Articles filed underRetail
Louis Vuitton window Displays: the most beautiful and their marketing role
By Pierre-Nicolas Schwab •
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
An interactive window that surfs on recovery
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
Colruyt champion of price changes [Research]
In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.
![Illustration of our post "Colruyt champion of price changes [Research]"](/blog/app/uploads/pricing.jpg)
Retailers believe in the benefits of in-store digital
By Pierre-Nicolas Schwab •
A survey published in 2023 reveals retailers' expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Boulebar: the café-restaurant champion of customer experience
By Pierre-Nicolas Schwab •
Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.
In-store digital: customers want efficiency [Survey]
By Pierre-Nicolas Schwab •
According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what's at stake in these changes and how they came about.
![Illustration of our post "In-store digital: customers want efficiency [Survey]"](/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-1024x768.jpg)
Pay the true price for your coffee at Albert Heijn [Nudge Marketing]
By Pierre-Nicolas Schwab •
Finding the right pricing is a tricky business. Even more so when price becomes a vector for behavior change, in other words, a "nudge." Dutch retailer Albert Heijn is currently experimenting with a rather original form of pricing that highlights the "real…
![Illustration of our post "Pay the true price for your coffee at Albert Heijn [Nudge Marketing]"](/blog/app/uploads/true-price-albert-heijn-4-jpg.webp)
