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Retail : the display windows at Bergdorf Goodman (New-York) are superb
Mar16

Retail : the display windows at Bergdorf Goodman (New-York) are superb

What do you do when you are in New-York and jet-lagged ? You wake up at 3 am and go for a walk. If, like me, you are passionnate about retail and marketing, night tours are ideal to take pictures of the most beautiful display windows. This time my nightly walking tour brought up to Central Park where the famous Bergdorf Goodman department store is located. It’s a must see if you are looking for innovative retail ideas. You...

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Louis Vuitton’s latest popup store in New-York open until 10 March 18
Mar09

Louis Vuitton’s latest popup store in New-York open until 10 March 18

Vuitton opened a popup store on Greene Street, New-York, on 8 February 2018 to sell a limited collected of sneakers. The popup store, which will remain open until 10 March 2018, is located at the corner of Greene street and Prince street, two of the most fashionable retail streets in New-York. The Vuitton popup store is dedicated to the Archlight sneakers which, at $1090, may be the coolest and most desirable sneakers on earth. Expect...

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Retail: here’s how you can make it easy for people to buy more
Mar07

Retail: here’s how you can make it easy for people to buy more

How do you make sure your products are visible among a larger assortment and immediately attract shoppers’ attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper’s brain make decisions What can be done to increase in-store purchases? Conclusion Supermarkets make it impossible for shoppers to understand the assortment Supermarkets organize products by departments and by...

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Market analysis: what’s the future of supermarkets ?
Mar05

Market analysis: what’s the future of supermarkets ?

How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won’t there just be any employees left ? While points of sales are more and more resembling an extension of online businesses with experience becoming more phygital (see an exemple here) and while showrooming is taking up, supermarkets have never changed as fast as today. The 3 phases of supermarkets’ evolution: a 10-year...

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Retail : here’s how Lego ensures customers buy more
Mar02

Retail : here’s how Lego ensures customers buy more

Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, … were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their sales plummet; consumers were too busy looking at their smartphones’ screens and impulsive behaviors were suddenly stopped. The Lego store in London found a way to counterattack. A checkout path was...

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Everything will be purchased online: only those offline businesses will survive
Feb28

Everything will be purchased online: only those offline businesses will survive

What will remain of brick-and-mortar stores in 20 years from now ? Not much. Consumers will adopt online behaviors and will visit physical points of sale on very few occasions : when forced to to enjoy a very special customer experience for the purpose of showrooming when e-commerce is a worse option Here are our predictions on 3 types of businesses which will survive to e-commerce and why they will. luxury sector : the #1 industry to...

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Vuitton opens new flagship store on Place Vendôme
Feb23

Vuitton opens new flagship store on Place Vendôme

Louis Vuitton opened in late 2017 a new 1700 sqm flagship store on the corner of rue du Faubourg Saint-Honoré. The facade of the building is adorned with a sunburst installation by Vuitton’s creative director Faye McLeod. The effect at night is simply stunning. Faye McLeod is also the woman behind Vuitton’s window displays, one recurrent theme of this blog (see a few examples of her magnificient work here and there). LVMH...

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A qualitative market research of the Hollister & Co. brand perceptions
Feb21

A qualitative market research of the Hollister & Co. brand perceptions

How do you explore customers’ perceptions about a brand ? Which methodologies should you use to elicitate brand images ? A recent research published in the Journal of Retailing explores consumers’ perception of Hollister and Co. and uses for this aim a vast array of market research techniques. Market research methods The methodologies used by the authors to explore consumers’ feelings, unconscious thoughts are...

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Dynamic pricing in retail : can smart shelves lead to discrimination?
Feb16

Dynamic pricing in retail : can smart shelves lead to discrimination?

We presented in another article a great innovation presented at the NRF2018 retail show this year : smart shelves. Those smart shelves are especially interesting because of their built-in cameras to detect customers’ faces and interact accordingly with them. As the website of AWM explains, the embarked face recognition algorithms are able to detect demographic criteria like gender, ethnicity and age (see picture below, source :...

