Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Customer Experience: Polette puts sex toys in a shop window display
May15

Customer Experience: Polette puts sex toys in a shop window display

Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it have been otherwise when moving sex toys were displayed in the window? In the series of interactive store windows, this one is at least, quite remarkable. Market research is also about that: observe trends. We have interviewed...

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Major Retail Outlets in City Centres
May08

Major Retail Outlets in City Centres

After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city centres. Summary Ikea in the city centre Retail outlets located far from the outskirts of the city What are the main advantages?   Ikea relocates to the city centres This unique concept launched by Ikea is...

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Customer experience: This Lisbon store uses a magical recipe to make you buy
Apr26

Customer experience: This Lisbon store uses a magical recipe to make you buy

Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. “O Mundo Fantastico Da Sardinha Portuguesa” is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes are colorful, bear the mention of a year and a few facts about that year. Different colors are associated to different decades. O Mundo Fantastico Da Sardinha Portuguesa uses several...

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Find & Order turns ‘Picking’ into child’s play
Apr08

Find & Order turns ‘Picking’ into child’s play

We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping...

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How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
Apr03

How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest

After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry, in order to shed light on the ins and outs of this project. Summary A ‘crazy’ idea The correlation of points in common Why Vichy? Marketing strategy The future and key...

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