1. Entrepreneurship : 7 key differences between women and men

   By Pierre-Nicolas Schwab • 19 july 2021

   Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…

   

2. Omie: a brand that advocates total price transparency

   31/03/21

   Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which…

   

3. Formalizi has digitized the legal formalities for setting up a business

   15/02/21

   For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. [newsletter-call tag="podcast"] Summary Chapter 1: From where did…

   

4. France’s best craftsman does everything to ensure customer satisfaction [video]

   18/12/20

   In this 19th (and last) episode of "The Business World with Pierre-Raffaele", our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also…

   

5. [Podcast] Typewise would like to simplify typing on smartphones

   30/11/20

   Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial…

   

6. Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other

   By Pierre-Nicolas Schwab • 27 november 2020

   In this episode of "The Business World with Pierre-Raffaele", our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau…

   

7. [Podcast] Optimising sales prices with Pricing HUB

   09/11/20

   Discover this entrepreneurial adventure in this new podcast. [newsletter-call tag="podcast"] Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3: Validation of the business idea Chapter 4: Getting started Chapter 5:…

   

8. [Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI

   12/10/20

   With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity's goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this…

   

9. [Podcast] Labtoo brings together project leaders and R&D service providers

   28/09/20

   Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more…

   

10. [Podcast] Groover, the platform that connects artists and the media

    07/09/20

    Groover was thought up by three young entrepreneurs to simplify relations between artists and the media, labels and professionals in the music sector, and thus solving the promotion of artists. To this end, Romain Palmieri and his associates have conducted,…

    

11. Post Covid-19 strategy: keep cost-cutting or start investing?

    31/08/20

    The return to work and school in September 2020 is atypical and is subject to uncertainty. Companies are wondering whether the long-awaited recovery will finally take place. Nothing is more uncertain. Nevertheless, companies that wait too long could be the…

    

12. 4 questions you should ask yourself to handle the post-COVID-19 period

    10/06/20

    The Covid-19 crisis is going to make many losers and very few winners. A definite recovery will undoubtedly occur in 2021. In the meantime, some things can be done to come out a winner in 2021 and after that. [newsletter-call tag="covid"]…

    

13. Interview with Google’s CEO, conducted by a 10-year-old child

    15/05/20

    Does Google dominate the world? That's what 10-year-old Pierre-Raffaele is going to ask Thierry Geerts, Google's CEO in Belgium.  Thierry Geerts launched his first company while he was still a student and then worked in several other companies before…

    

14. How to turn a podcast into a business

    08/05/20

    Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…

    

15. [Podcast] Philippe Rhéau, the Best Craftsman of France … in Belgium

    02/05/20

    Philippe Rhéau is Best Craftsman of France, at the head of a pastry shop ... in Belgium. He is a character who makes an impression. Tall, strong, imposing, he has his passion for pastry pegged to his heart. Quiet, his interview…

    

16. [Podcast] Jérôme Grimonpon entrepreneurial career path, chocolate maker of the year 2020

    24/04/20

    Jérôme Grimonpon was elected Chocolatier of the Year 2020 by the Gault&Millau guide. It is a very endearing, humble personality that I had the opportunity to interview in this podcast. Together we look back at his career as an entrepreneur…

    

17. [Podcast] San Hoon Degeimbre puts people at the heart of his success

    17/04/20

    San Hoon Degeimbre is the double-starred chef of the restaurant l'Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February…

    

18. [Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders

    10/04/20

    Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that…

    

19. Where is the NERF coming from and why is it a marketing success?

    03/04/20

    Have you never heard of the NERF? There are several possible explanations: either you don't have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF…

    

20. [Podcast] Fotonower introduces image recognition to the industrial sector

    31/03/20

    In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of…

    

21. How can small stores counter the giants of e-commerce?

    27/03/20

    90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…

    

22. [Podcast] Murfy surfs the domestic appliance repair market

    23/03/20

    206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies…

    

23. Discover what artificial intelligence is with this 10-year-old child

    04/03/20

    In the 7th episode of " The Business World with Pierre-Raffaele ", Ségolène Martin, Kantify's CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all,…

    

24. [Podcast] DNVB panorama with Sebastien Tortu

    24/02/20

    In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): "DNVB: the new business, between web and retail, how DNVB is changing the rules of the game."…

    

25. [Podcast] This 10-year-old child decodes the restraints on female entrepreneurship

    21/02/20

    In this new episode of " The Business World with Pierre-Raffaele ", Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is astonished to see that women are less represented in companies than…

    

26. [Podcast] How to augment your sales force using Artificial Intelligence

    17/02/20

    In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving…

    

27. [Podcast] How to Disrupt a Market: The Pipplet Example

    03/02/20

    Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon…

    

28. This child explains to you the keys to success in SEO

    31/01/20

    What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google's expectations to appear at the top of the search results.…

    

29. Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child

    24/01/20

    2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in…

    

30. Discover all the facets of business with this 10-year-old child

    22/01/20

    New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists,…

    

31. The lies of the novice entrepreneur

    17/01/20

    In today's article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line…

    

32. [Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)

    24/12/19

    For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to structure the FinTech scene, the…

    

33. [Podcast] how to support female entrepreneurship, with Florence Blaimont

    16/12/19

    Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their…

    

34. [Podcast] Promises and challenges of artificial intelligence with Ségolène Martin

    09/12/19

    In this week's Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we…

    

35. Study: The evolution of business failures in France

    23/10/19

    Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from…

    

36. Evolution of alcohol consumption and the market for de-alcoholisation

    12/06/19

    The evolution of alcohol consumption in Europe is leading many industry players to rethink their offer. In this article, we return in particular to the initiative launched by Philippe Stassen and the Meurens brothers who are joining forces to propose…