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Retail design : Cartier store window Display Christmas 2017 in Paris
Feb02

Retail design : Cartier store window Display Christmas 2017 in Paris

To follow up on our article on the Chanel store’s Christmas 2017 display windows, here’s another very nice example captured not far away from there : the Cartier store on Rue de la Paix (THE luxury street in Paris). For the Christmas Cartier had created some little scenes to display precious jewels in each of its display windows. Nothing really new in there (they do it regularly) but the attention to details was pretty...

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The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Jan31

The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket

Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its “tap to go” system in a “Albert Heijn To Go” store of Zaandem where the headquarters of the group are located. Clients need to enroll first in the program and will receive an “instant payment” card equipped...

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Christmas 2017 retail memories : the Chanel store display windows
Jan26

Christmas 2017 retail memories : the Chanel store display windows

On the first week of January I captured in Paris the Christmas remains of some great store windows on and around Place Vendôme. I was especially attracted by the Chanel store which displayed two fabulous windows. They reminded me on the one hand of early collectors’ cabinets that mixed objects from different origins. Look or instance at how Chanel items are put among other objects. The cabinet of curiosities by Domenico Remps...

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Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

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Have black boxes led to bankruptcies in the restaurant industry ?
Dec21

Have black boxes led to bankruptcies in the restaurant industry ?

Back in 2015 Belgian authorities announced that B2C firms selling more than 25000€ per year in food (restaurants thus), would have to be equipped by July 2016 with a new model of cash register containing a black box registering all transactions. This, the authorities said, would put a stop to black money transactions. The restaurant industry reacted harshly and claimed that this measure would lead to massive bankruptcies, the reason...

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London retail : discover the Hermes Christmas store windows
Dec13

London retail : discover the Hermes Christmas store windows

After our review of the London stores of Louis Vuitton and Sonia Rykiel, I tought it would be a good idea to post some pictures of the Hermes store (also on New Bond Street) dressed for Christmas. Not only is it a delight for the eyes but also a source of inspiration for retail specialists, especially during Christmas times. This year the theme of the Hermes store windows was space conquest with a rocket and an astronaut equipment....

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Sonia Rykiel store in London : what a customer experience !
Dec06

Sonia Rykiel store in London : what a customer experience !

This is not a store. This is a home. In London Sonia Rykiel welcomes you in a red-painted Parisian salon, one that you may have dreamt of but never had a chance to visit before. Everything in this boutique recreates a very special atmosphere, one that belongs to the DNA of the Rykiel brand. Sonia stands for France; Rykiel conveys a certain image that customers want to attach to themselves. Rykiel is not a passe-partout brand....

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Christmas windows : Louis Vuitton’s partnership with Jeff Koons
Dec01

Christmas windows : Louis Vuitton’s partnership with Jeff Koons

If you love luxury you’ve probably heard about the latest limited edition of bags created in partnership with American artist Jeff Koons (we even wrote an article about them that you can read here). To promote those bags the partnership extends also to the store windows. Discover those works of Art (literally) in the pictures below taken in London on New Bond street this week. The products are not embedded in a more...

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How Delhaize Urban Farm fits into their marketing strategy
Oct30

How Delhaize Urban Farm fits into their marketing strategy

Supermarkets Delhaize are known for a marketing strategy based on differentiation : premium products and a broader assortiment are part of Delhaize DNA. Delhaize has also invested for several years in its branding and has started positioning itself as a respectful brand. The opening of its urban farm on top of Delhaize Boondael (Brussels) roof is a cornerstone of this strategy. I had the pleasure to be invited by Delhaize to visit the...

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Walmart wants to deliver you IN your home
Oct18

Walmart wants to deliver you IN your home

It should be always easier for people to order online, and in particular the delivery should be a smooth experience. Market researches show that delivery is actually a real pain point and the source of many complaints (delivery times longer than expected, nobody at home to take delivery of the parcel, …) In a attempt to do a thorough market research back in 2014-2015, we reported the huge progresses made by the logistics sector...

