Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Firms’ creations in France: an interactive visualization
By Pierre-Nicolas Schwab •
The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in…
Here’s how those 3 artists fueled their creativity
By Pierre-Nicolas Schwab •
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation,…
California leads the fight against addictive technologies
By Pierre-Nicolas Schwab •
California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber's drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead…
Market research in France: and what if you use ODIL?
By Pierre-Nicolas Schwab •
If you are an entrepreneur, this article should be of interest to you. Today, we are offering you the opportunity to discover a tool that will allow you to carry out free market research in France. If ODIL (the name…
FMCG: consumers’ purchase behaviors are increasingly different
By Pierre-Nicolas Schwab •
In our last article, we showed how new tools, based on "data", allow large FMCG groups to keep up with market developments and consumer expectations. In today's article, we reveal the effects of the evolution of the FMCG ("Fast-Moving Consumer…
Will Big Data have the skin of market research?
By Pierre-Nicolas Schwab •
In an article in 2015 (which I hadn't translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as…
To increase customer loyalty, Nespresso launches a subscription offer
By Pierre-Nicolas Schwab •
Three years ago, Nespresso launched the Prodigio, a connected appliance. The latter, under the guise of a few "gadget" features, actually controlled your coffee consumption and prepared the automation of orders. Since this marketer's dream did not come true, Nespresso…
Marketing strategy. The subscription business model is changing radically.
By Pierre-Nicolas Schwab •
One more step towards consumerism. We are continually dematerialising property, and this time it is Nike that has gone one step further by offering a subscription for trainers. The Nike Adventure Club, currently reserved to the United States for children…
In search of Carlo Crivelli in the Marche region (Italy)
By Pierre-Nicolas Schwab •
For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family. And…
Pagani’s attention to details creates a unique customer experience
By Pierre-Nicolas Schwab •
Last month I had the chance to visit the Pagani car factory in San Cesario Sul Panaro near Modena. In the heart of the Italian "Motor Valley", Pagani has been producing coveted hyper-cars all over the world for almost 30…
Where can I find the statistical data for my market research?
By Pierre-Nicolas Schwab •
Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market…
Nike Adventure Club: shoes by subscription
By Pierre-Nicolas Schwab •
Nike has just launched the Nike Adventure Club, a system that allows children to receive up to 12 pairs of trainers per year. The system operates on a subscription basis. That' s right: by subscription! The business model is innovative,…
10 mistakes to avoid when drafting a quantitative questionnaire
By Pierre-Nicolas Schwab •
Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. [call-to-action-read id="35845"] We have…
How to do market research for free?
By Pierre-Nicolas Schwab •
To do market research for free, don't limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional…
Gmail: a friend who wishes you well (but who will not let you go)
By Pierre-Nicolas Schwab •
Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the…
How smartphones have changed our lives and enslaved us
By Pierre-Nicolas Schwab •
You probably won't read this article up to the end. And that's because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our…
What is artificial intelligence and how it may save humanity
By Pierre-Nicolas Schwab •
I'm often asked to answer the following question : "what is artificial intelligence". When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today's article I…
Market research : how to study your market when going abroad?
By Pierre-Nicolas Schwab •
I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI…
Market research: How to carry out desk research
By Pierre-Nicolas Schwab •
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you…
EMAC 2019: 5 research avenues for targeted advertising
By Pierre-Nicolas Schwab •
At this year's EMAC conference in Hamburg, I had been invited by Prof. Bernd Skiera and Prof. Klaus Miller (both affiliated with the University of Frankfort, Germany) to give a talk about online advertising research in the era of privacy.…
Belgian Data Alliance : media and telecom team up against GAFA
By Pierre-Nicolas Schwab •
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, ...)…
EMAC conference 2019 : 5 marketing researches you need to know
By Pierre-Nicolas Schwab •
The European Marketing Academy Conference (EMAC) is the number 1 marketing conference in Europe for academics. It's a well attended (more than 1000 visitors) 3-day conference with up to 10 parallel tracks and hundreds of highly challenging presentations. This year…
PayLead: A new wave of loyalty in the world of banking
By Pierre-Nicolas Schwab •
PayLead is redefining banking loyalty by offering consumers the opportunity to be compensated in proportion to their purchases from their business partners. In this article, we return to the initiative launched by Charles de Gastines and Jacquelin Becheau La Fonta…
Market research: visualizing the shadow economy
By Pierre-Nicolas Schwab •
In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs "off…
