Marketing, customer satisfaction and loyalty
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Louis Vuitton window Displays: the most beautiful and their marketing role
Nov24

Louis Vuitton window Displays: the most beautiful and their marketing role

This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand’s marketing strategy.

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An interactive window that surfs on recovery
Nov22

An interactive window that surfs on recovery

The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.

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Colruyt champion of price changes [Research]
Oct18

Colruyt champion of price changes [Research]

In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.

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Retailers believe in the benefits of in-store digital
Sep04

Retailers believe in the benefits of in-store digital

A survey published in 2023 reveals retailers’ expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.

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Boulebar: the café-restaurant champion of customer experience
Aug28

Boulebar: the café-restaurant champion of customer experience

Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.

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In-store digital: customers want efficiency [Survey]
Aug14

In-store digital: customers want efficiency [Survey]

According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what’s at stake in these changes and how they came about.

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Pay the true price for your coffee at Albert Heijn [Nudge Marketing]
Jun23

Pay the true price for your coffee at Albert Heijn [Nudge Marketing]

Finding the right pricing is a tricky business. Even more so when price becomes a vector for behavior change, in other words, a “nudge.” Dutch retailer Albert Heijn is currently experimenting with a rather original form of pricing that highlights the “real price” of each product consumed. The aim is to make consumers aware of the impact of their consumption. This approach is one of the pricing techniques that influence behavior. Need help with your pricing? Contact the IntoTheMinds...

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Shoplifting : is the future of retail 100% phygital?
Jun21

Shoplifting : is the future of retail 100% phygital?

Walgreens, an American supermarket chain, has just opened a store in Chicago specially designed to prevent theft (see video below). The brand touts the phygital customer experience, but consumers need help getting used to it. Against a backdrop of widespread impoverishment and an upsurge in shoplifting, Walgreens’ initiative could be emulated. It also raises questions about the future of physical stores in the face of shoplifting. If you are interested in these ideas, please do not hesitate to contact...

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ChatGPT plugins will revolutionize e-commerce
Jun12

ChatGPT plugins will revolutionize e-commerce

In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution that will find its finest applications in these plugins, whose power we’re just beginning to glimpse. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our...

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ChatGPT plugins: a disruption for online food retail?
Jun07

ChatGPT plugins: a disruption for online food retail?

The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains a strategic priority for retailers. But a threat has just emerged: ChatGPT plugins. They could bypass distributors’ applications, as Jow has done in France and the United States. Contact IntoTheMinds market research agency If you only have...

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The flagship store Zara on the Champs-Elysées: ultra-digital
Apr28

The flagship store Zara on the Champs-Elysées: ultra-digital

Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara because it is a full-length surface in one piece. To celebrate its opening, Zara teamed up with pastry chef Cédric Grolet. Contact us for your customer satisfaction survey The Zara flagship store on the Champs-Elysées in brief...

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Ricola: a pop-up store to celebrate the rebranding
Mar28

Ricola: a pop-up store to celebrate the rebranding

Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it’s also an opportunity to discuss marketing strategy since Ricola is diversifying. Follow me to the Swiss mountains to meet these friendly herbal candies ?. What can you find in the Ricola pop-up store? As you might expect, the Ricola pop-up...

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Yayoi Kusama and Louis Vuitton: the best of street marketing
Mar21

Yayoi Kusama and Louis Vuitton: the best of street marketing

In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton’s marketing, especially the layout of its windows. What the brand has done for its partnership with Yayoi Kusama is unprecedented. This is the first time I’ve seen so many people taking pictures of what the brand has set...

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Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
Jan26

Visit and analysis of the Lacoste flasghip store on the Champs-Elysées

The Lacoste flagship store opened in spring 2022 at 50 Avenue des Champs-Élysées in Paris. Lacoste occupies a commercial corner space that extends over 1600m². The whole universe of the crocodile brand has been reinvented with some interesting marketing innovations. The opening of this flagship store is part of the brand’s development plan since its acquisition in 2012 by MF Brands. Follow us for an analysis of this unique location and its customer experience. Contact us...

