Algorithms: when dissatisfaction leads to rage
By Pierre-Nicolas Schwab •
Algorithms have invaded our lives. Despite this, they sometimes provoke negative reactions from users. An article published in September 2022 offers a very interesting analysis framework for those interested in this phenomenon. In this article, I analyze the 4 reasons…
Perspectives 2022-2024: 6 steps towards the end of the European Union
The energy crisis is the beginning of a tragedy in 6 acts that will lead to the end of the European project by 2024 and the collapse of the European economy. What will happen between now and 2024 in Europe? How…
17% error rate: the truth about social network surveys
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample…
This element influences the perceived gender of a brand [Branding]
Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the…
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Snowball effect: advantages, disadvantages, implementation
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive…
2021 assessment and 2022 consumption trends in the non-food sector
By Pierre-Nicolas Schwab •
In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research…
Market Research: Mobile operators on the Internet
Being the market leader doesn't necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the…
With age, entrepreneurs are less confident but more thoughtful
What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company's launch and the entrepreneur's confidence. The results confirm some insights but are also surprising…
Media are addicted to notifications … and so are we [Research].
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…
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Entrepreneurship : 7 key differences between women and men
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…
Covid: Entrepreneurs are less prepared but more confident
Statistics on business creation in Europe show that the Covid crisis has not discouraged entrepreneurs from starting up. A survey conducted on 825 business creators shows that their confidence is at its highest. However, they are less experienced, make less use of…
The impact of Covid on food consumption in France [Research]
INSEE published the figures for consumption in France in 2020, and the least we can say is that the Covid crisis has had visible effects on French food consumption. The French have cooked more, eaten less outside, and drank much more, no…
![Illustration of our post "The impact of Covid on food consumption in France [Research]"](/blog/app/uploads/visual_salience_whole_foods-1024x680.jpg)
What are the different types of focus groups?
It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today's article. This will also be an opportunity to advise the best kind of…
What is the concept of saturation in qualitative research?
"Saturation" is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept…
Qualitative interviews: use of real-life scenarios (or “vignettes”)
Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called "vignettes". In this article, we discuss the use of real-life scenarios to simplify the respondents' speaking…
Market research in the Netherlands: the 10 best data sources
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
Reinventing the museum experience with eye-tracking
The customer experience in museums is mostly the same for everyone. It is linear. Our major cultural institutions do not propose differentiated customer experiences. The emerging use of Big Data in the museum space makes it possible to apprehend all the…
How to increase the number of retweets [research]
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you…
RecSys 2020 : 4 reasons why social media manipulate us
The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our…
Qualitative research on Chinese tourists undermines stereotypes
Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to…
To study drug trafficking, he met drug dealers in prison
What do Sudhir Venkatesh and Teun Voeten have in common? Both are anthropologists, and both have frequented drug traffickers to conduct research. [caption id="attachment_46094" align="aligncenter" width="838"] A grenade exploded in Deurne, where Teun Voeten lives. This is the umpteenth manifestation…
The case of Arash Derambarsh: this imposture is hiding others
Arash Derambarsh has exploded in mid-air. Lawyer, politician, he had received what he called on his blog the "Nobel Prize for Sustainable Development" (the Win-Win Award) had his doctorate in law withdrawn for plagiarism. His doctoral thesis was 92% plagiarism.…
Electric vehicles: market, sales, COVID-19
Automobile manufacturers are moving towards the production of electric vehicles, which are increasingly gaining market share. Against the Chinese and American giants (to name only Tesla), how is the European car industry reacting? In this article, we detail the European…
Qualitative market research: using the senses in participatory research
All market research aims to achieve objectivity. This is, of course, the case with quantitative methods, but also with qualitative research methods. In today's article, we present you with a study that shows why it is necessary to use your senses in qualitative research.…
This is what the post-COVID-19 era will look like: new behaviours and impacted activities
In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or…
Google Trends reveals our new behaviours during Coronavirus
What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to…
A study demonstrates the effect of design on customer loyalty
Here is some marketing research that will be of interest to more than one of you. A trio of German researchers has just proved, thanks to four successive studies, that the design of an object has a positive impact on…
Market research: how to conduct a qualitative interview?
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
For this first episode of the year, we innovate a little and offer you a podcast in English. Our first interviewee of the year is a reference when it comes to the advertising market and the universe of media. Paul…
European GDPR: evolution of the number of complaints per country
How has the number of complaints about personal data changed since the GDPR came into force? We will answer this complex question with unique data, published for the first time. These data were collected directly from the data protection authorities…
Is the younger generation digitally savvier than the old generation?
It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world…
How smartphones have changed our lives and enslaved us
You probably won't read this article up to the end. And that's because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our…
EMAC 2019: 5 research avenues for targeted advertising
At this year's EMAC conference in Hamburg, I had been invited by Prof. Bernd Skiera and Prof. Klaus Miller (both affiliated with the University of Frankfort, Germany) to give a talk about online advertising research in the era of privacy.…
EMAC conference 2019 : 5 marketing researches you need to know
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
Market research: visualizing the shadow economy
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
Hospitality: why it’s important to answer online customer reviews
Social media is an unmissable way to connect customers and firms. It has also become a privileged channel to raise complaints and engage in positive and negative word-of-mouth. In today's article we propose to analyse one aspect of electronic word-of-mouth…
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