Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
The 11 challenges of data preparation and data wrangling
By Pierre-Nicolas Schwab •
The events of 2020 have accelerated the shift to telecommuting and digital relationships. With digitalization, another transformation is also underway: the analytics transformation. To face this data revolution, I find that businesses do not necessarily have the right tools for…
NPS soon to be abandoned by 75% of businesses?
By Pierre-Nicolas Schwab •
For customer satisfaction specialists, this title is very enticing. The Net Promoter Score (or NPS), the star metric of customer satisfaction, will be abandoned by 75% of businesses by 2025. This prophecy is, in fact, the result of research put forward by Gartner. Problem:…
Data preparation: how to reduce the processing time by 85%
By Pierre-Nicolas Schwab •
In a previous article, I realized using a benchmark of 4 ETL solutions to process a file of one billion lines. Today I test the effect of SSD and proprietary file formats on processing speed in Alteryx, Tableau Prep, Talend, and Anatella. The results are…
The 3 factors that determine 55% of the success of your LinkedIn posts
By Pierre-Nicolas Schwab •
Understanding how LinkedIn's algorithm works is a necessity to stay visible on this social network. This article reveals the results of an analysis I realized using 4.599 million LinkedIn posts in 193 countries. The results are surprising and challenge a lot…
Here is the most crucial factor for the virality of your LinkedIn posts
By Pierre-Nicolas Schwab •
After discussing the effect of emojis and the word count on the virality of LinkedIn posts, it's time to reveal THE factor that crushes all others. This factor accounts for 1/3 of the success of your LinkedIn posts. So, you should take the time to…
LinkedIn: engagement statistics by country and language [2021]
By Pierre-Nicolas Schwab •
How does engagement on LinkedIn vary by language and country? Globally, 71.06% of LinkedIn posts receive no comments, and 24.39% receive no likes. The analysis of 4.599 million LinkedIn posts gives us an objective view of the essential differences that exist. The…
LinkedIn: the surprising effect of emojis on the virality of posts
By Pierre-Nicolas Schwab •
Should you put emojis in your LinkedIn posts, and if so, how many? In today's article, I reveal the results of research I conducted on 4.599 million LinkedIn posts. This research follows the ones I've already published on the impact of…
Customer satisfaction: the beginning of a radical change for Ryanair?
By Pierre-Nicolas Schwab •
Ryanair is not known for the quality of its customer service nor its interest in customer satisfaction. It sometimes provokes very violent reactions from dissatisfied customers. However, the Irish airline has just announced the creation of a Customer Advisory Panel to improve its…
224 words, the magic number to boost the impact of your LinkedIn posts
By Pierre-Nicolas Schwab •
Word count is one of the factors that determines the success of a post on LinkedIn, along with hashtags. I have made an analysis of nearly 5 million posts in 100 countries that shows a linear correlation between the word count…
How many hashtags should you put in your LinkedIn posts? [Research]
By Pierre-Nicolas Schwab •
How many hashtags should you put in your LinkedIn posts to increase their visibility? By the way, is it a good thing to put hashtags, and how does the LinkedIn algorithm react? I have analyzed 4.988 million LinkedIn posts in more than 100 countries,…
LinkedIn: how to react to the 100 invitations per week limit?
By Pierre-Nicolas Schwab •
Since March 2021, LinkedIn has decided to limit the number of invitations its members can send drastically. From now on, it is 100 invitations maximum per week instead of 100 per day previously. That's 85% less, and it has significant consequences for…
How many interviews should you conduct for your qualitative research?
By Pierre-Nicolas Schwab •
While determining a sample size is easy for an online survey (for example, brand awareness research), the same cannot be said for the number of interviews in qualitative research. The principle of saturation is often put forward as the ultimate argument for determining the…
Data Mining: Definitions, 5 Free Tools, and Techniques
By Pierre-Nicolas Schwab •
After the collection and preparation process, data analysis is necessary to find meaning in a data set. Looking at a page of data does very little for building models of customer behavior, so we need an intelligent way (data mining)…
Amazon Salon: a 3.0 hair salon in the heart of London
By Pierre-Nicolas Schwab •
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group's different brands). The Amazon Salon…
Blockchain use in luxury watchmaking
By Pierre-Nicolas Schwab •
With the Aura Blockchain Consortium, the luxury sector has seized on blockchain to remedy counterfeiting problems. But blockchain has also been used in luxury watchmaking since 2018 to leverage customer satisfaction and loyalty. This article analyzes the different projects using blockchain that luxury…
6 innovative solutions for contactless payment [Research]
By Pierre-Nicolas Schwab •
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next…
AI enriches the experience of visitors to the Alechinsky exhibition
By Pierre-Nicolas Schwab •
In a context where the Covid crisis severely impacts culture, it is more important than ever to build visitor loyalty. I had proposed different ways to improve the customer experience in museums, and today I suggest discovering an initiative of the Royal…
The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
By Pierre-Nicolas Schwab •
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive…
LG’s failed differentiation strategy in 3 examples [Analysis]
By Pierre-Nicolas Schwab •
LG's recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share…
94% customer satisfaction rate at Axa … not very realistic
By Pierre-Nicolas Schwab •
The satisfaction rate is an obsession of banks and insurance companies. Why is this? Because their profitability is directly linked to it. When customer satisfaction becomes a commercial argument, the temptation is great to say anything. So, when Thomas Buberl, Axa's CEO,…
The place of data wrangling in the data value cycle
By Pierre-Nicolas Schwab •
In the world of data, data wrangling is a bit of a buzzword these days. We have already proposed a general overview here. In today's article, we explain it in more detail and position data wrangling within the data value cycle. Summary…
Excel dominates the business world… and that’s not about to change
By Pierre-Nicolas Schwab •
Few brands have a 100% penetration rate. Microsoft is one of them. Even better, one of its products, Microsoft Excel, is used by 99.99% of the world's businesses. Microsoft Excel is everywhere. Can't stand it anymore? Well, you're going to have…
Will wine in cans be as successful as the Bag-in-Box?
By Pierre-Nicolas Schwab •
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn't wine in cans follow…
![Illustration of our post "LinkedIn: engagement statistics by country and language [2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/likes-comments-share.jpg)
![Illustration of our post "How many hashtags should you put in your LinkedIn posts? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/analysis-hashtags-linkedin.jpg)
![Illustration of our post "6 innovative solutions for contactless payment [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/payment-facial-recognition.jpg)
![Illustration of our post "The interest of eye tracking in the retail sector [Guide 2021]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/eye-tracking-store.jpg){kind=tracking}
![Illustration of our post "Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/blockchain.jpg)
![Illustration of our post "LG’s failed differentiation strategy in 3 examples [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/LG-logo.jpg){kind=logo}
