Market research news

The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.

Discover what artificial intelligence is with this 10-year-old child
By Pierre-Nicolas Schwab •4 march 2020
In the 7th episode of " The Business World with Pierre-Raffaele ", Ségolène Martin, Kantify's CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all,…
- Entrepreneurship
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
By Pierre-Nicolas Schwab •2 march 2020
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
- Marketing
A study demonstrates the effect of design on customer loyalty
By Pierre-Nicolas Schwab •26 february 2020
Here is some marketing research that will be of interest to more than one of you. A trio of German researchers has just proved, thanks to four successive studies, that the design of an object has a positive impact on…
- Research
[Podcast] DNVB panorama with Sebastien Tortu
By Pierre-Nicolas Schwab •24 february 2020
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): "DNVB: the new business, between web and retail, how DNVB is changing the rules of the game."…
- Entrepreneurship
[Podcast] This 10-year-old child decodes the restraints on female entrepreneurship
By Pierre-Nicolas Schwab •21 february 2020
In this new episode of " The Business World with Pierre-Raffaele ", Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than…
- Entrepreneurship
Podcast: impact on SEO and traffic. Feedback after 3 months
By Pierre-Nicolas Schwab •19 february 2020
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
- Marketing
[Podcast] How to augment your sales force using Artificial Intelligence
By Pierre-Nicolas Schwab •17 february 2020
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving…
- Entrepreneurship
Advertising: how to make your company more visible right from the start?
By Pierre-Nicolas Schwab •14 february 2020
How do you make your business visible right from the start? Are there several advertising methods? What exactly is advertising? All these questions (and many others) are at the heart of the questions asked by Pierre-Raffaele, a 10-year-old future entrepreneur.…
- Marketing
How to hack the recommendation algorithms?
By Pierre-Nicolas Schwab •12 february 2020
Hacking a recommendation algorithm is an operation that can be very profitable. Indeed, some recommendation algorithms are ubiquitous in our digital life and strongly influence our behaviour. We have become dependent on algorithms without realising it. For example, 35% of…
- Big data
- Data & IT
[Podcast] From a student project to 25 employees: the story of Havr
By Pierre-Nicolas Schwab •10 february 2020
In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi…
Simon Weckert, a German artist, has succeeded in hacking Google Maps
By Pierre-Nicolas Schwab •7 february 2020
Hack an algorithm? Not necessarily as complicated as it sounds, and the economic consequences can be significant. Indeed, everything today is governed by algorithms, especially recommendation algorithms. Hijacking a recommendation algorithm can, therefore, have considerable financial repercussions. In today's article,…
- Big data
Marketing: this 10-year-old child will explain to you the concept of differentiation
By Pierre-Nicolas Schwab •5 february 2020
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
- Marketing
[Podcast] How to Disrupt a Market: The Pipplet Example
By Pierre-Nicolas Schwab •3 february 2020
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon…
- Entrepreneurship
- Misc.
This child explains to you the keys to success in SEO
By Pierre-Nicolas Schwab •31 january 2020
What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google's expectations to appear at the top of the search results.…
- Entrepreneurship
Netflix: development and expansion outlook for 2020
By Pierre-Nicolas Schwab •29 january 2020
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
- Marketing
[podcast] How this different restaurant became number one on TripAdvisor.
By Pierre-Nicolas Schwab •27 january 2020
In this new podcast, we will talk about the exciting story of a gastronomic restaurant (the 65 degrees) that employs people with Trisomy 21 and other mild disabilities. Its co-founder, Adelaide Aymer, takes stock with us of the first year…
- Marketing
Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child
By Pierre-Nicolas Schwab •24 january 2020
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in…
- Entrepreneurship
Discover all the facets of business with this 10-year-old child
By Pierre-Nicolas Schwab •22 january 2020
New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists,…
- Entrepreneurship
[Podcast] 30 years of advertising history with Bruno Liesse
By Pierre-Nicolas Schwab •20 january 2020
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven't listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For…
- Misc.
The lies of the novice entrepreneur
By Pierre-Nicolas Schwab •17 january 2020
In today's article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line…
- Entrepreneurship
Retail: a new ultra-precise method for choosing the location of your store
By Pierre-Nicolas Schwab •15 january 2020
How well should you choose the address of your sales outlet? This is the whole point of a location study. Good news for all those in this situation: we are marketing a new data source in Belgium and France that…
- Marketing
2025: the end of personalisation algorithms?
By Pierre-Nicolas Schwab •13 january 2020
At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025. This ambiguous announcement seems to deserve…
- Big data
- Marketing
Star Wars 9: Kinepolis transforms your cursor into a laser sword
By Pierre-Nicolas Schwab •10 january 2020
For the last episode of the Star Wars saga ("Skywalker's Ascent"), Kinepolis' French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised…
- Marketing
Market research: how to conduct a qualitative interview?
By Pierre-Nicolas Schwab •8 january 2020
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
- Misc.
- Research