IntoTheMinds offers its B2C market research services across Europe, using both qualitative and quantitative methodologies. We can provide references for studies carried out in all B2C sectors.
Contact IntoTheMinds for your B2C market research
Our B2C market research services at a glance
- Methods used: qualitative, quantitative
- Covered territory: all of Europe
- Budget: starting at €5000 excl. VAT
- Study duration: from a few days (quantitative studies) to several months (mixed-method studies)
- Quote: within 48h
Over the past 15 years, our market research agency has worked across all imaginable sectors: from banking to insurance, retail, food, beauty, luxury, and many more.
For quantitative studies, we rely on panels of several million respondents worldwide. For qualitative studies, we maintain a proprietary database of over 30,000 respondents.
We use complementary market research methods and analyze results according to the highest standards to offer reliable and pragmatic conclusions and recommendations.
Our methodological approach is detailed on our website and we teach it through private-public partnerships to entrepreneurs and project leaders.
Client testimonial
Astrid Hoffmann-Leist is Chief Marketing and Innovation Officer & Business Director APAC at United Caps. She is based in Luxembourg
Astrid Hoffmann-Leist, Chief Marketing and Innovation Officer & Business Director APAC, United Caps
"United Caps has been working with IntoTheMinds since 2017. Pierre-Nicolas and his team have conducted several consumer studies for us across Europe and Asia. We value IntoTheMinds’ ability to find solutions for all projects, even the most complex. Their teams combine expertise with great flexibility and creativity to always find the smartest approach in collaboration with us. I highly recommend IntoTheMinds as a partner for market research and consumer insights."
What answers will you get from a B2C study?
A B2C market research ("Business To Consumers") aims to analyze a market where a company sells its products or services directly to individuals. While many cases exist, some common scenarios represent the majority of the requests we receive:
- What do potential customers think of my product or service idea?
- What improvements are needed to better match my target customers’ needs?
- Do my target consumers like the product I’ve developed?
- Can my product/service be exported?
- How do expectations from foreign consumers differ from those of my current customers?
- What is my brand’s awareness in a foreign market?
- What factors influence my customers’ behavior?
All these questions are legitimate, and the answers you obtain will determine your company’s success.
Get support for your B2C market research
The ideal methodology for your study
Contrary to popular belief, market research is not just an online survey. It involves combining various techniques to get closer to market reality. The ideal B2C market research process includes:
- Desk research: academic literature is rich in studies for all types of products and sectors. We start by reviewing existing research to identify key aspects to explore in your project. This avoids "reinventing the wheel" and speeds up your project.
- Qualitative research: through in-depth interviews, we identify the needs and problems ("pain points") of your current or future clients and test initial solutions. This phase helps determine which topics should be quantified later. We recommend this step when developing or significantly modifying a product/service.
- Quantitative research: this final step statistically validates previous hypotheses and tests the solutions your company could offer.
By following this process, you maximize your chances of success.
How long does a B2C market research take?
It depends on the chosen methodology. In most cases, a quantitative study is sufficient and can be completed within 6 to 8 weeks.
Learn more
To explore B2C market research further, we recommend the following resources available on our blog and resources page:
- Our B2C market research guide is available in PDF
- The differences between B2C and B2B research (available online and as a PDF)