Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Revitalization required during holiday times
Aug03

Revitalization required during holiday times

I must apologize. Usually I strive to write one article per week during the holiday period but I haven’t been able to keep this pace in the last 3 weeks or so. There are several reasons for that.   The first one is that I’m facing a huge increase in workload. Don’t ask me why but we’re getting several requests for market researches, marketing coaching or satisfaction surveys each week. I’ve no explanation for this; maybe...

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Seniors at work : why does our Society care so little ?
Mar13

Seniors at work : why does our Society care so little ?

Recently a acquaintance of mine got fired at the age of 61. He had been fighting this decision for months and finally accepted his fate. With much sadness he slowly got convinced that he had become useless and left the company he had been working for for 14 years. Beyond the mere pain of getting fired, I was touched by his feeling of being useless. I watched him change from being revolted and highly motivated, to being tired of...

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Seniors en entreprise : pourquoi si peu de respect ?
Mar13

Seniors en entreprise : pourquoi si peu de respect ?

Récemment, une de mes connaissances s’est faite licencier à l’âge de 61 ans. Il avait senti cette décision venir et l’avait combattue pendant des mois, avant de baisser les bras et de finalement accepter son sort. Avec beaucoup de tristesse, il a fini par se laisser convaincre qu’il était devenu inutile et quitta l’entreprise pour laquelle il avait travaillé pendant 14 ans. Au-delà de la simple douleur de se faire...

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2015: ce qui est derrière nous, ce qui nous attend
Jan07

2015: ce qui est derrière nous, ce qui nous attend

Il est de tradition de commencer la nouvelle année avec un bilan de l’année passée et une série de bonnes résolutions pour l’année à venir. Permettez-moi de passer en vitesse sur les réalisations de l’année dernière et de vous épargner mes bonnes résolutions personnelles. Je me concentrerai plutôt sur ce que je pense sera important pour les entreprises de toutes tailles en 2015. Qu’avons-nous fait en 2014 ? Ce dont...

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2015 : what’s behind us, what’s coming next
Jan07

2015 : what’s behind us, what’s coming next

It is a tradition to start the new year with a review of past achievements and a series of good resolutions for the year coming. Please allow me to very quickly go on last year’s achievements, save you my personal good resolutions and rather focus on what I think will be important for companies of all sizes in 2015. What did we achieve in 2014? The achievement I’m the most proud of is how we grew the audience of the blog. First of all...

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MOIMEE le pop-up store qui réinvente la photographie
Nov28

MOIMEE le pop-up store qui réinvente la photographie

Moimee pop-up studio lance un projet de «nouvelle photo» inédit en France et présente en avant-première les figurines imprimées en 3D – les Moïmees- dans “LA COUR BLEUE”, au 14 rue du Temple. Grâce à l’impression 3D, chacun peut obtenir son propre portrait en volume : un petit personnage d’une similitude frappante, imprimé et réalisé en couleur pour une taille qui peut varier entre 6 et 17 centimètres. L’agence...

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Les algorithmes ont fait de nous des zombies
Nov19

Les algorithmes ont fait de nous des zombies

Cela ne devrait être une surprise pour personne : nous sommes suivis dans tout ce que nous faisons, surtout online. Des algorithmes nous observent, analysent ce que nous faisons. Les Big Data sont agrégées pour comprendre ce que nous aimons et ce que nous aimons moins (tout cela basé sur les sites que nous visitons, le temps que nous y passons, …) et ainsi prévoir ce que nous allons faire avec notre prochain clic de souris....

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Internet: no privacy, freedom lost
Nov19

Internet: no privacy, freedom lost

To start the week I wanted to follow up on my latest post dedicated to the Google Glasses and their use in a business environments. I finished this post by saying that all the information on us was being aggregated, used and that eventually our freedom became restricted. I promised to explain my thoughts … so here they are. Google knows who you are It shouldn’t be surprise for anybody that we are tracked in everything what we do,...

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MINI opens lifestyle Pop-Up Store in Waasland Shopping Center
Nov03

MINI opens lifestyle Pop-Up Store in Waasland Shopping Center

The October 17 opening of the MINI lifestyle pop-up store greeted more than 1,500 visitors at the Waasland Shopping Center. BMW launched this marketing campaign in honor of the new three- and five-door MINI, announcing to “big kids” and car-lovers that “2014 is the year of the horse! And horses  you’ll have… at Saint-Nicolas!” The pop-up shop also exhibited a lifestyle collection alongside the MINI,...

