Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
SEO: why update your old content [advice from an experienced blogger]
By Pierre-Nicolas Schwab •
it is clear that from the outside one might have the impression that we are publishing less at the moment. It's just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This…
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Study of the digital divide: who are those who do not have access to the Internet
By Pierre-Nicolas Schwab •
In today's post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client)…
Study: The evolution of business failures in France
By Pierre-Nicolas Schwab •
Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from…
Which regions of France have the most enterprising approach?
By Pierre-Nicolas Schwab •
In our last post, we presented you with a map representing the French counties where the most (and least) companies are created. This analysis, as impressive as it may be, needed to be further developed to take into account the…
Data Mining: where in France are the most companies created?
By Pierre-Nicolas Schwab •
Where in France are the most companies created? This question is essential to understand the dynamics at work in the various French counties. Using INSEE data, we would like to offer you a simple answer. However, as is often the…
IKEA : recommending products with convolutional network
By Pierre-Nicolas Schwab •
In the industry session on day 1 of the RecSys 2019 conference in Copengahen, Sandhya Sachidanandan presented her joint work with Richard Luong and Emil Joergensen on recommending products online at IKEA. The idea of the work was to extract product…
SEO and inbound marketing: a look back at our first video shooting
By Pierre-Nicolas Schwab •
Thirteen years after the creation of this blog, two years after the launch of our market research method, last weekend, we concretised a project that we had been preparing for many months. Thanks to our latest recruit, Rebecca, we filmed…
Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
By Pierre-Nicolas Schwab •
Did you know that in France, companies (and not necessarily large ones) buy Ferrari, Lamborghini, Rolls-Royce, Bentley and Aston Martin cars? Would you like to know more about these companies that are doing so well? Follow us in a little…
Is the younger generation digitally savvier than the old generation?
By Pierre-Nicolas Schwab •
It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world…
Firms’ creations in France: an interactive visualization
By Pierre-Nicolas Schwab •
The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in…
Here’s how those 3 artists fueled their creativity
By Pierre-Nicolas Schwab •
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation,…
California leads the fight against addictive technologies
By Pierre-Nicolas Schwab •
California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber's drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead…
Market research in France: and what if you use ODIL?
By Pierre-Nicolas Schwab •
If you are an entrepreneur, this article should be of interest to you. Today, we are offering you the opportunity to discover a tool that will allow you to carry out free market research in France. If ODIL (the name…
FMCG: consumers’ purchase behaviors are increasingly different
By Pierre-Nicolas Schwab •
In our last article, we showed how new tools, based on "data", allow large FMCG groups to keep up with market developments and consumer expectations. In today's article, we reveal the effects of the evolution of the FMCG ("Fast-Moving Consumer…
Will Big Data have the skin of market research?
By Pierre-Nicolas Schwab •
In an article in 2015 (which I hadn't translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as…
To increase customer loyalty, Nespresso launches a subscription offer
By Pierre-Nicolas Schwab •
Three years ago, Nespresso launched the Prodigio, a connected appliance. The latter, under the guise of a few "gadget" features, actually controlled your coffee consumption and prepared the automation of orders. Since this marketer's dream did not come true, Nespresso…
Marketing strategy. The subscription business model is changing radically.
By Pierre-Nicolas Schwab •
One more step towards consumerism. We are continually dematerialising property, and this time it is Nike that has gone one step further by offering a subscription for trainers. The Nike Adventure Club, currently reserved to the United States for children…
In search of Carlo Crivelli in the Marche region (Italy)
By Pierre-Nicolas Schwab •
For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family. And…
Pagani’s attention to details creates a unique customer experience
By Pierre-Nicolas Schwab •
Last month I had the chance to visit the Pagani car factory in San Cesario Sul Panaro near Modena. In the heart of the Italian "Motor Valley", Pagani has been producing coveted hyper-cars all over the world for almost 30…
Where can I find the statistical data for my market research?
By Pierre-Nicolas Schwab •
Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market…
Nike Adventure Club: shoes by subscription
By Pierre-Nicolas Schwab •
Nike has just launched the Nike Adventure Club, a system that allows children to receive up to 12 pairs of trainers per year. The system operates on a subscription basis. That' s right: by subscription! The business model is innovative,…
10 mistakes to avoid when drafting a quantitative questionnaire
By Pierre-Nicolas Schwab •
Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. [call-to-action-read id="35845"] We have…
How to do market research for free?
By Pierre-Nicolas Schwab •
To do market research for free, don't limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional…
Gmail: a friend who wishes you well (but who will not let you go)
By Pierre-Nicolas Schwab •
Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the…
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