21 June 2021 604 words, 3 min. read

The most used emojis on LinkedIn [analysis and statistics]

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn. If you’re passionate about LinkedIn statistics, don’t […]

What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn.

If you’re passionate about LinkedIn statistics, don’t miss my other posts on the subject: hashtag statistics, the 3 factors that explain 55% of the virality of a LinkedIn post and the sentiments expressed in LinkedIn posts.

Summary

LinkedIn emoji statistics: the results in a nutshell

  • The ? emoji is the most used on LinkedIn, followed by ☑️ and ?. The 4th place is occupied by ➡️ and the 5th by ✔️
  • There are notable differences depending on the language and country. In the United States, it is ? that is the most popular, and in Portuguese, it is ?
  • The use of certain emojis seems to be quite specific to particular languages or countries. In the American TOP 7, we find emojis, ? which are not present in the TOP 7 of other countries.

Introduction

Everyone has loved and used emojis since Shigetaka Kurita invented them. Did you know that emojis are part of the permanent collection of the MoMA in New York?

Today they are used by everyone in all modes of electronic communication. LinkedIn is no exception, and I have shown in this analysis that emojis in LinkedIn posts positively affects virality.

But which ones are used the most? I’m sure you have an idea.


A few words on the methodology

The data preparation was realized using Anatella from Timi. Without this solution, it would have been impossible to achieve the desired result because the dataset (4.6 million LinkedIn posts) is quite large. The extraction of the emojis requested some quite specific manipulations that Anatella simplifies greatly.

2.932 million emojis were extracted from 4.6 million LinkedIn posts in 30 languages and 183 countries. A Regex expression was used (thanks, Frank!), which I described in this post. The visualizations were realized using Tableau.


The most used emojis on LinkedIn

The 1st analysis gives an overview of the most used emojis on LinkedIn. I reused the same type of visualization above for my work on hashtags. Click on it to enlarge it.

The ? emoji is used on LinkedIn in almost 5% of posts, followed by ☑️ (3.37%) and ? (3.30%).
The top 20 emojis account for 33.8% of all 2639 emoji types detected in the dataset.

20 most used emojis on Linkedin


Emojis are not used in the same way in all languages

In the second analysis, I wanted to understand if emojis were used in the same way in all languages. I used the language detection module in Anatella (based on the CLD2 algorithm) to enrich the dataset.

I was then able to realize using a ranking (Top 7) of emojis according to the language. I limited my analysis to languages for which I had a sufficiently large sample (at least 10,000 posts).

The visualization below allows you to see at a glance how the ranking evolves according to the languages. You can see that in English and Portuguese, the most used emojis differ from the other languages. They are ? and ? respectively. You will also notice that ? and ? are in the TOP 7 in English but are absent from the ranking in other languages.

most used emojis on Linkedin per language


The most used emojis on LinkedIn according to the country

It is also possible to repeat the previous analysis based on the country entered in the authors’ profile on LinkedIn. If overall we see a convergence with the analysis by language, we note differences such as the presence in the TOP 7 of 5 countries of the emoji ?.

 



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