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Best wine bar in the world opens franchise
Oct16

Best wine bar in the world opens franchise

Our very first client was Thomas Cabrol, then founder of ProDegustation. We carried out a very complex market research project for him that led to improving dramatically the profitability of ProDegustation. After ProDegustation got sold in 2011 to the Videlot holding (owner among others of Chateau Petrus), Thomas prepared its next venture. He opened in 2013 a wine bar in Toulouse (N5 wine bar) that was voted best wine bar in Europe in...

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How to use single-sign-on in retail to improve customer experience
Jul03

How to use single-sign-on in retail to improve customer experience

I recently gave a speech on identity management and GDPR at the Gigya Identified 2017 conference in London. There I had the opportunity to listen to another Julien Marlot who is the head of digital activities at Unibail. Unibail-Rodamco is Europe’s leading listed commercial property company specialized in shopping centers in European capital cities. Julien gave some very interesting insights about how Unibail-Rodamco uses...

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Ugly vegetables look more natural and give stores a better image
Jun12

Ugly vegetables look more natural and give stores a better image

Consumers perceive “ugly”, misshappen vegetables, as more natural. Moreover communication campaigns promoting these “abnormal” products benefit also the stores , such campaign convey indeed a positive image in the minds of the customers. Those are the results of a study by Mia Birau and Corine Faure (University of Grenoble) which was presented at the latest EMAC 2017 conference in Groningen (The Netherlands)....

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Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
Apr12

Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin

A few weeks ago we discussed an interesting, yet rather unusual, pricing scheme in the retail sector applied by e-merchant Garçonne & Cherubin : the Pay-What-You-Want system. We discuss today the experience of Edward Vizard, founder of Garçonne & Chérubin, on this pricing scheme. IntoTheMinds: How did you come up with the idea of ​​making a Pay-What-You-Want system? Edward Vizard : Being of British origin and particularly...

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Which market research method for a new concept, product or service ?
Mar14

Which market research method for a new concept, product or service ?

Recently I was approach by a large group in the hospitality industry which wanted to conduct a market research for a new concept they had in mind. This hospitality concept had been broadly sketched. What the client wanted was a market research to understand whether its idea could pick up, whether demand existed on the market for this concept. We were surprized to hear what competitors had proposed. Which market research methodology...

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Superlove : a concept store you can’t miss if you are in Copenhagen
Mar10

Superlove : a concept store you can’t miss if you are in Copenhagen

If you are in Copenhagen make sure you pay a visit to Superlove, a concept store located on Nørregade 45. This very nice authentic store is arranged around a wooden mezzanine that gives it a very “lofty” and modern look. The retail is very neatly organized and comprises some very cool items (clothes for women mainly but also objects for the home in the famous danish design). From a retail concept viewpoint, Superlove is...

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Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
Feb10

Retail : Garconne et Cherubin offers “Pay-What-You-Want” option

“Pay What You Want” is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete examples were noticed here and there, but this marketing strategy remained rare. Firms remain reluctant to let customers decide and fear that this freedom may be misued by customers. In this context...

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Imperfection can also be a source of delight and customer satisfaction
Feb03

Imperfection can also be a source of delight and customer satisfaction

Who said satisfaction stems from perfection. Imperfect products can also lead to enjoyment and satisfaction. Take for instance the example of Merci, a premium retailer located in Paris that attracs trendsetters from all over the world. They just started a temporary exhibition entitled “Imparfait, Nobody’s Perfect” (“Imperfect, Nobody’s Perfect” in English) which is dedicated to imperfect products :...

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Chanel prestigious double popup store in Paris Le Marais
Jan27

Chanel prestigious double popup store in Paris Le Marais

Chanel has opened a prestigious double popup store in Le Marais, Paris’ heart of fashion trends. The popup store occupies two spaces (one of 127m², one of 37m²) in the recently restaurated Hôtel Amelot de Bisseuil, located 47 rue Vieille-du-Temple. The smaller space is dedicated to shoes, while the other has accessories and clothes on display. The popup store(s) will remain open until May 2017. Unlike other popup stores which...

