Articles filed underRetail
Retail: here’s how you can make it easy for people to buy more
By Pierre-Nicolas Schwab •
How do you make sure your products are visible among a larger assortment and immediately attract shoppers' attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper's brain make decisions What can be done to…
Market analysis: what’s the future of supermarkets ?
How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won't there just be any employees left ? While points of sales are more and more resembling an extension of online businesses…
Retail : here’s how Lego ensures customers buy more
Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, ... were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their…
Everything will be purchased online: only those offline businesses will survive
By Pierre-Nicolas Schwab •
What will remain of brick-and-mortar stores in 20 years from now ? Not much. Consumers will adopt online behaviors and will visit physical points of sale on very few occasions : when forced to to enjoy a very special customer…
A qualitative market research of the Hollister & Co. brand perceptions
By Pierre-Nicolas Schwab •
How do you explore customers' perceptions about a brand ? Which methodologies should you use to elicitate brand images ? A recent research published in the Journal of Retailing explores consumers' perception of Hollister and Co. and uses for this…
Dynamic pricing in retail : can smart shelves lead to discrimination?
By Pierre-Nicolas Schwab •
We presented in another article a great innovation presented at the NRF2018 retail show this year : smart shelves. Those smart shelves are especially interesting because of their built-in cameras to detect customers' faces and interact accordingly with them. As…
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
By Pierre-Nicolas Schwab •
Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its "tap to go" system in a "Albert Heijn To Go"…
