Articles filed underMarket research
Coffee Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Vorwerk: Strategy Analysis and Outlook
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
Why conduct market research? An expert answers your questions
By Pierre-Nicolas Schwab •
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
How to Conduct Market Research for a Gym? The Step-by-Step Guide
By Pierre-Nicolas Schwab •
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
