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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Retailtainment: Definition, Analysis, and Concrete Examples
By Pierre-Nicolas Schwab •
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
By Pierre-Nicolas Schwab •
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
Il vaut mieux savoir tout chercher que chercher à tout savoir.