Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
[podcast] How this different restaurant became number one on TripAdvisor.
By Pierre-Nicolas Schwab •
In this new podcast, we will talk about the exciting story of a gastronomic restaurant (the 65 degrees) that employs people with Trisomy 21 and other mild disabilities. Its co-founder, Adelaide Aymer, takes stock with us of the first year…
![Illustration of our post "[podcast] How this different restaurant became number one on TripAdvisor."](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child
By Pierre-Nicolas Schwab •
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in…
Discover all the facets of business with this 10-year-old child
By Pierre-Nicolas Schwab •
New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than always talking about business between adults and specialists,…
[Podcast] 30 years of advertising history with Bruno Liesse
By Pierre-Nicolas Schwab •
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven't listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For…
The lies of the novice entrepreneur
By Pierre-Nicolas Schwab •
In today's article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line…
Retail: a new ultra-precise method for choosing the location of your store
By Pierre-Nicolas Schwab •
How well should you choose the address of your sales outlet? This is the whole point of a location study. Good news for all those in this situation: we are marketing a new data source in Belgium and France that…
2025: the end of personalisation algorithms?
By Pierre-Nicolas Schwab •
At a time when Amazon already achieves 35% of its turnover thanks to the algorithmic recommendation and launches two new personalisation tools (Discover and Showroom), Gartner announces the end of personalisation algorithms by 2025. This ambiguous announcement seems to deserve…
Star Wars 9: Kinepolis transforms your cursor into a laser sword
By Pierre-Nicolas Schwab •
For the last episode of the Star Wars saga ("Skywalker's Ascent"), Kinepolis' French and Belgian websites have adopted a galactic look. In addition to adorning themselves with graphic elements that evoked the universe of Star Wars, fans were also surprised…
Market research: how to conduct a qualitative interview?
By Pierre-Nicolas Schwab •
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall…
[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
By Pierre-Nicolas Schwab •
For this first episode of the year, we innovate a little and offer you a podcast in English. Our first interviewee of the year is a reference when it comes to the advertising market and the universe of media. Paul…
[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)
By Pierre-Nicolas Schwab •
For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to structure the FinTech scene, the…
INPI data portal: free data for your market research
By Pierre-Nicolas Schwab •
Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI…
#Gransharing: this Zalando popup store revisits the intergenerational link
By Pierre-Nicolas Schwab •
On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager…
[Podcast] how to support female entrepreneurship, with Florence Blaimont
By Pierre-Nicolas Schwab •
Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their…
Retail: Levita’s levitation of objects in the shop window
By Pierre-Nicolas Schwab •
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers.…
You can shop at Sephora without being disturbed
By Pierre-Nicolas Schwab •
The consumer is becoming more and more independent and has less and less need for salespeople for his purchases. Sephora has understood this well and has even developed an ingenious system to ensure that customers are not disturbed. A paradox…
[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin
By Pierre-Nicolas Schwab •
In this week's Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we…
[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
By Pierre-Nicolas Schwab •
For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers' Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around…
European GDPR: evolution of the number of complaints per country
By Pierre-Nicolas Schwab •
How has the number of complaints about personal data changed since the GDPR came into force? We will answer this complex question with unique data, published for the first time. These data were collected directly from the data protection authorities…
How to achieve better marketing and market research with Big Data
By Pierre-Nicolas Schwab •
Technological progress today allows us to enjoy excellent living conditions. Control of space, control of reproduction, control of information are challenges that we have already accomplished. However, time control remains out of reach. Many human obsessions revolve around the power…
Personalising customer relations: how to gain trust and data?
By Pierre-Nicolas Schwab •
The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore,…
YouTube allows you to delete your consumption history
By Pierre-Nicolas Schwab •
Finally, a significant advance in the YouTube recommendation algorithm! Users now have the option to delete their consumption history or suspend data collection. To our knowledge, this is the first time that such a vital web player has allowed the…
How to get Internet users to share more personal data?
By Pierre-Nicolas Schwab •
What personal data are Internet users willing to share in exchange for better personalisation of the marketing offer? How to adapt your marketing strategy to get more data? This question is the subject of much debate at a time of…
SEO: 8 outstanding article designs to boost your blog performance
By Pierre-Nicolas Schwab •
Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the…
![Illustration of our post "[podcast] How this different restaurant became number one on TripAdvisor."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/number-1.jpg)
![Illustration of our post "[Podcast] 30 years of advertising history with Bruno Liesse"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/man_writing_advertising_on_a_book.jpg)
![Illustration of our post "[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tik-tok.jpg)
![Illustration of our post "[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/fintech.jpg)
![Illustration of our post "[Podcast] how to support female entrepreneurship, with Florence Blaimont"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/women-entrepreneurship-TN.jpg)
![Illustration of our post "[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Segolene-martin-kantify-podcast.jpg)
![Illustration of our post "[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/bicky-burger-TN.jpg)
