Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Starting a Franchise: 10 Steps to Follow
By Pierre-Nicolas Schwab •
In my 20 years in the franchise industry, I’ve seen many mistakes made—some of them fatal. That’s why I wanted to create a concise yet detailed guide to the steps you need to take to stack the odds in your favor.
Why conduct market research? An expert answers your questions
By Pierre-Nicolas Schwab •
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Simplexity: A Winning Marketing Strategy Based on Simplicity
By Pierre-Nicolas Schwab •
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
3 factors that boost creativity
By Pierre-Nicolas Schwab •
Over the past 20 years, I’ve worked on numerous ideas that have allowed me to publish thousands of articles on this blog. Creativity isn’t innate. In this article, I analyze 3 factors that help nurture it.
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
Franchise Market: Cost Analysis and Brand Comparison
By Pierre-Nicolas Schwab •
What is the cost of a franchise? In this article, you will find an analysis of all the costs associated with starting a franchise and a comparison of 21 brands.
NutriScore: How effective is it, and does it really influence purchasing behavior?
By Pierre-Nicolas Schwab •
Since its launch, the Nutri-score has generated extensive debate, and the recent revision of its calculation method has not helped. The Nutri-score rates the nutritional quality of foods from A to E, and it divides as much as it attracts.…
Panini: A Marketing Strategy That Adapts to the Times
By Pierre-Nicolas Schwab •
In this article, I examine Panini's marketing strategy and analyze its evolution over the past few years. Panini has successfully modernized, reached new target audiences, and ensured the long-term viability of its business, which was launched in 1961.
Groupe Action: analysis of strategy based on exceptional growth
By Pierre-Nicolas Schwab •
Action stores are everywhere and are gaining market share throughout Europe. In this article, I examine the reasons for this success and project into the future of this "low-cost" model.
Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
Shoplifting: Anti-theft technologies are becoming increasingly popular
By Pierre-Nicolas Schwab •
Shoplifting has become a major problem for retailers. Increasingly sophisticated technological solutions are available on the market. Here's an overview.
Consumer Trends in 2026: Analysis and Strategic Advice
By Pierre-Nicolas Schwab •
Europe enters 2026 with a rather turbulent consumer landscape. Our research firm has compiled the latest available statistics to project the 2026 consumption trends. The emerging picture reveals a continent where shopping habits are evolving under the influence of complex…
How to Conduct Market Research for a Gym? The Step-by-Step Guide
By Pierre-Nicolas Schwab •
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
Conducting Market Research with ChatGPT: Good Idea or Bad Idea?
By Pierre-Nicolas Schwab •
Can you really use ChatGPT for market research? In this article, I demystify this topic by showing you the limitations of ChatGPT. I also offer advice on using ChatGPT effectively and recommend a hybrid approach.
Fermented Beverage Market: Analysis, Statistics, and Outlook
By Pierre-Nicolas Schwab •
The fermented beverage market is so promising that it is prompting some major international groups to rethink their production strategy. Originating in the United States, this market is now also developing in Europe, as shown by the statistics we analyze in this article.
Sake: A struggling market that’s banking on exports
By Pierre-Nicolas Schwab •
In this article, we analyze the dynamics of the sake market. Based on the most recent statistics, we show that the market is operating at two speeds, and is nevertheless finding growth drivers abroad.
Picard: Marketing Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
The frozen food brand Picard follows a very inspiring... and successful strategy. Growth is on track thanks to marketing built around six key areas. We decode them for you, drawing on numerous recent market statistics.
Brand Extension: The Winning Strategy for Luxury Brands
By Pierre-Nicolas Schwab •
Luxury brands are seeking growth opportunities in other product and service categories. In this article, we analyze the brand extension strategy based on recent statistics and concrete examples.
Retailtainment: Definition, Analysis, and Concrete Examples
By Pierre-Nicolas Schwab •
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
By Pierre-Nicolas Schwab •
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
High-Protein Food Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
