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How can small stores counter the giants of e-commerce?

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90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore.


In this 10th episode of “The World of Business with Pierre-Raffaele”, we’re going to talk about business, but also about marketing strategy. Marc Filipson gives courage to all those who are afraid of e-commerce. There are ways to preserve market share, notably by building customer loyalty.

Marc Filipson gives us his recipes and explains how he manages to do better than resist.


Pierre-Raffaele and his guest Marc Filipson during the shooting of the 10th episode.

Pierre-Raffaele and his guest Marc Filipson during the shooting of the 10th episode.


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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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