Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How many hashtags should you put in your LinkedIn posts? [Research]
By Pierre-Nicolas Schwab •
How many hashtags should you put in your LinkedIn posts to increase their visibility? By the way, is it a good thing to put hashtags, and how does the LinkedIn algorithm react? I have analyzed 4.988 million LinkedIn posts in more than 100 countries,…
![Illustration of our post "How many hashtags should you put in your LinkedIn posts? [Research]"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
LinkedIn: how to react to the 100 invitations per week limit?
By Pierre-Nicolas Schwab •
Since March 2021, LinkedIn has decided to limit the number of invitations its members can send drastically. From now on, it is 100 invitations maximum per week instead of 100 per day previously. That's 85% less, and it has significant consequences for…
How many interviews should you conduct for your qualitative research?
By Pierre-Nicolas Schwab •
While determining a sample size is easy for an online survey (for example, brand awareness research), the same cannot be said for the number of interviews in qualitative research. The principle of saturation is often put forward as the ultimate argument for determining the…
Data Mining: Definitions, 5 Free Tools, and Techniques
By Pierre-Nicolas Schwab •
After the collection and preparation process, data analysis is necessary to find meaning in a data set. Looking at a page of data does very little for building models of customer behavior, so we need an intelligent way (data mining)…
Amazon Salon: a 3.0 hair salon in the heart of London
By Pierre-Nicolas Schwab •
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group's different brands). The Amazon Salon…
Blockchain use in luxury watchmaking
By Pierre-Nicolas Schwab •
With the Aura Blockchain Consortium, the luxury sector has seized on blockchain to remedy counterfeiting problems. But blockchain has also been used in luxury watchmaking since 2018 to leverage customer satisfaction and loyalty. This article analyzes the different projects using blockchain that luxury…
6 innovative solutions for contactless payment [Research]
By Pierre-Nicolas Schwab •
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next…
AI enriches the experience of visitors to the Alechinsky exhibition
By Pierre-Nicolas Schwab •
In a context where the Covid crisis severely impacts culture, it is more important than ever to build visitor loyalty. I had proposed different ways to improve the customer experience in museums, and today I suggest discovering an initiative of the Royal…
The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
By Pierre-Nicolas Schwab •
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive…
LG’s failed differentiation strategy in 3 examples [Analysis]
By Pierre-Nicolas Schwab •
LG's recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share…
94% customer satisfaction rate at Axa … not very realistic
By Pierre-Nicolas Schwab •
The satisfaction rate is an obsession of banks and insurance companies. Why is this? Because their profitability is directly linked to it. When customer satisfaction becomes a commercial argument, the temptation is great to say anything. So, when Thomas Buberl, Axa's CEO,…
The place of data wrangling in the data value cycle
By Pierre-Nicolas Schwab •
In the world of data, data wrangling is a bit of a buzzword these days. We have already proposed a general overview here. In today's article, we explain it in more detail and position data wrangling within the data value cycle. Summary…
Excel dominates the business world… and that’s not about to change
By Pierre-Nicolas Schwab •
Few brands have a 100% penetration rate. Microsoft is one of them. Even better, one of its products, Microsoft Excel, is used by 99.99% of the world's businesses. Microsoft Excel is everywhere. Can't stand it anymore? Well, you're going to have…
Will wine in cans be as successful as the Bag-in-Box?
By Pierre-Nicolas Schwab •
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn't wine in cans follow…
8 store formats that will shape the future of retail
By Pierre-Nicolas Schwab •
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats…
Covid: The catering industry soon to be transformed by dark kitchens
By Pierre-Nicolas Schwab •
For months now, restaurants have been closed because of Covid. Months during which consumers have had time to adopt new habits, including ordering takeaway food. The takeaway will represent 20% of the sector's turnover and generate up to 10.3 billion…
Wine: increase in purchases and domination of bag-in-box [Market research]
By Pierre-Nicolas Schwab •
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this…
The UK Data Ethics Framework Explained
By Pierre-Nicolas Schwab •
First published in June 2018, the Government’s Data Ethics Framework is another way of protecting our sensitive information in a data-driven world. The framework was then updated in September 2020 to be more extensive and to create more awareness of…
What are the different types of focus groups?
By Pierre-Nicolas Schwab •
It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today's article. This will also be an opportunity to advise the best kind of…
Omie: a brand that advocates total price transparency
By Pierre-Nicolas Schwab •
Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which…
Data wrangling: definition, steps, tools [guide 2021]
By Pierre-Nicolas Schwab •
Data wrangling might sound like quite the intimidating tech term on the surface yet anyone can develop an understanding of this process with a little bit of time and effort. Data wrangling, also known as data munging, is part of…
ETL benchmark: how long does it take to process 1 billion lines?
By Pierre-Nicolas Schwab •
In a previous article, I highlighted the importance of processing speed when choosing a data preparation solution (ETL). I made a first benchmark between Alteryx, Tableau Prep, and Anatella on a file of 108 million lines. This time I repeated the operation…
19 Crimes: a stroke of marketing genius … often poorly imitated
By Pierre-Nicolas Schwab •
In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of "mass market" wines. By introducing augmented reality with its "19 Crimes" wine, they turned the customer experience upside down, and sales of "19 Crimes" went from 4 million…
![Illustration of our post "How many hashtags should you put in your LinkedIn posts? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/analysis-hashtags-linkedin.jpg)
![Illustration of our post "6 innovative solutions for contactless payment [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/payment-facial-recognition.jpg)
![Illustration of our post "The interest of eye tracking in the retail sector [Guide 2021]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/eye-tracking-store.jpg){kind=tracking}
![Illustration of our post "Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/blockchain.jpg)
![Illustration of our post "LG’s failed differentiation strategy in 3 examples [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/LG-logo.jpg){kind=logo}
![Illustration of our post "Wine: increase in purchases and domination of bag-in-box [Market research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/vin-supermarche-wine-supermarket.jpg)
