Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Fundraising in Europe: A Recovery in Sight for 2026
By Pierre-Nicolas Schwab •
We have updated our comprehensive study on fundraising in Europe. Explore six years of data (2021–2026) analyzed in this article, featuring unique insights into the leading sectors and countries.
AI at Work: 49% of Employees Ready to Resign If It’s Banned
By Pierre-Nicolas Schwab •
This exclusive market study by IntoTheMinds reveals the extent to which employees have become dependent on generative AI. As you will see, this dependence triggers reactions that can impact company operations—factors that human resources managers must take into account.
Fundraising: definition, how it works and the state of the market
By Pierre-Nicolas Schwab •
In this guide, we explain everything about fundraising, with many illustrations and exclusive figures. You will also find a list of the organisations that can provide funding and the stage of development at which they come in (seed, Series A, B, C, D, ...).
Mercedes-Benz’s strategy for emerging from the crisis [Analysis]
By Pierre-Nicolas Schwab •
The strategy pursued by Mercedes-Benz since 2020 has proved disastrous for the Stuttgart-based manufacturer’s financial health. As you will see in this article, this strategy has come up against geopolitical realities and now calls for drastic measures to save Mercedes-Benz.
![Illustration of our post "Mercedes-Benz’s strategy for emerging from the crisis [Analysis]"](/blog/app/uploads/mercedes-feu.jpg)
Buy Now, Pay Later (BNPL) Market: Study and Outlook
By Pierre-Nicolas Schwab •
Our firm has analyzed the latest available data on the Buy Now, Pay Later (BNPL) market to provide you with a comprehensive global study, featuring a focus on several specific countries.
Food Innovation: Analysis of the SIAL Innovation 2026 Competition
By Pierre-Nicolas Schwab •
We have analyzed the 271 products shortlisted by the organizers of the SIAL Innovation 2026 competition. By examining these products, we have identified current trends in the agri-food sector as well as key areas of innovation. We also present our top 10 list of products that we believe have the greatest potential for market success.
Agri-food: current and future trends [Analysis]
By Pierre-Nicolas Schwab •
In this article, our market research firm analyzes both global and individual agri-food trends. You will find detailed positioning maps that help visualize where countries stand, as well as trends broken down by product type and segment.
![Illustration of our post "Agri-food: current and future trends [Analysis]"](/blog/app/uploads/authenticity-authenticite-agence-marketing-belgium-TN.jpg)
Generative AI in the workplace: generational divide and HR implications
By Pierre-Nicolas Schwab •
"Shadow AI" is a reality in companies. Employees use generative AI on a daily basis, and our study shows that this usage is largely unregulated. However, any framework put in place requires careful consideration, as it shapes your company's appeal and can influence your recruitment efforts.
SIAL 2026: 12 tips for planning your visit [Guide]
By Pierre-Nicolas Schwab •
In this guide, I share 13 practical tips for planning your visit to SIAL 2026. They are based on nearly 20 years of experience attending the trade show.
![Illustration of our post "SIAL 2026: 12 tips for planning your visit [Guide]"](/blog/app/uploads/sial-paris-practical-tips-visit.jpg)
Subscription-based options: your car generates monthly revenue!
By Pierre-Nicolas Schwab •
Why are automakers now selling options via subscription? What does this market look like, and what do customers think? Find all the answers in this market study based on the latest available data.
BMW: Analysis of strategy and outlook
By Pierre-Nicolas Schwab •
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
What do Europeans think about LEZ? [Survey]
By Pierre-Nicolas Schwab •
In this study, you will discover how motorists in 3 different countries (France, Belgium, Germany) perceive traffic restrictions in city centers. Designed to limit fine particulate emissions, these zones are not gaining widespread acceptance, even though drivers seem to believe in some of their benefits.
![Illustration of our post "What do Europeans think about LEZ? [Survey]"](/blog/app/uploads/zfe-lez-umwelzone-1024x576.jpg)
Cruise Market: Complete Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides an in-depth analysis of the cruise market, its spectacular growth over the past 40 years, and its future prospects. Numerous charts will help you understand the challenges of this market as well as the divide between two economic models and two positioning strategies.
Volkswagen: Analysis of a Historic Crisis and Outlook
By Pierre-Nicolas Schwab •
How can we explain the crisis facing Volkswagen? By the combination of three factors, which we analyze in this article. The market research firm IntoTheMinds leverages its expertise in the automotive sector to offer you a current perspective on the problems of the German automotive flagship.
Private Label Brands (PLB): Current and Future Market Analysis
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the private label brand market, based on the latest available figures. The market research firm IntoTheMinds, a specialist in the retail market, has conducted in-depth analysis of several markets to deliver this summary.
Decathlon: analysis of strategy and perspectives
By Pierre-Nicolas Schwab •
Who doesn't know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to…
The retail media market: analysis and outlook
By Pierre-Nicolas Schwab •
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
Data centre market: 2026 figures and outlook
By Pierre-Nicolas Schwab •
In this report, we present the latest trends in the data centre market. We offer an overview of how this market is evolving, as well as a focus on three specific markets: the United States, France and Germany.
Bankruptcies: A comprehensive analysis of the situation in Europe
By Pierre-Nicolas Schwab •
We analyze the latest figures on business failures and their evolution over the past few years. We reveal the symptoms and root causes of bankruptcy and confirm the value of market research and a differentiated marketing strategy.
Market Research in Belgium: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
IntoTheMinds has been conducting market research in Belgium for over 20 years and supports companies of all sizes. Here is our TOP 10 list of the best free data sources.
Chinese car exports to Europe: analysis and challenges
By Pierre-Nicolas Schwab •
In this article, our firm analyses how Chinese car exports have disrupted the European economy. Based on the latest available figures, our analysis provides a comprehensive overview of a complex subject.
Market research in Switzerland: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
Our market research agency conducts market research in Switzerland and internationally. We have therefore acquired extensive experience with the specific characteristics of the Swiss market. These characteristics make primary data collection more complex. However, access to secondary sources is also…
Magnum’s marketing strategy decoded: 35 years of glamour and innovation
By Pierre-Nicolas Schwab •
Magnum’s marketing strategy has stood the test of time thanks to a strong brand identity and a commitment to constant innovation. In this article, we analyse 35 years of Magnum marketing and provide you with the latest figures.
