Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Advertising: how to make your company more visible right from the start?
By Pierre-Nicolas Schwab •
How do you make your business visible right from the start? Are there several advertising methods? What exactly is advertising? All these questions (and many others) are at the heart of the questions asked by Pierre-Raffaele, a 10-year-old future entrepreneur.…
How to hack the recommendation algorithms?
By Pierre-Nicolas Schwab •
Hacking a recommendation algorithm is an operation that can be very profitable. Indeed, some recommendation algorithms are ubiquitous in our digital life and strongly influence our behaviour. We have become dependent on algorithms without realising it. For example, 35% of…
[Podcast] From a student project to 25 employees: the story of Havr
By Pierre-Nicolas Schwab •
In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi…
Simon Weckert, a German artist, has succeeded in hacking Google Maps
By Pierre-Nicolas Schwab •
Hack an algorithm? Not necessarily as complicated as it sounds, and the economic consequences can be significant. Indeed, everything today is governed by algorithms, especially recommendation algorithms. Hijacking a recommendation algorithm can, therefore, have considerable financial repercussions. In today's article,…
Marketing: this 10-year-old child will explain to you the concept of differentiation
By Pierre-Nicolas Schwab •
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
[Podcast] How to Disrupt a Market: The Pipplet Example
By Pierre-Nicolas Schwab •
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon…
This child explains to you the keys to success in SEO
By Pierre-Nicolas Schwab •
What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google's expectations to appear at the top of the search results.…
Netflix: development and expansion outlook for 2020
By Pierre-Nicolas Schwab •
Netflix's growth is decelerating, mainly driven by market share gains outside North America. Netflix boss Reed Hastings is preparing the financial community for lower than expected financial results. This is what emerges from the 2019 last quarter results presented by…
[podcast] How this different restaurant became number one on TripAdvisor.
By Pierre-Nicolas Schwab •
In this new podcast, we will talk about the exciting story of a gastronomic restaurant (the 65 degrees) that employs people with Trisomy 21 and other mild disabilities. Its co-founder, Adelaide Aymer, takes stock with us of the first year…
Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child
By Pierre-Nicolas Schwab •
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in…
Discover all the facets of business with this 10-year-old child
By Pierre-Nicolas Schwab •
New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists,…
[Podcast] 30 years of advertising history with Bruno Liesse
By Pierre-Nicolas Schwab •
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven't listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For…
The lies of the novice entrepreneur
By Pierre-Nicolas Schwab •
In today's article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line…
Retail: a new ultra-precise method for choosing the location of your store
By Pierre-Nicolas Schwab •
How well should you choose the address of your sales outlet? This is the whole point of a location study. Good news for all those in this situation: we are marketing a new data source in Belgium and France that…
2025: the end of personalisation algorithms?
By Pierre-Nicolas Schwab •
At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025. This ambiguous announcement seems to deserve…
Star Wars 9: Kinepolis transforms your cursor into a laser sword
By Pierre-Nicolas Schwab •
For the last episode of the Star Wars saga ("Skywalker's Ascent"), Kinepolis' French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised…
Market research: how to conduct a qualitative interview?
By Pierre-Nicolas Schwab •
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
By Pierre-Nicolas Schwab •
For this first episode of the year, we innovate a little and offer you a podcast in English. Our first interviewee of the year is a reference when it comes to the advertising market and the universe of media. Paul…
[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)
By Pierre-Nicolas Schwab •
For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to structure the FinTech scene, the…
INPI data portal: free data for your market research
By Pierre-Nicolas Schwab •
Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI…
#Gransharing: this Zalando popup store revisits the intergenerational link
By Pierre-Nicolas Schwab •
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
[Podcast] how to support female entrepreneurship, with Florence Blaimont
By Pierre-Nicolas Schwab •
Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their…
Retail: Levita’s levitation of objects in the shop window
By Pierre-Nicolas Schwab •
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers.…
You can shop at Sephora without being disturbed
By Pierre-Nicolas Schwab •
The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox…
![Illustration of our post "[Podcast] From a student project to 25 employees: the story of Havr"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/havr-team.jpg)
![Illustration of our post "[Podcast] How to Disrupt a Market: The Pipplet Example"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/langues-langages-talen.jpg)
![Illustration of our post "[podcast] How this different restaurant became number one on TripAdvisor."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/number-1.jpg)
![Illustration of our post "[Podcast] 30 years of advertising history with Bruno Liesse"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/man_writing_advertising_on_a_book.jpg)
![Illustration of our post "[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tik-tok.jpg)
![Illustration of our post "[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/fintech.jpg)
![Illustration of our post "[Podcast] how to support female entrepreneurship, with Florence Blaimont"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/women-entrepreneurship-TN.jpg)
