27 March 2020 144 words, 1 min. read

How can small stores counter the giants of e-commerce?

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur […]

90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore.

 

In this 10th episode of “The World of Business with Pierre-Raffaele”, we’re going to talk about business, but also about marketing strategy. Marc Filipson gives courage to all those who are afraid of e-commerce. There are ways to preserve market share, notably by building customer loyalty.

Marc Filipson gives us his recipes and explains how he manages to do better than resist.

 

Pierre-Raffaele and his guest Marc Filipson during the shooting of the 10th episode.

Pierre-Raffaele and his guest Marc Filipson during the shooting of the 10th episode.

 



Posted in Entrepreneurship.

Post your opinion

Your email address will not be published. Required fields are marked *