Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders
By Pierre-Nicolas Schwab •
Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that…
![Illustration of our post "[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
This is what the post-COVID-19 era will look like: new behaviours and impacted activities
By Pierre-Nicolas Schwab •
In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or…
The impact of coronavirus on qualitative market research methods
By Pierre-Nicolas Schwab •
The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me…
Where is the NERF coming from and why is it a marketing success?
By Pierre-Nicolas Schwab •
Have you never heard of the NERF? There are several possible explanations: either you don't have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF…
Google Trends reveals our new behaviours during Coronavirus
By Pierre-Nicolas Schwab •
What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to…
[Podcast] Fotonower introduces image recognition to the industrial sector
By Pierre-Nicolas Schwab •
In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of…
Market research on the market for organic products
By Pierre-Nicolas Schwab •
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant…
How can small stores counter the giants of e-commerce?
By Pierre-Nicolas Schwab •
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…
Second-hand luxury market: statistics and analysis
By Pierre-Nicolas Schwab •
It will have escaped no one's notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25…
[Podcast] Murfy surfs the domestic appliance repair market
By Pierre-Nicolas Schwab •
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies…
Customer loyalty: 5 brands that create unforgettable customer experiences
By Pierre-Nicolas Schwab •
Every brand wants to be remembered. They all want their customers to come back. But how do you make sure your brand is remembered and how do you increase customer loyalty? There are a lot of factors that influence consumer…
Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
By Pierre-Nicolas Schwab •
Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and…
[Podcast] Emna Everard revolutionises the organic market with Kazidomi
By Pierre-Nicolas Schwab •
The organic food market is growing steadily. Between 2008 and 2018, household expenditure on organic products more than tripled. In Belgium, it has gone from +/- 220€ per year in 2008 to more than 750€ in 2018. It is in…
Jean-Manuel Farcy gave up everything to become a craftsman…
By Pierre-Nicolas Schwab •
In this 8th episode, Pierre-Raffaele, 10 years old, welcomes to his studio Jean-Manuel Farcy, to talk about his entrepreneurial career. Jean-Manuel is at the origin of the company Les Artisans Ciriers Bruxellois. He felt the need to change his life…
Update your content and boost your SEO in an ultra-efficient way
By Pierre-Nicolas Schwab •
Updating your website is essential to improve its SEO. But how can you do it when you don't have much time? In this article, I explain my method to update your content quickly while decreasing the rebound rate and increasing…
The feminisation of street names: useful debate or a political artifice?
By Pierre-Nicolas Schwab •
On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets…
25 million customers to satisfy per year: the mission of Veronique Vergeynst
By Pierre-Nicolas Schwab •
Satisfy 25 million passengers a year. If this sounds like an impossible mission at first glance, Veronique Vergeynst is the right person for you. The Head of Corporate Marketing at Brussels National Airport was voted French-speaking marketeer of the year…
Discover what artificial intelligence is with this 10-year-old child
By Pierre-Nicolas Schwab •
In the 7th episode of " The Business World with Pierre-Raffaele ", Ségolène Martin, Kantify's CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all,…
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
By Pierre-Nicolas Schwab •
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
A study demonstrates the effect of design on customer loyalty
By Pierre-Nicolas Schwab •
Here is some marketing research that will be of interest to more than one of you. A trio of German researchers has just proved, thanks to four successive studies, that the design of an object has a positive impact on…
[Podcast] DNVB panorama with Sebastien Tortu
By Pierre-Nicolas Schwab •
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): "DNVB: the new business, between web and retail, how DNVB is changing the rules of the game."…
[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship
By Pierre-Nicolas Schwab •
In this new episode of " The Business World with Pierre-Raffaele ", Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than…
Podcast: impact on SEO and traffic. Feedback after 3 months
By Pierre-Nicolas Schwab •
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
[Podcast] How to augment your sales force using Artificial Intelligence
By Pierre-Nicolas Schwab •
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving…
![Illustration of our post "[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/20-people.jpg)
![Illustration of our post "[Podcast] Fotonower introduces image recognition to the industrial sector"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/computer-vision-image-recognition.jpg)
![Illustration of our post "[Podcast] Murfy surfs the domestic appliance repair market"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/etude-de-marche-electromenager-france.jpg)
![Illustration of our post "[Podcast] Emna Everard revolutionises the organic market with Kazidomi"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/legumes-fruits-bio.jpg)
![Illustration of our post "[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tourism.jpg)
![Illustration of our post "[Podcast] DNVB panorama with Sebastien Tortu"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sebastien-tortu.jpg)
![Illustration of our post "[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Pierre-Raffaele-Florence-Blaimont-1024x768.jpg)
![Illustration of our post "[Podcast] How to augment your sales force using Artificial Intelligence"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/IA-vendeur.jpg)