Market research news

The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.

Listminut becomes Ring Twice: the background of the rebranding
By Pierre-Nicolas Schwab •20 october 2021
Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells…
- Entrepreneurship
With age, entrepreneurs are less confident but more thoughtful
By Pierre-Nicolas Schwab •18 october 2021
What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company's launch and the entrepreneur's confidence. The results confirm some insights but are also surprising…
- Research
Lego store New-York: personalization and phygital on the agenda
By Pierre-Nicolas Schwab •15 october 2021
The Lego Store on 5th Avenue in New York was the retail sensation of summer 2021. It opened on June 24, 2021, at the foot of the Rockefeller Center. It is not the first Lego store (see, for example, our article on the…
- Marketing
Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •13 october 2021
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
- Marketing
Media are addicted to notifications … and so are we [Research].
By Pierre-Nicolas Schwab •11 october 2021
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…
- Research
Marketing Mix: example of analysis according to the 7Ps [automobile]
By Pierre-Nicolas Schwab •8 october 2021
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac's marketing mix Introduction P1 : Product…
- Marketing
Marketing Mix: example of analysis according to the 7Ps [watchmaking]
By Pierre-Nicolas Schwab •6 october 2021
After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach…
- Marketing
Social Marketing: Definition, Implementation, Examples [Guide 2021]
By Pierre-Nicolas Schwab •4 october 2021
Social marketing is the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on the social values of targets to convince them. Philip Kotler summarized the challenge in the title of his book published in 2008: "social…
- Marketing
Marketing Mix: example of analysis according to the 7Ps [fruit juice]
By Pierre-Nicolas Schwab •1 october 2021
After publishing our reference article on the marketing mix, we propose a detailed analysis following the 7Ps model. We propose to analyze the marketing mix of the latest product from the Alain Milliat brand: an iced tea marketed under the "am alain milliat"…
- Marketing
These 3 online banks are evolving their business model [Analysis].
By Pierre-Nicolas Schwab •27 september 2021
Despite the record profits recorded by banks in 2021, their margins remain under pressure and their business model under attack from all sides by FinTech’s. Slow to change and evolve, they are being overtaken by online banks, some of which have…
- Strategy
3 techniques to make your online surveys more reliable
By Pierre-Nicolas Schwab •24 september 2021
An online survey is often an essential part of any market research. However, doing a survey well is not easy. Many mistakes can be made that can affect the validity of your results. In this article, we present 3 techniques to ensure…
- Marketing
Positioning in marketing: definition, challenges, examples [guide 2025]
By Pierre-Nicolas Schwab •22 september 2021
Positioning in marketing is the set of elements that will allow your company to distinguish itself on the market, to be perceived uniquely by your customers. By analyzing your market and adopting a specific marketing positioning, you can differentiate yourself from…
- Marketing
Cryptocurrencies: What is the profile of investors? [Research]
By Pierre-Nicolas Schwab •20 september 2021
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and…
- Innovation
Blogging: my 5 sources of inspiration and my 5 favorite tools
By Pierre-Nicolas Schwab •17 september 2021
How do you come up with ideas to write content that will attract traffic to your website? That's the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my…
- Misc.
Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •15 september 2021
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
- Marketing
Marketing internship: all you need to know to find one, topics, advice [Guide 2021]
By Pierre-Nicolas Schwab •13 september 2021
Finding an interesting marketing internship is not an easy task. I recruit several marketing interns each year for my business (market research and marketing consulting), and it's a different adventure each time. In this article, I share with you my…
- Marketing
The Spada Gallery: an unusual artistic discovery in Rome
By Pierre-Nicolas Schwab •10 september 2021
Once a year, on the blog, I talk about something other than marketing and market research. My interest in art led me to talk about painting in 2019 (Carlo Crivelli) and 2020 (Lorenzo Lotto). This year I will speak of a…
- Misc.
The Bacio Perugina has its own store in Perugia
By Pierre-Nicolas Schwab •8 september 2021
The "Bacio" ("kisses" in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do…
- Marketing
The 4 most positive things I learned from the Covid crisis
By Pierre-Nicolas Schwab •6 september 2021
I thank the Covid crisis for passing through my life. Really. In retrospect, the Covid crisis brought me so many positive things. You could say that Covid changed the course of my life and my family's life and ultimately left an…
- Misc.
Customer experience: The Lavazza Museum, a place to be taken as an example
By Pierre-Nicolas Schwab •3 september 2021
For a museum, creating an innovative customer experience is an essential element of success. So even though I don't usually talk about my vacations, I absolutely have to tell you about my visit to the Lavazza Museum in Turin, Italy. When it comes to customer…
- Marketing
Automotive market: differentiating in a 100% electric market
By Pierre-Nicolas Schwab •1 september 2021
The automotive market is on the cusp of a marketing revolution. Its consequences will be incalculable on the positioning of high-end automotive brands. Yet, no one is talking about the impact of the switch to 100% electric cars on the marketing…
- Marketing
The Covid crisis: a double financial and technological bubble is forming
By Pierre-Nicolas Schwab •30 august 2021
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
- Strategy
Why Amazon wants to open physical retail stores [Analysis].
By Pierre-Nicolas Schwab •25 august 2021
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened "brick and mortar" stores (Amazon Go, Whole Foods, Amazon Books), but these…
- Strategy
Entrepreneurship : 7 key differences between women and men
By Pierre-Nicolas Schwab •19 july 2021
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…
- Entrepreneurship
- Research