Articles filed underRetail
Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…
[Podcast] Optimising sales prices with Pricing HUB
Discover this entrepreneurial adventure in this new podcast. [newsletter-call tag="podcast"] Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3: Validation of the business idea Chapter 4: Getting started Chapter 5:…
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Covid-19: how to ensure social distancing in retail stores and airports?
What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to…
COVID-19: 8 concrete impacts on the future of the non-food retail sector
By Pierre-Nicolas Schwab •
This article is part of a series of analyses devoted to the medium and long-term impact of COVID 19 on different sectors of activity. The report below on the non-food retail industry is in line with another paper we have…
9 concrete impacts of COVID19 on the future of the food retail sector
By Pierre-Nicolas Schwab •
After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in…
How can small stores counter the giants of e-commerce?
By Pierre-Nicolas Schwab •
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…
#Gransharing: this Zalando popup store revisits the intergenerational link
By Pierre-Nicolas Schwab •
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
