Articles filed underMarket research

Luxury watches for men: analysis of a market in full swing
By Pierre-Nicolas Schwab • 10 june 2022
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It's pretty simple: there is nothing left to…
- Marketing
Luxury product packaging: an incredible parallel market
18/05/22
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
- Marketing
Car market 2021: sales down but profits up
11/05/22
Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers' profits have never been higher. For example, Stellantis' sales fell 12% in volume between 2020 and 2021, but its profits rose…
- Strategy
Improve your focus groups with these 10 online tools
By Pierre-Nicolas Schwab •9 may 2022
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
- Marketing
The Organic Market: 2021, the year when everything went haywire.
By Pierre-Nicolas Schwab •12 november 2021
Has the organic market entered a period of crisis? Can organic farming reach 25% of cultivated areas as the European Commission would like? These are some of the questions that the latest statistics on the organic market in France shed light on. They…
- Marketing
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Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •13 october 2021
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
- Marketing
The Covid crisis: a double financial and technological bubble is forming
By Pierre-Nicolas Schwab •30 august 2021
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
- Strategy