Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Second-hand luxury market: statistics and analysis
By Pierre-Nicolas Schwab •
It will have escaped no one's notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25…
[Podcast] Murfy surfs the domestic appliance repair market
By Pierre-Nicolas Schwab •
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies…
Customer loyalty: 5 brands that create unforgettable customer experiences
By Pierre-Nicolas Schwab •
Every brand wants to be remembered. They all want their customers to come back. But how do you make sure your brand is remembered and how do you increase customer loyalty? There are a lot of factors that influence consumer…
Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
By Pierre-Nicolas Schwab •
Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and…
[Podcast] Emna Everard revolutionises the organic market with Kazidomi
By Pierre-Nicolas Schwab •
The organic food market is growing steadily. Between 2008 and 2018, household expenditure on organic products more than tripled. In Belgium, it has gone from +/- 220€ per year in 2008 to more than 750€ in 2018. It is in…
Jean-Manuel Farcy gave up everything to become a craftsman…
By Pierre-Nicolas Schwab •
In this 8th episode, Pierre-Raffaele, 10 years old, welcomes to his studio Jean-Manuel Farcy, to talk about his entrepreneurial career. Jean-Manuel is at the origin of the company Les Artisans Ciriers Bruxellois. He felt the need to change his life…
Update your content and boost your SEO in an ultra-efficient way
By Pierre-Nicolas Schwab •
Updating your website is essential to improve its SEO. But how can you do it when you don't have much time? In this article, I explain my method to update your content quickly while decreasing the rebound rate and increasing…
The feminisation of street names: useful debate or a political artifice?
By Pierre-Nicolas Schwab •
On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets…
25 million customers to satisfy per year: the mission of Veronique Vergeynst
By Pierre-Nicolas Schwab •
Satisfy 25 million passengers a year. If this sounds like an impossible mission at first glance, Veronique Vergeynst is the right person for you. The Head of Corporate Marketing at Brussels National Airport was voted French-speaking marketeer of the year…
Discover what artificial intelligence is with this 10-year-old child
By Pierre-Nicolas Schwab •
In the 7th episode of " The Business World with Pierre-Raffaele ", Ségolène Martin, Kantify's CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all,…
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
By Pierre-Nicolas Schwab •
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
A study demonstrates the effect of design on customer loyalty
By Pierre-Nicolas Schwab •
Here is some marketing research that will be of interest to more than one of you. A trio of German researchers has just proved, thanks to four successive studies, that the design of an object has a positive impact on…
[Podcast] DNVB panorama with Sebastien Tortu
By Pierre-Nicolas Schwab •
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): "DNVB: the new business, between web and retail, how DNVB is changing the rules of the game."…
[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship
By Pierre-Nicolas Schwab •
In this new episode of " The Business World with Pierre-Raffaele ", Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than…
Podcast: impact on SEO and traffic. Feedback after 3 months
By Pierre-Nicolas Schwab •
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
[Podcast] How to augment your sales force using Artificial Intelligence
By Pierre-Nicolas Schwab •
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving…
Advertising: how to make your company more visible right from the start?
By Pierre-Nicolas Schwab •
How do you make your business visible right from the start? Are there several advertising methods? What exactly is advertising? All these questions (and many others) are at the heart of the questions asked by Pierre-Raffaele, a 10-year-old future entrepreneur.…
How to hack the recommendation algorithms?
By Pierre-Nicolas Schwab •
Hacking a recommendation algorithm is an operation that can be very profitable. Indeed, some recommendation algorithms are ubiquitous in our digital life and strongly influence our behaviour. We have become dependent on algorithms without realising it. For example, 35% of…
[Podcast] From a student project to 25 employees: the story of Havr
By Pierre-Nicolas Schwab •
In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi…
Simon Weckert, a German artist, has succeeded in hacking Google Maps
By Pierre-Nicolas Schwab •
Hack an algorithm? Not necessarily as complicated as it sounds, and the economic consequences can be significant. Indeed, everything today is governed by algorithms, especially recommendation algorithms. Hijacking a recommendation algorithm can, therefore, have considerable financial repercussions. In today's article,…
Marketing: this 10-year-old child will explain to you the concept of differentiation
By Pierre-Nicolas Schwab •
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
[Podcast] How to Disrupt a Market: The Pipplet Example
By Pierre-Nicolas Schwab •
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon…
This child explains to you the keys to success in SEO
By Pierre-Nicolas Schwab •
What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google's expectations to appear at the top of the search results.…
Netflix: development and expansion outlook for 2020
By Pierre-Nicolas Schwab •
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
![Illustration of our post "[Podcast] Murfy surfs the domestic appliance repair market"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/etude-de-marche-electromenager-france.jpg)
![Illustration of our post "[Podcast] Emna Everard revolutionises the organic market with Kazidomi"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/legumes-fruits-bio.jpg)
![Illustration of our post "[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tourism.jpg)
![Illustration of our post "[Podcast] DNVB panorama with Sebastien Tortu"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sebastien-tortu.jpg)
![Illustration of our post "[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Pierre-Raffaele-Florence-Blaimont-1024x768.jpg)
![Illustration of our post "[Podcast] How to augment your sales force using Artificial Intelligence"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/IA-vendeur.jpg)
![Illustration of our post "[Podcast] From a student project to 25 employees: the story of Havr"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/havr-team.jpg)
![Illustration of our post "[Podcast] How to Disrupt a Market: The Pipplet Example"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/langues-langages-talen.jpg)
