Mini-com course N°11: Healing communication: when every word becomes hurtful
By Pierre-Nicolas Schwab •
Philosopher and communication professor Emmanuel Tourpe launched the mini-com' courses on his Facebook feed during the lockdown. Initially intended for a limited circle, these mini-com' courses seemed to have their place on the web, for everyone to enjoy. This is…
Mini-com course n°10: Influencers and the Laws of Imitation by Gabriel Tarde
In this mini-com course n°10, Emmanuel Tourpe tackles the phenomenon of influencers using the theories of Gabriel Tarde. This com' course will also be an opportunity to talk about the construction of communication and in particular, its polymorphism. Communication is…
Mini-com course N°9: Shared humour… the exchange of laughter
In this 9th episode of the mini-com course series, Emmanuel Tourpe treats us to an analysis of the function of laughter in communication. This analysis calls, of course on the work of Bergson that Emmanuel has the gift to make available to…
Mini-com course n°8 : why we love shows on Netflix
In this " mini-com course ", Emmanuel Tourpe takes us on a demonstration about why we consume television. In addition to being a well-known thinker, Emmanuel Tourpe is also Arte's programme director, so he has full authority to decode our…
Mini-com course #7: visual and oral communication
For the past few weeks, we have become accustomed to opening this blog with an exceptional author. Emmanuel Tourpe, professor of communication and philosophy and director of programming at ARTE, enchants us with his " mini-com courses " in which…
Mini-com course #6: to communicate is to LIE
By Pierre-Nicolas Schwab •
For several weeks now, we have had the pleasure of having Emmanuel Tourpe give us a reduced-format lecture on communication. Emmanuel has been kind enough to bring his "mini-com courses" from his Facebook feed to our blog so that they…
Mini-com course n°5 : The top 3 things for a better communication
"The mini-com classes" were started by Dr Emmanuel Tourpe on his Facebook feed during the coronavirus crisis. His publications met with an inevitable success (dare I say virality?) which led me to propose him the project to make them available…
Mini-com course n°4 : manipulating without convincing
As of last week, we have been publishing Dr Emmanuel Tourpe's " Mini-com courses " twice a week. The confinement due to the coronavirus has at least had the merit of giving Emmanuel the idea to write these mini-courses that…
Mini-com course #3 : mass communication and manipulation
The series " Mini-com courses " was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence…
mini-com course #2 : Convince without manipulating
This series " The mini-com courses " was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of…
Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and…
The feminisation of street names: useful debate or a political artifice?
On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets…
[Podcast] How to Disrupt a Market: The Pipplet Example
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon…
[Podcast] 30 years of advertising history with Bruno Liesse
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven't listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For…
Market research: how to conduct a qualitative interview?
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
SEO: 8 outstanding article designs to boost your blog performance
Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the…
SEO: why update your old content [advice from an experienced blogger]
it is clear that from the outside one might have the impression that we are publishing less at the moment. It's just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This…
IKEA : recommending products with convolutional network
In the industry session on day 1 of the RecSys 2019 conference in Copengahen, Sandhya Sachidanandan presented her joint work with Richard Luong and Emil Joergensen on recommending products online at IKEA. The idea of the work was to extract product…
SEO and inbound marketing: a look back at our first video shooting
Thirteen years after the creation of this blog, two years after the launch of our market research method, last weekend, we concretised a project that we had been preparing for many months. Thanks to our latest recruit, Rebecca, we filmed…
Here’s how those 3 artists fueled their creativity
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation,…
In search of Carlo Crivelli in the Marche region (Italy)
For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family. And…
Market research: How to carry out desk research
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
Major Retail Outlets in City Centres
After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city…
Qualitative studies: The Critical Incident Technique
After having explained how open-ended and closed-ended questions work and the contexts in which they are applied, we return in this article to the Critical Incident Technique as part of market research, using the Sage Encyclopedia on methods for qualitative…
Music streaming: the primary source of income for the music industries
While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music…
How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry,…
10753 views on Linkedin : how much traffic on our website ?
I'm about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I've been blogging for 12 years and have published some 3500 articles so far. Some…
Artificial intelligence: partner or substitute for the performing arts?
Many platforms already use artificial intelligence to make personalised recommendations to their users - such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are…
Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
In the age of the digitalisation of markets, many consumers are turning to e-commerce, sometimes undermining local shops, which are particularly affected by the phenomenon of showrooming. In response, retailers are increasingly redesigning their marketing strategy to maintain their share…
What are the habits related to money withdrawals in Europe?
Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the…
Market research: who are the customers of ride-hailing applications?
Travel options are changing, and many American consumers' habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this…
Thoughts on the future: these 3 factors will guarantee your employability
At the end of 2018, I have taken the time to rest my mind and contemplate what 2019 and the following years will hold. The Christmas period now seems to be the only annual reprieve to do a little forward-thinking,…
Customer experience: this restaurant offers a digital detox
During a dinner with a customer, I witnessed an unusual but nowadays widespread scene. A couple, sitting a few tables away from us, spent their evening on the phone. Even though they were sitting opposite each other, the conversation only…
Exhibition: Canaletto was a marketing genius
After a very tough first part of the year and countless new market research projects, it was time to break off. Usually I go on some remote place with my family and use my free time to read books (something…
This artist uses market research techniques for a stunning visual result
While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller's work. Mitch Miller is a Glasgow-based artist who has invented the concept…
Artificial intelligence won’t replace you if you are creative: here’s why
"Artificial intelligence will replace us"; "millions of jobs are threatened by artificial intelligence". I'm sure you all have read those catastrophist headlines. And it's probably true that the job market will be disrupted on the long run. But I don't…
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