Articles filed underRetail

HNGRY : visionary entrepreneur launches new retail concept in Antwerp
By Pierre-Nicolas Schwab • 1 june 2015
Sometimes you don’t need to go very far to meet some inspiring people. In the past I used to go abroad to meet visionary entrepreneurs (like Enric Ruiz Geli in Barcelona or Jean-Luc Colonna d’Istria in Paris); this time I…
- Marketing
Brand image : Hublot store bets on new technologies
15/04/15
Innovation is the nexus of retail marketing, especially when it comes to the differentiation of points of sales (POS). Innovation often comes first from the top, i.e. from premium brands which have the money to invest in new technologies. Today…
- Innovation
- Marketing
This store window is interactional … but not digital
01/04/15
The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let's have a look at what they did. The problem with most store windows is that…
- Marketing
Vuitton creates once again attractive store windows
By Pierre-Nicolas Schwab •6 february 2015
Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only…
- Marketing
1/3 of hospitality firms could die. So what ?
By Pierre-Nicolas Schwab •10 december 2014
A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As…
- Entrepreneurship
- Marketing
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SIAL 2014 : and the winner of the innovation award is …
By Pierre-Nicolas Schwab •7 november 2014
You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already…
Marketing strategy : Hello Bank launches a pop-up store in Brussels
By Pierre-Nicolas Schwab •13 october 2014
Pop-up stores belongs to the marketing toolbox as a promotion instrument. Fact is that they have been usually used by brands in the fashion sector to promote a collection, raise awareness in conjunction with another event (for instance the Fashion…
- Marketing
- Strategy