Articles filed underRetail
Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
By Pierre-Nicolas Schwab •
In the age of the digitalisation of markets, many consumers are turning to e-commerce, sometimes undermining local shops, which are particularly affected by the phenomenon of showrooming. In response, retailers are increasingly redesigning their marketing strategy to maintain their share…
Impact of artificial intelligence in the retail, media and insurance sectors
On the invitation of Philippe Warzée, editor-in-chief of Pub.be, I was pleased to present my latest thoughts on the impact of artificial intelligence in the media, retail and insurance sectors. The presentation started with a brief historical overview of recommendation…
Delhaize Fresh Atelier: analysis of a retail concept and new openings
In November 2018, the Ravenstein Gallery, near Brussels Central Station, saw the emergence of the new retail concept of Delhaize, the Belgian mass retail company belonging to the Ahold group, called "Fresh Atelier". The city of Louvain (Leuven) has also…
Interactive showcases: the innovative tool that retailers have always dreamed of?
By Pierre-Nicolas Schwab •
The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while…
This Delhaize supermarket has been turned into an Urban Art temple
By Pierre-Nicolas Schwab •
What can be done with an abandoned supermarket? A temple of urban art? In any case, this is what Alexandra Lambert and Fred Atax of the Strokar association, who initiated the artistic project around a former supermarket in Brussels, asked…
Retail: arrange products attractively to make customers buy more
By Pierre-Nicolas Schwab •
In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each…
Market research : the combined effect of music and light in the retail sector
By Pierre-Nicolas Schwab •
Sensory market research has focused mostly on the effects on consumer behavior of specific cues: light, scent, temperature, ... Some of those cues are always present in a retail setting (light, temperature) and past studies have therefore investigated the effects…
Market research: be careful when choosing the location of your store
Societal and ethical issues of digitization: are emotions covered by GDPR?
What’s the marketing secret behind Frank Woolworth’s fortune?
Market research: the 5 trends that will shape the future of retailing
Flying Tiger: here’s how a unique customer experience is created
