Market research : how to study your market when going abroad?
By Pierre-Nicolas Schwab •
I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI…
Market research: the evolution of credit card ownership in Europe
If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the…
Customer satisfaction: can it be measured based on facial emotions?
During a recent programme on a French television channel (BFMTV), Paul Hermelin, the big boss of Cap Gemini, described the fantastic current technologies that were impacting his group and mentioned a project that surprised me. With the help of Cap…
Net Promoter Score (NPS) : to include in all satisfaction surveys or not?
How to design a customer satisfaction survey? An in particular, should a NPS (Net Promoter Score) question always be included in a satisfaction survey? While we at IntoTheMinds highly recommend to do so, I had to to re-think my position…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 1
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] This article on market research is brought to you by the market research agency IntoTheMinds.…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 2
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] Carry out your market research using professional techniques! This article is proposed to you by…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Market research: changes for consultancy subsidies in Brussels
[buzz]The rules concerning the consultancy subsidies (which apply to market research projects) have just changed substantially for the Brussels region (see here the official website in French or in Dutch). On 31 January 2019, a new regional decree was passed…
Customer experience: This Lisbon store uses a magical recipe to make you buy
Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. "O Mundo Fantastico Da Sardinha Portuguesa" is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes…
World Packaging Organisation: our eye on the Awards
The well-known World Packaging Organisation (WPO) will announce the winners of the World-Star Packaging Awards 2019 next month, on the 15th of May. Considering the role of packaging on purchase decisions, we have chosen some of the finalists and analysed…
Qualitative research: open-ended and closed-ended questions
[caption id="attachment_41932" align="alignright" width="470"] Our guide to market research can be downloaded free of charge[/caption] From a very young age, we have been taught what open-ended, and closed-ended questions are. How are these terms applied to qualitative research methods, and…
SEO 2019: A look at the fundamentals
Having recently attended a conference focusing on SEO, I thought it very appropriate to share with you the lessons to be learned for 2019. This article will detail the points raised by the various speakers who shared their knowledge of…
Ryanair: can provocation pay on the long-term?
It has been a long time (3 years to be exact) since I had travelled on Ryanair. Not having been particularly attracted by the customer experience I have avoided this company as much as possible, but last weekend it was…
Audi e-tron : a track to test it at Munich airport
The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It's quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new…
Delhaize Fresh Atelier: analysis of a retail concept and new openings
In November 2018, the Ravenstein Gallery, near Brussels Central Station, saw the emergence of the new retail concept of Delhaize, the Belgian mass retail company belonging to the Ahold group, called "Fresh Atelier". The city of Louvain (Leuven) has also…
Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be…
Interactive showcases: the innovative tool that retailers have always dreamed of?
The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while…
Online questionnaires in market research: beware of convenience samples
We have recently devoted an article to the mistakes that should not be made when carrying out online market research (what is commonly called an online "survey"). One of these errors was the use of a convenience sample. In today's…
Customer satisfaction : Bpost Bank makes basic marketing mistakes
Admittedly, interest rates are at their lowest. Certainly, the savings of Belgians have never been so high. Indeed, the banking sector is under pressure. And yes, bpost is not doing well. But is it really enough to explain that Bpost…
Facebook’s hidden strategy to increase your addiction
As part of my good resolutions for 2019 I decided to further reduce my use of social networks which take my precious time away. Banning Facebook during the month of January was my first step to achieve my objectives. To…
10 mistakes to avoid in your online survey
An online survey is an essential part of any proper market research. While it has become much easier thanks to the Internet to carry out a quantitative survey than it was 20 years ago (the blessed time of paper questionnaires!),…
What are the differences between B2B market research and B2C market research
We have just devoted two very detailed articles to B2C market research (see here) and B2B market research (see here). Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview…
How to conduct market research in B2B?
[caption id="attachment_41913" align="alignright" width="250"] Download our free guide to B2B market research[/caption] B2B market research (one of our specialities) has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As…
How to do market research in a B2C setting?
The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the…
Media Fast Forward: conference on news and algorithms
Participating at conferences has the positive aspect that you force your capacity to be astonished, you confront new subjects and meet new people. The "Media Fast Forward" event organised on 14 December 2018 by the VRT (the Belgian Dutch-speaking public…
This Delhaize supermarket has been turned into an Urban Art temple
What can be done with an abandoned supermarket? A temple of urban art? In any case, this is what Alexandra Lambert and Fred Atax of the Strokar association, who initiated the artistic project around a former supermarket in Brussels, asked…
Market research: the use of mobile diaries in TV audience measurement
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
GDPR: is it still possible to externalize a customer satisfaction survey?
Customer satisfaction surveys are one of our specialties. After market research this satisfaction surveys are the 2nd most asked projects at IntoTheMinds. In the last few months a new type of question has emerged among our customers: with GDPR in…
Market research: how and why Cognac exports reached all-time high
The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today's article we'd like to deliver you some market research insights…
Retail: arrange products attractively to make customers buy more
In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each…
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, ... More than 2 months after this first mailshot it's time to draw the first…
Beneteau applied simple market research method to calcule market share
French radio and TV station BFM has a very interesting program that I like to listen to. It's called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président…
Should customer satisfaction always be a priority?
Should customer satisfaction always be a priority? Not when satisfying customers has a negative impact on your profitability. That's what an Amazon's customer, Nir Nissim, recently discovered when he was banned from the e-commerce platform because he had made too…
IntoTheMinds offers market research services in France
We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone's throw from the Opera house, offers…
Market research : cashless payments are taking up in Germany
The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we'd like to share with you (the report is available here but only in German). Today's…
Market research: be careful when choosing the location of your store
A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it's actually crucial to the success of your business. The wrong location can lead…
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