Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
After Covid: 11 possible scenarios, their risks and solutions
By Pierre-Nicolas Schwab •
What will remain of the world after the Covid-19 tsunami? Changes in behaviour and the disappearance of companies are the most obvious consequences. In this dossier, we analyse 11 scenarios, their risks but also their solutions. [newsletter-call tag="covid"] Summary The…
Interview with Google’s CEO, conducted by a 10-year-old child
By Pierre-Nicolas Schwab •
Does Google dominate the world? That's what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google's CEO in Belgium. Thierry Geerts launched his first company while he was still a student and then worked in several other companies before…
Mini-com course N°9: Shared humour… the exchange of laughter
By Pierre-Nicolas Schwab •
In this 9th episode of the mini-com course series, Emmanuel Tourpe treats us to an analysis of the function of laughter in communication. This analysis calls, of course on the work of Bergson that Emmanuel has the gift to make available to…
Qualitative market research: using the senses in participatory research
By Pierre-Nicolas Schwab •
All market research aims to achieve objectivity. This is, of course, the case with quantitative methods, but also with qualitative research methods. In today's article, we present you with a study that shows why it is necessary to use your senses in qualitative research.…
Mini-com course n°8 : why we love shows on Netflix
By Pierre-Nicolas Schwab •
In this " mini-com course ", Emmanuel Tourpe takes us on a demonstration about why we consume television. In addition to being a well-known thinker, Emmanuel Tourpe is also Arte's programme director, so he has full authority to decode our…
What’s the impact of COVID by sector of activity?
By Pierre-Nicolas Schwab •
What will be the impact of Covid-19 by sector of activity? To answer this question, we rely on the different sectorial analyses we have produced. In the article below we present a concise synthesis of the impact of COVID for each sector of…
How to turn a podcast into a business
By Pierre-Nicolas Schwab •
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…
Mini-com course #7: visual and oral communication
By Pierre-Nicolas Schwab •
For the past few weeks, we have become accustomed to opening this blog with an exceptional author. Emmanuel Tourpe, professor of communication and philosophy and director of programming at ARTE, enchants us with his " mini-com courses " in which…
COVID-19 : 9 specific impacts on the advertising industry and its future
By Pierre-Nicolas Schwab •
After a detailed analysis of the impact of the Covid crisis on the media industry, today, we look at the consequences of COVID for the advertising industry. The advertising industry is inseparable from the media business model. Except for public…
Mini-com course #6: to communicate is to LIE
By Pierre-Nicolas Schwab •
For several weeks now, we have had the pleasure of having Emmanuel Tourpe give us a reduced-format lecture on communication. Emmanuel has been kind enough to bring his "mini-com courses" from his Facebook feed to our blog so that they…
COVID-19: the impact on the future of the media industry
By Pierre-Nicolas Schwab •
Few economic sectors have fared well - apparently - during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we…
[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium
By Pierre-Nicolas Schwab •
Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop ... in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview…
Mini-com course n°5 : The top 3 things for a better communication
By Pierre-Nicolas Schwab •
"The mini-com classes" were started by Dr Emmanuel Tourpe on his Facebook feed during the coronavirus crisis. His publications met with an inevitable success (dare I say virality?) which led me to propose him the project to make them available…
Can a Belgian streaming platform beat Netflix?
By Pierre-Nicolas Schwab •
In the days of confinement, interest in entertainment increases. The Belgians are looking to keep busy with free movies, and are interested in Netflix. The figures from Google Trends are conclusive. The research of Belgians since the beginning of the…
Mini-com course n°4 : manipulating without convincing
By Pierre-Nicolas Schwab •
As of last week, we have been publishing Dr Emmanuel Tourpe's " Mini-com courses " twice a week. The confinement due to the coronavirus has at least had the merit of giving Emmanuel the idea to write these mini-courses that…
COVID-19: 8 concrete impacts on the future of the non-food retail sector
By Pierre-Nicolas Schwab •
This article is part of a series of analyses devoted to the medium and long-term impact of COVID 19 on different sectors of activity. The report below on the non-food retail industry is in line with another paper we have…
[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020
By Pierre-Nicolas Schwab •
Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur…
Mini-com course #3 : mass communication and manipulation
By Pierre-Nicolas Schwab •
The series " Mini-com courses " was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence…
[Podcast] Times of crisis boost creativity and innovation
By Pierre-Nicolas Schwab •
We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a…
mini-com course #2 : Convince without manipulating
By Pierre-Nicolas Schwab •
This series " The mini-com courses " was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of…
9 concrete impacts of COVID19 on the future of the food retail sector
By Pierre-Nicolas Schwab •
After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in…
[Podcast] San Hoon Degeimbre puts people at the heart of his success
By Pierre-Nicolas Schwab •
San Hoon Degeimbre is the double-starred chef of the restaurant l'Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February…
Connected insurance: reliability of connected wristbands and hacking
By Pierre-Nicolas Schwab •
In today's article, we will talk about the reliability of connected Fitbit wristbands and how they are being hacked. The phenomenon is still not very widespread in Europe, but in the United States, it has become a real problem. It…
COVID-19: 7 specific impacts on the future of the aviation sector
By Pierre-Nicolas Schwab •
Drastic reduction of fleets, staff cuts, accelerated closure of unprofitable subsidiaries, adjustments to security measures and sluggish demand. This is what awaits the airline industry. The COVID-19 crisis will have an impact for years, and the market will take years,…
![Illustration of our post "[Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/gateau-cake.jpg)
![Illustration of our post "[Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/chocolat-jerome-grimonpon_TN.jpg)
![Illustration of our post "[Podcast] Times of crisis boost creativity and innovation"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/seed-crisis.jpg)
![Illustration of our post "[Podcast] San Hoon Degeimbre puts people at the heart of his success"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/air-du-temps-san-hoon-degeimbre.jpg)
