Articles filed underMarket research
How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
How F.P. Journe created a new service without market research
In this article, you'll discover the example of a watch brand that launched a new service based on a customer's request. The CEO's intuition paid off, but it's important to remember that this is the exception. Here's how to get the best out of your customers' ideas and assessments.
Recruitment by co-optation: state of the French market [survey]
Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies' recruitment strategies. Yet, while this method offers…
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Market Research: is ChatGPT reliable?
By Pierre-Nicolas Schwab •
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the…
Diversity at the top: analysis of French management committees
By Pierre-Nicolas Schwab •
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…
What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
Lead generation: company practices in 2023 [Research]
By Pierre-Nicolas Schwab •
Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a…
![Illustration of our post "Lead generation: company practices in 2023 [Research]"](/blog/app/uploads/marketing-megaphone-banner-1024x536.jpg)
