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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Shein at BHV: analysis of a fiasco and outlook for 2026
By Pierre-Nicolas Schwab •
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
Price study: 6 methods compared to optimise your pricing strategy
By Pierre-Nicolas Schwab •
How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.
Customer loyalty: 10 ways to measure it effectively
By Pierre-Nicolas Schwab •
Building customer loyalty is a good strategy for increasing profits. In this article, I provide you with 10 ideas for metrics you can use to measure customer loyalty.
My Sephora: rewarding commitment beyond purchases
By Pierre-Nicolas Schwab •
Sephora has just completely revamped its My Sephora loyalty programme. Customers are now rewarded for actions they take to support the brand and its image, not just for their purchases.
Il vaut mieux savoir tout chercher que chercher à tout savoir.