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Audi e-tron : a track to test it at Munich airport

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The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It’s quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new vehicle in a very clever and spectacular way at the Munich airport. While on business trip in Bavaria I was pleased to discover a temporary installation outside the airport terminal.
Audi had installed a sort of indoor parcours for their new SUV where prospective customers could try the vehicle in real conditions. As you can see on the pictures below a small “hill” had even be installed to test the crossing capacities of the Audi e-tron.

Next to the parcours Audi was also proposing passengers in transit to play immersive video games and exhibited the concept car that gave birth to the Audi e-tron.

I can’t tell what the return on investment could be on such a project but for sure it caught the attention of the many passengers that were in transit and who found a nice way to spend their time while waiting on their plane.
If you want to discover another very clever way to promote cars, read our article on Audi City, the urban dealership concept of Audi which proposes a very compelling customer experience based on digital technologies.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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