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Vendre des services de conseils : le problème de l’intangibilité
Sep22

Vendre des services de conseils : le problème de l’intangibilité

Tous nos clients au cours des 10 dernières années ont quelque chose en commun: une difficulté à accepter la non matérialité des conseils. Les clients faisant le choix d’investir dans une étude de marché, s’ils ne comprennent pas  les difficultés inhérentes aux études qualitative et quantitative, se demandent souvent comment se justifie le prix qu’ils déboursent. Valeur ajoutée = tangibilité ? Le problème avec le...

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Selling consulting services : how to cope with intangibility
Sep22

Selling consulting services : how to cope with intangibility

All our clients in the last 10 years have something in common : a difficult relationship with intangibility. Customers buying a market research, unless they understand what the difficulties of a doing qualitative and quantitative research are, usually hardly understand what they are paying for. Value = tangible ? The problem with marketing consulting and with consulting in general, is that the deliverables are usually slides. In other...

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Summer is finished : we resume our publications
Sep08

Summer is finished : we resume our publications

As of today we’ll resume our normal publication frequency. You can expect to read our analysis every Monday, Wednesday and Friday from 6am. As usual we will cover the topics we love : marketing in general; market research techniques and how to satisfy customers in particular. Loyalty will also remain one of the central topic of this blog. In terms of sectors we’ll try to cover less retail news than before (see further below for some...

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L’été est terminé: nous reprenons notre rythme de croisière
Sep08

L’été est terminé: nous reprenons notre rythme de croisière

A partir d’aujourd’hui nous allons reprendre notre fréquence de publication normale. Vous pouvez donc vous attendre à lire nos analyse chaque lundi, mercredi et vendredi dès 6h du matin. Comme d’habitude, nous allons couvrir les sujets que nous aimons (et que nous espérons vous faire aimer): le marketing en général, les techniques d’étude de marché, et comment satisfaire les clients en particulier. La fidélisation des...

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Impression 3D – magasin éphémère au BHV LE MARAIS (PARIS)
Sep06

Impression 3D – magasin éphémère au BHV LE MARAIS (PARIS)

Voici un magasin éphémère (un « popup store » dans le jargon) qui vaut la peine d’être découvert. Il est étonnant et les plus technophiles d’entre vous devraient aimer. Si ce n’est déjà fait lisez également l’article que nous avons consacré à Twinkind, une startup incroyable de Berlin qui produit des figurines 3D qui vous ressemblent comme deux goutes d’eau. Le Fabshop est une start-up française dont le core business est...

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Y-a-t-il encore un avenir pour les zones rurales, les villages et les petites villes ?
Aug13

Y-a-t-il encore un avenir pour les zones rurales, les villages et les petites villes ?

“Avez-vous des emplois dans votre pays ?“. C’est la question posée par un homme de 40 ans rencontré dans un bar en Italie. La question en soi ne m’a pas surpris. Ce qui m’a surprise, c’est que ce fut la première chose qu’il me demanda après avoir m’avoir salué. “Avez-vous des emplois dans votre pays ?“. Cette question résonne depuis lors dans ma tête comme un appel d’urgence...

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Is there still a future for rural areas, villages and smaller towns ?
Aug13

Is there still a future for rural areas, villages and smaller towns ?

“Do you have jobs in your country ?”. This is the question asked by a 40-year old man I met in a bar in Italy. The question itself didn’t surprise me. What surprised me is that it was the first thing he asked after saying “Buongiorno”. “Do you have jobs in your country ?”. This question has resonated since then in my head like an emergency call sent my someone who lost any hope. The situation started worsening well before the crisis...

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The blog enters the summer schedule
Jul07

The blog enters the summer schedule

Dear Readers, First of all we’d like to thank you for reading this blog. We have been very pleased to observe an increase in the audience of the blog. Visitors spend more time on the blog and read more articles, which is obviously very rewarding for us. We kept our promise to deliver three original articles per week (on Monday, Wednesday and Friday) and have published 86 articles since January, 1st. Since we started this blog we’ve...

