Articles filed underMarket research
Market research : data strategy for European broadcasting organizations
By Pierre-Nicolas Schwab •
On the occasion of the 2nd annual EBU Big Data week held in Geneva on 21 and 22 March 2017, the results of a pilot survey on the state of Big Data among broadcasters was revealed. The survey results are…
Emotions detection in advertising: consumers still reluctant to give their data
Advertisers have always been among the most creative professionals; not only on the content part but also in their use of the newest technologies to make their advertising messages more efficient. The use of eye-tracking dates back to decades, whereas…
Market research : how news consumption is evolving
You know we love market research and in this article we'd like to discuss and comment the latest results published by Reuters in their worldwide market research on news consumption and mix them with some EBU media intelligence reports to…
A roll to spread chocolate : really a good idea?
By Pierre-Nicolas Schwab •
One at food fair SIAL 2016 featured inovations was a "choco roll". this product had been selected for its innovative packaging. In light of the debate on the failure rate of innovations in the food sector, we paid a visit…
Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data
By Pierre-Nicolas Schwab •
A few weeks ago we were discussing on this blog the trend of the insurance market to collect very intrusive data. I had the opportunity to raise my concerns at several conferences and got the impression that people were not…
Food and drink innovation: what are the success factors?
By Pierre-Nicolas Schwab •
020At the food fair SIAL 2016 more than 2000 innovative products were presented. In other words some 10% of the world's yearly food innovation was concentrated in one place during one week. Amazing opportunity for a market researcher like me.…
SIAL 2016 : first conclusions from a busy week
By Pierre-Nicolas Schwab •
Like every 2 years I spent a few days attending the world's biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for…
