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4 questions you should ask yourself to handle the post-COVID-19 period
Jun10

4 questions you should ask yourself to handle the post-COVID-19 period

The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...

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Neither V, U, or W. This is what the recovery will look like
May25

Neither V, U, or W. This is what the recovery will look like

In recent weeks, economists and analysts of all persuasions have been arguing about the nature of the recovery: V, U, W, L, all the letters have been used. Yet none of them seems to reflect my understanding of this crisis. In this article, I present my recovery scenario and explain why it is useless to hope for a rapid return to normal. Summary Recovery V is out of the picture It’s trust, stupid! Emotions dominate our decision...

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Covid-19: how to ensure social distancing in retail stores and airports?
May20

Covid-19: how to ensure social distancing in retail stores and airports?

What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to flow regulation, and his expertise is therefore valuable in understanding which techniques to implement to ensure that social distancing is maintained in environments where many...

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After Covid: 11 possible scenarios, their risks and solutions
May18

After Covid: 11 possible scenarios, their risks and solutions

What will remain of the world after the Covid-19 tsunami? Changes in behaviour and the disappearance of companies are the most obvious consequences. In this dossier, we analyse 11 scenarios, their risks but also their solutions. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the...

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What’s the impact of COVID by sector of activity?
May11

What’s the impact of COVID by sector of activity?

What will be the impact of Covid-19 by sector of activity? To answer this question, we rely on the different sectorial analyses we have produced. In the article below we present a concise synthesis of the impact of COVID for each sector of activity. To know in detail the effects of COVID on the sector in question, you will find at the beginning of the paragraph the link to the complete analysis. Only for our subscribers: exclusive...

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COVID-19 : 9 specific impacts on the advertising industry and its future
May06

COVID-19 : 9 specific impacts on the advertising industry and its future

After a detailed analysis of the impact of the Covid crisis on the media industry, today, we look at the consequences of COVID for the advertising industry. The advertising industry is inseparable from the media business model. Except for public service media, financed by taxes, the entire media ecosystem is dependent on advertising revenues. The coronavirus crisis has very strongly impacted advertising revenues. This crisis will...

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COVID-19: the impact on the future of the media industry
May04

COVID-19: the impact on the future of the media industry

Few economic sectors have fared well – apparently – during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we propose to go through together the effects of Covid-19 on the different types of media: press, radio, television, internet, out-of-home (OOH), cinema. The advertising sector, which is...

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Covid19: Why is toilet paper missing from the supermarket shelves?
May01

Covid19: Why is toilet paper missing from the supermarket shelves?

In my analysis of the 9 impacts of Covid19 on the retail sector, I pointed out the irrational behaviour of consumers at the beginning of the confinement phase. We will all remember the rush for the rolls of toilet paper. It is clear that as the weeks go by, the shelves often remain empty. If you want to understand what it takes, I advise you to watch this video. It follows an investigation by a journalist on Medium. What this report...

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COVID-19: 8 concrete impacts on the future of the non-food retail sector
Apr27

COVID-19: 8 concrete impacts on the future of the non-food retail sector

This article is part of a series of analyses devoted to the medium and long-term impact of COVID 19 on different sectors of activity. The report below on the non-food retail industry is in line with another paper we have published on food retail in the post-COVID19 era.  We updated this article in October 2020 with the latest statistics on the impact of COVID on the retail sector in 2020. To receive our most recent reviews, subscribe...

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[Podcast] Times of crisis boost creativity and innovation
Apr22

[Podcast] Times of crisis boost creativity and innovation

We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a few months ago seems to be a distant memory. A systematic analysis of the situation allows us to see more clearly and project ourselves more serenely into the future, especially by anticipating the...

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9 concrete impacts of COVID19 on the future of the food retail sector
Apr20

9 concrete impacts of COVID19 on the future of the food retail sector

After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in the retail industry. The stakes of the effect of the coronavirus on this sector are therefore significant. To write this article, I interviewed several leaders of the retail sector, including CEOs of well-known brands. I also...

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COVID-19: 7 specific impacts on the future of the aviation sector
Apr13

COVID-19: 7 specific impacts on the future of the aviation sector

Drastic reduction of fleets, staff cuts, accelerated closure of unprofitable subsidiaries, adjustments to security measures and sluggish demand. This is what awaits the airline industry. The COVID-19 crisis will have an impact for years, and the market will take years, perhaps a decade, to return to pre-crisis levels. In this article, we propose to analyse the domino effect that the paralysis of air traffic will have. You will...

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This is what the post-COVID-19 era will look like: new behaviours and impacted activities
Apr08

This is what the post-COVID-19 era will look like: new behaviours and impacted activities

In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or will our behaviour change? What will be the economic impacts of these new behaviours and how will companies have to adapt? This is what I suggest we explore in this article. This analysis is part of a...

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The impact of coronavirus on qualitative market research methods
Apr06

The impact of coronavirus on qualitative market research methods

The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me last week about the methodological adjustments resulting from the Coronavirus crisis. Virtualisation is, of course, the first answer and it is...

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Google Trends reveals our new behaviours during Coronavirus
Apr01

Google Trends reveals our new behaviours during Coronavirus

What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to the evolution of the research carried out on google. We have selected 22 keyword searches carried out over the last 90 days in France and Belgium. They are the perfect mirror of our questions as humans...

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Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
Mar16

Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis

Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and the urgency of the situation. Today, everything he predicted about the Coronavirus crisis has come true. What can we expect in the coming weeks and months? That’s what I...

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