Articles filed underMarket research
Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data
By Pierre-Nicolas Schwab •
A few weeks ago we were discussing on this blog the trend of the insurance market to collect very intrusive data. I had the opportunity to raise my concerns at several conferences and got the impression that people were not…
Food and drink innovation: what are the success factors?
020At the food fair SIAL 2016 more than 2000 innovative products were presented. In other words some 10% of the world's yearly food innovation was concentrated in one place during one week. Amazing opportunity for a market researcher like me.…
SIAL 2016 : first conclusions from a busy week
Like every 2 years I spent a few days attending the world's biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for…
Big Data and Ethics : how recommendations work at Meetup.com
By Pierre-Nicolas Schwab •
There have been many interesting talks at the RecSys 2016 conference in Boston. Yet, the presentation given by Evan Estola of Meetup was especially inspiring to me. It wasn’t the regular technical speech you may expect in that kind of…
Big Data : why ethics issues need to be addressed urgently
By Pierre-Nicolas Schwab •
Artificial Intelligence is increasingly present in our daily lives : speech recognition, automatic translation, personal assistants, chatbots, recommendation algorithms. These technological advances are also subject to criticism and questions on ethics. What happens with our data, will algorithms govern us,…
Digital innovation: does your market segment care ?
By Pierre-Nicolas Schwab •
Tech-savvy entrepreneurs love to imagine solutions to digitalize our world and change consumers’ usages. Adoption is usually the problem that occurs. It’s therefore essential to ask you this question beforehand: “do your target customers care enough to change their habits”…
Insurances : towards the end of the risk sharing principle ?
By Pierre-Nicolas Schwab •
There is one very important underlying principle of any insurance : risk sharing. Good drivers cover a part of the risk of bad drivers; people in good health pay for those who fall ill. Americans call this a “socialist” way…
