Marketing, customer satisfaction and loyalty
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Qualitative studies: The Critical Incident Technique
Apr22

Qualitative studies: The Critical Incident Technique

After having explained how open-ended and closed-ended questions work and the contexts in which they are applied, we return in this article to the Critical Incident Technique as part of market research, using the Sage Encyclopedia on methods for qualitative research. Summary Background information Developments in the method 5 steps to follow Background information on the method The Critical Incident Technique (CIT) is a qualitative...

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Music streaming: the primary source of income for the music industries
Apr05

Music streaming: the primary source of income for the music industries

While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music lovers are using digital platforms such as music streaming platforms to listen to their favourite artists and music while discovering new musical creations. Summary What is Music...

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What are the habits related to money withdrawals in Europe?
Feb27

What are the habits related to money withdrawals in Europe?

Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the differences in money withdrawals across Europe and continues the report that we have written on payment methods in the countries of the European Union. Summary The Connection to Cash The Conditions...

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Market research: who are the customers of ride-hailing applications?
Feb26

Market research: who are the customers of ride-hailing applications?

Travel options are changing, and many American consumers’ habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this article, we propose to analyse the evolution of transport applications for private individuals according to their consumers. As most of these applications originate from the United...

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How FP Journe created a niche market without market research
Aug08

How FP Journe created a niche market without market research

Is there any better market research than receiving customer requests for a product that doesn’t exist yet ? I’ve explained in other articles that an alternative way to do market research is to test the traction for an idea directly on the market (provided of course that it remains affordable). I recently stumbled upon an interesting example in the luxury watch sector. François-Paul Journe is an independent watchmaker who...

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