Articles filed underMarket research
Organic Market: A Comprehensive Study and Future Development Scenarios
By Pierre-Nicolas Schwab •
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
Whisky Market: Comprehensive Analysis and Global Outlook
The spirits market is struggling, but some segments, like the whisky market, are holding up. Projections for the whisky market up to 2034 are largely positive, but they mask significant disparities by country and product type, which we analyze for you in this article.
Coffee Market: Analysis and Outlook
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Vorwerk: Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
Why conduct market research? An expert answers your questions
By Pierre-Nicolas Schwab •
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
