Articles filed underMarket research
Market research : how to set up the price of new products and services
By Pierre-Nicolas Schwab •
In a recent post I told you the story of my friend Patrick who faced the request of a customer not aware of the price oh his high-end services. This turned into a very frustrating experience for both. In today's…
Airlines loyalty programs : different countries, different benefits
Loyalty cards have been an important innovation when it comes to increase customer loyalty. It ll started with American Airlines and the least we can say is that the airline industry is the one which has probably pushed the concept…
GDPR : what does data portability really mean ?
The General Data Protection Regulation (GDPR) enforces the concept of data portability. What it means remains however opaque for most of us as the concept behind data portability can't be easily applied and doesn't really correspond to any expressed or…
Amazon’s new business move will lock customers further
By Pierre-Nicolas Schwab •
Amazon looks to me as one of the most innovative companies in the world, far more innovative actually that any of the electronics giants out there which have done poorly at inventing any real breakthrough innovation for the last 10…
Market research : data strategy for European broadcasting organizations
By Pierre-Nicolas Schwab •
On the occasion of the 2nd annual EBU Big Data week held in Geneva on 21 and 22 March 2017, the results of a pilot survey on the state of Big Data among broadcasters was revealed. The survey results are…
Emotions detection in advertising: consumers still reluctant to give their data
By Pierre-Nicolas Schwab •
Advertisers have always been among the most creative professionals; not only on the content part but also in their use of the newest technologies to make their advertising messages more efficient. The use of eye-tracking dates back to decades, whereas…
Market research : how news consumption is evolving
By Pierre-Nicolas Schwab •
You know we love market research and in this article we'd like to discuss and comment the latest results published by Reuters in their worldwide market research on news consumption and mix them with some EBU media intelligence reports to…
A roll to spread chocolate : really a good idea?
Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data
Food and drink innovation: what are the success factors?
SIAL 2016 : first conclusions from a busy week
Big Data and Ethics : how recommendations work at Meetup.com
