Articles filed underRetail

The retail media market: analysis and outlook
By Pierre-Nicolas Schwab • 12 august 2026
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
- Research
Tipping: becoming widespread when paying by card and consumer fatigue
18/05/26
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
- Research
Coffee Market: Analysis and Outlook
06/05/26
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
- Research
Starting a Franchise: 10 Steps to Follow
By Pierre-Nicolas Schwab •20 april 2026
In my 20 years in the franchise industry, I’ve seen many mistakes made—some of them fatal. That’s why I wanted to create a concise yet detailed guide to the steps you need to take to stack the odds in your favor.
- Entrepreneurship
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •10 april 2026
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
- Marketing
- Strategy
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The Bulk Market: Analysis and Outlook – European Growth and French Challenges
By Pierre-Nicolas Schwab •8 april 2026
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
- Research
Groupe Action: analysis of strategy based on exceptional growth
By Pierre-Nicolas Schwab •27 march 2026
Action stores are everywhere and are gaining market share throughout Europe. In this article, I examine the reasons for this success and project into the future of this "low-cost" model.
- Research