Articles filed underMarket research
Market research: How to carry out desk research
By Pierre-Nicolas Schwab •
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
EMAC conference 2019 : 5 marketing researches you need to know
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
Market research: visualizing the shadow economy
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Qualitative studies: The Critical Incident Technique
By Pierre-Nicolas Schwab •
After having explained how open-ended and closed-ended questions work and the contexts in which they are applied, we return in this article to the Critical Incident Technique as part of market research, using the Sage Encyclopedia on methods for qualitative…
Music streaming: the primary source of income for the music industries
By Pierre-Nicolas Schwab •
While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music…
What are the habits related to money withdrawals in Europe?
By Pierre-Nicolas Schwab •
Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the…
Market research: who are the customers of ride-hailing applications?
Market research: be careful when choosing the location of your store
How to do market research? Phase 6: quantitative techniques
How to do market research? Phase 5: qualitative techniques
How to do market research? Phase 4: PESTEL and competition analysis