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Vestiaire Collective opens popup corner at Mandarin Oriental
Jan20

Vestiaire Collective opens popup corner at Mandarin Oriental

During the Christmas period French e-commerce company “Vestiaire Collective” (specialized in second-hand luxury goods) opened a popup corner in the lobby of the Mandarin Oriental palace, 231 rue Saint Honoré, in Paris. The corner was opened from 12 December until 23 December and proposed some 60 objects ranging from 200€ (chanel cufflinks) to 38000€ (for a made-to-order Hermes blue crocodile Kelly bag, see picture at the...

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Nissan Electric Café : a popup store where you pay with energy instead of money
Jan13

Nissan Electric Café : a popup store where you pay with energy instead of money

Nissan opened an original popup café to promote XStorage, a product made from recycled Nissan Leaf batteries that aims at storing energy for home usage. Under the hashtag #ElectrifyTheWorld Nissan tries to start the dialogue with citizens on alternative ways to create, store and use energy. It’s also for them a way to promote their XStorage battery system, a by-product of Leaf batteries. For those of you who don’t know the...

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Amazon Go : this disruptive retail model hides a secret
Dec12

Amazon Go : this disruptive retail model hides a secret

Amazon Go is a 100% connected store where checkout are automated. Amazon Go is the convergence of at least 3 important trends : the first one is the diversification of Amazon into brick-and-mortar store the second one is a trend to decrease costs in the retail sector to increase margins the third one is the dream to put all behaviors into data to better predict what consumers will buy next Trend #1 : Amazon’s diversification...

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Dove opens first popup store in Paris : it’s superb
Dec02

Dove opens first popup store in Paris : it’s superb

Dove opened in Paris its first ever popup store on 9 November 2016 in the Saint-Lazare neighborhood (105 rue Saint-Lazare) and the least we can say is that it was impressive. Unlike other popup stores, this one is just massive and resembles very much a “normal” store in terms of surface, personnel, and diversity of experiences proposed. In addition it has a very “clean” look, much aligned with Dove positioning....

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Thierry Mugler popup store creates sensory customer experience
Nov25

Thierry Mugler popup store creates sensory customer experience

Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create an interesting sensory customer experience, one that differentiates from what other popup stores propose (having a differentiation strategy, even for popup stores, has become pivotal for marketers)...

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Armani Box popup store innovates to leverage customer loyalty
Nov18

Armani Box popup store innovates to leverage customer loyalty

The Armani popup store was opened in Paris at 11 rue Debeylleme mid-October to promote the Armani make-up products. It will remain open until late December 2016. We visited the store in mid-November and loved what we saw. It’s not only a branding operation; it’s also a very clever marketing operation (for instance in terms of customer loyalty). Several clever innovations have been deployed to ensure visitors are satisfied...

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Retail innovation : visit of Paulig Kulma coffee store in Helsinki
Oct27

Retail innovation : visit of Paulig Kulma coffee store in Helsinki

We just visited Kulma, the newest concept store of Finland-based coffee brand Paulig and it’s an amazing place. This experiental store, combining a roastery, a bar, a coffee store, a barista insititude opened at the end of summer 2016 on Aleksanterinkatu 9. We especially loved the first floor where two innovative spaces can be seen. The first one at the back of the store where “hanging chairs” are located to sip a...

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Made.com : retail innovation at its best
Oct19

Made.com : retail innovation at its best

Want to experience a truly innovative store : pay a visit to Made.com, a brick-and-mortar shop which offers a truly unique customer experience. Introduction Made.com is an online brand offering design furniture at democratic prices through bypassing intermediaries. Their Parisian store extends the online experience in the real world thanks to several innovations. Innovation n°1 : a wall of product sheets and material samples Not only...

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