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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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BMW: Analysis of strategy and outlook
By Pierre-Nicolas Schwab •
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
What do Europeans think about LEZ? [Survey]
By Pierre-Nicolas Schwab •
In this study, you will discover how motorists in 3 different countries (France, Belgium, Germany) perceive traffic restrictions in city centers. Designed to limit fine particulate emissions, these zones are not gaining widespread acceptance, even though drivers seem to believe in some of their benefits.
![Illustration of our post "What do Europeans think about LEZ? [Survey]"](/blog/app/uploads/zfe-lez-umwelzone-1024x576.jpg)
Cruise Market: Complete Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides an in-depth analysis of the cruise market, its spectacular growth over the past 40 years, and its future prospects. Numerous charts will help you understand the challenges of this market as well as the divide between two economic models and two positioning strategies.
Il vaut mieux savoir tout chercher que chercher à tout savoir.