Articles filed underRetail
Infiniment Coty Paris: retail favorite of the year
By Pierre-Nicolas Schwab •
In this article, I share my retail favorite of the year. The "Infiniment Coty" store was opened in Paris to launch the eponymous brand. This ultra-innovative outlet will inspire even the most demanding marketers.
Sneakers: ever more customization at Adidas
The Adidas flagship store in Paris offers advanced sneaker customization services. Discover them in this article and understand their marketing benefits.
What do customers expect from downtown stores? [Survey]
In this article, you'll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
![Illustration of our post "What do customers expect from downtown stores? [Survey]"](/blog/app/uploads/retail-shopping-covid19.jpg)
Louis Vuitton window Displays: the most beautiful and their marketing role
By Pierre-Nicolas Schwab •
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
An interactive window that surfs on recovery
By Pierre-Nicolas Schwab •
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
Colruyt champion of price changes [Research]
By Pierre-Nicolas Schwab •
In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.
![Illustration of our post "Colruyt champion of price changes [Research]"](/blog/app/uploads/pricing.jpg)
Retailers believe in the benefits of in-store digital
By Pierre-Nicolas Schwab •
A survey published in 2023 reveals retailers' expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
![Illustration of our post "In-store digital: customers want efficiency [Survey]"](/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-120x90.jpg)
![Illustration of our post "Pay the true price for your coffee at Albert Heijn [Nudge Marketing]"](/blog/app/uploads/true-price-albert-heijn-4-120x90.webp)
