Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
What do Europeans think about LEZ? [Survey]
By Pierre-Nicolas Schwab •
In this study, you will discover how motorists in 3 different countries (France, Belgium, Germany) perceive traffic restrictions in city centers. Designed to limit fine particulate emissions, these zones are not gaining widespread acceptance, even though drivers seem to believe in some of their benefits.
![Illustration of our post "What do Europeans think about LEZ? [Survey]"](/blog/app/uploads/zfe-lez-umwelzone-1024x576.jpg)
Cruise Market: Complete Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides an in-depth analysis of the cruise market, its spectacular growth over the past 40 years, and its future prospects. Numerous charts will help you understand the challenges of this market as well as the divide between two economic models and two positioning strategies.
Volkswagen: Analysis of a Historic Crisis and Outlook
By Pierre-Nicolas Schwab •
How can we explain the crisis facing Volkswagen? By the combination of three factors, which we analyze in this article. The market research firm IntoTheMinds leverages its expertise in the automotive sector to offer you a current perspective on the problems of the German automotive flagship.
Private Label Brands (PLB): Current and Future Market Analysis
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the private label brand market, based on the latest available figures. The market research firm IntoTheMinds, a specialist in the retail market, has conducted in-depth analysis of several markets to deliver this summary.
Decathlon: analysis of strategy and perspectives
By Pierre-Nicolas Schwab •
Who doesn't know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to…
The retail media market: analysis and outlook
By Pierre-Nicolas Schwab •
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
Data centre market: 2026 figures and outlook
By Pierre-Nicolas Schwab •
In this report, we present the latest trends in the data centre market. We offer an overview of how this market is evolving, as well as a focus on three specific markets: the United States, France and Germany.
Bankruptcies: A comprehensive analysis of the situation in Europe
By Pierre-Nicolas Schwab •
We analyze the latest figures on business failures and their evolution over the past few years. We reveal the symptoms and root causes of bankruptcy and confirm the value of market research and a differentiated marketing strategy.
Market Research in Belgium: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
IntoTheMinds has been conducting market research in Belgium for over 20 years and supports companies of all sizes. Here is our TOP 10 list of the best free data sources.
Chinese car exports to Europe: analysis and challenges
By Pierre-Nicolas Schwab •
In this article, our firm analyses how Chinese car exports have disrupted the European economy. Based on the latest available figures, our analysis provides a comprehensive overview of a complex subject.
Market research in Switzerland: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
Our market research agency conducts market research in Switzerland and internationally. We have therefore acquired extensive experience with the specific characteristics of the Swiss market. These characteristics make primary data collection more complex. However, access to secondary sources is also…
Magnum’s marketing strategy decoded: 35 years of glamour and innovation
By Pierre-Nicolas Schwab •
Magnum’s marketing strategy has stood the test of time thanks to a strong brand identity and a commitment to constant innovation. In this article, we analyse 35 years of Magnum marketing and provide you with the latest figures.
Market research in Luxembourg: we’re here to help
By Pierre-Nicolas Schwab •
We have been conducting market research in Luxembourg for over 20 years and are pleased to share our TOP 10 best data sources with you.
Heatwave: Analysis of its Effects on the Economy
By Pierre-Nicolas Schwab •
Heatwaves have economic effects that have been quantified at 0.6% of GDP. The effects vary depending on the country, and Europe is particularly affected. In this article, we analyze the situation using the most recent data.
Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]
By Pierre-Nicolas Schwab •
After years of success, Porsche finds itself in a very difficult situation. Its margin has been divided by 15, and the number of cars sold is declining. In this article, we analyze Porsche's strategy and possible scenarios for the brand's future.
![Illustration of our post "Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]"](/blog/app/uploads/porsche-taycan-carrera-911.jpg)
Organic Market: A Comprehensive Study and Future Development Scenarios
By Pierre-Nicolas Schwab •
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
Whisky Market: Comprehensive Analysis and Global Outlook
By Pierre-Nicolas Schwab •
The spirits market is struggling, but some segments, like the whisky market, are holding up. Projections for the whisky market up to 2034 are largely positive, but they mask significant disparities by country and product type, which we analyze for you in this article.
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
Guerrilla Marketing: Definition, Types, Examples, and Measured Results
By Pierre-Nicolas Schwab •
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab •
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Lead Qualification: 4 Signs That Indicate a Prospect Will Never Sign
By Pierre-Nicolas Schwab •
48.6% of our prospects never get back to us after receiving a quote. This isn’t a particularly high percentage, but it makes me wonder about the signs that help distinguish a good prospect from a bad one.
Chocolate Market: What are the prospects after the drop in cocoa prices?
By Pierre-Nicolas Schwab •
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
