Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Data preparation: how to choose the right solution for your needs?
By Pierre-Nicolas Schwab •
I regularly use 4 data preparation solutions: Alteryx, Tableau Prep, Talend, and Anatella. The G2 benchmark lists no less than 40 of them. This article explains why the G2 benchmark is not necessarily relevant and what criteria to use to compare the ETL (Extract…
Content marketing: stop making excuses!
By Pierre-Nicolas Schwab •
Everyone is aware of the importance of content marketing. All the businesses I advise are firmly convinced of the need to attract customers (inbound marketing). Yet, a large majority of them do not produce content. So, what's the problem? With more than…
Bpost: what are the challenges facing the future CEO?
By Pierre-Nicolas Schwab •
The news just came out: Dirk Tirez will be the new CEO, a.i. of Bpost. He replaces Jean-Paul Van Avermaet, who was dismissed by the Belgian postal operator's board of directors. In this article, I dissect the figures, the legacy of…
Benchmark: which ETL to choose to handle large files?
By Pierre-Nicolas Schwab •
When it comes to data preparation, it is clear that a large part of the processes still takes place offline, with archives extracted from relational databases. And when these archives need to be manipulated by data engineers, it is essential to have…
Covid-19: why I have not ordered a take-away
By Pierre-Nicolas Schwab •
With the Covid crisis, one of the most impacted sectors has undoubtedly been the restaurant industry. Between restrictive measures and imposed closures, the only way out has been takeaway sales. Presented as a panacea, the takeaway has only been adopted by…
Inbound marketing: why your traffic is not an indicator of success
By Pierre-Nicolas Schwab •
Is your website traffic an indicator of inbound marketing success? Is it necessary to make thousands of views on YouTube to attract customers? In this article, I explain why my most effective content is the one that attracts the least visitors ("long-tail" strategy).…
Digital transformation: concept, models, and examples
By Pierre-Nicolas Schwab •
We hear a lot about it, but what is digital transformation all about? The digitalization of businesses and their practices allows us to respond to current challenges: collaboration (with the different entities of the structure, with suppliers, for example) awareness…
What is the concept of saturation in qualitative research?
By Pierre-Nicolas Schwab •
"Saturation" is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept…
The phenomenon of “continuation cars” [Marketing analysis]
By Pierre-Nicolas Schwab •
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of "continuation cars" in…
Experiential marketing: definition, interest, and advice
By Pierre-Nicolas Schwab •
We have already detailed how the customer experience is a crucial aspect that impacts customer loyalty and your brand or your company's notoriety. Experiential marketing is another way to create a unique experience to attract your prospects. Sommary Definition The benefits of experiential marketing Some…
TikTok explained to parents: Strengths, dangers, and solutions [podcast]
By Pierre-Nicolas Schwab •
TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children's creativity but also presents several dangers. To answer parents' questions and provide concrete solutions, we have…
No, Covid has not had a positive impact on the creation of new businesses [research]
By Pierre-Nicolas Schwab •
What has been the impact of the Covid crisis on the creation of businesses in Europe? Some have seen in the Covid situation a catalyst of the will to undertake. In other words, Covid would have pushed project leaders to launch their…
Guerrilla marketing: definition, types and examples
By Pierre-Nicolas Schwab •
Many companies, both large and small, use the guerrilla marketing strategy: inexpensive and above all based on their teams' creativity. Sommary What is Guerrilla Marketing? Different types of Guerrilla Marketing Some examples credits: Shutterstock Definition Guerrilla marketing is an advertising…
Valentine’s Day Figures [Market Research]
By Pierre-Nicolas Schwab •
Commercial party or a romantic celebration? The debate is topical every year. What about Valentine's Day figures? More than 27 billion dollars were spent in the United States in 2021 for February 14, compared to about 13 billion euros in…
Formalizi has digitized the legal formalities for setting up a business
By Pierre-Nicolas Schwab •
For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. [newsletter-call tag="podcast"] Summary Chapter 1: From where did…
ETL: use of ternary operators for data extraction in Excel
By Pierre-Nicolas Schwab •
How to use an ETL solution to extract information from an Excel file and reconcile it? After explaining a method to automate the extraction from many Excel files, in today's post, I will go into more depth and explain how…
[Podcast] The end of third-party cookies is fast approaching
By Pierre-Nicolas Schwab •
In this podcast, we interview Alban Peltier, CEO of AntVoice, about cookies, their evolution, and primarily suppressing third-party cookies by 2022. What will be the consequences for digital advertising, and what solutions are proposed so far? [newsletter-call tag="podcast"] Summary The…
Operational Marketing: definition, tools, performance measurement
By Pierre-Nicolas Schwab •
Operational marketing is a crucial area impacting the performance of companies. It is the marketing actions taken to achieve the objectives defined by the marketing strategy. Ahmed et al. (2014) emphasizes in their research that the internal resources related to marketing and…
Customer satisfaction and paid customer service: a contradiction?
By Pierre-Nicolas Schwab •
There was a time when customer service was the cornerstone of customer satisfaction. But the Covid crisis happened, and some companies, which were used to being different thanks to a free service, had to rethink their strategy. This is the case of BNP…
How to automate the extraction of data from Excel files
By Pierre-Nicolas Schwab •
This is the problem that I have been facing recently. A client asked me to process data from hundreds of Excel files. Frankly, I didn't want to spend hours extracting this data manually. So, I automated the process with Anatella and…
StopAmazon: a movement that lacks meaning
By Pierre-Nicolas Schwab •
A movement is developing, StopAmazon, in the wake of the Covid-19 crisis, to denounce Amazon's takeover of the e-commerce. This movement takes different forms, such as calls for boycotts or demonstrations against the establishment of new distribution centers. The #StopAmazon…
50 astonishing statistics about France and the French [Study]
By Pierre-Nicolas Schwab •
64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of…
Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
By Pierre-Nicolas Schwab •
This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and…
SEO: 50,000 pages analyzed and 2m of queries easily accessible
By Pierre-Nicolas Schwab •
SEO research. We analyzed 50000 web pages, covering 185 keywords related to data science in 16 countries. The raw data came from Ahrefs. We used Anatella to prepare and clean the data and Tableau to visualize it. This research's main…
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/aston-martin-db5-goldfinger-continuation-car.jpg)
![Illustration of our post "TikTok explained to parents: Strengths, dangers, and solutions [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tiktok-TN.jpg)
![Illustration of our post "No, Covid has not had a positive impact on the creation of new businesses [research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/startup-creation.jpg)
![Illustration of our post "Valentine’s Day Figures [Market Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/gateau-cake.jpg)
![Illustration of our post "[Podcast] The end of third-party cookies is fast approaching"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/data-interest.jpg)
![Illustration of our post "50 astonishing statistics about France and the French [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/etude-marche-france.jpg)
![Illustration of our post "Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/digitalisation_numerisation_bank_banques.jpg)