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Le Bon Marché is 170 years old: how are department stores changing?
Sep21

Le Bon Marché is 170 years old: how are department stores changing?

Le Bon Marché is 170 years old. For this occasion, the ancestor of “department stores” adopts a very “energetic” decoration on all floors. A recent visit to this shopping temple also allows me to reflect on what the department stores have become. Galeries Lafayette, Printemps, Samaritaine, … are all heirs of the “Bonheur des Dames” celebrated by Emile Zola. But before going into philosophical considerations on the evolution of retail, let’s take the time to walk through...

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Street marketing: an example to follow [Soap and the City]
Jun22

Street marketing: an example to follow [Soap and the City]

Street marketing, it’s good to know what it is. It’s even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to “Soap and the city.” As its name suggests, this store located in Paris sells soap. Its owner had a good idea of installing a sink in front of his store so that passers-by could wash their hands with real Marseille soap. It’s simple, obvious, and...

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Patrick Roger: stores and an exceptional customer experience
Jun20

Patrick Roger: stores and an exceptional customer experience

I am a big fan of Patrick Roger’s chocolate stores, and I have explained here their marketing power. For Mother’s Day, I had the opportunity to organize a photo shoot in 4 of the brand’s most beautiful Parisian sales outlets: Rennes, Saint-Sulpice, Saint-Germain, and Sèvres. These photos illustrate the 2 cornerstones of Patrick Roger’s marketing strategy: sales outlets that are all different and whose aesthetic extends the customer experience window displays that change regularly but retain common features...

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Can the clothing sector break the deadlock? [Research]
May23

Can the clothing sector break the deadlock? [Research]

The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the survival of independent shops. The forthcoming period of declining purchasing power is likely to widen the gap even further. In conclusion, we have identified 3 specific points to question the sector’s future. Statistics on the clothing sector 13 years...

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Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
Apr27

Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired

Why shouldn’t visually impaired people pay attention to their “look”? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association “Un Regard Pour Toi” was created in 2014. In its wake, an eponymous clothing store for the visually impaired was launched in June 2019 in Paris. Listening to members’ needs, the association is also a melting pot of innovations: embroidered labels in...

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6 rules to follow in choosing your commercial premises
Apr22

6 rules to follow in choosing your commercial premises

How to choose the location of a store? This article proposes 6 rules to select the right location and configuration for your future sales outlet. We explain how to gain up to 50% more customers by choosing the right sidewalk, the effect of public transportation, the role of “locomotive” signs, and much more. And of course, if you would like advice on the ideal location, please visit our dedicated page and contact us. 6 rules to help you choose your commercial...

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Royal Canin: its pop-up store is also used to carry out Market Research
Apr20

Royal Canin: its pop-up store is also used to carry out Market Research

Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market research purpose to shape its future flagship store, opening in the Opera neighborhood. This is the first time we have visited a pop-up store that takes advantage of all the possibilities offered by this type of sales outlet....

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New Clarins boutique: 100% phygital and 200% eco-designed
Apr01

New Clarins boutique: 100% phygital and 200% eco-designed

In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials, the store also features the group’s first perfume refill station. Finally, the store is a showcase for phygital, a forerunner of what tomorrow’s retail can do to win back customers’ hearts. First impressions A feeling of harmony and...

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Patrick Roger: his stores are irresistibly attractive to customers
Mar24

Patrick Roger: his stores are irresistibly attractive to customers

Some stores are worth the detour, and Patrick Roger’s are among them. I would be willing to travel hundreds of kilometers to immerse myself in the unique atmosphere that each of his sales outlets exudes. So, I couldn’t avoid visiting the one in the Marais in Paris that the Covid pandemic had deprived me. This store is an example for all retailers because it converts passers-by into customers. This is where the brand’s customer experience begins. The store is located at 43...

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The contribution of a pop-up store to the marketing strategy [Analysis]
Mar18

The contribution of a pop-up store to the marketing strategy [Analysis]

The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential element of the marketing mix because it allows reinforcing specific messages to consumers. In this article, we analyze 3 strategic and tactical objectives to which the pop-up store answers. Description of the Pulco pop-up store The Pulco pop-up store...

