intelligence in the media industry
Nov19

BMMA : Keynote on the use of artificial intelligence in the media industry

At the invitation of the Belgian Management and Marketing Association (BMMA), I was delighted to be able to give a keynote on 15/11/2018 about the applications of artificial intelligence in the media sector. This presentation, which was illustrated with several real use cases from several European countries, was based on the market research that we have been carrying out since 2016 and on the proprietary information that we have been...

Read More
Recommendation systems: a scientific investigation of user inaction
Oct31

Recommendation systems: a scientific investigation of user inaction

One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: “Interpreting User Inaction in Recommender Systems“). We are so focused on interpreting signals that we often forget to take the absence of signal into account. Yet, as this paper shows, lack of information is already a piece of...

Read More
Netflix uses algorithms to personalize images to your very taste
Oct29

Netflix uses algorithms to personalize images to your very taste

Netflix presentation at RecSys conferences always attract a lot of attention. This year was no different. Netflix presented several papers and in today’s article I’d like to discuss the presentation given by Fernando Amat on artwork personalization. We know that ca. 75-80% of all what is consumed on Netflix comes from recommendations. Pretty much everything is personalized on a Netflix homepage : the item on the top of the...

Read More
Why recommendation algorithms need to include personality and emotions
Oct15

Why recommendation algorithms need to include personality and emotions

At the RecSys 2018 conference on recommender systems, a very interesting tutorial was given on the first day by Marko Tkalčič from the Free University of Bozen-Bolzano. In his presentation he focused on how emotions, mood and personality shape the way we consume recommendations. Emotions, Mood and Personality shape the way we behave Marko first reminded us that we, human beings, behave according to our emotions, mood and personality....

Read More
Data Innovation Summit 2018 : ethics and data sovereignty
Jul16

Data Innovation Summit 2018 : ethics and data sovereignty

It has now become a tradition for me to give some time back to the data science community in the form of a keynote at the yearly Data Innovation Summit organized by Philippe Van Impe. Let’s first allow me to thank Philippe and the team of Digityser for their amazing work for Belgium’s data science community. I was very proud to organize the first meetup at newly opened Digityser (on ethic and artificial intelligence) and...

Read More
Societal and ethical issues of digitization: are emotions covered by GDPR?
Jul04

Societal and ethical issues of digitization: are emotions covered by GDPR?

An academic paper by Royakkers et al. (2018) is currently available from “Ethics and information technology” magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis : privacy autonomy safety and security balance of power human dignity power It’s not my intention here to sum up the whole paper; I’d rather...

Read More
Reading privacy policies of the 20 most-used mobile apps takes 6h40
May28

Reading privacy policies of the 20 most-used mobile apps takes 6h40

Our latest article on consent fatigue with regards to privacy policies prompted for some kind of follow-up. The market research insights that we used in that article were pretty old (2008) and an update was needed. That’s the purpose of today’s article. We discovered that privacy policies have greatly increased in length over the past 10 years. Mobile applications’ policies are on average 58% longer than the ones...

Read More
Do you know your customers ? On the importance of data sovereignty
May18

Do you know your customers ? On the importance of data sovereignty

On the occasion of my keynote at RTBF, I introduced the term of “data sovereignty” to justify the use of a single-sign-on system. In today’s blog post I’d like to come back on my concept of “data sovereignty” and what it means for your business. 75% of internet trafic goes through facebook and google In his famous article “The web began dying in 2014, here’s how” André Staltz shows...

Read More
Keynote on recommendation algorithms and the need for more ethics
May09

Keynote on recommendation algorithms and the need for more ethics

On 4 May 2018 I was giving a keynote on the RTBF Big Data & personalization project in the radio Tarmac studio (see picture below). The keynote was reserved to RTBF and subsidiaries employees and was well attended. The objective was to raise the awareness on the project I started more than 3 years ago and to introduce topics such as recommender systems, filter bubbles and what public service media can do to improve the...

Read More
Cambridge Analytica closes but it’s only the tip of the iceberg
May07

Cambridge Analytica closes but it’s only the tip of the iceberg

Mn May 2nd 2018 Cambridge Analytica announced it was filling for insolvency in the UK and bankruptcy in the US. In its press release the company declared : the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.  As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the...

Read More
The Big Data revolution started 2 centuries ago
Apr27

The Big Data revolution started 2 centuries ago

In her latest article Antoinette Rouvroy develops an interesting thesis The current Big Data revolution would be the continuation of earlier shifts. Let’s see in more details. Numbers and statistics increasingly being used since 19th century Big Data is based on the massive collection of data and would be, according to Rouvroy, an extension of earlier shifts that started with the increasing use of numbers in the eighteenth...

Read More
Face recognition algorithms are biases towards black people and women
Apr17

Face recognition algorithms are biases towards black people and women

Joy Buolamwini, a MIT PhD candidate, presented her research at the inaugural FAT Conference in New-York. She had previously given a TED talk and been invited to the White House to present her work on algorithmic fairness. In the paper she presented at the FAT conference Joy showed how face recognition algorithms can be biased towards certain segment of the population and in fact lead to discrimination.   Here are the 2 main...

