Articles filed underRetail
9 concrete impacts of COVID19 on the future of the food retail sector
By Pierre-Nicolas Schwab •
After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in…
How can small stores counter the giants of e-commerce?
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…
#Gransharing: this Zalando popup store revisits the intergenerational link
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
Retail: Levita’s levitation of objects in the shop window
By Pierre-Nicolas Schwab •
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers.…
You can shop at Sephora without being disturbed
By Pierre-Nicolas Schwab •
The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox…
PayLead: A new wave of loyalty in the world of banking
By Pierre-Nicolas Schwab •
PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta…
Customer Experience: Polette puts sex toys in a shop window display
By Pierre-Nicolas Schwab •
Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it…
