Articles filed underRetail
Retail : here’s how Lego ensures customers buy more
By Pierre-Nicolas Schwab •
Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, ... were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their…
Everything will be purchased online: only those offline businesses will survive
What will remain of brick-and-mortar stores in 20 years from now ? Not much. Consumers will adopt online behaviors and will visit physical points of sale on very few occasions : when forced to to enjoy a very special customer…
A qualitative market research of the Hollister & Co. brand perceptions
How do you explore customers' perceptions about a brand ? Which methodologies should you use to elicitate brand images ? A recent research published in the Journal of Retailing explores consumers' perception of Hollister and Co. and uses for this…
Dynamic pricing in retail : can smart shelves lead to discrimination?
By Pierre-Nicolas Schwab •
We presented in another article a great innovation presented at the NRF2018 retail show this year : smart shelves. Those smart shelves are especially interesting because of their built-in cameras to detect customers' faces and interact accordingly with them. As…
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
By Pierre-Nicolas Schwab •
Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its "tap to go" system in a "Albert Heijn To Go"…
Retail innovation: smart shelves enable dynamic pricing
By Pierre-Nicolas Schwab •
The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research:…
Have black boxes led to bankruptcies in the restaurant industry ?
By Pierre-Nicolas Schwab •
Back in 2015 Belgian authorities announced that B2C firms selling more than 25000€ per year in food (restaurants thus), would have to be equipped by July 2016 with a new model of cash register containing a black box registering all transactions. This,…
How Delhaize Urban Farm fits into their marketing strategy
Walmart wants to deliver you IN your home
How to use single-sign-on in retail to improve customer experience
Ugly vegetables look more natural and give stores a better image
Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
