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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
Shoplifting: Anti-theft technologies are becoming increasingly popular
By Pierre-Nicolas Schwab •
Shoplifting has become a major problem for retailers. Increasingly sophisticated technological solutions are available on the market. Here's an overview.
Consumer Trends in 2026: Analysis and Strategic Advice
By Pierre-Nicolas Schwab •
Europe enters 2026 with a rather turbulent consumer landscape. Our research firm has compiled the latest available statistics to project the 2026 consumption trends. The emerging picture reveals a continent where shopping habits are evolving under the influence of complex…
How to Conduct Market Research for a Gym? The Step-by-Step Guide
By Pierre-Nicolas Schwab •
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
Il vaut mieux savoir tout chercher que chercher à tout savoir.