IntoTheMinds offers B2B market research services throughout Europe. We have B2B panels in 26 European countries and can target respondents based on a wide range of variables, in compliance with GDPR. Each year our teams carry out numerous B2B market research studies in many sectors: IT, industry, construction, …
In 15 years of activity, we have faced the most complex cases in the most varied sectors. Whatever your need, we will always offer you the most appropriate method.
Our B2B market research services at a glance
- Methods used: mainly qualitative, quantitative when a customer file is available
- Territories covered: Belgium, France, Luxembourg, Netherlands
- Budget: from €5000 excl. VAT
- Study duration: > 6 weeks
- Quote: within 48 hours
What answers can you expect from a B2B market research?
B2B market research provides answers to many questions a company may have during its development or launch. Several situations justify launching a study:
- Decision-making process analysis
- Market share analysis
- Customer needs analysis
- Market potential calculation
- Foreign market analysis
Each situation is unique, and we therefore use different methods to provide reliable answers.
How to interview B2B decision-makers?
The difficulty of B2B market research often lies in accessing respondents. In the absence of easily accessible panels, understanding the B2B market often requires direct interviews. Having a strong network of helpful professionals ready to assist you is therefore essential.
In 15 years of activity, we have built a solid international network of professionals that we mobilize individually, respecting their time, to assist us with B2B studies.
Read our B2B market research guide
Customer testimonial
Sylvia Vandenbroucke is Consumer Insights Expert at Test Achats. In this role, she is responsible for qualitative and quantitative market research. She entrusted IntoTheMinds with two projects in 2021.
"Test Achats is unique in its kind, with no competitors." We used to hear that. But nothing could be further from the truth. Because of the diversity of our missions, our competitors are numerous.
For in-depth market analysis, we turned to IntoTheMinds. And it turned out to be the right choice. We are proud to award IntoTheMinds’ services a double label: "Best in Test" and "Best Purchase". This unique combination is quite rare!
"Test Achats is unique in its kind, with no competitors." We used to hear that. But nothing could be further from the truth. Because of the diversity of our missions, our competitors are numerous.A rigorous methodology with no compromise on quality
Founded by a Doctor in Marketing, IntoTheMinds has built its reputation on the rigor and objectivity of its methodological approach. This applies particularly to the B2B market research services we offer, which may include a combination of the following techniques:
- Desk research: to obtain global market information, including legal analysis
- Individual qualitative interviews: the gold standard of B2B research, qualitative interviews enable deep exploration of key themes such as client and prospect needs, workflows, purchase barriers and drivers, and corporate decision-making chains.
- Quantitative B2B research: thanks to our panels of B2B decision-makers, we can gather large samples to enhance precision.
All types of research are possible, even the most complex.