Articles filed underRetail

Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab • 15 september 2021
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
- Marketing
The Bacio Perugina has its own store in Perugia
08/09/21
The "Bacio" ("kisses" in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do…
- Marketing
Why Amazon wants to open physical retail stores [Analysis].
25/08/21
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened "brick and mortar" stores (Amazon Go, Whole Foods, Amazon Books), but these…
- Strategy
Amazon Salon: a 3.0 hair salon in the heart of London
By Pierre-Nicolas Schwab •7 may 2021
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group's different brands). The Amazon Salon…
- Innovation
6 innovative solutions for contactless payment [Research]
By Pierre-Nicolas Schwab •3 may 2021
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next…
- Innovation
Earn up to 50 € by taking part in one of our market studies.
Register now
The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •28 april 2021
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
- Marketing
8 store formats that will shape the future of retail
By Pierre-Nicolas Schwab •12 april 2021
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats…
- Innovation