Lead generation beware of the backlash

23/05/24

I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.

Vivatech: 6 tips to prepare your visit

21/05/24

In this article, I give 6 tips for making your visit to Vivatech as effective as possible. If you aim to find customers, you should find plenty of useful tips in this article.

The 6 barriers to company transfers

12/04/24

Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

Streak CRM: honest feedback after 3 months of use

05/04/24

I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.

Is it still possible to innovate? The productivity challenge.

07/02/24

In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.

6 good reasons for SMEs to conduct market research

26/01/24

Why conduct market research? This article presents 6 reasons why SMEs need to analyze their market.

3 market research techniques to prepare for export

19/01/24

Seizing export opportunities can be quite simple. To maximize your chances, conducting market research beforehand is a promising idea to identify the best opportunities.

The 3 recurring problems facing B2B companies

01/12/23

The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.

Websummit: advantages, disadvantages, and opportunities

27/11/23

In this article, you'll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.

Local market research: a new free tool

11/10/23

A French trade association (U2P) launched a new interactive tool. This research tool can lay the foundations for local market research. We have assessed this tool. Find out in this article how it works, its benefits, and its limitations.

Veesual: generative AI at the service of e-commerce and fashion

09/10/23

Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.

Leto automates GDPR compliance [podcast]

07/07/23

How to succeed in growth hacking? [podcast]

09/06/23

Alvo simplifies the transfer of companies [podcast]

26/05/23

Skwad, a monetization platform for micro-influencers

21/04/23

Omnichannel Marketing: why local retailers need to get on board

10/01/23

14 statistics to win the war for talent

30/11/22

7 buying motivations to boost your sales!

28/11/22

Why and how to become a digital nomad?

16/09/22

Look&Fin: n°1 in crowdlending in Belgium

24/06/22

SiPearl develops the microprocessor for the European supercomputer

20/05/22

War in Ukraine and energy crisis: companies remain confident

18/03/22

Opendatasoft: the all-in-one platform for open data

17/03/22

900.care: the solution that changes personal hygiene habits

04/03/22

Fairly Made: the Greentech that improves the impact of the textile industry

17/02/22

Editions En Cavale: the children’s game publisher [Podcast]

21/01/22

Ethik’Hotels: the platform for eco-responsible tourism [Podcast]

14/01/22

Goodvest: the promise of responsible investing [Podcast]

17/12/21

Assurly disrupts the mortgage insurance market [Podcast]

03/12/21

Coding Park introduces children to programming [Podcast].

19/11/21

Fundraising in Europe: only 8.1% women!

08/11/21

How TaData allows Internet users to monetize their data

05/11/21

Fundraising: UK and retail in the lead [Research 2021]

25/10/21

Listminut becomes Ring Twice: the background of the rebranding

20/10/21