Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Managing complaints in B2B: On what does customer satisfaction depend?
By Pierre-Nicolas Schwab •
Following my article on the factors that influence loyalty after processing a claim, I received a question from a reader regarding B2B claims management. The reader asked me if there were any research studies on the subject and what their conclusions were. In…
Market research in Germany: the 10 best data sources
By Pierre-Nicolas Schwab •
This week, let's take a look together at the data sources you should consult if you want to carry out your market research in Germany. You will find the list of articles in this series at the bottom of the…
Quantitative research: rating scales
By Pierre-Nicolas Schwab •
Rating scales are essential tools when you want to produce and distribute a quantitative questionnaire. If you are interested in quantitative research methods or want to create a questionnaire for your market research, many answers to your questions can be…
Market research: Bulk buying and zero waste market
By Pierre-Nicolas Schwab •
Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more…
Nudge: 3 tips from Nespresso to sell its most expensive machine
By Pierre-Nicolas Schwab •
Nudge marketing techniques can be used to promote good behaviour. But they can also be used to direct your buying behaviour in favour of the seller. This is what Nespresso is doing as part of the promotion of its subscription offer…
Market research in Luxemburg: the 10 best data sources
By Pierre-Nicolas Schwab •
For several weeks now, we have been providing you with the data sources that you should consult when you want to open a new business or set up in a new geographical area. Today, we detail our top 10 data…
[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI
By Pierre-Nicolas Schwab •
With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity's goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this…
[Podcast] The essence of Data Art and Data Visualisation
By Pierre-Nicolas Schwab •
Nicholas Rougeux defines himself as a "data artist", and his talent for visualising data is obvious. So obvious that he markets his work in the form of posters and I even got one for my birthday :-) Run to his blog (www.c82.net)…
8 factors influencing customer loyalty after a complaint
By Pierre-Nicolas Schwab •
Good customer complaint management has proven its effectiveness in increasing customer loyalty for decades. Recent market research, published in September 2020 provides insight into how this efficiency varies according to your business sector. This is the first research to understand the economic, sectorial and…
Market research in Switzerland: the 10 best data sources
By Pierre-Nicolas Schwab •
In the following article, we provide you with our TOP 10 data sources to consult if you wish to carry out your market research in Switzerland. This directory, based on our 15 years of experience in conducting market research in…
[Podcast] Analysis of the connected car insurance market
By Pierre-Nicolas Schwab •
Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black…
Tutorial: How to create a Joyplot using Tableau
By Pierre-Nicolas Schwab •
After having explained to you how to create an isometric hexmap, I now tackle a more difficult subject: creating a joyplot using Tableau. I used a joyplot in the visualisation I submitted to the IronViz. As this type of graph is relatively…
RecSys 2020 : 4 reasons why social media manipulate us
By Pierre-Nicolas Schwab •
The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our…
Market research in Belgium: the 10 best data sources
By Pierre-Nicolas Schwab •
Last week we delivered our Top 10 in France. This week, find the 10 data sources to consult for your market research in Belgium. These sources will be useful to you, whether you are a newcomer to the market, a…
[Podcast] Labtoo brings together project leaders and R&D service providers
By Pierre-Nicolas Schwab •
Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more…
Covid-19: impact on the IT consulting market and outlook
By Pierre-Nicolas Schwab •
The Covid-19 crisis has had a massive impact on the IT market. Some parts of this sector have benefited (think of everything that revolves around remote working), but others have also suffered enormously. This is the case of IT consultancy. According…
Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
By Pierre-Nicolas Schwab •
In some regions, it is still possible to make significant artistic discoveries off the beaten track. This is the case of the Marche region in Italy, whose cultural heritage is intertwined with the history of the Vatican. Lorenzo Lotto awaits you there. The Marche…
[Podcast] Cocomiette, a traditionally brewed beer made with recycled bread
By Pierre-Nicolas Schwab •
Green Family produces and markets traditionally brewed, local and sustainable beers. They are elaborated using a portion of unsold bread in the recipes. The Cocomiette beers launched by Charlotte Desombre and Amandine Delafon in August 2018 are brewed in two regions in…
[Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten
By Pierre-Nicolas Schwab •
Teun Voeten relates in this podcast how he combines science and journalism to produce unique sociological and anthropological studies. With a doctorate in cultural anthropology from the University of Leiden, Dr. Teun Voeten has spent 30 years of his life…
Qualitative research on Chinese tourists undermines stereotypes
By Pierre-Nicolas Schwab •
Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to…
[Podcast] The impact of the COVID-19 on ARTE, with Valentin Duboc
By Pierre-Nicolas Schwab •
This week, we offer a particular podcast. Today, we discuss the impact of the COVID-19 on a well-known media of the French and German-speaking countries: The television channel, ARTE. Valentin Duboc, Marketing Director at ARTE, talks to us about…
COVID-19: The market for luxury cars does not follow the same trends
By Pierre-Nicolas Schwab •
Update: 13th October 2020. The market for automobiles has been affected by the COVID crisis, as have many other sectors. While annual sales are down for many manufacturers and dealerships, what about Luxury cars? If you only have 30 seconds…
Rethinking the customer experience in museums with (Big) data
By Pierre-Nicolas Schwab •
How can Big Data help museums reinvent themselves? How can data collection techniques be used to understand visitors better? How can data be used to build visitor loyalty? In this article, we propose a series of reflections on current and…
[Podcast] Groover, the platform that connects artists and the media
By Pierre-Nicolas Schwab •
Groover was thought up by three young entrepreneurs to simplify relations between artists and the media, labels and professionals in the music sector, and thus solving the promotion of artists. To this end, Romain Palmieri and his associates have conducted,…
![Illustration of our post "[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI"](/blog/app/uploads/supply-chain-digit.jpg)
![Illustration of our post "[Podcast] The essence of Data Art and Data Visualisation"](/blog/app/uploads/collage-closeup-1024x626.jpg)
![Illustration of our post "[Podcast] Analysis of the connected car insurance market"](/blog/app/uploads/assurance-vehicule.jpg)
![Illustration of our post "[Podcast] Labtoo brings together project leaders and R&D service providers"](/blog/app/uploads/labtoo-labo.jpg)
![Illustration of our post "[Podcast] Cocomiette, a traditionally brewed beer made with recycled bread"](/blog/app/uploads/biere-pain-artisanal.jpg)
![Illustration of our post "[Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten"](/blog/app/uploads/trafic-drogue-anvers.jpg)
![Illustration of our post "[Podcast] The impact of the COVID-19 on ARTE, with Valentin Duboc"](/blog/app/uploads/arte-logo.jpg){kind=logo}
![Illustration of our post "[Podcast] Groover, the platform that connects artists and the media"](/blog/app/uploads/groover-relation-artistes.jpg)