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You’ll never guess where this picture was taken
Jun06

You’ll never guess where this picture was taken

The post of today is not a real post. It’s only a teaser for an upcoming article. Will you guess where this picture was taken ? Leave a comment below and keep tuned … next week we’ll reveal the secret behind this picture  

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This brand turns its customers into living advertising
May23

This brand turns its customers into living advertising

Freitag is a Swiss fashion brand that got known for recycling ruck tarpaulins, cycle inner tubes and car seatbelts into bags (and now some little accessories like wallets too). The brands not only innovates with its products but also with its marketing itself. As we could see in the Berlin store, Freitag offers tourists (and residents too we guess) the possibility to borrow a bike at no charge to tour the city. The only thing you have...

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Innovations in the postal sector. Episode 7: postmen deliver everything at home
Apr09

Innovations in the postal sector. Episode 7: postmen deliver everything at home

Here’s already the last episode of our series on innovations in the postal world (you can read previous episodes by following those hyperlinks : episode 1 on 3D printing, episode 2 on insurance services, episode 3 on new way to deliver parcels, episode 4 on the importance of returns in the ecommerce world, episode 5 on the rise of automatic lockers, episode 6 on the digitalization of the postal sector). Today we explore a very...

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Off topic : a unique story-telling experience with kids
Mar14

Off topic : a unique story-telling experience with kids

Recently something happened to me that I found just amazing. It was one of those Aha moments that my friend Kevin Cottam wrote about in his book. This was a “story-telling” experience, the power of which is well described in this excellent article published in the Harvard Business Review. It was holiday time and the little one went to what is called a “stage” in Belgium (basically instructors are taking care of the kids...

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These business cards are amazing
Feb26

These business cards are amazing

Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular emotion, some of them have remained in my collection as my all-time favorites. Let’s have a look at them …. For privacy reasons I blurred the contact details. However to respect copyrights you’ll find the hyperlinks to the companies....

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This ad is just amazing
Feb21

This ad is just amazing

Friday is a good day to finish with a not-so-hard-to—read post. Let me contribute to this and limit my writing skills to a few lines today. I can’t remember how it happened (I probably came across a post on Feedly, this wonderful application we reported on a few days ago) but I saw this wonderful ad that Lego produced in the 80’s (in 1981 to be precise) : a little girl showing proudly what she just had built with Lego and this super...

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How can you always be aware of the latest news in your field?
Feb07

How can you always be aware of the latest news in your field?

Today I want to write a more personal note on a mobile application that I recently discovered and which changed dramatically my daily routine to learn about my field of expertise: marketing and market research in particular. The latest news in your field of expertise I find it always hard, for someone doing a living on marketing (I’m avoiding the use of “expert” or “market research expert”) to be always aware of everything at any...

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24/05/2008 – 10/01/2014 : almost 6 years of blogging already
Jan06

24/05/2008 – 10/01/2014 : almost 6 years of blogging already

As most of you noticed we launched a new version of the blog just before Christmas. It’s now the third version in 6 years. The story of this blog on marketing started on May 24th 2008 as a blogspot presence and, in parallel, as a blog on the French magazine Capital.fr With the development of IntoTheMinds’ activities in market research, customer satisfaction consulting and entrepreneurs coaching, I felt the need to give the blog a more...

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Nos meilleurs articles de 2013
Dec16

Nos meilleurs articles de 2013

La fin de l’année est un bon moment pour se remémorer les meilleurs articles que nous avons publiés en 2013. Les voici … Nos critères de sélection Bien qu’il existe de nombreux critères qui puissent être utilisés pour décider de manière objective des meilleurs articles (nombre de « Like » sur Facebook, nombre de commentaires, retweets, … ) j’ai décidé d’utiliser un critère très subjectif : quels sont les...

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Our best articles of 2013
Dec16

Our best articles of 2013

The end of the year is a good moment to think about the “best” articles we published in 2013. Here they are …   How to select the best articles? Although there are many criteria that could be used to decide on what the best articles are (number of likes, number of comments, retweets, …) I’ve decided to use a very subjective criteria: which posts gave me the greatest pleasure to write.   And the 10 nominees are … What is a...

