Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Marketing strategy. The subscription business model is changing radically.
By Pierre-Nicolas Schwab •
One more step towards consumerism. We are continually dematerialising property, and this time it is Nike that has gone one step further by offering a subscription for trainers. The Nike Adventure Club, currently reserved to the United States for children…
In search of Carlo Crivelli in the Marche region (Italy)
By Pierre-Nicolas Schwab •
For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family. And…
Pagani’s attention to details creates a unique customer experience
By Pierre-Nicolas Schwab •
Last month I had the chance to visit the Pagani car factory in San Cesario Sul Panaro near Modena. In the heart of the Italian "Motor Valley", Pagani has been producing coveted hyper-cars all over the world for almost 30…
Where can I find the statistical data for my market research?
By Pierre-Nicolas Schwab •
Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market…
Nike Adventure Club: shoes by subscription
By Pierre-Nicolas Schwab •
Nike has just launched the Nike Adventure Club, a system that allows children to receive up to 12 pairs of trainers per year. The system operates on a subscription basis. That' s right: by subscription! The business model is innovative,…
10 mistakes to avoid when drafting a quantitative questionnaire
By Pierre-Nicolas Schwab •
Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. [call-to-action-read id="35845"] We have…
How to do market research for free?
By Pierre-Nicolas Schwab •
To do market research for free, don't limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional…
Gmail: a friend who wishes you well (but who will not let you go)
By Pierre-Nicolas Schwab •
Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the…
How smartphones have changed our lives and enslaved us
By Pierre-Nicolas Schwab •
You probably won't read this article up to the end. And that's because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our…
What is artificial intelligence and how it may save humanity
By Pierre-Nicolas Schwab •
I'm often asked to answer the following question : "what is artificial intelligence". When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today's article I…
Market research : how to study your market when going abroad?
By Pierre-Nicolas Schwab •
I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI…
Market research: How to carry out desk research
By Pierre-Nicolas Schwab •
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
EMAC 2019: 5 research avenues for targeted advertising
By Pierre-Nicolas Schwab •
At this year's EMAC conference in Hamburg, I had been invited by Prof. Bernd Skiera and Prof. Klaus Miller (both affiliated with the University of Frankfort, Germany) to give a talk about online advertising research in the era of privacy.…
Belgian Data Alliance : media and telecom team up against GAFA
By Pierre-Nicolas Schwab •
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, ...)…
EMAC conference 2019 : 5 marketing researches you need to know
By Pierre-Nicolas Schwab •
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
PayLead: A new wave of loyalty in the world of banking
By Pierre-Nicolas Schwab •
PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta…
Market research: visualizing the shadow economy
By Pierre-Nicolas Schwab •
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
Amazon is seeking to transform the competitive landscape in logistics
By Pierre-Nicolas Schwab •
As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional…
Market research: the evolution of credit card ownership in Europe
By Pierre-Nicolas Schwab •
If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the…
A new generation of electric bicycles: the match between France and Belgium is being replayed
By Pierre-Nicolas Schwab •
After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that…
Boco Brussels: the reasons behind the failure
By Pierre-Nicolas Schwab •
Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its…
French economy ministry uses data to predict bankruptcy and help firms
By Pierre-Nicolas Schwab •
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State?…
Customer Experience: Polette puts sex toys in a shop window display
By Pierre-Nicolas Schwab •
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it…
Major Retail Outlets in City Centres
By Pierre-Nicolas Schwab •
After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city…
