Articles filed underMarket research
Car market 2021: sales down but profits up
By Pierre-Nicolas Schwab •
Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers' profits have never been higher. For example, Stellantis' sales fell 12% in volume between 2020 and 2021, but its profits rose…
Improve your focus groups with these 10 online tools
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
The Organic Market: 2021, the year when everything went haywire.
Has the organic market entered a period of crisis? Can organic farming reach 25% of cultivated areas as the European Commission would like? These are some of the questions that the latest statistics on the organic market in France shed light on. They…
Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
The Covid crisis: a double financial and technological bubble is forming
By Pierre-Nicolas Schwab •
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
Wine: increase in purchases and domination of bag-in-box [Market research]
By Pierre-Nicolas Schwab •
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this…
Market research in the Netherlands: the 10 best data sources
By Pierre-Nicolas Schwab •
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
![Illustration of our post "Social marketing: the example of food waste [Case study]"](/blog/app/uploads/food-waste-gaspillage-alimentaire.jpg)
![Illustration of our post "Wine: increase in purchases and domination of bag-in-box [Market research]"](/blog/app/uploads/vin-supermarche-wine-supermarket.jpg)
![Illustration of our post "Covid-19: Impact on the cultural sector [research]"](/blog/app/plugins/intotheminds/assets/images/default.png)
