Articles filed underRetail

Why Amazon wants to open physical retail stores [Analysis].
By Pierre-Nicolas Schwab • 25 august 2021
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened "brick and mortar" stores (Amazon Go, Whole Foods, Amazon Books), but these…
- Strategy
Amazon Salon: a 3.0 hair salon in the heart of London
07/05/21
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group's different brands). The Amazon Salon…
- Innovation
6 innovative solutions for contactless payment [Research]
03/05/21
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next…
- Innovation
The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •28 april 2021
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
- Marketing
8 store formats that will shape the future of retail
By Pierre-Nicolas Schwab •12 april 2021
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats…
- Innovation
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Omie: a brand that advocates total price transparency
By Pierre-Nicolas Schwab •31 march 2021
Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which…
- Entrepreneurship
Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •22 january 2021
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…
- Innovation