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Carrefour Flash: thoughts on this autonomous store and connected retail
Jan10

Carrefour Flash: thoughts on this autonomous store and connected retail

Carrefour has announced the opening of its standalone store “Flash” at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour “Flash” store was created with the American start-up AiFi and concentrated technology. Discover in this article a presentation of this autonomous store and a techno-skeptical reflection on the future of retail....

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Starbucks and Amazon Go, launch a joint store in New York
Dec08

Starbucks and Amazon Go, launch a joint store in New York

A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It’s the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article some pictures taken during a visit to the store at the end of November 2021. Many thanks to Olivier Delangre, Amoobi’s CEO, for sharing his photos and analysis for this article. Starbucks and Amazon...

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Amazon’s innovations have a price: human and environmental
Nov03

Amazon’s innovations have a price: human and environmental

I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and...

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A visit to the most prominent Amazon Fresh in Washington
Oct29

A visit to the most prominent Amazon Fresh in Washington

Welcome to the ultra-technological world of Amazon Fresh. Today we’re visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It’s equipped with “Just Walk Out” technology and allows you to shop without going through the checkout (you’ll still pay, rest assured). This retail report in the United States follows the one we published on the Lego and...

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The Google store in Chelsea (New-York): experiential and different from Apple
Oct22

The Google store in Chelsea (New-York): experiential and different from Apple

Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo in 2016. Google joins Samsung and especially Apple with its Chelsea store, who have long made retail a cornerstone of their strategy. Thanks to Olivier Delangre, CEO of Amoobi, who visited this store for us,...

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Lego store New-York: personalization and phygital on the agenda
Oct15

Lego store New-York: personalization and phygital on the agenda

The Lego Store on 5th Avenue in New York was the retail sensation of summer 2021. It opened on June 24, 2021, at the foot of the Rockefeller Center. It is not the first Lego store (see, for example, our article on the one in London) but probably the most “experiential.” It also incorporates several new elements that will increase the average sales and further fill Lego’s coffers. Follow us for a dive into the new...

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Marketing and advertising: 5 innovative uses of the QR code [Research]
Sep15

Marketing and advertising: 5 innovative uses of the QR code [Research]

The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different fields that have seen the innovative use of QR codes. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing...

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The Bacio Perugina has its own store in Perugia
Sep08

The Bacio Perugina has its own store in Perugia

The “Bacio” (“kisses” in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do brands have their own stores? FMCG brands have long sought to establish direct contact with the customer. Distributed in supermarkets, they do not know...

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Why Amazon wants to open physical retail stores [Analysis].
Aug25

Why Amazon wants to open physical retail stores [Analysis].

According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened “brick and mortar” stores (Amazon Go, Whole Foods, Amazon Books), but these 3,000 square meters would imply a deployment on an entirely different scale. We propose an analysis of the reasons that could push Amazon to realize this strategic investment and the expected...

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Amazon Salon: a 3.0 hair salon in the heart of London
May07

Amazon Salon: a 3.0 hair salon in the heart of London

Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online...

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6 innovative solutions for contactless payment [Research]
May03

6 innovative solutions for contactless payment [Research]

With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next few years and will revolutionize the way we pay for our purchases. Some of these methods are not science fiction. They have already been used for several years...

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The interest of eye tracking in the retail sector [Guide 2021].
Apr28

The interest of eye tracking in the retail sector [Guide 2021].

Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers’ purchasing decisions by analyzing where their attention is focused. This technique is therefore of great interest in terms of optimizing the customer experience....

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8 store formats that will shape the future of retail
Apr12

8 store formats that will shape the future of retail

What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats that will be the future of retail. Each of these store formats capitalizes on emerging or already present trends. Read also 6 innovative solutions for contactless payment [Research] Summary Introduction...

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Omie: a brand that advocates total price transparency
Mar31

Omie: a brand that advocates total price transparency

Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which are displayed in all transparency the margin, the price paid to the producer, the cost of raw materials. In this article, I first question the global context in which this platform operates. Then I...

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Customer Loyalty: how Nespresso takes advantage of this with a single click
Jan22

Customer Loyalty: how Nespresso takes advantage of this with a single click

How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional retailers. Yet, it makes customer loyalty a driving force for business growth. Introduction 80% of the purchases we make in supermarkets are...

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[Podcast] Optimising sales prices with Pricing HUB
Nov09

[Podcast] Optimising sales prices with Pricing HUB

Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, Reaklab Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3:...

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Covid-19: how to ensure social distancing in retail stores and airports?
May20

Covid-19: how to ensure social distancing in retail stores and airports?

What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to flow regulation, and his expertise is therefore valuable in understanding which techniques to implement to ensure that social distancing is maintained in environments where many...

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COVID-19: 8 concrete impacts on the future of the non-food retail sector
Apr27

COVID-19: 8 concrete impacts on the future of the non-food retail sector

This article is part of a series of analyses devoted to the medium and long-term impact of COVID 19 on different sectors of activity. The report below on the non-food retail industry is in line with another paper we have published on food retail in the post-COVID19 era.  We updated this article in October 2020 with the latest statistics on the impact of COVID on the retail sector in 2020. To receive our most recent reviews, subscribe...

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9 concrete impacts of COVID19 on the future of the food retail sector
Apr20

9 concrete impacts of COVID19 on the future of the food retail sector

After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in the retail industry. The stakes of the effect of the coronavirus on this sector are therefore significant. To write this article, I interviewed several leaders of the retail sector, including CEOs of well-known brands. I also...

