90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore.
In this 10th episode of “The World of Business with Pierre-Raffaele”, we’re going to talk about business, but also about marketing strategy. Marc Filipson gives courage to all those who are afraid of e-commerce. There are ways to preserve market share, notably by building customer loyalty.
Marc Filipson gives us his recipes and explains how he manages to do better than resist.
Posted in Entrepreneurship.