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Retour sur un an de blogging
Dec13

Retour sur un an de blogging

En 2012 (le 31 décembre pour être précis) j’avais tiré les conclusions de l’année qui venait de s’écouler et avais pris des décisions relatives à l’avenir de ce blog. Mes engagements tournaient autour de 3 axes : Plus de structure dans nos articles Photos mieux intégrées Alternance d’articles courts et d’autres plus longs   Ai-je tenu mes promesses ? En ce qui concerne la structure des articles j’espère que mes efforts...

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Looking back at one year of blogging
Dec13

Looking back at one year of blogging

Back in 2012 (on Dec 31st to be precise) I drew the conclusions of the past year and took some decisions related to the future of this blog. My commitments revolved around 3 axis : More structure in our blog posts Better integrated pictures Alternation of short and longer articles Did I keep my promises? As far as the structure of the blog posts is concerned I hope that my efforts have been visible. I followed the advices of the...

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New consulting services for the food retail sector
Sep23

New consulting services for the food retail sector

With some 50 projects completed in the last years and, alone for 2013, 5 projects in the food retail sector, IntoTheMinds will develop in the coming months a new range of services dedicated to entrepreneurs in the HoReCa field (Hotels – Restaurants – Coffee shop). New consulting services for the HoReCa sector Besides our regular coaching for would-be entrepreneurs, we’ll craft our marketing expertise to develop two very specific...

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The holiday period has arrived …
Jul01

The holiday period has arrived …

We published our last post on Friday and kept on our promise made in January 2013 to publish 3 times a week in both English and French. The time has now arrived to take a step back, reflect on the past 6 months, find a renewed inspiration to publish again with enthusiasm on 2 September. We’ll not leave you alone without reading for the next 2 months. We’ll just reduce the pace a little bit and publish one post on Wednesday during the...

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First international alumni networking event on June 13th in Brussels
May21

First international alumni networking event on June 13th in Brussels

Brussels and Belgium in general are great places for alumni from international business schools to settle. Yet the bonds between alumni of different schools are far from being tight. ESADE Business School and Solvay Business School will join forces to start changing this situation. This event will be supported by the Benelux chapter of the Bocconi alumni association. The first joined networking event for alumni of international...

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Premier rendez-vous international des anciens des grandes écoles en Belgique le 13 Juin 2013
May21

Premier rendez-vous international des anciens des grandes écoles en Belgique le 13 Juin 2013

Bruxelles et la Belgique en général sont d’excellents points de chute pour les anciens élèves d’écoles de commerce internationales. Pourtant, les liens entre les anciens élèves des différentes écoles sont très distendus et force est de constater qu’ils pourraient être plus resserrés. L’ESADE (Barcelone) et la Solvay Business School unissent leurs forces pour contribuer à changer cette situation. L’université italienne Bocconi y...

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What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation

Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is no excuse though as part of our company’s mission is to collect, analyze and diffuse knowledge. Fortunately enough there were a few events scheduled in the second half of the year that kind of forced us to resume...

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Quoi de neuf en 2013 ? Plus de conseils pour les entrepreneurs avec un focus sur l’étude de marché et les stratégies marketing innovantes
Dec31

Quoi de neuf en 2013 ? Plus de conseils pour les entrepreneurs avec un focus sur l’étude de marché et les stratégies marketing innovantes

Flashback sur 2012 En contemplant l’année passée, nous constatons que nous avons beaucoup écrit  (comme en 2011) après une pause assez longue après l’été. Avec une augmentation soudaine de la charge de travail nous avons du nous concentrer sur des missions clients. Ce n’est bien entendu pas une excuse: nous aurions du redoubler d’efforts pour continuer à accomplir la mission importante que notre petite...

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Louis Vuitton feels the presence of Cartier …
Dec10

Louis Vuitton feels the presence of Cartier …

On July 3rd 2012 Vuitton opened its newest store on Place Vendome, dedicated exclusively to jewelry and horology. As reported by the newspaper Le Monde, prices range from €900 to €30m (!) and a 80m² workshop has been created on the first floor.     Although it may be a detail, it seems that several months of renovation did not succeed in wiping out the traces of past owners. As you can see on the picture below the spirit of...

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