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How can small stores counter the giants of e-commerce?
Mar27

How can small stores counter the giants of e-commerce?

90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That’s what Pierre-Raffaele wanted to know when he invited an entrepreneur to his studio, and who was not short of answers: Marc Filipson. He runs Filigranes, the world’s largest one-storey bookstore.   In this 10th episode of “The World of Business...

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An interesting retail concept at Stella McCartney’s store in Rome
Mar06

An interesting retail concept at Stella McCartney’s store in Rome

In the Stella McCartney shop in via Borgognona in Rome, I have discovered an exciting retail concept for you. It consists of two LED panels that allow you to vary the background in behind the products. The effect is quite captivating and allows you to create different atmospheres that correspond to the brand’s universe. The result is also very eye-catching when it gets dark. As you can see below on the different pictures, I...

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#Gransharing: this Zalando popup store revisits the intergenerational link
Dec18

#Gransharing: this Zalando popup store revisits the intergenerational link

On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager of Zalando, explained to me that her company had set up a panel of 16 elderly people (the “grannies”) in order to rebuild a link with the younger generations...

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Retail: Levita’s levitation of objects in the shop window
Dec13

Retail: Levita’s levitation of objects in the shop window

Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers. Today, two magicians (Clément Kerstenne and Philippe Bougard) put their tricks in-store and create shop windows that levitate objects. Philippe and Clément tell us about...

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You can shop at Sephora without being disturbed
Dec11

You can shop at Sephora without being disturbed

The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox as it goes against most beliefs on the subject, that contact between salespeople and customers makes it easier to sell. But we have to admit that behaviours are changing.  Has the time come when...

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PayLead: A new wave of loyalty in the world of banking
Jun07

PayLead: A new wave of loyalty in the world of banking

PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta nearly three years ago. Summary Presentation of the company Genesis and history The fields of application How does it work? The future and key figures Presentation of the...

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Customer Experience: Polette puts sex toys in a shop window display
May15

Customer Experience: Polette puts sex toys in a shop window display

Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it have been otherwise when moving sex toys were displayed in the window? In the series of interactive store windows, this one is at least, quite remarkable. Market research is also about that: observe trends. We have interviewed...

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Major Retail Outlets in City Centres
May08

Major Retail Outlets in City Centres

After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city centres. Summary Ikea in the city centre Retail outlets located far from the outskirts of the city What are the main advantages?   Ikea relocates to the city centres This unique concept launched by Ikea is...

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Customer experience: This Lisbon store uses a magical recipe to make you buy
Apr26

Customer experience: This Lisbon store uses a magical recipe to make you buy

Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. “O Mundo Fantastico Da Sardinha Portuguesa” is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes are colorful, bear the mention of a year and a few facts about that year. Different colors are associated to different decades. O Mundo Fantastico Da Sardinha Portuguesa uses several...

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Find & Order turns ‘Picking’ into child’s play
Apr08

Find & Order turns ‘Picking’ into child’s play

We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping...

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How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
Apr03

How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest

After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry, in order to shed light on the ins and outs of this project. Summary A ‘crazy’ idea The correlation of points in common Why Vichy? Marketing strategy The future and key...

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Smart bottles, from health to marketing
Mar29

Smart bottles, from health to marketing

Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Healthy smart bottles encourage their users to drink more Two significant points stand out when we talk about smart bottles. On the one hand, more and more smart bottles...

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Technology and artificial intelligence in retail
Mar27

Technology and artificial intelligence in retail

We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article to innovative initiatives taken by retailers to optimise their performance, in particular, those made by Casino in their hypermarket in Pessac, which serves as a laboratory to test these in...

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Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
Mar11

Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces

In the age of the digitalisation of markets, many consumers are turning to e-commerce, sometimes undermining local shops, which are particularly affected by the phenomenon of showrooming. In response, retailers are increasingly redesigning their marketing strategy to maintain their share of the market. In this article, we review the opening of the ‘Savour Histoires de Gourmets’ concept store in Vichy at the end of 2018,...

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Impact of artificial intelligence in the retail, media and insurance sectors
Mar04

Impact of artificial intelligence in the retail, media and insurance sectors

On the invitation of Philippe Warzée, editor-in-chief of Pub.be, I was pleased to present my latest thoughts on the impact of artificial intelligence in the media, retail and insurance sectors. The presentation started with a brief historical overview of recommendation algorithms, perhaps the most widespread type of algorithms around. After this introduction I dealt with 3 use cases : Netflix (media sector), coupons in the retail...

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Delhaize Fresh Atelier: analysis of a retail concept and new openings
Mar01

Delhaize Fresh Atelier: analysis of a retail concept and new openings

In November 2018, the Ravenstein Gallery, near Brussels Central Station, saw the emergence of the new retail concept of Delhaize, the Belgian mass retail company belonging to the Ahold group, called “Fresh Atelier”. The city of Louvain (Leuven) has also hosted a Fresh Atelier in the Diestsestraat since December 2018. This new store concept aims to refocus on consumers’ expectations, both in terms of their consumption...

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Interactive showcases: the innovative tool that retailers have always dreamed of?
Feb20

Interactive showcases: the innovative tool that retailers have always dreamed of?

The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while keeping essential functions such as displaying the brand’s new products, promoting ongoing discounts, and much more. In this article, we will review the status of...

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