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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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While you wait for our next newsletter, you will surely find what you're looking for on the following links :
Technogym: innovation, the key to its global success
By Pierre-Nicolas Schwab •
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Marketing Mix: The (Truly) Practical Guide
By Pierre-Nicolas Schwab •
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
Human resources: state of process digitalisation [Study]
By Pierre-Nicolas Schwab •
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
![Illustration of our post "Human resources: state of process digitalisation [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/concept-shapes-1024x730.jpg)
Il vaut mieux savoir tout chercher que chercher à tout savoir.