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Lead generation beware of the backlash
May23

Lead generation beware of the backlash

I’ve tried out the services of “lead sellers” and wasn’t convinced. They’re at best ineffective, at worst dangerous for your reputation. I explain everything in this article.

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Streak CRM: honest feedback after 3 months of use
Apr05

Streak CRM: honest feedback after 3 months of use

I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.

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Easter chocolates: tradition threatened by inflation?
Apr03

Easter chocolates: tradition threatened by inflation?

In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.

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Eye-tracking and virtual reality: advantages and case studies
Feb23

Eye-tracking and virtual reality: advantages and case studies

In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.

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How to identify and get rid of unprofitable customers
Feb12

How to identify and get rid of unprofitable customers

Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.

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How F.P. Journe created a new service without market research
Nov29

How F.P. Journe created a new service without market research

In this article, you’ll discover the example of a watch brand that launched a new service based on a customer’s request. The CEO’s intuition paid off, but it’s important to remember that this is the exception. Here’s how to get the best out of your customers’ ideas and assessments.

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Recruitment by co-optation: state of the French market [survey]
Jul03

Recruitment by co-optation: state of the French market [survey]

Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies’ recruitment strategies. Yet, while this method offers many advantages, it remains under-utilized and sometimes misunderstood. This article explores co-optation and its impact on current recruitment strategies, focusing on the French experience. A B2B survey (CAWI) of 500 human resources managers (HRMs) in France...

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Market Research: is ChatGPT reliable?
Jun14

Market Research: is ChatGPT reliable?

Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the behavior of an average consumer? Harvard Business School’s Ayelet Israeli and her two co-authors have researched these questions. A. Israeli gave some (partial) answers in an online seminar I attended. In this article, I explain her...

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Shadow GPT: definition, risks, examples, statistics
May22

Shadow GPT: definition, risks, examples, statistics

The term “Shadow GPT” refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the employees are in this situation with security issues. Contact IntoTheMinds Survey Agency Shadow GPT: 7 statistics to remember 71% of French people know about generative AIs like OpenAI’s ChatGPT and Microsoft’s Bing. 44% of respondents use...

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Diversity at the top: analysis of French management committees
Mar14

Diversity at the top: analysis of French management committees

After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions (“C-Level”), and women are still in the minority. This snapshot must be seen in the context of the French regulation, which has imposed, by March 1st, 2023, the publication of a professional equality index to avoid gender discrimination....

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What is the future of market research with ChatGPT?
Feb22

What is the future of market research with ChatGPT?

ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me greatly, and I wanted to answer it objectively and honestly. Contact IntoTheMinds to carry out your market research If you only have 30 seconds Generative AIs such as ChatGPT provide amazing results for market research based...

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Lead generation: company practices in 2023 [Research]
Jan17

Lead generation: company practices in 2023 [Research]

Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a CAWI survey. Some of the results surprised us and even shocked us. We discovered that 71% of companies respond to only some of the requests they receive from prospects and that LinkedIn was not a lead...

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Business model by subscription: 11 examples analyzed
Sep30

Business model by subscription: 11 examples analyzed

Subscription is a business model that has been adopted in many industries. Companies have realized that they can earn more revenue in the long term and increase their profitability. Subscription models often use specific pricing techniques to reduce the perceived price paid. The subscription business model is so profitable that it leads some companies to abuse it to prevent you from terminating (e.g., Amazon Prime). In this article, we analyze 11 strategies based on subscription. Only...

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No crisis for the luxury car market
Sep28

No crisis for the luxury car market

The impending crisis will not affect all sectors in the same way. In particular, the luxury sector may come out on top. At least, that is what the economic indicators for the luxury car industry suggest. While the major automotive groups have taken advantage of the component crisis to move upmarket and increase their margins, it is in the ultra-luxury sector that the progress is most spectacular. The annual progression of cars costing more than 500,000€ has reached 14%. Statistics on...

