Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin
By Pierre-Nicolas Schwab •
In this week's Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we…
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[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
By Pierre-Nicolas Schwab •
For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers' Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around…
European GDPR: evolution of the number of complaints per country
By Pierre-Nicolas Schwab •
How has the number of complaints about personal data changed since the GDPR came into force? We will answer this complex question with unique data, published for the first time. These data were collected directly from the data protection authorities…
How to achieve better marketing and market research with Big Data
By Pierre-Nicolas Schwab •
Technological progress today allows us to enjoy excellent living conditions. Control of space, control of reproduction, control of information are challenges that we have already accomplished. However, time control remains out of reach. Many human obsessions revolve around the power…
Personalising customer relations: how to gain trust and data?
By Pierre-Nicolas Schwab •
The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore,…
YouTube allows you to delete your consumption history
By Pierre-Nicolas Schwab •
Finally, a significant advance in the YouTube recommendation algorithm! Users now have the option to delete their consumption history or suspend data collection. To our knowledge, this is the first time that such a vital web player has allowed the…
How to get Internet users to share more personal data?
By Pierre-Nicolas Schwab •
What personal data are Internet users willing to share in exchange for better personalisation of the marketing offer? How to adapt your marketing strategy to get more data? This question is the subject of much debate at a time of…
SEO: 8 outstanding article designs to boost your blog performance
By Pierre-Nicolas Schwab •
Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the…
SEO: why update your old content [advice from an experienced blogger]
By Pierre-Nicolas Schwab •
it is clear that from the outside one might have the impression that we are publishing less at the moment. It's just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This…
Study of the digital divide: who are those who do not have access to the Internet
By Pierre-Nicolas Schwab •
In today's post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client)…
Study: The evolution of business failures in France
By Pierre-Nicolas Schwab •
Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from…
Which regions of France have the most enterprising approach?
By Pierre-Nicolas Schwab •
In our last post, we presented you with a map representing the French counties where the most (and least) companies are created. This analysis, as impressive as it may be, needed to be further developed to take into account the…
Data Mining: where in France are the most companies created?
By Pierre-Nicolas Schwab •
Where in France are the most companies created? This question is essential to understand the dynamics at work in the various French counties. Using INSEE data, we would like to offer you a simple answer. However, as is often the…
IKEA : recommending products with convolutional network
By Pierre-Nicolas Schwab •
In the industry session on day 1 of the RecSys 2019 conference in Copengahen, Sandhya Sachidanandan presented her joint work with Richard Luong and Emil Joergensen on recommending products online at IKEA. The idea of the work was to extract product…
SEO and inbound marketing: a look back at our first video shooting
By Pierre-Nicolas Schwab •
Thirteen years after the creation of this blog, two years after the launch of our market research method, last weekend, we concretised a project that we had been preparing for many months. Thanks to our latest recruit, Rebecca, we filmed…
Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
By Pierre-Nicolas Schwab •
Did you know that in France, companies (and not necessarily large ones) buy Ferrari, Lamborghini, Rolls-Royce, Bentley and Aston Martin cars? Would you like to know more about these companies that are doing so well? Follow us in a little…
Is the younger generation digitally savvier than the old generation?
By Pierre-Nicolas Schwab •
It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world…
Firms’ creations in France: an interactive visualization
By Pierre-Nicolas Schwab •
The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in…
Here’s how those 3 artists fueled their creativity
By Pierre-Nicolas Schwab •
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation,…
California leads the fight against addictive technologies
By Pierre-Nicolas Schwab •
California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber's drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead…
Market research in France: and what if you use ODIL?
By Pierre-Nicolas Schwab •
If you are an entrepreneur, this article should be of interest to you. Today, we are offering you the opportunity to discover a tool that will allow you to carry out free market research in France. If ODIL (the name…
FMCG: consumers’ purchase behaviors are increasingly different
By Pierre-Nicolas Schwab •
In our last article, we showed how new tools, based on "data", allow large FMCG groups to keep up with market developments and consumer expectations. In today's article, we reveal the effects of the evolution of the FMCG ("Fast-Moving Consumer…
Will Big Data have the skin of market research?
By Pierre-Nicolas Schwab •
In an article in 2015 (which I hadn't translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as…
To increase customer loyalty, Nespresso launches a subscription offer
By Pierre-Nicolas Schwab •
Three years ago, Nespresso launched the Prodigio, a connected appliance. The latter, under the guise of a few "gadget" features, actually controlled your coffee consumption and prepared the automation of orders. Since this marketer's dream did not come true, Nespresso…
![Illustration of our post "[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Segolene-martin-kantify-podcast.jpg)
![Illustration of our post "[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/bicky-burger-TN.jpg)
![Illustration of our post "SEO: why update your old content [advice from an experienced blogger]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/blog-format-evolution-2009-2019-1024x721.png)
