Articles filed underRetail
Market research: the 5 trends that will shape the future of retailing
By Pierre-Nicolas Schwab •
Our most recent market research has identified 5 trends that will shape the future of retailing. Technology and tools to enhance decision making Innovations in visual display to make customers' purchase decisions easier Differentiating customer experiences Collection of data at…
Flying Tiger: here’s how a unique customer experience is created
If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it's called "Flying Tiger Copenhagen". And believe it or not I visited one store…
Sonos flagship store offers a unique customer experience
Sonos is a high-end brand of audio equipment for the home. The Sonos flagship store in New-York is a model of outstanding retail customer experience. Follow us for an inspirational tour of this retail space located at the heart of…
Louis Vuitton’s latest popup store in New-York open until 10 March 18
By Pierre-Nicolas Schwab •
Vuitton opened a popup store on Greene Street, New-York, on 8 February 2018 to sell a limited collected of sneakers. The popup store, which will remain open until 10 March 2018, is located at the corner of Greene street and…
Retail: here’s how you can make it easy for people to buy more
By Pierre-Nicolas Schwab •
How do you make sure your products are visible among a larger assortment and immediately attract shoppers' attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper's brain make decisions What can be done to…
Market analysis: what’s the future of supermarkets ?
By Pierre-Nicolas Schwab •
How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won't there just be any employees left ? While points of sales are more and more resembling an extension of online businesses…
Retail : here’s how Lego ensures customers buy more
By Pierre-Nicolas Schwab •
Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, ... were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their…
Everything will be purchased online: only those offline businesses will survive
A qualitative market research of the Hollister & Co. brand perceptions
Dynamic pricing in retail : can smart shelves lead to discrimination?
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Retail innovation: smart shelves enable dynamic pricing