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Market research and surveys: beware of the Cloud Act
Sep26

Market research and surveys: beware of the Cloud Act

The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the abuses of the American Cloud Act. If you only have 30 seconds The Cloud Act represents a potential danger for all European companies that store their data with AWS, Google, or Microsoft Particular attention is needed...

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Patek Philippe Nautilus: how have prices changed in 4 years?
Jun15

Patek Philippe Nautilus: how have prices changed in 4 years?

How much does a Patek Philippe Nautilus cost? How will Nautilus prices evolve? Answering these questions, as relevant as they are, has become extremely difficult following the bubble formed in the luxury men’s watch market. Some models have seen their prices explode. The Nautilus from Patek Philippe is one of them. This article analyzes the price history of 31 Patek Philippe Nautilus models. We reveal the models that have gained an absolute value, the most dramatic relative increases, and...

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Luxury watches for men: analysis of a market in full swing
Jun10

Luxury watches for men: analysis of a market in full swing

In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It’s pretty simple: there is nothing left to sell for some brands. For example, at Patek Philippe, Rolex, and Audemars Piguet, there are no more products available, and the waiting period is up to 10 years for some models. As a result, the market for...

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Luxury product packaging: an incredible parallel market
May18

Luxury product packaging: an incredible parallel market

Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain that objects that seem so insignificant find a buyer? From where does their value come? This article explains the role of packaging in the buying experience and analyzes why some people are willing to pay thousands of euros...

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Car market 2021: sales down but profits up
May11

Car market 2021: sales down but profits up

Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers’ profits have never been higher. For example, Stellantis’ sales fell 12% in volume between 2020 and 2021, but its profits rose 12%. How can we explain that car manufacturers’ profit margins have exploded between 2020 and 2021? The Automobile Market Statistics 2021 -14%: the decline in new vehicle sales between 2019 and 2020 +5%: the increase in new...

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Improve your focus groups with these 10 online tools
May09

Improve your focus groups with these 10 online tools

Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting qualitative interviews and focus groups remotely, using methods such as collages, perceptual maps, and many others. At the end of this article, you will also find this software benchmark. Summary Use collages for emotional themes A...

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The Organic Market: 2021, the year when everything went haywire.
Nov12

The Organic Market: 2021, the year when everything went haywire.

Has the organic market entered a period of crisis? Can organic farming reach 25% of cultivated areas as the European Commission would like? These are some of the questions that the latest statistics on the organic market in France shed light on. They show that the effects of Covid on organic food consumption were only temporary. Other effects added up to contribute to a historical drop in sales.         Statistics concerning the organic market in France in 2021...

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Social marketing: the example of food waste [Case study]
Oct13

Social marketing: the example of food waste [Case study]

Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food waste following the 4Ps method (marketing mix). This case study will allow us to understand how consumers are encouraged to act against food waste, an issue that we can sometimes consider to be nudge marketing. Only for...

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The Covid crisis: a double financial and technological bubble is forming
Aug30

The Covid crisis: a double financial and technological bubble is forming

Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will engulf everything. If you don’t believe in the end of the world today, take the time to read the following lines to convince yourself. Onboard the crazy car of debt, we are heading at full speed...

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Wine: increase in purchases and domination of bag-in-box [Market research]
Apr07

Wine: increase in purchases and domination of bag-in-box [Market research]

2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this article, we propose a reading of these trends and highlight the changes in the behavior of wine buyers. In particular, we will look at the wines benefiting the most from decanting and the trends for the...

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Valentine’s Day Figures [Market Research]
Feb17

Valentine’s Day Figures [Market Research]

Commercial party or a romantic celebration? The debate is topical every year. What about Valentine’s Day figures? More than 27 billion dollars were spent in the United States in 2021 for February 14, compared to about 13 billion euros in France (or more than 15 billion U.S. dollars). A look back at market research and figures related to February 14. Some figures on February 14 36 million heart-shaped boxes of chocolates sold in 2020 in the...

