Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
8 store formats that will shape the future of retail
By Pierre-Nicolas Schwab •
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats…
Covid: The catering industry soon to be transformed by dark kitchens
By Pierre-Nicolas Schwab •
For months now, restaurants have been closed because of Covid. Months during which consumers have had time to adopt new habits, including ordering takeaway food. The takeaway will represent 20% of the sector's turnover and generate up to 10.3 billion…
Wine: increase in purchases and domination of bag-in-box [Market research]
By Pierre-Nicolas Schwab •
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this…
The UK Data Ethics Framework Explained
By Pierre-Nicolas Schwab •
First published in June 2018, the Government’s Data Ethics Framework is another way of protecting our sensitive information in a data-driven world. The framework was then updated in September 2020 to be more extensive and to create more awareness of…
What are the different types of focus groups?
By Pierre-Nicolas Schwab •
It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today's article. This will also be an opportunity to advise the best kind of…
Omie: a brand that advocates total price transparency
By Pierre-Nicolas Schwab •
Does the Covid crisis sound the awakening of consciences and the dawn of a new day in responsible consumption? In any case, I had the sensation of awakening after seeing the receipt of the online sales platform Omie, a ticket on which…
Data wrangling: definition, steps, tools [guide 2021]
By Pierre-Nicolas Schwab •
Data wrangling might sound like quite the intimidating tech term on the surface yet anyone can develop an understanding of this process with a little bit of time and effort. Data wrangling, also known as data munging, is part of…
ETL benchmark: how long does it take to process 1 billion lines?
By Pierre-Nicolas Schwab •
In a previous article, I highlighted the importance of processing speed when choosing a data preparation solution (ETL). I made a first benchmark between Alteryx, Tableau Prep, and Anatella on a file of 108 million lines. This time I repeated the operation…
19 Crimes: a stroke of marketing genius … often poorly imitated
By Pierre-Nicolas Schwab •
In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of "mass market" wines. By introducing augmented reality with its "19 Crimes" wine, they turned the customer experience upside down, and sales of "19 Crimes" went from 4 million…
Data preparation: how to choose the right solution for your needs?
By Pierre-Nicolas Schwab •
I regularly use 4 data preparation solutions: Alteryx, Tableau Prep, Talend, and Anatella. The G2 benchmark lists no less than 40 of them. This article explains why the G2 benchmark is not necessarily relevant and what criteria to use to compare the ETL (Extract…
Content marketing: stop making excuses!
By Pierre-Nicolas Schwab •
Everyone is aware of the importance of content marketing. All the businesses I advise are firmly convinced of the need to attract customers (inbound marketing). Yet, a large majority of them do not produce content. So, what's the problem? With more than…
Bpost: what are the challenges facing the future CEO?
By Pierre-Nicolas Schwab •
The news just came out: Dirk Tirez will be the new CEO, a.i. of Bpost. He replaces Jean-Paul Van Avermaet, who was dismissed by the Belgian postal operator's board of directors. In this article, I dissect the figures, the legacy of…
Benchmark: which ETL to choose to handle large files?
By Pierre-Nicolas Schwab •
When it comes to data preparation, it is clear that a large part of the processes still takes place offline, with archives extracted from relational databases. And when these archives need to be manipulated by data engineers, it is essential to have…
Covid-19: why I have not ordered a take-away
By Pierre-Nicolas Schwab •
With the Covid crisis, one of the most impacted sectors has undoubtedly been the restaurant industry. Between restrictive measures and imposed closures, the only way out has been takeaway sales. Presented as a panacea, the takeaway has only been adopted by…
Inbound marketing: why your traffic is not an indicator of success
By Pierre-Nicolas Schwab •
Is your website traffic an indicator of inbound marketing success? Is it necessary to make thousands of views on YouTube to attract customers? In this article, I explain why my most effective content is the one that attracts the least visitors ("long-tail" strategy).…
Digital transformation: concept, models, and examples
By Pierre-Nicolas Schwab •
We hear a lot about it, but what is digital transformation all about? The digitalization of businesses and their practices allows us to respond to current challenges: collaboration (with the different entities of the structure, with suppliers, for example) awareness…
What is the concept of saturation in qualitative research?
By Pierre-Nicolas Schwab •
"Saturation" is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept…
The phenomenon of “continuation cars” [Marketing analysis]
By Pierre-Nicolas Schwab •
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of "continuation cars" in…
Experiential marketing: definition, interest, and advice
By Pierre-Nicolas Schwab •
We have already detailed how the customer experience is a crucial aspect that impacts customer loyalty and your brand or your company's notoriety. Experiential marketing is another way to create a unique experience to attract your prospects. Sommary Definition The benefits of experiential marketing Some…
TikTok explained to parents: Strengths, dangers, and solutions [podcast]
By Pierre-Nicolas Schwab •
TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children's creativity but also presents several dangers. To answer parents' questions and provide concrete solutions, we have…
No, Covid has not had a positive impact on the creation of new businesses [research]
By Pierre-Nicolas Schwab •
What has been the impact of the Covid crisis on the creation of businesses in Europe? Some have seen in the Covid situation a catalyst of the will to undertake. In other words, Covid would have pushed project leaders to launch their…
Guerrilla marketing: definition, types and examples
By Pierre-Nicolas Schwab •
Many companies, both large and small, use the guerrilla marketing strategy: inexpensive and above all based on their teams' creativity. Sommary What is Guerrilla Marketing? Different types of Guerrilla Marketing Some examples credits: Shutterstock Definition Guerrilla marketing is an advertising…
Formalizi has digitized the legal formalities for setting up a business
By Pierre-Nicolas Schwab •
For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. [newsletter-call tag="podcast"] Summary Chapter 1: From where did…
ETL: use of ternary operators for data extraction in Excel
By Pierre-Nicolas Schwab •
How to use an ETL solution to extract information from an Excel file and reconcile it? After explaining a method to automate the extraction from many Excel files, in today's post, I will go into more depth and explain how…
![Illustration of our post "Wine: increase in purchases and domination of bag-in-box [Market research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/vin-supermarche-wine-supermarket.jpg)
![Illustration of our post "Data wrangling: definition, steps, tools [guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/data-wrangling.jpg)
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/aston-martin-db5-goldfinger-continuation-car.jpg)
![Illustration of our post "TikTok explained to parents: Strengths, dangers, and solutions [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tiktok-TN.jpg)
![Illustration of our post "No, Covid has not had a positive impact on the creation of new businesses [research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/startup-creation.jpg)
