Articles filed underRetail
Customer Experience: Polette puts sex toys in a shop window display
By Pierre-Nicolas Schwab •
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it…
Major Retail Outlets in City Centres
After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city…
Customer experience: This Lisbon store uses a magical recipe to make you buy
Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. "O Mundo Fantastico Da Sardinha Portuguesa" is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes…
Find & Order turns ‘Picking’ into child’s play
By Pierre-Nicolas Schwab •
We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a…
How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
By Pierre-Nicolas Schwab •
After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry,…
Smart bottles, from health to marketing
By Pierre-Nicolas Schwab •
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart…
Technology and artificial intelligence in retail
By Pierre-Nicolas Schwab •
We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article…
Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
Impact of artificial intelligence in the retail, media and insurance sectors
Delhaize Fresh Atelier: analysis of a retail concept and new openings
Interactive showcases: the innovative tool that retailers have always dreamed of?
This Delhaize supermarket has been turned into an Urban Art temple
