Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Pricing: 6 techniques to influence consumers
By Pierre-Nicolas Schwab •
Pricing is the technique that aims to set the best price for the company. The ideal pricing maximizes the company's profits while minimizing the risk that the customer perceives it as too high. It is, therefore, a subtle balance that…
Communication strategy: the brilliant example of La Casa de Papel
By Pierre-Nicolas Schwab •
How to analyze a communication strategy? In this article, we propose an example of communication strategy analysis from A to Z, that of Netflix for its flagship series "Casa del Papel." You will find the analysis of the digital communication strategy, the…
Customer satisfaction: an example of NPS misuse
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) is a simple method to measure customer satisfaction globally. But you must apply it correctly. We regularly discover, through the customer satisfaction audits we do, that the results are distorted by incorrect use of the software. The example we are…
Look&Fin: n°1 in crowdlending in Belgium
By Pierre-Nicolas Schwab •
Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin…
Street marketing: an example to follow [Soap and the City]
By Pierre-Nicolas Schwab •
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
Patrick Roger: stores and an exceptional customer experience
By Pierre-Nicolas Schwab •
I am a big fan of Patrick Roger's chocolate stores, and I have explained here their marketing power. For Mother's Day, I had the opportunity to organize a photo shoot in 4 of the brand's most beautiful Parisian sales outlets: Rennes, Saint-Sulpice,…
ETL: Anatella in web version with high performance
By Pierre-Nicolas Schwab •
If you are interested in data science, you know that data preparation is a very time-consuming step. That's why choosing the right ETL software is so important. My favorite solution is called Anatella. I appreciate its qualities in terms of speed and the richness of the…
Patek Philippe Nautilus: how have prices changed in 4 years?
By Pierre-Nicolas Schwab •
How much does a Patek Philippe Nautilus cost? How will Nautilus prices evolve? Answering these questions, as relevant as they are, has become extremely difficult following the bubble formed in the luxury men's watch market. Some models have seen their prices explode.…
Snowball effect: advantages, disadvantages, implementation
By Pierre-Nicolas Schwab •
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive…
Luxury watches for men: analysis of a market in full swing
By Pierre-Nicolas Schwab •
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It's pretty simple: there is nothing left to…
7 factors that influence the response rate of a telephone survey
By Pierre-Nicolas Schwab •
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a…
2021 assessment and 2022 consumption trends in the non-food sector
By Pierre-Nicolas Schwab •
In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research…
B2B telephone survey: budget, approach, difficulties, solutions
By Pierre-Nicolas Schwab •
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents…
Banks and metaverse: examples, use cases, and perspectives
By Pierre-Nicolas Schwab •
Banks are getting into the metaverse. Some of them anyway. But what for? What competitive advantage does a bank gain from its presence in the metaverse? Discover in this article 5 examples of banks already present in the metaverse, an analysis of the…
Recruitment in the metaverse: examples and perspectives [Analysis].
By Pierre-Nicolas Schwab •
While more and more companies are getting interested in the metaverse, few understand what they can do in it. Therefore, organizing a recruitment event in the metaverse may seem inappropriate to many. The initiative of the French retail group Carrefour is consequently all…
Can the clothing sector break the deadlock? [Research]
By Pierre-Nicolas Schwab •
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the…
SiPearl develops the microprocessor for the European supercomputer
By Pierre-Nicolas Schwab •
Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of…
Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab •
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
LinkedIn’s algorithm changed again in 2022: what impact?
By Pierre-Nicolas Schwab •
LinkedIn's algorithm underwent some pretty significant changes in May 2022. LinkedIn introduces constraints in its algorithm and takes into account more explicit variables. This has had a substantial impact on the visibility of posts. Although the basic functioning of the LinkedIn algorithm is not changed, we…
This Heineken pop-up store is hidden in a fake supermarket
By Pierre-Nicolas Schwab •
The Heineken pop-up store created the event by proposing a concept never seen before. It took the form of a fake supermarket behind which was hidden a bar. Located at 43 rue Notre Dame de Nazareth in Paris, this supermarket will have been…
Car market 2021: sales down but profits up
By Pierre-Nicolas Schwab •
Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers' profits have never been higher. For example, Stellantis' sales fell 12% in volume between 2020 and 2021, but its profits rose…
Improve your focus groups with these 10 online tools
By Pierre-Nicolas Schwab •
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
Will responsible consumption resist inflation? [Analysis]
By Pierre-Nicolas Schwab •
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This…
Investing in the metaverse: 3 reasons to get started [Analysis]
By Pierre-Nicolas Schwab •
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
![Illustration of our post "Street marketing: an example to follow [Soap and the City]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/street-marketing-soap-and-the-city-3.jpg)
![Illustration of our post "Recruitment in the metaverse: examples and perspectives [Analysis]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/metaverse.jpg)
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/habillement-clothes.jpg)
![Illustration of our post "Will responsible consumption resist inflation? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/responsible-consumption-consommation-responsable.jpg)
![Illustration of our post "Investing in the metaverse: 3 reasons to get started [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/investment-metaverse-investir.jpg)