Qualitative research: 3 types of interview
By Pierre-Nicolas Schwab •
There are many methods for collecting consumer opinions. In comprehensive market research, it is customary to combine different techniques and methodologies to gain as much feedback as possible and generate a base of concrete results that will help you achieve…
Market research: shared electric scooters
Shared electric scooters can be found in many cities and have gradually taken their place in the market for shared means of transport. While shared bicycles are a well-known mobility option and are present in many metropolises, shared electric scooters…
Market research in Germany: the 10 best data sources
This week, let's take a look together at the data sources you should consult if you want to carry out your market research in Germany. You will find the list of articles in this series at the bottom of the…
Quantitative research: rating scales
Rating scales are essential tools when you want to produce and distribute a quantitative questionnaire. If you are interested in quantitative research methods or want to create a questionnaire for your market research, many answers to your questions can be…
Market research: Bulk buying and zero waste market
Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more…
Nudge: 3 tips from Nespresso to sell its most expensive machine
By Pierre-Nicolas Schwab •
Nudge marketing techniques can be used to promote good behaviour. But they can also be used to direct your buying behaviour in favour of the seller. This is what Nespresso is doing as part of the promotion of its subscription offer…
Market research in Luxemburg: the 10 best data sources
For several weeks now, we have been providing you with the data sources that you should consult when you want to open a new business or set up in a new geographical area. Today, we detail our top 10 data…
8 factors influencing customer loyalty after a complaint
Good customer complaint management has proven its effectiveness in increasing customer loyalty for decades. Recent market research, published in September 2020 provides insight into how this efficiency varies according to your business sector. This is the first research to understand the economic, sectorial and…
Market research in Switzerland: the 10 best data sources
In the following article, we provide you with our TOP 10 data sources to consult if you wish to carry out your market research in Switzerland. This directory, based on our 15 years of experience in conducting market research in…
Market research in Belgium: the 10 best data sources
Last week we delivered our Top 10 in France. This week, find the 10 data sources to consult for your market research in Belgium. These sources will be useful to you, whether you are a newcomer to the market, a…
Rethinking the customer experience in museums with (Big) data
How can Big Data help museums reinvent themselves? How can data collection techniques be used to understand visitors better? How can data be used to build visitor loyalty? In this article, we propose a series of reflections on current and…
Satisfaction Surveys: How to Get Worthless Results
Mistakes can be made that will taint the validity of your satisfaction surveys. In this article, find out how a car dealership influences customers' scores and gets results that don't reflect reality.
What’s the impact of COVID by sector of activity?
What will be the impact of Covid-19 by sector of activity? To answer this question, we rely on the different sectorial analyses we have produced. In the article below we present a concise synthesis of the impact of COVID for each sector of…
How to turn a podcast into a business
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…
COVID-19: the impact on the future of the media industry
Few economic sectors have fared well - apparently - during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we…
The impact of coronavirus on qualitative market research methods
The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me…
Market research on the market for organic products
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant…
Second-hand luxury market: statistics and analysis
It will have escaped no one's notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25…
Customer loyalty: 5 brands that create unforgettable customer experiences
Every brand wants to be remembered. They all want their customers to come back. But how do you make sure your brand is remembered and how do you increase customer loyalty? There are a lot of factors that influence consumer…
25 million customers to satisfy per year: the mission of Veronique Vergeynst
Satisfy 25 million passengers a year. If this sounds like an impossible mission at first glance, Veronique Vergeynst is the right person for you. The Head of Corporate Marketing at Brussels National Airport was voted French-speaking marketeer of the year…
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
Podcast: impact on SEO and traffic. Feedback after 3 months
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
Advertising: how to make your company more visible right from the start?
How do you make your business visible right from the start? Are there several advertising methods? What exactly is advertising? All these questions (and many others) are at the heart of the questions asked by Pierre-Raffaele, a 10-year-old future entrepreneur.…
Marketing: this 10-year-old child will explain to you the concept of differentiation
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
Netflix: development and expansion outlook for 2020
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
[podcast] How this different restaurant became number one on TripAdvisor.
In this new podcast, we will talk about the exciting story of a gastronomic restaurant (the 65 degrees) that employs people with Trisomy 21 and other mild disabilities. Its co-founder, Adelaide Aymer, takes stock with us of the first year…
Retail: a new ultra-precise method for choosing the location of your store
How well should you choose the address of your sales outlet? This is the whole point of a location study. Good news for all those in this situation: we are marketing a new data source in Belgium and France that…
2025: the end of personalisation algorithms?
At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025. This ambiguous announcement seems to deserve…
Star Wars 9: Kinepolis transforms your cursor into a laser sword
For the last episode of the Star Wars saga ("Skywalker's Ascent"), Kinepolis' French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised…
INPI data portal: free data for your market research
Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI…
#Gransharing: this Zalando popup store revisits the intergenerational link
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
Retail: Levita’s levitation of objects in the shop window
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers.…
You can shop at Sephora without being disturbed
The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox…
[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers' Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around…
Personalising customer relations: how to gain trust and data?
The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore,…
Study of the digital divide: who are those who do not have access to the Internet
In today's post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client)…
The blog of the Marketing Agency
![Illustration of our post "[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)"](/blog/app/uploads/tourism.jpg)
![Illustration of our post "[podcast] How this different restaurant became number one on TripAdvisor."](/blog/app/uploads/number-1.jpg)
![Illustration of our post "[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case"](/blog/app/uploads/bicky-burger-TN.jpg)