Read More
Artificial intelligence won’t replace you if you are creative: here’s why
Mar28

Artificial intelligence won’t replace you if you are creative: here’s why

“Artificial intelligence will replace us”; “millions of jobs are threatened by artificial intelligence”. I’m sure you all have read those catastrophist headlines. And it’s probably true that the job market will be disrupted on the long run. But I don’t think it’s likely to happen overnight. Most importantly I think some parts of the job market will be entirely safe; those jobs for which...

Read More
Cambridge Analytica scandal: it’s the user stupid !
Mar26

Cambridge Analytica scandal: it’s the user stupid !

The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who “seem” to discover that Facebook collects an awful lot of data and makes it available to, basically anyone who asks for it. Zuckerberg, king of the hypocrites Everyone seems to discover that the most personal data is being...

Read More
GDPR : these 2 examples prove that US companies are not ready
Mar14

GDPR : these 2 examples prove that US companies are not ready

I gave a keynote speech in February in New-York about the need for US companies to adapt to GDPR. I my discussions with companies over the last 12 months I indeed found out that most companies hadn’t prepared sufficiently (or at all) for GDPR. For a vast majority of companies raising awareness is still a priority and my recent trip to New-York (for the FAT conference) made it clear to me that US companies are mostly unprepared...

Read More
GDPR: what is consent and why it will impact customer satisfaction
Mar12

GDPR: what is consent and why it will impact customer satisfaction

I had a recent experience where one firm didn’t ask my consent and tried to nudge me into doing something that I was firmly opposed to. In today’s article I’d like to highlight the conditions for a valid consent. GDPR : how to collect a valid consent? There are 5 conditions to fulfil for having a valid consent : The customer’s act must be clear and affirmative Forget about policies that a customer implicitly...

Read More
Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

Read More
Market research combines Big Data and qualitative techniques .. 120 years ago
Jan22

Market research combines Big Data and qualitative techniques .. 120 years ago

Visualizing data has become a standard task and one essential component of data science today. But, haven’t we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?   An early example of Big Data and visualisation project One of the most stunning visualization projects I’ve come to know was initiated more than a century ago by Charles Booth, a Liverpool-born...

Read More
Charlie Chaplin had invented an earlier version of Big Brother
Jan17

Charlie Chaplin had invented an earlier version of Big Brother

Have you ever read George Orwell’s “1984” book ? In those times of global surveillance, Big Data and massive hidden data collection processes, everyone’s talking about Big Brother but few actually know what it is. Last year I finally made time to read “1984” and was not disappointed; except perhaps that Big Brother is not as much personified as I expected. One invention that really struck me (pardon...

Read More
Give me my time back ! I’m a digital slave.
Jan03

Give me my time back ! I’m a digital slave.

It happens again and again and there is nothing I can do. The temptation is too big. I can’t resist staring at my screen and losing my time watching and doing things that I don’t really want to do. Rather than doing things that would enrich me, I can’t resist the temptation of browsing my Facebook feed, looking at the latest notifications, watching poor videos on YouTube. Social medias are my grave. I want to get out...

Read More
Media convergence : 2-day workshop in Mainz (Germany)
Nov29

Media convergence : 2-day workshop in Mainz (Germany)

I had the pleasure to be invited by the University of Mainz (Germany) to give a talk on the use of recommender systems in the broadcasting industry. The 2-day conference started on 16 October at the Chancellery of Rheinland-Pfalz in Mainz, and continued on 17 October at the ZDF headquarters. The conference was entitled “Better stream or watch TV” and was composed of 4 sessions : how does the market change ? how does the...

Read More
Advertising : limiting cookie lifetime will destroy value
Nov20

Advertising : limiting cookie lifetime will destroy value

Preliminary information : there are two competing rules for setting up maximal cookie lifetime. The European Commission (based a.o. on a proposal by CNIL) suggests to limit lifetime to 360 days whereas Google proposes 720 days. One year vs. two years is basically what you have to chose from. In no case it should be more than that. Yet, as Miller and Skiera explained at the 2017 EMAC conference, lifetimes of up to 8000 years have been...

Read More
Market research : authentication on media website, a growing trend
Nov08

Market research : authentication on media website, a growing trend

As announced in an earlier article of this blog, I organized a 2-day conference on Single-Sign-On at RTBF (read more here). From a market research perspective this conference allowed participants to clearly understand that SSO was a growing trend among public service broadcasters. We had the please to listen to 9 amazing speakers from very different organizations and horizons : Tim Rowell (Piano.io), Ben Sekhon (Gigya, leader on the...

Read More
Recommendation algorithms : how CNN.com and Quartz learn to better know you
Nov02

Recommendation algorithms : how CNN.com and Quartz learn to better know you

Making meaningful algorithmic recommendations require that your algorithm is “fed” with data about your customers tastes. This can be done in many ways : implicit feedback : it’s when you track a user’s actions and infere her taste based on them collaborative filtering : using someone’s profile and other similar persons’ taste you are then able to make recommendations explicit feedback : when you...

Read More
Single-Sign-On : a game changer for public broadcasters
Oct20

Single-Sign-On : a game changer for public broadcasters

On 17 and 18 October 2017 I was pleased to organize, as Chairman of the EBU Big Data initiative, a 2-day conference dedicated to Single-Sign-On (SSO). This workshop was hosted at RTBF and welcomed participants from 30 organizations and 10 countries, mainly from the media world (TV, radio and press). Single-Sign-On has been widespread in all sectors for years (it’s instrumental to e-commerce for instance) but the media world has...

Read More