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Market research in the Netherlands: the 10 best data sources
Nov24

Market research in the Netherlands: the 10 best data sources

This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data sources have been analysed can be found at the end of this article). Next week we will reveal the data sources for the European Union. As far as the sources for the Netherlands are concerned, a checklist...

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Covid-19: Impact on the cultural sector [research]

The second wave of the Covid is suffocating the cultural sector even more. Theatres, opera houses, museums, concert halls are all places that had to close their doors even though they were not a source of contamination. Since the beginning of the Covid crisis, governments have been indiscriminately hitting entire sectors of the economy, making a possible recovery even more hypothetical. The under-use of cultural venues, however, offered a unique opportunity to attract a new public...

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Market research in Portugal: the 10 best data sources
Nov17

Market research in Portugal: the 10 best data sources

Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Contact us for our B2B studies Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in Portugal Health The food industry Agriculture Energy Education Innovation Also, worth consulting Only for our subscribers: exclusive analyses...

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Market research in Italy: the 10 best data sources
Nov03

Market research in Italy: the 10 best data sources

This article provides you with our TOP 10 data sources to consult if you wish to carry out your market research in Italy. We have already listed several sources for your research in Europe. We will continue to provide you with more to take advantage of the opportunities that these markets and territories have to offer. A cheklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection...

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Market research in the UK: the 10 best data sources
Oct27

Market research in the UK: the 10 best data sources

We continue our European tour of the best data sources. We stop today across the Channel to provide you with our Top 10 essential resources for your market research in the UK. A checklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in the UK Health The food industry Agriculture Transport Housing Energy Education Innovation Also...

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Market research: shared electric scooters
Oct23

Market research: shared electric scooters

Shared electric scooters can be found in many cities and have gradually taken their place in the market for shared means of transport. While shared bicycles are a well-known mobility option and are present in many metropolises, shared electric scooters have established themselves as an essential part of urban mobility over the last 2 years or so. Summary Market statistics for shared electric scooters Market overview Competition and profitability Regulations Shared scooters and covid-19 Market statistics...

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Market research: Bulk buying and zero waste market
Oct16

Market research: Bulk buying and zero waste market

Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more consumers are starting to shop in “zero waste” shops. Indeed, consumers are becoming more and more aware of their environmental footprint and their responsibilities in this respect, leading them to question the way they consume goods...

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Market research in Luxemburg: the 10 best data sources
Oct13

Market research in Luxemburg: the 10 best data sources

For several weeks now, we have been providing you with the data sources that you should consult when you want to open a new business or set up in a new geographical area. Today, we detail our top 10 data sources to help you with your market research in Luxemburg. A checklist is also provided at the end of this article. Contact us for our B2C studies Summary Official national statistics Financial data of companies Consumer protection...

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Market research in Switzerland: the 10 best data sources
Oct06

Market research in Switzerland: the 10 best data sources

In the following article, we provide you with our TOP 10 data sources to consult if you wish to carry out your market research in Switzerland. This directory, based on our 15 years of experience in conducting market research in many countries, will enable you to find out about the Swiss market and the opportunities to be seized in this territory. A checklist is also provided at the end of this article. Contact us for our B2B...

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Market research in Belgium: the 10 best data sources
Sep29

Market research in Belgium: the 10 best data sources

Last week we delivered our Top 10 in France. This week, find the 10 data sources to consult for your market research in Belgium. These sources will be useful to you, whether you are a newcomer to the market, a young entrepreneur or you want to expand your field of activity. A checklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector...

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COVID-19: The market for luxury cars does not follow the same trends
Sep11

COVID-19: The market for luxury cars does not follow the same trends

Update: 13th October 2020. The market for automobiles has been affected by the COVID crisis, as have many other sectors. While annual sales are down for many manufacturers and dealerships, what about Luxury cars? If you only have 30 seconds   The European (or even world) automobile market should fall by around 25% in 2020 compared to the previous year (ACEA). This decline is the strongest ever recorded on the European automobile market. While the world...

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