Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Bankruptcies: A comprehensive analysis of the situation in Europe
By Pierre-Nicolas Schwab •
We analyze the latest figures on business failures and their evolution over the past few years. We reveal the symptoms and root causes of bankruptcy and confirm the value of market research and a differentiated marketing strategy.
Market Research in Belgium: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
IntoTheMinds has been conducting market research in Belgium for over 20 years and supports companies of all sizes. Here is our TOP 10 list of the best free data sources.
Chinese car exports to Europe: analysis and challenges
By Pierre-Nicolas Schwab •
In this article, our firm analyses how Chinese car exports have disrupted the European economy. Based on the latest available figures, our analysis provides a comprehensive overview of a complex subject.
Market research in Switzerland: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
Our market research agency conducts market research in Switzerland and internationally. We have therefore acquired extensive experience with the specific characteristics of the Swiss market. These characteristics make primary data collection more complex. However, access to secondary sources is also…
Magnum’s marketing strategy decoded: 35 years of glamour and innovation
By Pierre-Nicolas Schwab •
Magnum’s marketing strategy has stood the test of time thanks to a strong brand identity and a commitment to constant innovation. In this article, we analyse 35 years of Magnum marketing and provide you with the latest figures.
Market research in Luxembourg: we’re here to help
By Pierre-Nicolas Schwab •
We have been conducting market research in Luxembourg for over 20 years and are pleased to share our TOP 10 best data sources with you.
Heatwave: Analysis of its Effects on the Economy
By Pierre-Nicolas Schwab •
Heatwaves have economic effects that have been quantified at 0.6% of GDP. The effects vary depending on the country, and Europe is particularly affected. In this article, we analyze the situation using the most recent data.
Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]
By Pierre-Nicolas Schwab •
After years of success, Porsche finds itself in a very difficult situation. Its margin has been divided by 15, and the number of cars sold is declining. In this article, we analyze Porsche's strategy and possible scenarios for the brand's future.
Organic Market: A Comprehensive Study and Future Development Scenarios
By Pierre-Nicolas Schwab •
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
Whisky Market: Comprehensive Analysis and Global Outlook
By Pierre-Nicolas Schwab •
The spirits market is struggling, but some segments, like the whisky market, are holding up. Projections for the whisky market up to 2034 are largely positive, but they mask significant disparities by country and product type, which we analyze for you in this article.
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
Guerrilla Marketing: Definition, Types, Examples, and Measured Results
By Pierre-Nicolas Schwab •
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab •
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Lead Qualification: 4 Signs That Indicate a Prospect Will Never Sign
By Pierre-Nicolas Schwab •
48.6% of our prospects never get back to us after receiving a quote. This isn’t a particularly high percentage, but it makes me wonder about the signs that help distinguish a good prospect from a bad one.
Chocolate Market: What are the prospects after the drop in cocoa prices?
By Pierre-Nicolas Schwab •
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
Online Surveys: What Factors Influence Participation?
By Pierre-Nicolas Schwab •
I analyzed 50 scientific studies and in this article, I explain the 15 factors that most influence participation in an online survey. 10 have a positive effect and 5 have a negative effect.
Coffee Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
Running Market: Analysis of Exceptional Growth
By Pierre-Nicolas Schwab •
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Cognac Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Gabor-Granger: Everything You Need to Know for Your Pricing Analysis
By Pierre-Nicolas Schwab •
Fixing the right price for a product or service is a crucial element of your marketing strategy. Too expensive, and you lose customers. Too cheap, and you sacrifice your margins. That is why our market research consultancy offers proven methods…
Vorwerk: Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
Starting a Franchise: 10 Steps to Follow
By Pierre-Nicolas Schwab •
In my 20 years in the franchise industry, I’ve seen many mistakes made—some of them fatal. That’s why I wanted to create a concise yet detailed guide to the steps you need to take to stack the odds in your favor.
![Illustration of our post "Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]"](/blog/app/uploads/porsche-taycan-carrera-911.jpg)
