Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Chocolate Market: What are the prospects after the drop in cocoa prices?
By Pierre-Nicolas Schwab •
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
Online Surveys: What Factors Influence Participation?
By Pierre-Nicolas Schwab •
I analyzed 50 scientific studies and in this article, I explain the 15 factors that most influence participation in an online survey. 10 have a positive effect and 5 have a negative effect.
Coffee Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
Running Market: Analysis of Exceptional Growth
By Pierre-Nicolas Schwab •
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Cognac Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Gabor-Granger: Everything You Need to Know for Your Pricing Analysis
By Pierre-Nicolas Schwab •
Fixing the right price for a product or service is a crucial element of your marketing strategy. Too expensive, and you lose customers. Too cheap, and you sacrifice your margins. That is why our market research consultancy offers proven methods…
Vorwerk: Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
Starting a Franchise: 10 Steps to Follow
By Pierre-Nicolas Schwab •
In my 20 years in the franchise industry, I’ve seen many mistakes made—some of them fatal. That’s why I wanted to create a concise yet detailed guide to the steps you need to take to stack the odds in your favor.
Why conduct market research? An expert answers your questions
By Pierre-Nicolas Schwab •
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Simplexity: A Winning Marketing Strategy Based on Simplicity
By Pierre-Nicolas Schwab •
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
3 factors that boost creativity
By Pierre-Nicolas Schwab •
Over the past 20 years, I’ve worked on numerous ideas that have allowed me to publish thousands of articles on this blog. Creativity isn’t innate. In this article, I analyze 3 factors that help nurture it.
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
Franchise Market: Cost Analysis and Brand Comparison
By Pierre-Nicolas Schwab •
What is the cost of a franchise? In this article, you will find an analysis of all the costs associated with starting a franchise and a comparison of 21 brands.
NutriScore: How effective is it, and does it really influence purchasing behavior?
By Pierre-Nicolas Schwab •
Since its launch, the Nutri-score has generated extensive debate, and the recent revision of its calculation method has not helped. The Nutri-score rates the nutritional quality of foods from A to E, and it divides as much as it attracts.…
Panini: A Marketing Strategy That Adapts to the Times
By Pierre-Nicolas Schwab •
In this article, I examine Panini's marketing strategy and analyze its evolution over the past few years. Panini has successfully modernized, reached new target audiences, and ensured the long-term viability of its business, which was launched in 1961.
Groupe Action: analysis of strategy based on exceptional growth
By Pierre-Nicolas Schwab •
Action stores are everywhere and are gaining market share throughout Europe. In this article, I examine the reasons for this success and project into the future of this "low-cost" model.
Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
Shoplifting: Anti-theft technologies are becoming increasingly popular
By Pierre-Nicolas Schwab •
Shoplifting has become a major problem for retailers. Increasingly sophisticated technological solutions are available on the market. Here's an overview.
Consumer Trends in 2026: Analysis and Strategic Advice
By Pierre-Nicolas Schwab •
Europe enters 2026 with a rather turbulent consumer landscape. Our research firm has compiled the latest available statistics to project the 2026 consumption trends. The emerging picture reveals a continent where shopping habits are evolving under the influence of complex…
How to Conduct Market Research for a Gym? The Step-by-Step Guide
By Pierre-Nicolas Schwab •
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
Conducting Market Research with ChatGPT: Good Idea or Bad Idea?
By Pierre-Nicolas Schwab •
Can you really use ChatGPT for market research? In this article, I demystify this topic by showing you the limitations of ChatGPT. I also offer advice on using ChatGPT effectively and recommend a hybrid approach.
Fermented Beverage Market: Analysis, Statistics, and Outlook
By Pierre-Nicolas Schwab •
The fermented beverage market is so promising that it is prompting some major international groups to rethink their production strategy. Originating in the United States, this market is now also developing in Europe, as shown by the statistics we analyze in this article.
