Articles filed underMarket research
Lead generation: company practices in 2023 [Research]
By Pierre-Nicolas Schwab •
Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a…
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Business model by subscription: 11 examples analyzed
Subscription is a business model that has been adopted in many industries. Companies have realized that they can earn more revenue in the long term and increase their profitability. Subscription models often use specific pricing techniques to reduce the perceived…
No crisis for the luxury car market
The impending crisis will not affect all sectors in the same way. In particular, the luxury sector may come out on top. At least, that is what the economic indicators for the luxury car industry suggest. While the major automotive groups have taken…
Market research and surveys: beware of the Cloud Act
By Pierre-Nicolas Schwab •
The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the…
Patek Philippe Nautilus: how have prices changed in 4 years?
By Pierre-Nicolas Schwab •
How much does a Patek Philippe Nautilus cost? How will Nautilus prices evolve? Answering these questions, as relevant as they are, has become extremely difficult following the bubble formed in the luxury men's watch market. Some models have seen their prices explode.…
Luxury watches for men: analysis of a market in full swing
By Pierre-Nicolas Schwab •
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It's pretty simple: there is nothing left to…
Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab •
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
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