Articles filed underMarket research

Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab • 13 october 2021
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
- Marketing
The Covid crisis: a double financial and technological bubble is forming
30/08/21
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
- Strategy
Wine: increase in purchases and domination of bag-in-box [Market research]
07/04/21
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this…
- Marketing
Market research in the Netherlands: the 10 best data sources
By Pierre-Nicolas Schwab •24 november 2020
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
- Misc.
- Research
Covid-19: Impact on the cultural sector [research]
By Pierre-Nicolas Schwab •18 november 2020
The second wave of the Covid is suffocating the cultural sector even more. Theatres, opera houses, museums, concert halls are all places that had to close their doors even though they were not a source of contamination. Since the beginning…
- Marketing
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Market research in Portugal: the 10 best data sources
By Pierre-Nicolas Schwab •17 november 2020
Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Contact us for our B2B studies Summary Official…
- Misc.
Market research in Italy: the 10 best data sources
By Pierre-Nicolas Schwab •3 november 2020
This article provides you with our TOP 10 data sources to consult if you wish to carry out your market research in Italy. We have already listed several sources for your research in Europe. We will continue to provide you…
- Marketing