The best marketing and market study newsletter
In your inbox, every week.
Receive our weekly newsletter
Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
Want to keep up with market research news? Register with the following form.
While you wait for our next newsletter, you will surely find what you're looking for on the following links :
Agri-food: current and future trends [Analysis]
By Pierre-Nicolas Schwab •
In this article, our market research firm analyzes both global and individual agri-food trends. You will find detailed positioning maps that help visualize where countries stand, as well as trends broken down by product type and segment.
![Illustration of our post "Agri-food: current and future trends [Analysis]"](/blog/app/uploads/authenticity-authenticite-agence-marketing-belgium-TN.jpg)
Generative AI in the workplace: generational divide and HR implications
By Pierre-Nicolas Schwab •
"Shadow AI" is a reality in companies. Employees use generative AI on a daily basis, and our study shows that this usage is largely unregulated. However, any framework put in place requires careful consideration, as it shapes your company's appeal and can influence your recruitment efforts.
SIAL 2026: 12 tips for planning your visit [Guide]
By Pierre-Nicolas Schwab •
In this guide, I share 13 practical tips for planning your visit to SIAL 2026. They are based on nearly 20 years of experience attending the trade show.
![Illustration of our post "SIAL 2026: 12 tips for planning your visit [Guide]"](/blog/app/uploads/sial-paris-practical-tips-visit.jpg)
Subscription-based options: your car generates monthly revenue!
By Pierre-Nicolas Schwab •
Why are automakers now selling options via subscription? What does this market look like, and what do customers think? Find all the answers in this market study based on the latest available data.
Il vaut mieux savoir tout chercher que chercher à tout savoir.