Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Mini-com course #3 : mass communication and manipulation
By Pierre-Nicolas Schwab •
The series " Mini-com courses " was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence…
[Podcast] Times of crisis boost creativity and innovation
By Pierre-Nicolas Schwab •
We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a…
mini-com course #2 : Convince without manipulating
By Pierre-Nicolas Schwab •
This series " The mini-com courses " was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of…
9 concrete impacts of COVID19 on the future of the food retail sector
By Pierre-Nicolas Schwab •
After my forecasts on the future of the aviation sector, I propose today to focus on the future of the retail food industry, in other words, the trade and mass distribution sector. 25% of jobs in the US are in…
[Podcast] San Hoon Degeimbre puts people at the heart of his success
By Pierre-Nicolas Schwab •
San Hoon Degeimbre is the double-starred chef of the restaurant l'Air du Temps. It is less well known that he is also at the head of 5 other establishments open between 2015 and 2019. In this podcast recorded in February…
Connected insurance: reliability of connected wristbands and hacking
By Pierre-Nicolas Schwab •
In today's article, we will talk about the reliability of connected Fitbit wristbands and how they are being hacked. The phenomenon is still not very widespread in Europe, but in the United States, it has become a real problem. It…
COVID-19: 7 specific impacts on the future of the aviation sector
By Pierre-Nicolas Schwab •
Drastic reduction of fleets, staff cuts, accelerated closure of unprofitable subsidiaries, adjustments to security measures and sluggish demand. This is what awaits the airline industry. The COVID-19 crisis will have an impact for years, and the market will take years,…
[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders
By Pierre-Nicolas Schwab •
Jean-Philippe Couturier is not starting his first business. His first was created in 2005, and for nearly 10 years he has been exploring the needs of his clients in terms of competency management. It is to serve these needs that…
This is what the post-COVID-19 era will look like: new behaviours and impacted activities
By Pierre-Nicolas Schwab •
In a previous article, I showed that the confined French were adopting new consumption habits. Their research on the Internet shows this. But how will we react once deconfinement is allowed? Will we go back to our little practices or…
The impact of coronavirus on qualitative market research methods
By Pierre-Nicolas Schwab •
The coronavirus crisis affects us all, regardless of the industry. The market research industry is no exception. The conduct of qualitative market research, in particular, has been impacted, since qualitative interviews or focus groups can now only be conducted remotely. A prospect asked me…
Where is the NERF coming from and why is it a marketing success?
By Pierre-Nicolas Schwab •
Have you never heard of the NERF? There are several possible explanations: either you don't have children, or they are no longer of an age to play with guns, or you have passed the age to play yourself. The NERF…
Google Trends reveals our new behaviours during Coronavirus
By Pierre-Nicolas Schwab •
What are the new habits caused by confinement? How does consumer behaviour change when consumers are stuck at home? Which companies will be the big winners from the Coronavirus crisis? This is what we invite you to discover thanks to…
[Podcast] Fotonower introduces image recognition to the industrial sector
By Pierre-Nicolas Schwab •
In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of…
Market research on the market for organic products
By Pierre-Nicolas Schwab •
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant…
How can small stores counter the giants of e-commerce?
By Pierre-Nicolas Schwab •
90% of purchases are made in actual stores, only 10% online. Yet the end of small business is predicted almost daily. How can we resist giants like Amazon, Bol.com? That's what Pierre-Raffaele wanted to know when he invited an entrepreneur…
Second-hand luxury market: statistics and analysis
By Pierre-Nicolas Schwab •
It will have escaped no one's notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25…
[Podcast] Murfy surfs the domestic appliance repair market
By Pierre-Nicolas Schwab •
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies…
Customer loyalty: 5 brands that create unforgettable customer experiences
By Pierre-Nicolas Schwab •
Every brand wants to be remembered. They all want their customers to come back. But how do you make sure your brand is remembered and how do you increase customer loyalty? There are a lot of factors that influence consumer…
Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
By Pierre-Nicolas Schwab •
Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and…
[Podcast] Emna Everard revolutionises the organic market with Kazidomi
By Pierre-Nicolas Schwab •
The organic food market is growing steadily. Between 2008 and 2018, household expenditure on organic products more than tripled. In Belgium, it has gone from +/- 220€ per year in 2008 to more than 750€ in 2018. It is in…
Jean-Manuel Farcy gave up everything to become a craftsman…
By Pierre-Nicolas Schwab •
In this 8th episode, Pierre-Raffaele, 10 years old, welcomes to his studio Jean-Manuel Farcy, to talk about his entrepreneurial career. Jean-Manuel is at the origin of the company Les Artisans Ciriers Bruxellois. He felt the need to change his life…
Update your content and boost your SEO in an ultra-efficient way
By Pierre-Nicolas Schwab •
Updating your website is essential to improve its SEO. But how can you do it when you don't have much time? In this article, I explain my method to update your content quickly while decreasing the rebound rate and increasing…
The feminisation of street names: useful debate or a political artifice?
By Pierre-Nicolas Schwab •
On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets…
25 million customers to satisfy per year: the mission of Veronique Vergeynst
By Pierre-Nicolas Schwab •
Satisfy 25 million passengers a year. If this sounds like an impossible mission at first glance, Veronique Vergeynst is the right person for you. The Head of Corporate Marketing at Brussels National Airport was voted French-speaking marketeer of the year…
![Illustration of our post "[Podcast] Times of crisis boost creativity and innovation"](/blog/app/uploads/seed-crisis.jpg)
![Illustration of our post "[Podcast] San Hoon Degeimbre puts people at the heart of his success"](/blog/app/uploads/air-du-temps-san-hoon-degeimbre.jpg)
![Illustration of our post "[Podcast] Jean-Philippe Couturier started Whoz with 19 other co-founders"](/blog/app/uploads/20-people.jpg)
![Illustration of our post "[Podcast] Fotonower introduces image recognition to the industrial sector"](/blog/app/uploads/computer-vision-image-recognition.jpg)
![Illustration of our post "[Podcast] Murfy surfs the domestic appliance repair market"](/blog/app/uploads/etude-de-marche-electromenager-france.jpg)
![Illustration of our post "[Podcast] Emna Everard revolutionises the organic market with Kazidomi"](/blog/app/uploads/legumes-fruits-bio.jpg)