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Physical commerce: free fall in store traffic [Research]
Mar07

Physical commerce: free fall in store traffic [Research]

While the frequentation of “physical” stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in traditional trade, and 2022 looks bad (inflation, war in Ukraine). Our analyses allow us to identify 3 strong trends which will determine the evolution of the frequentation in the following years: digitalization of food shopping and the...

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The secret of La Samaritaine to make its customers buy
Feb28

The secret of La Samaritaine to make its customers buy

How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer experience subtly. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter...

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Visit the Giant flagship store: the future of supermarkets?
Feb23

Visit the Giant flagship store: the future of supermarkets?

New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will be the supermarkets of the future, multi-use stores where service will be ever more critical. This article was made possible thanks to Olivier Delangre, CEO of the well-known company Amoobi. It is part of a series...

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Carrefour Flash: thoughts on this autonomous store and connected retail
Jan10

Carrefour Flash: thoughts on this autonomous store and connected retail

Carrefour has announced the opening of its standalone store “Flash” at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour “Flash” store was created with the American start-up AiFi and concentrated technology. Discover in this article a presentation of this autonomous store and a techno-skeptical reflection on the future of retail. Carrefour Flash: thoughts on this autonomous store and connected retail Carrefour flash: concentrated technology The...

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Starbucks and Amazon Go, launch a joint store in New York
Dec08

Starbucks and Amazon Go, launch a joint store in New York

A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It’s the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article some pictures taken during a visit to the store at the end of November 2021. Many thanks to Olivier Delangre, Amoobi’s CEO, for sharing his photos and analysis for this article. Starbucks and Amazon Go: the...

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Amazon’s innovations have a price: human and environmental
Nov03

Amazon’s innovations have a price: human and environmental

I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and ecological impacts. I share my thoughts in this article. What is the purpose of the Just Walk...

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A visit to the most prominent Amazon Fresh in Washington
Oct29

A visit to the most prominent Amazon Fresh in Washington

Welcome to the ultra-technological world of Amazon Fresh. Today we’re visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It’s equipped with “Just Walk Out” technology and allows you to shop without going through the checkout (you’ll still pay, rest assured). This retail report in the United States follows the one we published on the Lego and Google flagship stores in New York. It is made possible by Olivier Delangre,...

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The Google store in Chelsea (New-York): experiential and different from Apple
Oct22

The Google store in Chelsea (New-York): experiential and different from Apple

Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo in 2016. Google joins Samsung and especially Apple with its Chelsea store, who have long made retail a cornerstone of their strategy. Thanks to Olivier Delangre, CEO of Amoobi, who visited this store for us, we propose an...

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Lego store New-York: personalization and phygital on the agenda
Oct15

Lego store New-York: personalization and phygital on the agenda

The Lego Store on 5th Avenue in New York was the retail sensation of summer 2021. It opened on June 24, 2021, at the foot of the Rockefeller Center. It is not the first Lego store (see, for example, our article on the one in London) but probably the most “experiential.” It also incorporates several new elements that will increase the average sales and further fill Lego’s coffers. Follow us for a dive into the new Lego flagship store with our...

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Marketing and advertising: 5 innovative uses of the QR code [Research]
Sep15

Marketing and advertising: 5 innovative uses of the QR code [Research]

The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different fields that have seen the innovative use of QR codes. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy....

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The Bacio Perugina has its own store in Perugia
Sep08

The Bacio Perugina has its own store in Perugia

The “Bacio” (“kisses” in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do brands have their own stores? FMCG brands have long sought to establish direct contact with the customer. Distributed in supermarkets, they do not know their customers and can only communicate with them indirectly (advertising, specific placement in-store). For...

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Why Amazon wants to open physical retail stores [Analysis].
Aug25

Why Amazon wants to open physical retail stores [Analysis].

According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened “brick and mortar” stores (Amazon Go, Whole Foods, Amazon Books), but these 3,000 square meters would imply a deployment on an entirely different scale. We propose an analysis of the reasons that could push Amazon to realize this strategic investment and the expected synergies. At the end of this article,...

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