Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
COVID-19 : 9 specific impacts on the advertising industry and its future
By Pierre-Nicolas Schwab •
After a detailed analysis of the impact of the Covid crisis on the media industry, today, we look at the consequences of COVID for the advertising industry. The advertising industry is inseparable from the media business model. Except for public…
Mini-com course #6: to communicate is to LIE
By Pierre-Nicolas Schwab •
For several weeks now, we have had the pleasure of having Emmanuel Tourpe give us a reduced-format lecture on communication. Emmanuel has been kind enough to bring his "mini-com courses" from his Facebook feed to our blog so that they…
COVID-19: the impact on the future of the media industry
By Pierre-Nicolas Schwab •
Few economic sectors have fared well - apparently - during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we…
[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium
By Pierre-Nicolas Schwab •
Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop ... in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview…
Mini-com course n°5 : The top 3 things for a better communication
By Pierre-Nicolas Schwab •
"The mini-com classes" were started by Dr Emmanuel Tourpe on his Facebook feed during the coronavirus crisis. His publications met with an inevitable success (dare I say virality?) which led me to propose him the project to make them available…
Can a Belgian streaming platform beat Netflix?
By Pierre-Nicolas Schwab •
In the days of confinement, interest in entertainment increases. The Belgians are looking to keep busy with free movies, and are interested in Netflix. The figures from Google Trends are conclusive. The research of Belgians since the beginning of the…
Mini-com course n°4 : manipulating without convincing
By Pierre-Nicolas Schwab •
As of last week, we have been publishing Dr Emmanuel Tourpe's " Mini-com courses " twice a week. The confinement due to the coronavirus has at least had the merit of giving Emmanuel the idea to write these mini-courses that…
COVID-19: 8 concrete impacts on the future of the non-food retail sector
By Pierre-Nicolas Schwab •
This article is part of a series of analyses devoted to the medium and long-term impact of COVID 19 on different sectors of activity. The report below on the non-food retail industry is in line with another paper we have…
[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020
By Pierre-Nicolas Schwab •
Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur…
Mini-com course #3 : mass communication and manipulation
By Pierre-Nicolas Schwab •
The series " Mini-com courses " was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence…
[Podcast] Times of crisis boost creativity and innovation
By Pierre-Nicolas Schwab •
We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a…
mini-com course #2 : Convince without manipulating
By Pierre-Nicolas Schwab •
This series " The mini-com courses " was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of…
9 concrete impacts of COVID19 on the future of the food retail sector
By Pierre-Nicolas Schwab •
After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in…
[Podcast] San Hoon Degeimbre puts people at the heart of his success
By Pierre-Nicolas Schwab •
San Hoon Degeimbre is the double-starred chef of the restaurant l'Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February…
Connected insurance: reliability of connected wristbands and hacking
By Pierre-Nicolas Schwab •
In today's article, we will talk about the reliability of connected Fitbit wristbands and how they are being hacked. The phenomenon is still not very widespread in Europe, but in the United States, it has become a real problem. It…
COVID-19: 7 specific impacts on the future of the aviation sector
By Pierre-Nicolas Schwab •
Drastic reduction of fleets, staff cuts, accelerated closure of unprofitable subsidiaries, adjustments to security measures and sluggish demand. This is what awaits the airline industry. The COVID-19 crisis will have an impact for years, and the market will take years,…
[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders
By Pierre-Nicolas Schwab •
Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that…
This is what the post-COVID-19 era will look like: new behaviours and impacted activities
By Pierre-Nicolas Schwab •
In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or…
The impact of coronavirus on qualitative market research methods
By Pierre-Nicolas Schwab •
The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me…
Where is the NERF coming from and why is it a marketing success?
By Pierre-Nicolas Schwab •
Have you never heard of the NERF? There are several possible explanations: either you don't have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF…
Google Trends reveals our new behaviours during Coronavirus
By Pierre-Nicolas Schwab •
What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to…
[Podcast] Fotonower introduces image recognition to the industrial sector
By Pierre-Nicolas Schwab •
In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of…
Market research on the market for organic products
By Pierre-Nicolas Schwab •
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant…
How can small stores counter the giants of e-commerce?
By Pierre-Nicolas Schwab •
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…
![Illustration of our post "[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/gateau-cake.jpg)
![Illustration of our post "[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/chocolat-jerome-grimonpon_TN.jpg)
![Illustration of our post "[Podcast] Times of crisis boost creativity and innovation"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/seed-crisis.jpg)
![Illustration of our post "[Podcast] San Hoon Degeimbre puts people at the heart of his success"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/air-du-temps-san-hoon-degeimbre.jpg)
![Illustration of our post "[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/20-people.jpg)
![Illustration of our post "[Podcast] Fotonower introduces image recognition to the industrial sector"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/computer-vision-image-recognition.jpg)
