Market research in France: the 10 best sources of data
By Pierre-Nicolas Schwab •
15 years of experience in carrying out market research in many countries has enabled us to build up a very comprehensive directory of the best sources of information. Today we are delivering our TOP 10 data sources to help you…
Rethinking the customer experience in museums with (Big) data
How can Big Data help museums reinvent themselves? How can data collection techniques be used to understand visitors better? How can data be used to build visitor loyalty? In this article, we propose a series of reflections on current and…
Satisfaction Surveys: How to Get Worthless Results
Mistakes can be made that will taint the validity of your satisfaction surveys. In this article, find out how a car dealership influences customers' scores and gets results that don't reflect reality.
What’s the impact of COVID by sector of activity?
What will be the impact of Covid-19 by sector of activity? To answer this question, we rely on the different sectorial analyses we have produced. In the article below we present a concise synthesis of the impact of COVID for each sector of…
How to turn a podcast into a business
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…
COVID-19: the impact on the future of the media industry
By Pierre-Nicolas Schwab •
Few economic sectors have fared well - apparently - during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we…
The impact of coronavirus on qualitative market research methods
The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me…
Market research on the market for organic products
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant…
Second-hand luxury market: statistics and analysis
It will have escaped no one's notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25…
Customer loyalty: 5 brands that create unforgettable customer experiences
Every brand wants to be remembered. They all want their customers to come back. But how do you make sure your brand is remembered and how do you increase customer loyalty? There are a lot of factors that influence consumer…
25 million customers to satisfy per year: the mission of Veronique Vergeynst
Satisfy 25 million passengers a year. If this sounds like an impossible mission at first glance, Veronique Vergeynst is the right person for you. The Head of Corporate Marketing at Brussels National Airport was voted French-speaking marketeer of the year…
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
Podcast: impact on SEO and traffic. Feedback after 3 months
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
Advertising: how to make your company more visible right from the start?
How do you make your business visible right from the start? Are there several advertising methods? What exactly is advertising? All these questions (and many others) are at the heart of the questions asked by Pierre-Raffaele, a 10-year-old future entrepreneur.…
Marketing: this 10-year-old child will explain to you the concept of differentiation
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
Netflix: development and expansion outlook for 2020
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
[podcast] How this different restaurant became number one on TripAdvisor.
In this new podcast, we will talk about the exciting story of a gastronomic restaurant (the 65 degrees) that employs people with Trisomy 21 and other mild disabilities. Its co-founder, Adelaide Aymer, takes stock with us of the first year…
Retail: a new ultra-precise method for choosing the location of your store
How well should you choose the address of your sales outlet? This is the whole point of a location study. Good news for all those in this situation: we are marketing a new data source in Belgium and France that…
2025: the end of personalisation algorithms?
At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025. This ambiguous announcement seems to deserve…
Star Wars 9: Kinepolis transforms your cursor into a laser sword
For the last episode of the Star Wars saga ("Skywalker's Ascent"), Kinepolis' French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised…
INPI data portal: free data for your market research
Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI…
#Gransharing: this Zalando popup store revisits the intergenerational link
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
Retail: Levita’s levitation of objects in the shop window
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers.…
You can shop at Sephora without being disturbed
The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox…
[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers' Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around…
Personalising customer relations: how to gain trust and data?
The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore,…
Study of the digital divide: who are those who do not have access to the Internet
In today's post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client)…
Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
Did you know that in France, companies (and not necessarily large ones) buy Ferrari, Lamborghini, Rolls-Royce, Bentley and Aston Martin cars? Would you like to know more about these companies that are doing so well? Follow us in a little…
Market research in France: and what if you use ODIL?
If you are an entrepreneur, this article should be of interest to you. Today, we are offering you the opportunity to discover a tool that will allow you to carry out free market research in France. If ODIL (the name…
FMCG: consumers’ purchase behaviors are increasingly different
In our last article, we showed how new tools, based on "data", allow large FMCG groups to keep up with market developments and consumer expectations. In today's article, we reveal the effects of the evolution of the FMCG ("Fast-Moving Consumer…
To increase customer loyalty, Nespresso launches a subscription offer
Three years ago, Nespresso launched the Prodigio, a connected appliance. The latter, under the guise of a few "gadget" features, actually controlled your coffee consumption and prepared the automation of orders. Since this marketer's dream did not come true, Nespresso…
Pagani’s attention to details creates a unique customer experience
Last month I had the chance to visit the Pagani car factory in San Cesario Sul Panaro near Modena. In the heart of the Italian "Motor Valley", Pagani has been producing coveted hyper-cars all over the world for almost 30…
Where can I find the statistical data for my market research?
Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market…
10 mistakes to avoid when drafting a quantitative questionnaire
Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. [call-to-action-read id="35845"] We have…
How to do market research for free?
To do market research for free, don't limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional…
Gmail: a friend who wishes you well (but who will not let you go)
Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the…
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