Marketing, customer satisfaction and loyalty
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Maybe the world’s most beautiful store’s windows

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Luxury brands are always very innovative to present their products. We have reported in this blog already on Louis Vuitton’s creativity and the most marvelous example of it are the windows of their flagship store on the Champs Elysées.

The avenue is always so crowdy that it is actually almost impossible to photograph (at decent hours and with decent light) the store without having a pedestrian on the picture. The weekend of Aug 15th was the best time of the year to finally shoot those pictures; all Parisians had left and tourists were rare before 10am.

 

This is the day I chose to make as many pictures as possible of what remains, in my opinion, the most incredible store’s windows I’ve ever seen.

Inspired by the dinosaurs of the National Museum of Natural History, these windows were created for the autumn 2013 collection. Like all windows in the retail world they have a limited lifetime and it was therefore urgent to keep memories for the future.

 

Enough blabla … enjoy the pictures below and remember how spectacular windows can contribute to your overall marketing strategy and to your customer satisfaction in particular.

 

 

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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