Articles filed underMarket research
Recruitment by co-optation: state of the French market [survey]
By Pierre-Nicolas Schwab •
Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies' recruitment strategies. Yet, while this method offers…
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Market Research: is ChatGPT reliable?
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the…
Diversity at the top: analysis of French management committees
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…
What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
Lead generation: company practices in 2023 [Research]
By Pierre-Nicolas Schwab •
Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a…
Business model by subscription: 11 examples analyzed
By Pierre-Nicolas Schwab •
Subscription is a business model that has been adopted in many industries. Companies have realized that they can earn more revenue in the long term and increase their profitability. Subscription models often use specific pricing techniques to reduce the perceived…
No crisis for the luxury car market
By Pierre-Nicolas Schwab •
The impending crisis will not affect all sectors in the same way. In particular, the luxury sector may come out on top. At least, that is what the economic indicators for the luxury car industry suggest. While the major automotive groups have taken…
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