Articles filed underRetail
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
Private Label Brands (PLB): Current and Future Market Analysis
This article provides a comprehensive analysis of the private label brand market, based on the latest available figures. The market research firm IntoTheMinds, a specialist in the retail market, has conducted in-depth analysis of several markets to deliver this summary.
Decathlon: analysis of strategy and perspectives
Who doesn't know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to…
The retail media market: analysis and outlook
By Pierre-Nicolas Schwab •
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab •
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
Coffee Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
Starting a Franchise: 10 Steps to Follow
By Pierre-Nicolas Schwab •
In my 20 years in the franchise industry, I’ve seen many mistakes made—some of them fatal. That’s why I wanted to create a concise yet detailed guide to the steps you need to take to stack the odds in your favor.
Concept Stores: A Different Approach to Retail Marketing
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
Groupe Action: analysis of strategy based on exceptional growth
Shoplifting: Anti-theft technologies are becoming increasingly popular
Consumer Trends in 2026: Analysis and Strategic Advice
