Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Electric vehicles: market, sales, COVID-19
By Pierre-Nicolas Schwab •
Automobile manufacturers are moving towards the production of electric vehicles, which are increasingly gaining market share. Against the Chinese and American giants (to name only Tesla), how is the European car industry reacting? In this article, we detail the European…
After COVID-19: Working from home is a danger to innovation
By Pierre-Nicolas Schwab •
Working from home became the norm during the COVID crisis. But it doesn't only have advantages. The transition to 100% homeworking mode, dreamed of by some, would be a disaster for innovation. If you only have 30 seconds The concentration…
Fuzzy matching: comparison of 4 methods for making a join
By Pierre-Nicolas Schwab •
In a previous article, I shared with you a solution to make a fuzzy matching between 2 different tables. I had then compared 2 ETL (Extract Transform Load) solutions. Tableau Prep Builder did not achieve the desired result. So, I…
Filter bubbles: the “weak links” in your network are the solution
By Pierre-Nicolas Schwab •
The filter bubble theory is once again being questioned. This time it is American research that shows that it is the composition of our network that determines whether we will be trapped in a filter bubble or not. In particular, "weak links” are…
Linkedin algorithm: 1 reaction will get you 83 views
By Pierre-Nicolas Schwab •
How does Linkedin algorithm influence? What is the correlation between the number of likes or comments and the number of views in LinkedIn? Everybody's trying to understand LinkedIn's algorithm. Some are even trying to hack it. While theories abound, no…
Fuzzy matching between tables: 2 ETL compared (Tableau Prep Builder vs Anatella)
By Pierre-Nicolas Schwab •
If you are manipulating data for analysis or visualisation purposes, you may have encountered this problem before. You need to create a join between 2 databases, but the entries in the reference field are not the same. Differences in spelling,…
4 questions you should ask yourself to handle the post-COVID-19 period
By Pierre-Nicolas Schwab •
The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. [newsletter-call tag="covid"]…
Do you want to be creative? Make sure these 3 factors are brought together
By Pierre-Nicolas Schwab •
Where does creativity come from? Where does the ability to invent and renew oneself come from? In today's article, I talk about innovation, of course, but also about the mystery of creativity. The example of artistic creation is used as…
Mini-com Course N°12: Nothing is more complicated or important than communication.
By Pierre-Nicolas Schwab •
During the whole period of lockdown, the philosopher and communicator Emmanuel Tourpe kindly shared with us his " mini-com-courses " on this blog. Here we are today, with this 12th opus, at the end of this series. Emmanuel's words have allowed us…
Satisfaction Surveys: How to Get Worthless Results
By Pierre-Nicolas Schwab •
Mistakes can be made that will taint the validity of your satisfaction surveys. In this article, find out how a car dealership influences customers' scores and gets results that don't reflect reality.
+89% traffic in 6 weeks (+ bonus backlinks): how did I do it?
By Pierre-Nicolas Schwab •
89%. That's the increase in traffic I managed to generate on our blog during the lockdown period. I'll explain how in this article. A mix of SEO, time investment and automatic promotion, the results were beyond my expectations. [newsletter-call tag="seo"] If…
Mini-com course N°11: Healing communication: when every word becomes hurtful
By Pierre-Nicolas Schwab •
Philosopher and communication professor Emmanuel Tourpe launched the mini-com' courses on his Facebook feed during the lockdown. Initially intended for a limited circle, these mini-com' courses seemed to have their place on the web, for everyone to enjoy. This is…
New LinkedIn algorithm: here’s how to stay visible
By Pierre-Nicolas Schwab •
Linkedin's engineers published the recipe for their new algorithm on May 12, 2020. The least we can say is that it completely changes the practice of making a post go viral. If you want your LinkedIn posts to be seen…
Neither V, U, or W. This is what the recovery will look like
By Pierre-Nicolas Schwab •
In recent weeks, economists and analysts of all persuasions have been arguing about the nature of the recovery: V, U, W, L, all the letters have been used. Yet none of them seems to reflect my understanding of this crisis. In…
Mini-com course n°10: Influencers and the Laws of Imitation by Gabriel Tarde
By Pierre-Nicolas Schwab •
In this mini-com course n°10, Emmanuel Tourpe tackles the phenomenon of influencers using the theories of Gabriel Tarde. This com' course will also be an opportunity to talk about the construction of communication and in particular, its polymorphism. Communication is…
Covid-19: how to ensure social distancing in retail stores and airports?
By Pierre-Nicolas Schwab •
What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to…
After Covid: 11 possible scenarios, their risks and solutions
By Pierre-Nicolas Schwab •
What will remain of the world after the Covid-19 tsunami? Changes in behaviour and the disappearance of companies are the most obvious consequences. In this dossier, we analyse 11 scenarios, their risks but also their solutions. [newsletter-call tag="covid"] Summary The…
Interview with Google’s CEO, conducted by a 10-year-old child
By Pierre-Nicolas Schwab •
Does Google dominate the world? That's what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google's CEO in Belgium. Thierry Geerts launched his first company while he was still a student and then worked in several other companies before…
Mini-com course N°9: Shared humour… the exchange of laughter
By Pierre-Nicolas Schwab •
In this 9th episode of the mini-com course series, Emmanuel Tourpe treats us to an analysis of the function of laughter in communication. This analysis calls, of course on the work of Bergson that Emmanuel has the gift to make available to…
Qualitative market research: using the senses in participatory research
By Pierre-Nicolas Schwab •
All market research aims to achieve objectivity. This is, of course, the case with quantitative methods, but also with qualitative research methods. In today's article, we present you with a study that shows why it is necessary to use your senses in qualitative research.…
Mini-com course n°8 : why we love shows on Netflix
By Pierre-Nicolas Schwab •
In this " mini-com course ", Emmanuel Tourpe takes us on a demonstration about why we consume television. In addition to being a well-known thinker, Emmanuel Tourpe is also Arte's programme director, so he has full authority to decode our…
What’s the impact of COVID by sector of activity?
By Pierre-Nicolas Schwab •
What will be the impact of Covid-19 by sector of activity? To answer this question, we rely on the different sectorial analyses we have produced. In the article below we present a concise synthesis of the impact of COVID for each sector of…
How to turn a podcast into a business
By Pierre-Nicolas Schwab •
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…
Mini-com course #7: visual and oral communication
By Pierre-Nicolas Schwab •
For the past few weeks, we have become accustomed to opening this blog with an exceptional author. Emmanuel Tourpe, professor of communication and philosophy and director of programming at ARTE, enchants us with his " mini-com courses " in which…
