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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Remote work: are employees cheating? [Survey]
By Pierre-Nicolas Schwab •
In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.
![Illustration of our post "Remote work: are employees cheating? [Survey]"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
The adult pacifier: a new marketing opportunity?
By Pierre-Nicolas Schwab •
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Kidults: analysis of a booming market
By Pierre-Nicolas Schwab •
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab •
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
![Illustration of our post "Remote work: are employees cheating? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/telework3.png)
Il vaut mieux savoir tout chercher que chercher à tout savoir.