Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How smartphones have changed our lives and enslaved us
By Pierre-Nicolas Schwab •
You probably won't read this article up to the end. And that's because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our…
What is artificial intelligence and how it may save humanity
By Pierre-Nicolas Schwab •
I'm often asked to answer the following question : "what is artificial intelligence". When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today's article I…
Market research : how to study your market when going abroad?
By Pierre-Nicolas Schwab •
I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI…
Market research: How to carry out desk research
By Pierre-Nicolas Schwab •
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
EMAC 2019: 5 research avenues for targeted advertising
By Pierre-Nicolas Schwab •
At this year's EMAC conference in Hamburg, I had been invited by Prof. Bernd Skiera and Prof. Klaus Miller (both affiliated with the University of Frankfort, Germany) to give a talk about online advertising research in the era of privacy.…
Belgian Data Alliance : media and telecom team up against GAFA
By Pierre-Nicolas Schwab •
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, ...)…
Evolution of alcohol consumption and the market for de-alcoholisation
By Pierre-Nicolas Schwab •
The evolution of alcohol consumption in Europe is leading many industry players to rethink their offer. In this article, we return in particular to the initiative launched by Philippe Stassen and the Meurens brothers who are joining forces to propose…
EMAC conference 2019 : 5 marketing researches you need to know
By Pierre-Nicolas Schwab •
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
PayLead: A new wave of loyalty in the world of banking
By Pierre-Nicolas Schwab •
PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta…
Market research: visualizing the shadow economy
By Pierre-Nicolas Schwab •
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
Amazon is seeking to transform the competitive landscape in logistics
By Pierre-Nicolas Schwab •
As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional…
Market research: the evolution of credit card ownership in Europe
By Pierre-Nicolas Schwab •
If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the…
A new generation of electric bicycles: the match between France and Belgium is being replayed
By Pierre-Nicolas Schwab •
After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that…
Boco Brussels: the reasons behind the failure
By Pierre-Nicolas Schwab •
Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its…
French economy ministry uses data to predict bankruptcy and help firms
By Pierre-Nicolas Schwab •
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State?…
Customer Experience: Polette puts sex toys in a shop window display
By Pierre-Nicolas Schwab •
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it…
Major Retail Outlets in City Centres
By Pierre-Nicolas Schwab •
After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city…
Customer satisfaction: can it be measured based on facial emotions?
By Pierre-Nicolas Schwab •
During a recent programme on a French television channel (BFMTV), Paul Hermelin, the big boss of Cap Gemini, described the fantastic current technologies that were impacting his group and mentioned a project that surprised me. With the help of Cap…
Net Promoter Score (NPS) : to include in all satisfaction surveys or not?
By Pierre-Nicolas Schwab •
How to design a customer satisfaction survey? An in particular, should a NPS (Net Promoter Score) question always be included in a satisfaction survey? While we at IntoTheMinds highly recommend to do so, I had to to re-think my position…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 1
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] This article on market research is brought to you by the market research agency IntoTheMinds.…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 2
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] Carry out your market research using professional techniques! This article is proposed to you by…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Market research: changes for consultancy subsidies in Brussels
By Pierre-Nicolas Schwab •
[buzz]The rules concerning the consultancy subsidies (which apply to market research projects) have just changed substantially for the Brussels region (see here the official website in French or in Dutch). On 31 January 2019, a new regional decree was passed…
Customer experience: This Lisbon store uses a magical recipe to make you buy
By Pierre-Nicolas Schwab •
Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. "O Mundo Fantastico Da Sardinha Portuguesa" is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes…
