Articles filed underMarket research
Netflix: development and expansion outlook for 2020
By Pierre-Nicolas Schwab •
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
[Podcast] 30 years of advertising history with Bruno Liesse
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven't listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For…
![Illustration of our post "[Podcast] 30 years of advertising history with Bruno Liesse"](/blog/app/uploads/man_writing_advertising_on_a_book.jpg)
Market research: how to conduct a qualitative interview?
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
Market research: How to carry out desk research
By Pierre-Nicolas Schwab •
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
EMAC conference 2019 : 5 marketing researches you need to know
By Pierre-Nicolas Schwab •
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
Market research: visualizing the shadow economy
By Pierre-Nicolas Schwab •
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Qualitative studies: The Critical Incident Technique
Music streaming: the primary source of income for the music industries
What are the habits related to money withdrawals in Europe?
Market research: who are the customers of ride-hailing applications?
Market research: be careful when choosing the location of your store
