For the last episode of the Star Wars saga (“Skywalker’s Ascent”), Kinepolis’ French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised to see their cursor turn into a laser sword (see screenshot opposite). A brilliant marketing stunt that we have immortalised in the video below.
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![Illustration of our post "What do customers expect from downtown stores? [Survey]"](/blog/app/uploads/retail-shopping-covid19-120x90.jpg)
