Articles filed underRetail
Brand image : Hublot store bets on new technologies
By Pierre-Nicolas Schwab •
Innovation is the nexus of retail marketing, especially when it comes to the differentiation of points of sales (POS). Innovation often comes first from the top, i.e. from premium brands which have the money to invest in new technologies. Today…
This store window is interactional … but not digital
The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let's have a look at what they did. The problem with most store windows is that…
Vuitton creates once again attractive store windows
Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only…
1/3 of hospitality firms could die. So what ?
By Pierre-Nicolas Schwab •
A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As…
SIAL 2014 : and the winner of the innovation award is …
By Pierre-Nicolas Schwab •
You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already…
Marketing strategy : Hello Bank launches a pop-up store in Brussels
By Pierre-Nicolas Schwab •
Pop-up stores belongs to the marketing toolbox as a promotion instrument. Fact is that they have been usually used by brands in the fashion sector to promote a collection, raise awareness in conjunction with another event (for instance the Fashion…
New pop-up stores project : weekly update #2
By Pierre-Nicolas Schwab •
As we announced last week we are finalizing an online initiative to store and maintain accurate and up-to-date information about the best pop-up stores worldwide. This initiative is a kind of POC (Proof Of Concept) to test our ideas to…
Pop-up stores: what do they reveal about the future of retail
Differentiation: A bookstore paints a dictionary’s page on its facade
La Minute Retail : the future of retail and the impact of digital technologies
Augmented Reality used at BMW flagship store. Guess for what …
Will Boco revamp the food-served-over-the-counter sector?
